Stigma Health Pty Ltd
- Company typePrivate
- Founded2015
- HeadquartersSingleton, Australia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Stigma Health Pty Ltd does
Stigma Health Pty Ltd, trading as Stigma Health and operating under the parent entity Hyphen Health Pty Ltd, runs Australia's largest online sexual health clinic network. The platform enables individuals to complete a clinical questionnaire online, receive an instant pathology referral, and walk into any of 10,000+ partner pathology collection centres nationwide for STI testing, with results returned digitally within 2–3 business days — entirely without face-to-face GP consultation. The core product is the Stigma Health brand; Hyphen Health also operates PrEP Health (HIV prevention), Roidsafe (anabolic-steroid harm reduction) and Hey Fella (LGBTQIA+ sexual health, added via merger in January 2025).
The technology stack consists of a self-serve telehealth platform, encrypted patient portal, clinical questionnaire engine, and an Australian-first mobile app launched in September 2023, with AI-assisted tooling used to summarise consultation notes and medical histories under clinician review. Distribution is fully digital, relying on SEO, content marketing, PR in major Australian outlets, and partnerships such as the HUD dating-app integration and ASHM Health accreditation (the first Australian provider to pass the new Sexual Health Check standard).
Revenue is generated through a $49.95 pay-as-you-go referral fee for non-Medicare patients, Medicare bulk-billed rebates submitted via Services Australia for eligible patients, and fee-based or bulk-billed telephone GP consultations for broader screening, symptom discussion, and PrEP/PEP prescriptions. The company has screened 90,000+ patients across its brands, was listed on the AFR Fast Starters 100 for three consecutive years (2022–2024), and won the Product Review Awards' Best Online Doctor/Telehealth Service in both 2024 and 2025. The company remains founder-led (James Sneddon, CEO), privately held, and organically funded.
Stigma Health Pty Ltd firmographics
Firmographics- Name
- Stigma Health Pty Ltd
- Legal name
- Hyphen Health Pty Ltd
- Website
- https://stigmahealth.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Stigma Health Pty Ltd industry classification
Industry- Product category
- Telehealth Sexual Health Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Infectious Disease & STI Testing-to-Treatment with eRx + Pharmacy Fulfillment (HLALAIAL)
- akta.pro secondary industries
- Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ), Sexually Transmitted Infections (STI) (HLAKAGAI)
Keywords
Where Stigma Health Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Singleton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Stigma Health Pty Ltd business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Pathology Referral Fee: Customers pay a referral fee for the online STI test referral. The standard referral fee is $49.95. This covers the issuance of the pathology referral and clinical review of the questionnaire — not the pathology testing itself.
- Medicare Bulk Billing Rebates: For Medicare-eligible patients, the service can be bulk-billed, meaning the referral is free. The platform submits claims to Services Australia and receives Medicare rebates for telehealth consultations and associated services. This is a key driver of patient volume.
- Telehealth Doctor Consultations: Patients can upgrade to a bulk-billed telephone appointment with a GP for broader screening or to discuss symptoms. Fee-based consultations are available for patients without Medicare or seeking services beyond the standard referral.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard online STI test referral |
| Hybrid | Pay-as-you-go | Bulk-billed option (Medicare holders) |
| Subscription | Pay-as-you-go | Speak to a Doctor — telephone consultation |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Stigma Health Pty Ltd product offering
Product offeringCore offering
Stigma Health is Australia's largest online sexual health clinic that issues instant pathology referrals for STI testing without requiring face-to-face doctor consultations. Customers complete a clinical questionnaire online and receive a digital referral usable at any of 10,000+ pathology collection centres across Australia, with results delivered within 2-3 business days via a patient portal. The service is bulk-billed for Medicare holders, with optional telehealth GP consultations available for broader sexual health screening and PrEP/PEP prescriptions.
Product overview
Stigma Health operates as part of Hyphen Health Pty Ltd, Australia's largest digital sexual health platform comprising multiple telehealth clinics. The core offering is the Stigma Health online sexual health clinic, which provides instant GP pathology referrals for STI testing through an online questionnaire. This is supplemented by an Online GP Evaluation service for telehealth consultations. The company also offers a mobile app for discreet testing access. Under the Hyphen Health umbrella, the portfolio includes PrEP Health (HIV prevention), Hey Fella (LGBTQIA+ health, acquired January 2025), and Roidsafe (steroid harm reduction). All brands share the same clinical systems and infrastructure while serving distinct market segments.
Differentiator
Problem solved
Functional benefit
Brands
- PrEP Health: HIV prevention and sexual health telehealth clinic
- RoidSafe
- Hey Fella
Products and services
- Stigma Health Online STI Test Referral An online service that enables customers to complete a clinical questionnaire and receive an instant pathology referral for STI testing covering chlamydia, gonorrhoea, syphilis, hepatitis B, and HIV. The referral is valid for 12 months and accepted at any of 10,000+ Australian pathology collection centres, with results delivered digitally within 2-3 business days. Targeted at sexually active adults seeking discreet testing.
- Online GP Evaluation (Speak to a Doctor)
Quantifiable outcome
- Over 90,000 patients screened across Hyphen Health's clinic brands as of 2024
- +4 more outcomes
Companies that use Stigma Health Pty Ltd
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Stigma Health Pty Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature5 records
Stigma Health Pty Ltd partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Hey FellacoreHyphen Health merged with Hey Fella, bringing the leading LGBTQIA+ digital health service under the Hyphen Health umbrella. The merger creates one of Australia's largest online sexual health clinic groups, expanding healthcare support for gay men and the broader LGBTQIA+ community.
- Newcastle Rugby Club (Rugby Ground Sponsorship)minorStigma Health sponsored a Newcastle rugby ground as part of a mission to break taboos around sexual health and STI testing, targeting local community engagement in the Newcastle/Hunter region.
- Australia's Adult Industry Choice AwardsminorStigma Health announced as official healthcare partner of Australia's Adult Industry Choice Awards, supporting the health and wellbeing of adult entertainment industry workers through STI testing education and access.
- HUD AppcoreDating app HUD partnered with Stigma Health for a sexual wellbeing education initiative targeting dating app users. The collaboration educates and empowers HUD users to take control of their sexual health during STI Awareness Week 2024 and beyond. The partnership positions Stigma Health alongside dating apps as a natural companion for sexual health management.
- Pathology Collection Centre Network (10,000+ centres)coreOver 10,000 pathology collection centres Australia-wide accept Stigma Health referrals. Patients take their printed referral to any partner centre for sample collection. Most centres bulk bill Medicare patients. The network covers metro, regional, and remote areas across all Australian states and territories.
- Partner PharmaciescorePartner pharmacies fulfil medication and testing kit orders within 1–5 business days. Orders are shipped via Australia Post Express (signature on delivery) taking 3–5 business days to arrive. Tracking numbers are provided via email.
- StripecoreStripe processes all payments on the Stigma Health platform. As a global payment processing service, Stripe handles card transactions (Visa, Mastercard, Amex) for referral fees and service charges. Processing occurs via secure, encrypted connections.
- TasCahrdminorTasCahrd, Tasmania's key sexual health advocacy organisation, has echoed Stigma Health's concerns about access barriers to sexual health services in Tasmania. Cameron Brown, CEO of TasCahrd, endorsed Stigma Health's online services as a solution to the four-week wait times at Tasmania's public sexual health clinics.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Stigma Health Pty Ltd competitors and assessment
Company assessmentDirect peers
- Qoctor: Australian online telehealth clinic offering online doctor consultations, pathology referrals, and prescriptions including STI testing. Direct competitor in the same online STI/sexual health category with overlapping Medicare bulk-billed telehealth model.
- InstantScripts: Australian online telehealth platform providing on-demand prescriptions, medical certificates, and STI referrals. Competes head-to-head with Stigma Health for the same self-serve, online pathology referral use case among Medicare-eligible Australians.
- Eucalyptus: Australian telehealth operator running multiple vertical clinic brands (Pilot, Kin, Software, Juniper) — the closest analog to Hyphen Health's multi-brand platform strategy. Competes indirectly through men's health, women's health, and sexual health verticals.
- Rosemary Health: Australian online women's and sexual health telehealth clinic providing contraception, PrEP, and STI consultations. Direct overlap in women's sexual health and PrEP prescribing with Stigma Health/PrEP Health/Hey Fella brands.
- Youly (previously Pilot): Australian online women's health clinic under Eucalyptus, offering contraception, UTI treatment, and sexual health services. Competes for the same younger female Medicare-eligible cohort on self-serve sexual health pathways.
- Mosh: Australian men's telehealth platform offering treatment for hair loss, ED, and sexual health concerns. Direct overlap with Stigma Health's male and LGBTQIA+ patient segments and adjacent PrEP/screening services.
- Medmate: Australian online doctor and pharmacy platform offering telehealth consultations, ePrescriptions, and home delivery of medications. Comparable self-serve telehealth model with pharmacy fulfillment, competing for the same digital-first patient base.
Emerging players
- Hub Health: Australian men's health telehealth provider focused on sexual health, ED, and STI screening. Emerging competitor with partial overlap in male sexual-health testing and treatment pathways.
Others
- ASHM Health: Peak Australasian organisation representing the HIV, viral hepatitis, and sexual health workforce — the accreditor of Stigma Health's clinical standards and a key gatekeeper/enabler rather than a direct competitor.
- Services Australia (Medicare): Australian government agency administering Medicare — a critical infrastructure dependency for Stigma Health's bulk-billed revenue model and a major determinant of unit economics and policy risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Stigma Health Pty Ltd compliance and trust
Trust signalCompliance2 records
Stigma Health Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stigma Health Pty Ltd leadership team
Management profileNumber of profiles
Profiles2 records
Stigma Health Pty Ltd subsidiaries and ownership
Company hierarchySubsidiaries4 records
Stigma Health Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stigma Health Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stigma Health Pty Ltd
What does Stigma Health Pty Ltd do?
Stigma Health is Australia's largest online sexual health clinic that issues instant pathology referrals for STI testing without requiring face-to-face doctor consultations. Customers complete a clinical questionnaire online and receive a digital referral usable at any of 10,000+ pathology collection centres across Australia, with results delivered within 2-3 business days via a patient portal. The service is bulk-billed for Medicare holders, with optional telehealth GP consultations available for broader sexual health screening and PrEP/PEP prescriptions.
Is Stigma Health Pty Ltd a public or private company?
Stigma Health Pty Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stigma Health Pty Ltd founded?
Stigma Health Pty Ltd was founded in 2015. It employs 1 to 10 people.
Where is Stigma Health Pty Ltd based?
Stigma Health Pty Ltd is headquartered in Singleton, Australia, in the Oceania region.
How does Stigma Health Pty Ltd make money?
Three revenue lines are on record. Pathology Referral Fee is the primary driver. The others are medicare Bulk Billing Rebates and telehealth Doctor Consultations.
Who are Stigma Health Pty Ltd's main competitors?
Direct peers on record are Qoctor, InstantScripts, Eucalyptus, Rosemary Health, Youly (previously Pilot), Mosh and Medmate. Hub Health is listed as an emerging player. Others are ASHM Health and Services Australia (Medicare).
Does Stigma Health Pty Ltd have an API?
No public API is recorded for Stigma Health Pty Ltd.
What industry is Stigma Health Pty Ltd in?
Stigma Health Pty Ltd's product category is Telehealth Sexual Health Services. Its primary akta.pro industry code is HLALAIAL, Infectious Disease & STI Testing-to-Treatment with eRx + Pharmacy Fulfillment, with a secondary code of HLALAHAJ, Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support). Its NAICS code is 621111 and its SIC code is 8011.