Stigma Health Pty Ltd

What Stigma Health Pty Ltd does

Stigma Health Pty Ltd, trading as Stigma Health and operating under the parent entity Hyphen Health Pty Ltd, runs Australia's largest online sexual health clinic network. The platform enables individuals to complete a clinical questionnaire online, receive an instant pathology referral, and walk into any of 10,000+ partner pathology collection centres nationwide for STI testing, with results returned digitally within 2–3 business days — entirely without face-to-face GP consultation. The core product is the Stigma Health brand; Hyphen Health also operates PrEP Health (HIV prevention), Roidsafe (anabolic-steroid harm reduction) and Hey Fella (LGBTQIA+ sexual health, added via merger in January 2025).

The technology stack consists of a self-serve telehealth platform, encrypted patient portal, clinical questionnaire engine, and an Australian-first mobile app launched in September 2023, with AI-assisted tooling used to summarise consultation notes and medical histories under clinician review. Distribution is fully digital, relying on SEO, content marketing, PR in major Australian outlets, and partnerships such as the HUD dating-app integration and ASHM Health accreditation (the first Australian provider to pass the new Sexual Health Check standard).

Revenue is generated through a $49.95 pay-as-you-go referral fee for non-Medicare patients, Medicare bulk-billed rebates submitted via Services Australia for eligible patients, and fee-based or bulk-billed telephone GP consultations for broader screening, symptom discussion, and PrEP/PEP prescriptions. The company has screened 90,000+ patients across its brands, was listed on the AFR Fast Starters 100 for three consecutive years (2022–2024), and won the Product Review Awards' Best Online Doctor/Telehealth Service in both 2024 and 2025. The company remains founder-led (James Sneddon, CEO), privately held, and organically funded.

Name

Stigma Health Pty Ltd

Legal name

Hyphen Health Pty Ltd

Website

https://stigmahealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Telehealth Sexual Health Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Infectious Disease & STI Testing-to-Treatment with eRx + Pharmacy Fulfillment (HLALAIAL)

akta.pro secondary industries

Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ), Sexually Transmitted Infections (STI) (HLAKAGAI)

Keywords

• Online STI testing
• Sexual health telehealth
• Pathology referral service
• HIV prevention PrEP
• Medicare bulk billing

Headquarters

HQ city

Singleton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Pathology Referral Fee: Customers pay a referral fee for the online STI test referral. The standard referral fee is $49.95. This covers the issuance of the pathology referral and clinical review of the questionnaire — not the pathology testing itself.
2. Medicare Bulk Billing Rebates: For Medicare-eligible patients, the service can be bulk-billed, meaning the referral is free. The platform submits claims to Services Australia and receives Medicare rebates for telehealth consultations and associated services. This is a key driver of patient volume.
3. Telehealth Doctor Consultations: Patients can upgrade to a bulk-billed telephone appointment with a GP for broader screening or to discuss symptoms. Fee-based consultations are available for patients without Medicare or seeking services beyond the standard referral.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Stigma Health is Australia's largest online sexual health clinic that issues instant pathology referrals for STI testing without requiring face-to-face doctor consultations. Customers complete a clinical questionnaire online and receive a digital referral usable at any of 10,000+ pathology collection centres across Australia, with results delivered within 2-3 business days via a patient portal. The service is bulk-billed for Medicare holders, with optional telehealth GP consultations available for broader sexual health screening and PrEP/PEP prescriptions.

Product overview

Stigma Health operates as part of Hyphen Health Pty Ltd, Australia's largest digital sexual health platform comprising multiple telehealth clinics. The core offering is the Stigma Health online sexual health clinic, which provides instant GP pathology referrals for STI testing through an online questionnaire. This is supplemented by an Online GP Evaluation service for telehealth consultations. The company also offers a mobile app for discreet testing access. Under the Hyphen Health umbrella, the portfolio includes PrEP Health (HIV prevention), Hey Fella (LGBTQIA+ health, acquired January 2025), and Roidsafe (steroid harm reduction). All brands share the same clinical systems and infrastructure while serving distinct market segments.

Differentiator

Problem solved

Functional benefit

Brands

• PrEP Health: HIV prevention and sexual health telehealth clinic
• RoidSafe
• Hey Fella

Products and services

• Stigma Health Online STI Test Referral An online service that enables customers to complete a clinical questionnaire and receive an instant pathology referral for STI testing covering chlamydia, gonorrhoea, syphilis, hepatitis B, and HIV. The referral is valid for 12 months and accepted at any of 10,000+ Australian pathology collection centres, with results delivered digitally within 2-3 business days. Targeted at sexually active adults seeking discreet testing.
• Online GP Evaluation (Speak to a Doctor)

Quantifiable outcome

• Over 90,000 patients screened across Hyphen Health's clinic brands as of 2024
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hey FellacoreStrategic or Co-development Partner · 16 January 2025Hyphen Health merged with Hey Fella, bringing the leading LGBTQIA+ digital health service under the Hyphen Health umbrella. The merger creates one of Australia's largest online sexual health clinic groups, expanding healthcare support for gay men and the broader LGBTQIA+ community.
• Newcastle Rugby Club (Rugby Ground Sponsorship)minorGTM or Marketing Partner · 27 August 2024Stigma Health sponsored a Newcastle rugby ground as part of a mission to break taboos around sexual health and STI testing, targeting local community engagement in the Newcastle/Hunter region.
• Australia's Adult Industry Choice AwardsminorGTM or Marketing Partner · 29 July 2024Stigma Health announced as official healthcare partner of Australia's Adult Industry Choice Awards, supporting the health and wellbeing of adult entertainment industry workers through STI testing education and access.
• HUD AppcoreGTM or Marketing Partner · 15 April 2024Dating app HUD partnered with Stigma Health for a sexual wellbeing education initiative targeting dating app users. The collaboration educates and empowers HUD users to take control of their sexual health during STI Awareness Week 2024 and beyond. The partnership positions Stigma Health alongside dating apps as a natural companion for sexual health management.
• Pathology Collection Centre Network (10,000+ centres)coreChannel Partner/ Reseller/ DistributorOver 10,000 pathology collection centres Australia-wide accept Stigma Health referrals. Patients take their printed referral to any partner centre for sample collection. Most centres bulk bill Medicare patients. The network covers metro, regional, and remote areas across all Australian states and territories.
• Partner PharmaciescoreImplementation/ SI/ Consulting PartnerPartner pharmacies fulfil medication and testing kit orders within 1–5 business days. Orders are shipped via Australia Post Express (signature on delivery) taking 3–5 business days to arrive. Tracking numbers are provided via email.
• StripecoreTechnology or IntegrationStripe processes all payments on the Stigma Health platform. As a global payment processing service, Stripe handles card transactions (Visa, Mastercard, Amex) for referral fees and service charges. Processing occurs via secure, encrypted connections.
• TasCahrdminorGTM or Marketing PartnerTasCahrd, Tasmania's key sexual health advocacy organisation, has echoed Stigma Health's concerns about access barriers to sexual health services in Tasmania. Cameron Brown, CEO of TasCahrd, endorsed Stigma Health's online services as a solution to the four-week wait times at Tasmania's public sexual health clinics.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Qoctor: Australian online telehealth clinic offering online doctor consultations, pathology referrals, and prescriptions including STI testing. Direct competitor in the same online STI/sexual health category with overlapping Medicare bulk-billed telehealth model.
• InstantScripts: Australian online telehealth platform providing on-demand prescriptions, medical certificates, and STI referrals. Competes head-to-head with Stigma Health for the same self-serve, online pathology referral use case among Medicare-eligible Australians.
• Eucalyptus: Australian telehealth operator running multiple vertical clinic brands (Pilot, Kin, Software, Juniper) — the closest analog to Hyphen Health's multi-brand platform strategy. Competes indirectly through men's health, women's health, and sexual health verticals.
• Rosemary Health: Australian online women's and sexual health telehealth clinic providing contraception, PrEP, and STI consultations. Direct overlap in women's sexual health and PrEP prescribing with Stigma Health/PrEP Health/Hey Fella brands.
• Youly (previously Pilot): Australian online women's health clinic under Eucalyptus, offering contraception, UTI treatment, and sexual health services. Competes for the same younger female Medicare-eligible cohort on self-serve sexual health pathways.
• Mosh: Australian men's telehealth platform offering treatment for hair loss, ED, and sexual health concerns. Direct overlap with Stigma Health's male and LGBTQIA+ patient segments and adjacent PrEP/screening services.
• Medmate: Australian online doctor and pharmacy platform offering telehealth consultations, ePrescriptions, and home delivery of medications. Comparable self-serve telehealth model with pharmacy fulfillment, competing for the same digital-first patient base.

Emerging players

• Hub Health: Australian men's health telehealth provider focused on sexual health, ED, and STI screening. Emerging competitor with partial overlap in male sexual-health testing and treatment pathways.

Others

• ASHM Health: Peak Australasian organisation representing the HIV, viral hepatitis, and sexual health workforce — the accreditor of Stigma Health's clinical standards and a key gatekeeper/enabler rather than a direct competitor.
• Services Australia (Medicare): Australian government agency administering Medicare — a critical infrastructure dependency for Stigma Health's bulk-billed revenue model and a major determinant of unit economics and policy risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stigma Health Pty Ltd