My Policy
My Policy is a UK telematics car insurance intermediary, part of the Acorn Group, serving young drivers (24 or under) and low-mileage drivers with mileage-based policies priced via a Telematics Smart Box that scores driving behaviour.
- Company typePrivate
- Founded1995
- HeadquartersHalesowen, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What My Policy does
My Policy is a UK telematics-based car insurance intermediary operating as a trading name of Acorn Insurance and Financial Services Limited, part of the Acorn Group. Regulated by the Financial Conduct Authority (Firm Registration Number 311873) and registered in England and Wales (Company Number 01636368), the company serves two consumer segments: young drivers aged 24 or under, who face the highest premiums of any age group, and low-mileage drivers seeking to pay less by limiting annual miles. It offers two core products — a Young Driver Policy and a Low Miles Policy — both underwritten by third-party insurers, principally Haven Insurance, with Highway and AXA also available.
The company's technology centers on a Telematics Smart Box (either professionally fitted or self-installed via OBD-II) that monitors driving behaviour including speed, acceleration, braking, cornering, time of use, mileage, road types and GPS location, generating a driver score out of 10. The scoring engine applies predictive analytics to reward safer driving with lower renewal rates and cheaper mileage top-ups, and supports anomaly detection (e.g., flagging excessive speeding, which can trigger warnings or cancellation). Built-in GPS enables theft recovery in cooperation with police, and impact-detection data supports accident claims. Customers access their scores, journey data and mileage management through a 24/7 online dashboard and mobile app.
Revenue is generated through insurance premiums priced on selected annual mileage allowance and driver behaviour, a one-time arrangement fee (which incorporates the cost of the Telematics Smart Box), and usage-based mileage top-up fees purchased mid-policy when allowances are exceeded. Go-to-market is direct-to-consumer via the quote.mypolicy.co.uk self-service platform and phone sales, supplemented by listing on the Quotezone price-comparison platform, with distribution supported by partners including Close Brothers Premium Finance for payment financing. The broader My Policy Group also includes Measured Miles (wholesale insurance distribution) and Minerva Science Limited (actuarial services).
My Policy firmographics
Firmographics- Name
- My Policy
- Legal name
- Acorn Insurance and Financial Services Limited
- Website
- https://mypolicy.co.uk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- My Policy is a UK telematics car insurance intermediary, part of the Acorn Group, serving young drivers (24 or under) and low-mileage drivers with mileage-based policies priced via a Telematics Smart Box that scores driving behaviour.
- Ownership category
- akta.pro rank
My Policy industry classification
Industry- Product category
- Telematics Car Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB)
- akta.pro secondary industries
- Pay-Per-Mile Personal Auto Insurance (FSAJAAAC), Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF)
Keywords
Where My Policy is headquartered
LocationHeadquarters
- HQ city
- Halesowen
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
My Policy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premium Revenue: Collection of insurance premiums from policyholders. Pricing based on selected mileage allowance and driver behaviour scores. Safer drivers who limit miles pay less. Additional revenue from mileage top-ups purchased mid-policy.
- Mileage Top-up Fees: Policyholders who exceed their annual mileage allowance can purchase additional miles at prices displayed on their online dashboard. Non-refundable once purchased.
- Arrangement Fee: One-time arrangement fee incorporated into overall car insurance price, includes cost of Telematics Smart Box installation or device.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Annual | Mileage-based insurance where premium reflects selected annual mileage allowance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
My Policy product offering
Product offeringCore offering
My Policy is a UK-based insurance intermediary (trading name of Acorn Insurance and Financial Services Limited) that sells telematics-based car insurance products centred on a Telematics Smart Box which monitors driving behaviour (speed, acceleration, braking, cornering, time of use, mileage, GPS location) and produces a driver score out of 10. The company offers a Young Driver Policy (for drivers aged 24 or under) and a Low Miles Policy (selectable annual mileage allowance with mid-term top-ups), underwritten primarily by Haven Insurance, with claims and theft recovery supported through the telematics device.
Product overview
My Policy is a UK-based telematics car insurance intermediary offering two core products: a Young Driver Policy (for drivers aged 24 or under) and a Low Miles Policy (for low-mileage drivers). Both policies are underwritten by Haven Insurance and center on a Telematics Smart Box that monitors driving behavior (speed, acceleration, braking, cornering, mileage, GPS location) to generate driver scores out of 10. Safer driving can lead to lower renewal premiums and cheaper mileage top-ups. The product portfolio includes optional add-ons (Keycare, Breakdown Cover, Excess Reimbursements) and customer-facing digital tools (Online Driver Dashboard/App for 24/7 journey monitoring and mileage management). Theft recovery via GPS tracking and accident support data are built into the telematics offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Young Driver Policy Telematics-based car insurance for UK drivers aged 24 or under, featuring mileage-based pricing, a Telematics Smart Box that monitors driving and generates a driver score out of 10, and potential savings on renewals for safer driving. Targeted at young drivers who face the highest insurance costs of any age group.
- Low Miles Policy Car insurance for UK drivers who keep their mileage low, with selectable annual mileage allowances and the ability to top up mid-term. Includes telematics monitoring via the Telematics Smart Box and GPS-based theft tracking. Premiums reflect chosen annual mileage.
Quantifiable outcome
- Two-thirds of 18-25 year olds now choose telematics over traditional policies
- +1 more outcomes
Companies that use My Policy
Customer profileSegments2 records
Ideal customer profiles2 records
My Policy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
My Policy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- QuotezonecoreCarrot Insurance (Acorn Group's telematics-based motor insurance brand) joined Quotezone's price comparison platform. The partnership targets young drivers aged 18-25 seeking more affordable telematics coverage. Quotezone has over 4 million annual customers and aims to expand its telematics offerings.
- Haven InsurancecoreHaven Insurance is the primary insurer providing coverage for My Policy customers. Policy documents and terms reference Haven Insurance for customers with policy numbers beginning with HAVMP and HVNMP.
- Highway InsuranceminorHighway Insurance is one of the insurers available through My Policy for motor coverage. Contact number: 0800 028 9655.
- AXA InsuranceminorAXA Insurance is one of the insurers available through My Policy for motor coverage. Contact number: 0345 608 0230.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
My Policy competitors and assessment
Company assessmentEmerging players
- Cuvva: UK app-first insurer offering flexible, short-term and telematics-style motor policies. Comparable as a digital-native UK motor insurer using usage/situational data rather than traditional annual pricing.
- Laka: UK-founded collective cycling and motor insurance provider using usage-data and digital distribution. Comparable as a UK usage-based, app-led motor insurer targeting a younger, digital-native customer base.
- Zego: UK insurtech offering telematics-based commercial and gig-economy vehicle cover. Comparable as a telematics-led UK motor insurer applying usage-based pricing and data-driven underwriting, although primarily commercial rather than personal.
Direct peers
- Carrot Insurance: Telematics-based motor insurance brand targeting UK young drivers, owned by the same Acorn Group as My Policy. Closest comparable: identical parent, near-identical target customer (18-25 year olds), and the same Telematics Smart Box concept.
- Ingenie: UK telematics car insurance brand using a smart box and app-based driver score, particularly strong with younger drivers. Closely aligned on telematics scoring mechanic and direct-to-consumer distribution.
- Marmalade: UK specialist provider of telematics car insurance for learner and young drivers. Directly comparable niche focus on 17-25 year-old drivers using black-box technology with app-based feedback.
- By Miles: UK pay-by-mile car insurance using a plug-in telematics device. Comparable as a mileage-based, telematics-enabled intermediary-style brand targeting low-mileage drivers in the UK.
- insurethebox: UK telematics motor insurer (part of Aioi Nissay Dowa Insurance) using a black box to score young and low-mileage drivers. Comparable on the telematics + mileage-based pricing + UK direct-to-consumer model.
Broad incumbents
- Direct Line Group: Major UK personal lines insurer (Direct Line, Churchill, Privilege) and a leading motor underwriter with its own telematics offering. Comparable as a broad incumbent competing for the same UK personal auto insurance customer on price comparison sites.
- Admiral Group: UK's largest motor insurance provider operating multiple price-comparison-facing brands (Admiral, Bell, Diamond, Elephant). Comparable as a UK auto incumbent increasingly competing on telematics and price comparison platforms where My Policy is listed.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
My Policy social profiles
Digital presenceMy Policy compliance and trust
Trust signalCompliance2 records
My Policy financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Policy leadership team
Management profileNumber of profiles
Profiles2 records
My Policy subsidiaries and ownership
Company hierarchySubsidiaries3 records
My Policy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Policy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Policy
What does My Policy do?
My Policy is a UK-based insurance intermediary (trading name of Acorn Insurance and Financial Services Limited) that sells telematics-based car insurance products centred on a Telematics Smart Box which monitors driving behaviour (speed, acceleration, braking, cornering, time of use, mileage, GPS location) and produces a driver score out of 10. The company offers a Young Driver Policy (for drivers aged 24 or under) and a Low Miles Policy (selectable annual mileage allowance with mid-term top-ups), underwritten primarily by Haven Insurance, with claims and theft recovery supported through the telematics device.
Is My Policy a public or private company?
My Policy is a private company. It is classified as corporate owned and is currently operating.
When was My Policy founded?
My Policy was founded in 1995. It employs 11 to 50 people.
Where is My Policy based?
My Policy is headquartered in Halesowen, United Kingdom, in the Europe region.
How does My Policy make money?
Three revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are mileage Top-up Fees and arrangement Fee.
Who are My Policy's main competitors?
Emerging players on record are Cuvva, Laka and Zego. Direct peers are Carrot Insurance, Ingenie, Marmalade, By Miles and insurethebox. Broad incumbents are Direct Line Group and Admiral Group.
Does My Policy have an API?
No public API is recorded for My Policy.
What industry is My Policy in?
My Policy's product category is Telematics Car Insurance. Its primary akta.pro industry code is FSAJAAAB, Usage-Based / Telematics Personal Auto Insurance, with a secondary code of FSAJAAAC, Pay-Per-Mile Personal Auto Insurance. Its NAICS code is 524210 and its SIC code is 6411.