Smartos
Smartos is a Vietnamese vertical SaaS platform providing property management software, white-label booking websites, and a consumer marketplace for rental real estate operators of coworking spaces, apartments, boarding houses, and dormitories across Vietnam.
- Company typePrivate
- Founded2022
- HeadquartersDa Nang, Vietnam
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Smartos does
Smartos is a Vietnamese vertical SaaS company that provides a digital transformation platform for rental real estate operators. Founded by operators of Enouvo Space (a coworking business) and spun out of Enouvo Information Technology Solutions, Smartos was officially incorporated as Công ty Cổ phần Smartos on May 25, 2022, and operates as part of the ENOSTA GROUP ecosystem with headquarters in Da Nang and a branch office in Ho Chi Minh City.
The core product is Smartos PMS, a cloud-based property management system hosted on AWS that handles bookings, tenant information, contracts, billing, debt tracking, and maintenance for coworking spaces, offices, apartments, boarding houses, and dormitories. The platform is extended by Smartos Bespoke (custom white-label booking websites synchronized with PMS data), Smartos Booking (a consumer-facing marketplace with 1,000+ verified spaces), and two forthcoming modules — Smartos Intelligence (AI + IoT for predictive analytics and energy optimization) and Smartos Portfolio (multi-property investment dashboards). The stack is tightly integrated with the Vietnamese local ecosystem, including Zalo OA for tenant communication, TTLock for smart access control, Tingee for utility metering, MISA/FAST/Sinvoice for tax-compliant electronic invoicing, and local payment/QR systems.
Smartos monetizes primarily through annual SaaS subscriptions priced by operational scale (rooms and seats) and feature package, plus professional services revenue from Bespoke customization work. GTM is sales-led, using free 30-minute consultations and 15-day free trials to convert property operators. The company reports 380-500+ property management customers managing 10,000+ rental units across Vietnam, with named mid-market logos including Gohome (2,200+ apartment units), Bizciti (1,900 units), Tan Kim Cuong (600-bed dormitory), and Nha Tro Van Minh (14-property boarding house chain). No institutional funding rounds or revenue figures are publicly disclosed, and the company has been recognized with Top 10 placements in the Startup Wheel competition (2021 and 2023) and HK TECH 300 SEA (2022).
Smartos firmographics
Firmographics- Name
- Smartos
- Legal name
- Công ty Cổ phần Smartos
- Website
- https://smartos.space
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smartos is a Vietnamese vertical SaaS platform providing property management software, white-label booking websites, and a consumer marketplace for rental real estate operators of coworking spaces, apartments, boarding houses, and dormitories across Vietnam.
- Ownership category
- akta.pro rank
Smartos industry classification
Industry- Product category
- Property Management Software
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
- akta.pro secondary industries
- Occupancy, Space Utilization & Workplace Experience (HSAPAPAG), Smart Lock Software Platforms & Mobile Apps (Access Control SaaS) (HSAHAEAG)
Keywords
Where Smartos is headquartered
LocationHeadquarters
- HQ city
- Da Nang
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Smartos business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Smartos PMS Subscription: Subscription-based software fees calculated based on the scale of operations (number of rooms, seats) and feature package selected. Customers pay to maintain access to the property management software, which includes data storage capacity. Contract terms are agreed between Smartos and each customer.
- Smartos Bespoke Customization: Custom website design and booking platform development with management software integration, tailored to each business's branding and operational requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Scale-based subscription with feature tiers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Smartos product offering
Product offeringCore offering
Smartos provides a cloud-based property management software platform (Smartos PMS) for rental real estate operators in Vietnam, covering coworking spaces, offices, apartments, boarding houses, and dormitories. The platform handles bookings, tenant information, billing, contracts, debt tracking, maintenance, and multi-branch operations. It is extended by Smartos Bespoke (white-label booking website builder) and Smartos Booking (consumer-facing marketplace app), forming an end-to-end ecosystem for property operators and tenants.
Product overview
Smartos is a platform-plus-modules product portfolio for the rental real estate industry in Vietnam. The core platform is Smartos PMS, a comprehensive property management system handling bookings, tenant management, billing, and financial reporting for co-working spaces, offices, apartments, and boarding houses. This core is extended by Smartos Bespoke (white-label booking website builder) and Smartos Booking (consumer marketplace app), which together form an end-to-end ecosystem connecting property operators, tenants, and booking channels. Two forthcoming modules — Smartos Intelligence (AI + IoT for predictive maintenance and energy optimization) and Smartos Portfolio (multi-property investment dashboard) — are positioned as add-on intelligence layers. The architecture is designed so that operators can start with the PMS and stack additional modules, with Bespoke and Booking providing the customer-facing frontend.
Differentiator
Problem solved
Functional benefit
Brands
- Smartos PMS: Property Management System - Software and application for managing bookings, customer information, income and comprehensive billing for rental properties.
- Smartos Bespoke
- Smartos Booking
- Smartos Intelligence
- Smartos Portfolio
Products and services
- Smartos PMS Cloud-based Property Management System software and mobile app for managing bookings, customer information, income/expenses, billing, contracts, debt tracking, and maintenance across coworking spaces, offices, apartments, boarding houses, and dormitories. Designed for Vietnamese rental real estate operators needing multi-branch, role-based control.
- Smartos Bespoke
Quantifiable outcome
- 94% occupancy rate achieved by boarding house operators
- +5 more outcomes
Companies that use Smartos
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Smartos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature8 records
Smartos partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TTlockcoreIntegration partner for smart door lock control systems. Smartos PMS integrates with TTlock devices for access control management, enabling automated entry/exit tracking for rental properties.
- TingeecoreIntegration partner for automated meter reading and debt tracking. Smartos connects with Tingee devices for utility tracking and automatic billing.
- ZalocoreCommunication channel partner for customer engagement. Smartos integrates with Zalo OA (Official Account) for automated notifications, payment reminders, and customer communication.
- AWS (Amazon Web Services)coreCloud infrastructure provider hosting the Smartos platform. AWS data centers provide 24/7 system availability with automatic data backup capabilities.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Smartos competitors and assessment
Company assessmentDirect peers
- Guesty: Property management platform for short-term rental and vacation rental operators, with marketplace distribution. Comparable platform-plus-channel strategy overlapping with Smartos Booking.
- Entrata: Multifamily property management software platform serving large residential operators. Comparable end-market and multi-property workflow focus, particularly relevant for Smartos's apartment segment.
- AppFolio: US-based SaaS property management platform serving residential and commercial property managers with similar PMS, accounting, and tenant communication workflows. Comparable core product offering despite geographic difference.
- Buildium: Property management software for residential landlords and associations covering leasing, accounting, and tenant screening. Comparable SaaS-based property management platform with similar end-customer profile.
- OfficeRnD: Coworking and flexible workspace management platform handling bookings, billing, and member experience. Closely comparable to Smartos's coworking/flexible workspace vertical segment.
- Mews: Cloud-based property management system for hospitality and flexible stays, with strong integrations ecosystem. Comparable architectural approach and target operators in the short-stay/flexible rental space.
- DoorLoop: Cloud-based property management software for residential and commercial landlords with built-in accounting, tenant, and maintenance features. Comparable all-in-one SaaS approach for rental operators.
- Cloudbeds: Hospitality management platform combining PMS, booking engine, and channel manager. Comparable architecture of core PMS plus marketplace/distribution layer analogous to Smartos's product set.
Broad incumbents
- Yardi: Large enterprise property management software suite serving multifamily, commercial, and student housing operators globally. Represents the established incumbent that Smartos would compete against if expanding beyond Vietnam.
Emerging players
- Nexudus: Coworking and shared workspace management platform with member, billing, and booking functionality. Direct functional overlap with Smartos's coworking vertical, though focused on Western markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smartos social profiles
Digital presenceSmartos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartos leadership team
Management profileNumber of profiles
Profiles7 records
Smartos funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartos
What does Smartos do?
Smartos provides a cloud-based property management software platform (Smartos PMS) for rental real estate operators in Vietnam, covering coworking spaces, offices, apartments, boarding houses, and dormitories. The platform handles bookings, tenant information, billing, contracts, debt tracking, maintenance, and multi-branch operations. It is extended by Smartos Bespoke (white-label booking website builder) and Smartos Booking (consumer-facing marketplace app), forming an end-to-end ecosystem for property operators and tenants.
Is Smartos a public or private company?
Smartos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smartos founded?
Smartos was founded in 2022. It employs 11 to 50 people.
Where is Smartos based?
Smartos is headquartered in Da Nang, Vietnam, in the Asia region.
How does Smartos make money?
Two revenue lines are on record. Smartos PMS Subscription is the primary driver. The others are smartos Bespoke Customization.
Who are Smartos's main competitors?
Direct peers on record are Guesty, Entrata, AppFolio, Buildium, OfficeRnD, Mews, DoorLoop and Cloudbeds. Yardi is listed as a broad incumbent. Nexudus is listed as an emerging player.
Does Smartos have an API?
No public API is recorded for Smartos.
What industry is Smartos in?
Smartos's product category is Property Management Software. Its primary akta.pro industry code is BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center), with a secondary code of HSAPAPAG, Occupancy, Space Utilization & Workplace Experience. Its NAICS code is 53131 and its SIC code is 7373.