What Groove Digital does

Groove Digital, LLC is a privately held, Boca Raton-based SaaS company that operates an all-in-one digital marketing and sales platform anchored by Groove.cm. The platform combines a page and funnel builder (GroovePages/GrooveFunnels), email automation (GrooveMail), video hosting (GrooveVideo), e-commerce (GrooveKart), affiliate and payment processing (GrooveSell, GroovePay, Groovepay LLC), membership sites (GrooveMember), scheduling, help desk, legal docs, and AI-powered growth tools under a single subscription. The company serves SMB digital marketers, course creators, affiliate marketers, and e-commerce entrepreneurs through a self-serve, product-led motion with built-in community-led distribution via its Facebook Group and live events at the proprietary GroovePlex Studios venue.

The technology stack is a cloud-based SaaS architecture with 20+ integrated applications, augmented by generative AI features for ad copy, email sequences, sales pages, brand voice, chatbots, and image generation. AI capabilities appear to be delivered through application-layer orchestration of third-party foundation models with customer-content training (e.g., ChatBaser.ai, ScaleGPTs.com). Integrations span Google/Outlook/Apple calendars, Stripe, Amazon, affiliate networks, cloud drives, and CRM platforms. The proprietary GrooveDigital™ trademark, GroovePlex Studios physical venue, and registered subsidiary Groovepay, LLC form the company's identifiable asset base.

Revenue mechanics rest on subscription SaaS fees, an auto-enrolled affiliate program paying 5-40% commissions on Net Sales, potential transaction fees through GroovePay/GrooveSell, and professional services around merchant accounts and CBD payments. Specific pricing tiers are not publicly disclosed, but the company markets cost consolidation against multi-vendor stacks (positioned savings of $2,443-$6,183 per tool per year). The company has not disclosed external funding rounds and operates as a founder-owned LLC led by Mike Filsaime (CEO/Co-Founder), Matt Serralta (Co-CEO/Co-Founder), and Sonia Paez (Co-Founder), with 251-500 employees and active hiring.

Name

Groove Digital

Legal name

Groove Digital, LLC

Website

https://groovedigital.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Groove Digital is a Boca Raton-based SaaS company offering an all-in-one digital marketing and sales platform (Groove.cm) with 20+ integrated tools for funnel building, email, video, e-commerce, CRM, and AI-powered growth, serving SMB digital marketers through a self-serve, affiliate-driven, community-led go-to-market model.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

akta.pro secondary industry

Payment Gateways & Orchestration (BPAMAFAA)

Keywords

• Marketing automation software
• Sales funnel builder
• CRM software
• Email marketing platform
• E-commerce software

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscriptions: Monthly and annual subscription revenue from the Groove.cm platform and various AI-powered applications. The platform offers tiered pricing with claims of replacing multiple point solutions, positioning as a cost consolidation play.
2. Affiliate Program Commissions: Groove operates an affiliate program where they pay commissions to partners who refer new customers. Commission rates range from 5% to 40% of Net Sales. The company mentions 'recurring commissions' for certain products. All paid and free customers are automatically enrolled as affiliates.
3. Transaction Fees: E-commerce and payment processing features including GrooveKart (e-commerce), GrooveSell (sales platform), and GroovePay (payment services). While the company states it is not the seller of record, transaction fees may apply for payment processing.
4. Services: Additional services including merchant account services, CBD payment processing, and solo ad traffic purchasing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Groove Digital sells a cloud-based, all-in-one marketing and sales SaaS platform (Groove.cm) that bundles a page/funnel builder, email automation, CRM, video hosting, e-commerce/drop-shipping, membership sites, and affiliate management into one subscription. On top of this core platform it offers a Growth Suite of AI-powered applications (ClickCampaigns.ai, ChatBaser.ai, BrandBaser.com, HighTicketGPT.com, ScaleGPTs.com, Imager.gg, PipeLeads.ai, etc.) that are positioned as standalone replacements for tools such as Jasper, Kajabi, Calendly, DocuSign, and HubSpot CRM. Ancillary revenue comes from GroovePay payment/merchant processing and the GroovePlex Studios event venue.

Product overview

Groove Digital offers a comprehensive all-in-one marketing and sales platform anchored by Groove.cm (formerly GrooveFunnels), which serves as the core CRM and sales platform. The platform includes foundational sub-products for building online businesses: GroovePages (landing page builder), GrooveMail (email marketing), GrooveVideo (video hosting), GrooveKart (e-commerce), GrooveSell (affiliate/payment processing), GrooveMember (membership sites), and GrooveBlog (SEO-optimized blogging). The Growth Suite expands the offering with AI-powered products including ClickCampaigns.ai (AI ad campaigns), ChatBaser.ai (AI chatbots), BrandBaser.com (brand voice AI), HighTicketGPT.com (sales copy AI), ScaleGPTs.com (custom AI assistants), PipeLeads.ai (CRM + LeadFinder), courses.gg (course platform), AffiliatePages.com (affiliate website builder), Invoicer.gg (billing), FunnelMapper.io (funnel visualization), CalendarBug.com (scheduling), QuizFunnels.gg (lead gen quizzes), TOSDocs.com (legal templates), HDHelpDesk.com (support desk), DocSigner.ai (eSignatures), Imager.gg (AI image generation), and ProjectBaser (project management). Additional services include GroovePlex Studios (event venue) and GroovePay (merchant processing). The ecosystem positions itself as a unified alternative to multiple point solutions for digital marketers.

Differentiator

Problem solved

Functional benefit

Brands

• Groove.cm: All-in-1 CRM and sales platform - the primary platform for customers offering page building, funnels, email marketing, video, e-commerce, and membership sites.
• ClickCampaigns.ai
• Courses.gg
• AffiliatePages.com
• ChatBaser.ai
• BrandBaser.com
• HighTicketGPT.com
• ScaleGPTs.com
• PipeLeads.ai
• Invoicer.gg
• FunnelMapper.io
• CalendarBug.com
• QuizFunnels.gg
• TOSDocs.com
• HDHelpDesk.com
• DocSigner.ai
• Imager.gg
• ProjectBaser
• GroovePlex Studios

Products and services

• Groove.cm All-in-one CRM and sales platform that combines a drag-and-drop page and funnel builder, email marketing automation, video hosting/player, e-commerce and drop-shipping, affiliate management, social proof popups, scheduling, membership sites, and blog creation in a single subscription. Positioned as the central hub for digital marketers and online businesses replacing multiple point solutions.
• ClickCampaigns.ai AI-powered marketing campaign generator that creates full ad campaigns (headlines, body copy, CTAs), complete email nurture sequences, and social media content in seconds, deployable across ads, email, landing pages, and social with built-in A/B testing. Marketed as a replacement for Jasper and Copy.ai with claimed first-year savings of $2,443.
• courses.gg Course creation and hosting platform with unlimited courses and students, HD video hosting on-platform, private student communities, interactive quizzes, progress tracking, completion certificates, and integrated payment gateways. Marketed as a 0% platform-fee alternative to Kajabi and Teachable with claimed first-year savings of $3,384.
• AffiliatePages.com Drag-and-drop website builder designed for affiliate marketers, featuring AI-generated SEO-optimized product reviews, integrated Amazon and affiliate network linking, mobile-optimized templates, and built-in disclosure compliance. Marketed as an alternative to Webflow and Elementor with claimed first-year savings of $4,639.
• ChatBaser.ai AI chatbot platform trained directly on the user's own content (PDFs, websites, FAQs) to deliver 24/7 customer support, lead capture, appointment scheduling, and CRM integration with multi-platform deployment. Marketed as an alternative to Intercom and ManyChat with claimed first-year savings of $2,132 and support-cost reductions of up to 80%.
• BrandBaser.com AI brand content platform that maintains consistent brand voice across marketing channels by automatically applying uploaded brand guidelines (colors, fonts, tone) to all generated ad copy, web pages, emails, and visual assets.
• HighTicketGPT.com AI copywriting platform specialized for high-ticket sales pages, VSL scripts, webinar scripts, and automated follow-up sequences aimed at premium product and service sellers.
• ScaleGPTs.com Platform for building custom AI assistants trained on the user's own business documents, designed to handle support, sales, and operations queries and to integrate with CRM and help-desk systems using a centralized searchable knowledge brain.
• PipeLeads.ai (CRM) Visual sales CRM with drag-and-drop pipeline management, automatic call/email/meeting logging, deal tracking, automated follow-up reminders, team performance dashboards, and email/calendar synchronization. Marketed as a HubSpot CRM and Pipedrive alternative.
• PipeLeads.ai LeadFinder AI-powered B2B prospect finder offering a global database of verified businesses and contacts, filterable by industry, company size, role, and location, with AI-generated personalized outreach emails. Marketed as an alternative to Apollo.io and ZoomInfo with claimed first-year savings of $6,183.
• Invoicer.gg Automated billing and payment platform for creating, sending, and tracking invoices, accepting online payments via credit card, ACH, or Stripe, and managing recurring billing and payment reminders. Marketed as a FreshBooks alternative.
• FunnelMapper.io Visual funnel planning and optimization tool that lets users build complete marketing funnels on a drag-and-drop canvas, connect live performance data, and identify conversion drop-offs along the revenue path.
• CalendarBug.com Online scheduling platform offering booking links, automated confirmations and reminders, calendar synchronization with Google, Outlook, and Apple calendars, and integration with video meeting tools. Marketed as a Calendly alternative.
• QuizFunnels.gg Interactive quiz builder for lead generation that segments audiences based on quiz answers, delivers personalized results and calls-to-action, and automates CRM and email follow-ups. Marketed as a Typeform alternative.
• TOSDocs.com Legal template platform providing Terms of Service, Privacy Policy, and Cookie Policy templates designed for GDPR and CCPA compliance, allowing online businesses to generate required legal pages quickly.
• HDHelpDesk.com Custom-branded support desk platform with live chat, knowledge base/FAQ management, and AI-powered ticket routing and priority automation, deployable without coding.
• DocSigner.ai Smart eSignature platform for creating, sending, and signing contracts with AI auto-detection of form fields, real-time tracking of signing status, and integrations with CRM systems and cloud drives. Marketed as a DocuSign alternative.
• Imager.gg AI image generation platform that creates professional images from text prompts, including product photos, ad banners, thumbnails, and social posts, with brand asset training, background removal, and upscaling capabilities.
• ProjectBaser AI-powered project management platform with task creation and prioritization, real-time progress tracking, Kanban and Gantt timelines, and team communication features.
• GroovePlex Studios Event venue and content-creation facility operated by Groove Digital for hosting Masterminds, Workshops, VIP Retreats, and Company Summits, used for both Groove-hosted industry events and customer content production.
• GrooveKart E-commerce and drop-shipping storefront platform with full online store capabilities, product catalog management, and integration with payment gateways, positioned as a Shopify-style store offering within the Groove ecosystem.
• GroovePay Payment processing and merchant services offered via wholly-owned subsidiary Groovepay, LLC, including general merchant accounts and CBD-specific payment processing for digital commerce transactions.
• GrooveFunnels Visual funnel-building platform (the consumer-facing brand for Groove.cm) offering a drag-and-drop page builder, sales funnel creation, and conversion optimization tools for online businesses.

Quantifiable outcome

• Saves users $2,443/year (ClickCampaigns.ai vs. Jasper/Copy.ai)
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability10 records

Feature9 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• HighLevel: HighLevel is an all-in-one CRM and marketing platform primarily targeting agencies and SMBs with white-label capabilities. It competes with Groove across funnel building, email automation, CRM, and pipeline management, with a similar value proposition.
• Systeme.io: Systeme.io is an all-in-one marketing platform offering funnels, email, courses, and affiliate management in a single subscription. It targets the same SMB digital marketer segment as Groove with comparable consolidated pricing.
• Kajabi: Kajabi is an all-in-one platform for course creators and knowledge entrepreneurs, directly overlapping with Groove's courses.gg product. Groove explicitly markets its offering against Kajabi with quantified cost-savings claims ($3,384/year vs. Kajabi/Teachable).
• ClickFunnels: ClickFunnels is the closest direct competitor to Groove, offering an all-in-one funnel-building and marketing platform for digital marketers and online entrepreneurs. Both companies target the same SMB customer base with similar consolidated-value propositions.
• Keap: Keap (formerly Infusionsoft) is an all-in-one CRM, sales, and marketing automation platform built for small businesses and solopreneurs. It competes with Groove's CRM and automation capabilities for the same SMB customer base.
• Kartra: Kartra is an all-in-one marketing platform (by Genesis Global) that similarly consolidates funnels, email, courses, memberships, and CRM into a single subscription. Groove and Kartra compete head-to-head for SMB digital marketers seeking consolidated marketing stacks.

Broad incumbents

• ConvertKit: ConvertKit (now Kit) is an established email marketing and creator-economy platform serving bloggers, podcasters, and course creators. It overlaps with Groove's email automation and creator-focused use cases.
• ActiveCampaign: ActiveCampaign is an established email marketing automation and CRM platform with broader capabilities in customer experience automation. It competes with Groove's email marketing and CRM features in the SMB segment.
• HubSpot: HubSpot is a larger, publicly-traded marketing, sales, and CRM platform that Groove explicitly positions against. While HubSpot serves a broader enterprise and mid-market audience, its SMB tier overlaps directly with Groove's target customer.
• GetResponse: GetResponse is an established email marketing and marketing automation platform that has expanded into funnels, webinars, and e-commerce. It competes with Groove across multiple product categories in the SMB marketer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/GrooveDigitalOfficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groove Digital