SeibertKeck Insurance Partners

Name

SeibertKeck Insurance Partners

Legal name

Insurance Partners Agency LLC

Website

https://ip-sk.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

101–250 employees

Short description

SeibertKeck Insurance Partners is a 100+ year old independent insurance agency offering personal, business, employee benefits, life, and Medicare coverage through 20+ offices across Ohio, Kentucky, and Florida, serving families and small businesses.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Independent insurance agency
• Commercial insurance brokerage
• Personal insurance coverage
• Employee benefits consulting
• Multi-carrier insurance solutions

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, SeibertKeck earns commissions from multiple insurance carriers for policies placed on behalf of clients. Being 100% independent means they work with multiple carriers to find best coverage and pricing for clients. Commissions are paid by insurance companies based on premium volume placed.
2. Policy Renewals and Ongoing Service: Ongoing revenue from policy renewals, client retention, and additional coverage offerings across personal, commercial, employee benefits, and Medicare insurance lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SeibertKeck Insurance Partners is a 100% independent insurance agency that brokers and services multi-line insurance coverage for individuals and businesses. As an intermediary, the agency accesses regional, national, and international insurance carrier markets to design and deliver customized policies across personal, commercial, employee benefits, life, and Medicare lines, supported by in-house claims service.

Product overview

SeibertKeck Insurance Partners is a multi-line independent insurance agency offering a unified portfolio of personal, business, employee benefits, and Medicare insurance products. The core offering consists of Personal Insurance (home, auto, boat, motorcycle), Business Insurance (commercial property, general liability, workers compensation, cyber, professional liability), Employee Benefits packages, Life Insurance (term and permanent), and Medicare Plans. The agency differentiates through its 100% independent model, accessing regional, national, and international insurance markets to build customized coverage plans. Supporting services include 24/7 in-house claims service, an online quote request system, text messaging communication, and RiskHQ—a content platform providing educational blog content. The agency also operates specialized products including restaurant insurance, home-based business insurance, and builder's risk insurance, with partnership programs through the Ohio Restaurant and Hospitality Association.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Coverage for home, auto, boat, motorcycle, and other personal assets for families.
• Business Insurance Custom commercial coverage for businesses of every size, including commercial property, general liability, cyber insurance, workers compensation, and professional liability.
• Employee Benefits Benefits packages designed to help businesses attract and retain talent, including health insurance and related offerings.
• Life Insurance Term life and permanent life insurance products to protect families and beneficiaries.
• Medicare Plans Medicare coverage options for individuals eligible for Medicare benefits.
• Claims Service In-house claims service available 24/7/365 for policyholders.
• Restaurant Insurance Specialized insurance coverage for restaurants including commercial property, equipment breakdown, general liability, cyber insurance, and business income coverage.
• Cyber Insurance Coverage protecting businesses against financial losses from cyberattacks, data breaches, and ransomware incidents.
• Home-Based Business Insurance Stand-alone insurance policies for home-based businesses covering property damage, legal fees, loss of business income, employee injuries, and data breaches.
• Builder's Risk Insurance Coverage protecting construction projects during winter months against weather-related damage, delays, and material damage.
• Auto Insurance Vehicle coverage including collision, comprehensive, property damage liability, bodily injury liability, and uninsured/under-insured motorist coverage.

Quantifiable outcome

• Average 17% premium savings for Ohio Restaurant Hospitality Alliance members
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ohio Restaurant and Hospitality Association (ORHA)coreGTM or Marketing PartnerSeibertKeck is a preferred vendor of the Ohio Restaurant and Hospitality Association. Alliance Members receive average premium savings of 17% with priority on reduced claims and improved risk profiles. Partnership provides access to restaurant and hospitality industry clients through ORHA membership network.
• Multiple Insurance CarrierscoreChannel Partner/ Reseller/ DistributorAs a 100% independent agency, SeibertKeck works with multiple insurance carriers to provide clients access to regional, national, and international insurance markets. Carriers include various insurance companies providing coverage across personal, commercial, employee benefits, and Medicare lines.
• Central Mutual InsuranceminorStrategic or Co-development PartnerStrategic content partnership where Central Mutual Insurance provides expert insights for articles on restaurant insurance, commercial property insurance, and auto liability topics. Co-branded educational content for mutual client benefit.
• IronpeakminorStrategic or Co-development PartnerInsurance partner providing content for home-based business insurance article. Collaborative educational content for small business clients.
• Grange InsuranceminorStrategic or Co-development PartnerContent partnership providing expert insights for home emergency plan article. Collaborative educational content.
• Insurance Business AmericaminorStrategic or Co-development PartnerIndustry publication providing expert quotes and content for business insurance guide articles. Content licensing and thought leadership partnership.
• Insurance Institute for Highway SafetyminorStrategic or Co-development PartnerResearch source providing statistics on deer-vehicle collisions for safety content. Data and research partnership for educational content.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AssuredPartners: Large PE-backed (GTCR) independent insurance brokerage consolidator that acquires and operates regional agencies nationwide. Closest peer by model: PE-backed roll-up of independent agencies offering multi-line personal, commercial, and benefits coverage with local autonomy under a national platform.
• Leavitt Group: Top-20 U.S. independent insurance agency operating through a regional/network model across the Western U.S. Highly comparable to SeibertKeck as a multi-line, multi-office independent agency with strong regional density and multi-carrier access.
• Hilb Group: PE-backed (Abrdn) middle-market insurance brokerage acquiring regional agencies across the Eastern U.S. Comparable in scale, multi-line offerings, and PE-backed roll-up strategy; direct competitor for tuck-in acquisition targets in overlapping geographies.
• Risk Placement Services (RPS): Specialty insurance brokerage and wholesale distributor owned by Arthur J. Gallagher, focused on specialty and excess & surplus lines. Comparable in serving niche commercial segments (restaurants, contractors) that require specialty placement expertise.

Broad incumbents

• Brown & Brown: One of the largest U.S. insurance brokerages (NYSE: BRO) offering retail P&C, employee benefits, and specialty programs nationally. Comparable by product breadth and target market, though larger and publicly traded with a national footprint rather than regional concentration.
• USI Insurance Services: Large national insurance brokerage and consulting firm (PE-backed by KKR) serving middle-market and large commercial clients. Comparable in mid-market commercial and employee benefits focus, and as a PE-sponsored brokerage roll-up.
• Hub International: Large North American insurance brokerage owned by Hellman & Friedman, serving mid-market and commercial clients across P&C, benefits, and personal lines. Comparable as a PE-sponsored brokerage platform with multi-line offerings and regional office model.
• Acrisure: Rapidly scaled insurance brokerage and fintech platform with extensive retail brokerage operations. Comparable multi-line offerings and PE-driven growth trajectory, though significantly larger and more diversified into fintech.
• NFP (NFP Corp): Mid-market-focused insurance brokerage and consulting firm (owned by Madison Dearborn). Comparable target market (middle-market commercial, personal lines, benefits) and PE-backed ownership structure.

Regional players

• M3 Insurance: Mid-sized independent insurance agency headquartered in Wisconsin serving the Midwest. Comparable regional independent-agency model, multi-line offerings, and SMB/mid-market client focus, though operating in adjacent (non-overlapping) Midwest geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sk_inspartners
• Facebookfacebook.com/seibertkeck
• LinkedInlinkedin.com/company/seibertkeck-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeibertKeck Insurance Partners