Platform81

What Platform81 does

Platform81 is a UK-based, full-service digital marketing and web design agency operating as Platform81 Marketing Ltd, a private limited company founded in 2007. Headquartered in Stockport with a secondary office in Bromsgrove, the firm serves primarily North West and Midlands businesses across B2B, e-commerce, healthcare/NHS, sports clubs, and local multi-location verticals. Its service portfolio spans web development (custom design, WordPress, Shopify, WooCommerce, Laravel, and WCAG-compliant accessible builds), SEO (local, technical, enterprise, and algorithm recovery), paid search advertising (Google Ads, Microsoft Ads, Amazon Ads), paid and organic social media marketing, and creative design/branding.

The agency's technology stack is built primarily on established third-party platforms — WordPress, Shopify, WooCommerce, and Laravel for web development, plus Google Ads, Microsoft Ads, Meta Ads, and Microsoft Clarity for analytics — with no proprietary platform or productised software disclosed. Platform81 earns revenue through professional-services fees billed against scoped projects and ongoing retainers, sold via a sales-led, consultative GTM model in which prospects book discovery calls before receiving quotes; pricing is not publicly disclosed. The firm is independently owned, with founder Nick Wroe as Managing Director, no external funding rounds, and no parent company.

Notable client relationships include Wolverhampton Wanderers F.C., Sandwell & West Birmingham NHS Trust, Artificial Grass Direct (a decade-long SEO engagement), Thrive Childcare (48 locations), and Gymfinity Kids. Platform81 holds ISO 9001, Cyber Essentials Plus, and IASME Cyber Assurance Level 1 certifications that support its NHS and public-sector bid eligibility, and it has begun offering Generative Engine Optimisation (GEO) services to position around AI-driven search.

Name

Platform81

Legal name

Platform81 Marketing Ltd

Website

https://platform81.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Platform81 is a UK-based full-service digital marketing and web design agency serving North West and Midlands businesses with SEO, paid media, web development, and branding services across B2B, healthcare, sports, and e-commerce verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital marketing agency
• Web development services
• Search engine optimization
• Paid search advertising
• Paid social advertising

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Revenue generated from providing SEO, paid search advertising, social media marketing, and creative design services to clients across various industries.
2. Web Design and Development: Revenue from designing, building, and maintaining websites including e-commerce, custom web applications, and accessibility-compliant sites.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Platform81 is a UK-based specialist digital marketing and design agency that delivers SEO, web design and development, paid search, paid social media advertising, and creative/branding services to growing businesses. Its web development capability spans custom sites, Shopify/WooCommerce e-commerce platforms, Laravel applications and WordPress builds, including WCAG 2.1 AA accessibility-compliant sites for healthcare and public-sector clients. The agency also provides free marketing tools (ROAS calculator, budget calculator, schema generator, UTM builder) and runs a lead-generation Digital Marketing Breakfast Meet Up community event.

Product overview

Platform81 is a specialist digital marketing agency based in the UK with offices in Stockport and Bromsgrove. The company operates as a service-based agency rather than a software product company, offering an integrated suite of digital marketing services. Their core service portfolio includes Web Development (custom websites, e-commerce platforms using Shopify and WooCommerce, Laravel applications, WordPress development, and accessibility-compliant solutions), SEO Services (local, national, enterprise, and technical SEO across multiple verticals), Paid Search Advertising (Google Ads, Microsoft Ads, Amazon Ads management), Creative Design Services (graphic design, logo creation, branding), and Social Media Marketing (paid advertising on Facebook, Instagram, LinkedIn, TikTok, and X). Supporting their service offerings, they provide free marketing tools (Budget Calculator, ROAS Calculator, Robots Validator, Schema Generator, UTM Builder) and a Google Ads Account Health Checklist resource. The agency also specialises in specific verticals including NHS healthcare websites and sports club digital marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Services End-to-end web design and development offering for UK businesses, covering custom websites, Shopify and WooCommerce e-commerce, Laravel web applications, WordPress builds, membership sites, booking systems, landing pages, website maintenance, hosting and WCAG 2.1 AA accessibility-compliant builds. Delivered to commercial, healthcare and public-sector organisations.
• SEO Services Search engine optimisation services spanning local, national, enterprise, international, B2B and e-commerce SEO, plus technical SEO, vertical SEO (healthcare, law, accountancy, real estate), algorithm and Google penalty recovery, and content marketing. Delivered to UK businesses seeking organic growth.
• Paid Search Advertising Pay-per-click advertising management across Google Ads, Microsoft Ads, Amazon Ads, Google Shopping, YouTube and remarketing, plus PPC account audits. Targeted at lead-generation and e-commerce clients seeking to grow paid acquisition profitably.
• Creative Design Services Graphic design and branding services including logo creation, social media assets and broader branding solutions for businesses commissioning campaigns or web builds alongside design.
• Social Media Marketing Paid social media advertising management across Facebook, Instagram, LinkedIn, TikTok and X (Twitter), complemented by organic social media strategy and management for UK brands.
• Marketing Tools Suite A suite of free digital marketing tools including a Budget Calculator, ROAS Calculator, Robots Validator, RSA Preview, Schema Generator and UTM Builder aimed at marketing professionals.
• NHS Healthcare Website Services Specialised web development and digital marketing services for NHS trusts and healthcare providers, including WCAG 2.1 AA-compliant accessible website development, NHS brand-compliant builds and ongoing digital support for patient-facing services.
• Sports Clubs Digital Marketing Digital marketing services tailored for sports clubs and associations, including web development, SEO, paid social and branding for football clubs, charitable foundations and sports organisations.

Quantifiable outcome

• Up to 240% increase in PPC conversions for clients
• +6 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tug: UK digital agency offering SEO, paid media, and analytics to enterprise clients — comparable service mix but larger scale and broader client roster.
• Jellyfish: Global digital marketing agency with strong UK presence offering SEO, paid media, creative, and content — competes for the same enterprise and brand clients Platform81 serves, but at substantially larger scale.
• Croud: Larger UK-headquartered digital marketing agency offering SEO, paid media, and content at scale — competes with Platform81 for mid-market and enterprise budgets but operates with significantly greater headcount.

Direct peers

• Kumo Digital: Manchester-based full-service digital agency offering SEO, web design, paid media, and branding — directly comparable in geography, size, and service mix to Platform81.
• Sopro: UK B2B marketing agency focused on lead generation and outbound — overlaps Platform81's B2B client base and paid media capabilities.
• Hallam Internet: Nottingham-based mid-sized UK digital marketing agency providing SEO, paid media, web design, and content strategy — comparable in service breadth and UK mid-market positioning.
• Prohibition: Leeds-based creative and digital agency with web, SEO, and brand offerings — comparable regional UK agency profile with similar full-service creative/digital mix.
• Click Consult: Cheshire-based digital marketing agency with strong SEO and PPC practice serving UK enterprise and mid-market clients — comparable in core services and target buyer profile.
• Evoluted: Leicester-based digital agency of similar size offering web design/development, SEO, and paid media — directly comparable in scope and UK regional agency positioning.
• The SEO Works: Sheffield-based agency specialising in SEO, PPC, and web design for UK SMEs and enterprise — overlaps Platform81's SEO-led offering and regional UK footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/platform81
• LinkedInlinkedin.com/company/platform81
• Instagraminstagram.com/platform_81
• TikToktiktok.com/@platform_81
• Xx.com/platform_81

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platform81