What Adventure Projects does

Adventure Projects is a portfolio of outdoor recreation platforms that connects people, data and outdoor passions through activity-specific trail guide brands. The portfolio comprises six consumer brands — Mountain Project (climbing, "The Definitive Climbing Resource"), MTB Project (mountain biking), Hiking Project, Trail Run Project, Powder Project (backcountry skiing/snow sports) and a National Parks Trail Guide — distributed as native iOS and Android apps and dedicated websites under an umbrella portal at adventureprojects.net. The underlying platform is a trail mapping and GPS navigation system that aggregates user-generated trail data — routes, waypoints, photos, conditions and ratings — enabling activity-specific route discovery, GPS-enabled navigation and offline map access for backcountry users. The platform is owned and operated by onXmaps, Inc., a Montana-incorporated mapping and outdoor navigation company (registered office 1925 Brooks Street, Missoula, MT 59801), giving Adventure Projects access to parent-company expertise in GPS mapping technology.

The business operates a freemium, consumer-led model: free access to trail guides and community content, with paid premium memberships unlocking offline maps, advanced route planning and an ad-free experience. Subscriptions auto-renew monthly or annually and are sold direct via website accounts and through in-app purchases on the Apple App Store and Google Play Store (with payment processing handled by the app stores). Distribution combines app-store optimization, activity-specific brand websites and SEO-driven organic search, augmented by a white-label partnership with REI Co-op that delivers the REI Co-op National Parks Guide mobile application on iOS and Android. The primary customer segments are outdoor enthusiasts and mobile-first outdoor users (climbers, mountain bikers, hikers, trail runners, backcountry skiers), with a secondary segment of casual day hikers seeking curated, community-vetted recommendations. Pricing is not publicly disclosed.

Operating geographies span the United States and Canada, with no stated global footprint. Adventure Projects is a private subsidiary of onXmaps, Inc.; no venture capital or private equity funding rounds, public listing, or revenue figures are disclosed in the available source data. Leadership includes Nick Wilder (Chief Executive Officer). The Terms of Use (last revised August 4, 2023) contemplate an enterprise license path beyond personal use, indicating optionality for further B2B/white-label commercialization alongside the consumer subscription business.

Name

Adventure Projects

Legal name

onXmaps, Inc.

Website

https://adventureprojects.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Adventure Projects, owned by onXmaps, Inc., operates a multi-vertical outdoor recreation platform spanning climbing, mountain biking, hiking, trail running, skiing and national parks via consumer mobile apps and websites, serving outdoor enthusiasts through freemium subscriptions, in-app purchases and a white-label REI Co-op partnership.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Platform

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Outdoor recreation platform
• Trail mapping software
• GPS navigation app
• Climbing route database
• User-generated trail content

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Freemium Subscriptions: Free tier provides basic trail guides and community content. Premium memberships offer advanced features including offline maps, route planning tools, and ad-free experience. Subscriptions auto-renew on monthly or annual basis.
2. In-App Purchases: Digital purchases managed through Apple App Store and Google Play Store. Payment processing handled by third-party app store operators. onXmaps does not directly process in-app purchase transactions.
3. Mobile App Distribution: Mobile applications for each activity vertical (Mountain Project, MTB Project, Hiking Project, Trail Run Project, Powder Project) distributed through iOS App Store and Google Play. Core service available via web browser at adventureprojects.net.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Adventure Projects operates a multi-vertical outdoor recreation platform consisting of six activity-focused brands (Mountain Project for climbing, MTB Project for mountain biking, Hiking Project, Trail Run Project, Powder Project for skiing, and National Park Trail Guide), delivered through dedicated websites and native iOS/Android mobile apps. The platform combines a community-contributed trail database with GPS-enabled navigation, route planning, offline maps, and user-generated waypoints, photos, and conditions shared across the outdoor enthusiast community.

Product overview

Adventure Projects is a portfolio of outdoor recreation platforms organized by activity type, including Mountain Project (climbing), MTB Project (mountain biking), Hiking Project (hiking), Powder Project (skiing), Trail Run Project (trail running), and a National Park Trail Guide mobile app. These products share trail data, guides, photos, and community features across web and mobile platforms, unified under the Adventure Projects brand as both a directory/portal and individual activity-specific sites with dedicated mobile apps.

Differentiator

Problem solved

Functional benefit

Brands

• Mountain Project: The Definitive Climbing Resource - trail guides, routes, photos, and community for climbers
• MTB Project
• Hiking Project
• Powder Project
• Trail Run Project
• National Park Trail Guide

Products and services

• Mountain Project Mobile and web platform described as "The Definitive Climbing Resource," providing climbing routes, trail guides, photos, and community features for climbers.
• MTB Project Mobile and web platform for planning mountain biking adventures, providing MTB trail guides, routes, photos, and community information.
• Hiking Project Mobile and web platform for discovering hiking trails, providing trail guides, routes, photos, and community information for hikers.
• Powder Project Mobile and web platform positioned as "Your guide to the best backcountry lines," providing backcountry skiing and snow sports trail guides, routes, and community information.
• Trail Run Project Mobile and web platform positioned as a route finder to "Hit your stride on new trails," providing trail running trail guides, routes, photos, and community information.
• REI Co-op National Parks Guide Mobile application branded as REI Co-op National Parks Guide, providing comprehensive trail maps and information for U.S. National Parks, powered by Adventure Projects' trail mapping technology and delivered under a white-label partnership with REI Co-op.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• REI Co-opcoreGTM or Marketing PartnerAdventure Projects provides the underlying trail mapping technology powering the REI Co-op National Parks Guide mobile application. The app is branded as REI Co-op and available on both iOS App Store and Google Play Store. This white-label partnership extends Adventure Projects' outdoor recreation platform reach through REI's retail customer base.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AllTrails: AllTrails is the leading consumer trail discovery and navigation app with tens of millions of users and a similar user-generated trail database spanning hiking, biking, and running. It is the most direct head-to-head competitor to Adventure Projects' Hiking Project, MTB Project, and Trail Run Project verticals.
• Strava: Strava is a leading activity-tracking platform with route planning, segment discovery, and community features for running, cycling, and hiking. It directly competes with Adventure Projects' MTB Project, Hiking Project, and Trail Run Project, especially for performance-oriented users.
• Komoot: Komoot is a European trail and route planning app for hiking, cycling, and mountain biking, with strong UGC and turn-by-turn navigation. It is highly comparable to Adventure Projects' multi-vertical outdoor recreation model, particularly across hiking and biking.
• Gaia GPS: Gaia GPS offers topographic maps, offline navigation, and route planning for hiking, backpacking, and backcountry activities. It directly competes with the offline maps and backcountry use cases that Adventure Projects' premium tier targets.
• Trailforks: Trailforks is a mountain biking trail database with UGC, conditions, and ride planning tools. It directly overlaps with the MTB Project vertical and shares the same UGC-driven community content model.
• Wikiloc: Wikiloc is a community-driven outdoor trail database with millions of user-uploaded routes covering hiking, biking, climbing, and skiing. It is highly comparable to Adventure Projects' multi-vertical UGC trail platform.
• Outdooractive: Outdooractive is a European outdoor platform offering route planning, trail guides, and community features for hiking, cycling, and mountaineering, having absorbed ViewRanger. It is comparable to Adventure Projects' multi-vertical trail platform and competes for international users.

Others

• onXmaps: onXmaps is the parent company of Adventure Projects and a leading provider of GPS maps for hunting, off-roading, and other outdoor activities. It shares the same corporate parent and technology infrastructure but operates in adjacent outdoor categories rather than competing directly with Adventure Projects' trail verticals.

Emerging players

• MTB Project predecessor (Trailforks parent): While MTB Project is part of Adventure Projects, the broader mountain biking trail app category includes several niche players with comparable UGC-driven content models. These niche MTB apps provide direct vertical-specific competition to Adventure Projects' MTB Project.
• Avenza Maps: Avenza Maps is a mobile map app that allows users to load and navigate georeferenced maps offline, including topographic and trail maps. It overlaps with Adventure Projects' offline map and navigation functionality for backcountry users.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Projects