Crystalplus

What Crystalplus does

Crystal Plus, Inc. (operating as Crystalplus) is a privately held, US-based e-commerce retailer specializing in personalized crystal and glass recognition awards, trophies, vases, drinkware, and luxury gift products. Founded around 2011 and headquartered in City of Industry, California with a secondary engraving operation in Montclair, the company serves corporate buyers, sports organizations, academic institutions, and individual gift purchasers through its own crystalplus.com storefront, supplemented by a toll-free phone sales line, live chat support, and marketplace presences on WeddingWire and ShareASale.

The product offering is built around an in-house personalization technology stack — sandblast etching, laser engraving, and 3D crystal laser photo engraving — supported by an in-house design team providing free artwork proofs and up to three revisions per order. The catalog spans 932+ styles across 15+ authorized premium brands including Waterford, Swarovski, Vera Wang Wedgwood, Kosta Boda, Orrefors, RIEDEL, LSA International, Nachtmann, Vista Alegre, and Mario Cioni & Agarthi, with prices ranging from under $29 to over $1,190. Free personalization is standard, and a 48-hour express production option is offered for time-sensitive corporate orders.

The business model is straightforward e-commerce with an assisted-sales overlay for larger corporate and volume orders. Revenue is generated through one-time product sales plus optional fees for premium personalization services such as photo engraving ($10/pc for logo, $15/pc for logo + text). A tiered volume discount program scales up to 50% off for orders of $100,000+ and a 30% Early Order Special is available for 100+ piece orders with 45-day lead time. The company is self-funded/privately owned with no disclosed institutional investors, no M&A history, and no disclosed revenue figures.

Name

Crystalplus

Legal name

Crystal Plus, Inc.

Website

https://crystalplus.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Crystalplus is a privately held US e-commerce retailer selling personalized crystal awards, glass trophies, vases, drinkware, and luxury gifts, serving corporate recognition, sports, academic, and individual gift-giving buyers via crystalplus.com with in-house engraving and authorized partnerships with brands such as Waterford, Swarovski, and Vera Wang Wedgwood.

Ownership category

akta.pro rank

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time sale of personalized crystal awards, trophies, glassware, and gift products. Customers purchase individual items with personalization options including engraving, custom artwork, and photo integration. Revenue generated from sale of physical products with customization services.
2. Custom Personalization Services: Additional charges for custom artwork designs beyond standard templates. Options include photo engraving ($10/pc for logo, $15/pc for logo + text), light-up bases, and premium personalization services for volume orders.
3. Volume Discount Programs: Tiered volume discounts applied at checkout: 10% off $1,000+, 15% off $5,000+, 20% off $10,000+, 30% off 100+ pieces, 40% off $50,000+, 50% off $100,000+. Early Order Special offers 30% off for 100+ pieces with 45-day minimum lead time.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CrystalPlus (Crystal Plus, Inc.) is an online retail store that sells personalized crystal awards, glass trophies, drinkware, vases, desk accessories, and gifts, offering free sandblast etching and laser engraving customization. The company operates as an authorized retailer of premium international crystal brands including Waterford, Swarovski, Vera Wang Wedgwood, Kosta Boda, Orrefors, Riedel, and LSA International, fulfilling orders from a California warehouse to US and Canadian customers.

Product overview

Crystalplus is an e-commerce retailer specializing in personalized crystal awards, glass trophies, and luxury gift products. The core product offering centers on customizable recognition awards and decorative crystal/glass pieces, complemented by an extensive portfolio of over a dozen international designer brands including Waterford Crystal, Kosta Boda, Orrefors, Riedel, LSA International, Swarovski, Mario Cioni & Agarthi, and Bohemia Crystal Glamour. The company provides free personalization services including sandblast etching and laser engraving, with products ranging from corporate recognition plaques and trophy cups to wedding gifts, drinkware, and home decor items. Product categories include awards & plaques, vases & bowls, drinkware, desk/office accessories, and photo gifts, with items available across various price points from budget-friendly options under $49 to luxury pieces exceeding $1,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Crystal Awards & Trophies

Quantifiable outcome

• Free personalization and artwork proof with up to 3 revisions on all orders
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Waterford CrystalcoreTechnology or IntegrationCrystalPlus is an authorized retailer of Waterford Crystal products including Limited Special Edition, Lismore Collection, Stemware/Barware, Vases/Bowls, and Giftware. Products feature authentic Waterford craftsmanship and quality.
• Swarovski CrystalcoreTechnology or IntegrationAuthorized retailer of Swarovski Crystal branded products and collaborations.
• Vera Wang WedgwoodcoreTechnology or IntegrationAuthorized retailer of Vera Wang Wedgwood stemware and wedding gifts, featuring designer collaborations.
• Kosta BodacoreTechnology or IntegrationSwedish crystal manufacturer. Kosta Boda products are mouth-blown and hand-cut by skilled craftsmen in hot shops, featuring Scandinavian design excellence.
• Orrefors CrystalcoreTechnology or IntegrationSwedish crystal brand featuring Stemware/Barware and Vases/Bowls/Votives with European craftsmanship.
• LSA InternationalcoreTechnology or IntegrationLondon-based design studio specializing in contemporary handmade glass. Founded in 1960s by Lubkowski family. Products include engravable drinkware, vases, candle holders, and kitchenware manufactured by European skilled craftsmanship.
• Mario Cioni & AgarthicoreTechnology or IntegrationItalian hand-cut lead crystal products made in Italy. Features mouth-blown, hand-cut pieces by Italian crystal artists including Triumph Golf Trophy, Lux Championship Bowl, and Diamond Net Vase.
• ShareASale Affiliate ProgramminorChannel Partner/ Reseller/ DistributorAffiliate marketing partnership (Merchant ID 37208) enabling partner websites to refer customers for commission.
• WeddingWire StorefrontminorChannel Partner/ Reseller/ DistributorMarketplace presence on WeddingWire platform for wedding and event gift category visibility.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Personalization Mall: Direct competitor in e-commerce personalized gifts and awards retail. Operates a similar customization model with engraving, embroidery, and printing services across an extensive product catalog targeting both consumer gifting and corporate recognition, overlapping heavily with CrystalPlus's personalization-led value proposition.
• Awards.com: Direct competitor in online awards and trophies retail. Offers customizable plaques, trophies, and recognition products with engraving services to corporate, sports, and academic customers via e-commerce, mirroring CrystalPlus's core recognition offering.
• Crown Awards: Direct competitor in awards, trophies, and recognition products. Operates e-commerce and wholesale channels serving corporate recognition, sports tournaments, and academic achievement with engraving and personalization services comparable to CrystalPlus.
• Trophy Central: Direct competitor in online trophies and awards retail. Offers customizable trophies, plaques, medals, and crystal awards for sports, corporate, and academic recognition through e-commerce with engraving, directly comparable to CrystalPlus's product mix.
• Trophies Plus: Direct competitor in personalized trophies, awards, and engraving services. Operates e-commerce model serving corporate, sports, and individual customers with engraving and customization, overlapping with CrystalPlus's product categories and customer segments.
• UncommonGoods: Comparable e-commerce retailer focused on personalized and unique gifts. Overlaps with CrystalPlus in personalized home goods, drinkware, and gift categories, and shares a similar target customer profile for occasion-based gifting and milestone celebrations.

Broad incumbents

• Shutterfly: Larger personalized products platform with much broader category scope including photo gifts, stationery, apparel, and home goods. Operates at significantly greater scale than CrystalPlus but shares the personalization-driven e-commerce model and competes for similar occasion-based gifting occasions.
• Etsy: Massive marketplace for handmade and personalized goods including crystal/glass awards, engraved drinkware, and custom gifts. Serves as both a competitive channel for shoppers and a distribution alternative for personalized gift purchases that overlap with CrystalPlus's catalog.
• Waterford: Premium Irish crystal brand whose products CrystalPlus is authorized to retail. Operates its own direct-to-consumer e-commerce and competes with CrystalPlus for premium crystal gift purchases while simultaneously being a key supplier partner.
• Lenox: Premium American tableware and crystal brand whose products CrystalPlus retails. Operates direct-to-consumer channels across dinnerware, drinkware, and gifts, competing for the same luxury gift occasions and customer demographics as CrystalPlus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crystalplus
• LinkedInlinkedin.com/company/crystal-plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crystalplus