What Quick does

Quick is a Belgian-origin fast-food hamburger chain founded in 1970, operating approximately 107 restaurants across Belgium and Luxembourg and serving more than 36 million meals per year. The company, legally Burger Brands Belgium NV and headquartered in Wilrijk (Antwerp), runs a hybrid corporate-and-franchise model in which roughly 75% of locations are operated by independent franchisees (as of 2015). Its core offering centers on a broad quick-service menu — iconic beef burgers (notably the Giant and the Belgian-styled Formidable), chicken, fish, vegetarian (Quorn-based) options, fingerfood, Belgian fries, Pauwels sauces, milkshakes, desserts, and kids' meals (Magic Box and Fun Box) — with signature local sourcing partnerships including Pauwels Sauzen (Herent), Clarebout potatoes (Nieuwkerke), and Lantmännen Unibake tiger buns (Londerzeel).

The company's digital stack comprises the MyQuick loyalty mobile application (iOS and Android) with QR-code-based Q-points accumulation, Click & Collect order-ahead across five pickup modes (eat-in, take-out, table service, drive, and parking), optional two-factor authentication, and self-service ordering kiosks deployed across all restaurants since December 2019. Revenue is generated predominantly through direct restaurant sales (dine-in, kiosk, drive-through, and take-away), amplified by third-party delivery partnerships (Uber Eats, Deliveroo, Takeaway, Hello Ugo, Easy2Eat, and Goosty in Belgium; Uber Eats and Wolt in Luxembourg) and loyalty-driven repeat frequency through the Q-points program (5 Q-points per €1 spent). The customer base spans general consumers, families with children, students aged 13–26 (via the Student+ program), drive-through users, and vegetarian/flexitarian diners, with no enterprise customer concentration given its mass-market consumer focus.

Quick became 100% Belgian-owned in 2016 and has since emphasized local Belgian identity (the "Quick is van ons!" campaign, "Jouw Quick. Jouw Smaak." regional burgers per location, and the QuickFix CSR initiative that channels Eden burger proceeds into renovating youth sports fields). The brand holds the No. 1 hamburger-chain position in Belgium and Luxembourg and was ranked the largest European-origin hamburger chain in 2014. Recent product activity has centered on limited-edition collaborations (Eden Hazard co-branded burger, Captain Tsubasa toys in Magic Box/Fun Box) and seasonal menu innovation (De Eden, Cheesy Val-Dieu Caractère, Biscoff desserts, De Primeur) to sustain engagement within the consolidated two-country footprint.

Name

Quick

Legal name

Burger Brands Belgium NV

Website

https://quick.be

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Quick is a Belgian fast-food hamburger chain founded in 1970, operating approximately 107 company-owned and franchised restaurants across Belgium and Luxembourg and serving 36+ million meals per year through dine-in, drive-through, kiosk, app, and third-party delivery channels.

Ownership category

akta.pro rank

Product category

Quick Service Restaurant (Hamburger Fast Food)

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger QSR (THAFAAAA)

Keywords

• Hamburger fast food
• Quick service restaurant
• Belgian burger chain
• Drive-through dining
• Fast food franchise

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Sales (Dine-in, Drive-through, Take-away): Quick generates the majority of its revenue through direct food and beverage sales at its restaurant locations in Belgium and Luxembourg, operating both company-owned and franchised sites. Customers order at the counter, at kiosks, via the drive-through, or through the MyQuick app for dine-in or take-away collection.
2. Third-Party Delivery Marketplace Commissions: Quick earns revenue through delivery orders placed via third-party platforms (Uber Eats, Deliveroo, Takeaway, Hello Ugo, Easy2Eat, Goosty). Customers order through these platforms and the delivery partners charge a commission/markup on orders. Quick also runs exclusive delivery deals and promotional offers through these partners.
3. MyQuick Loyalty Program — Q-Points Redemptions and Promotions: The MyQuick loyalty program drives customer retention and higher transaction frequency. Customers earn Q-points per euro spent (5 Q-points per €1) and can redeem them against free products or convert 550 Q-points into a €10 cheque. The program also enables Q-promo digital coupons and limited-edition burger bonuses (25 extra Q-points).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Quick operates a fast-food hamburger restaurant chain in Belgium and Luxembourg, selling beef, chicken, fish, and Quorn-based veggie burgers, fries, fingerfood, desserts, milkshakes, and drinks through 80+ company-owned and franchised restaurants plus drive-through, MyQuick app Click & Collect, and third-party delivery. The brand emphasizes Belgian identity through local sourcing (Belgian beef, Clarebout potatoes, Pauwels sauces, Lantmännen Unibake tiger buns, Passendale cheese) and operates the MyQuick digital loyalty program (5 Q-points per €1 spent).

Product overview

Quick is a Belgian fast food hamburger chain offering a comprehensive portfolio of food and beverage products. The core product line centers on iconic burgers (Giant, Formidable, Suprême series, Classics, Veggie options) and chicken products, complemented by extensive fingerfood (Chicken Dips, Wings, Fish'n Dips, Party Box), Belgian fries and cheese fondue sides, sauces from local partner Pauwels, milkshakes, desserts (Crème de la Crème, Donuts, Churros, Moelleux), and kids meals (Magic Box, Fun Box). Quick operates as a unified restaurant brand rather than a platform product, with products distributed through company-owned and franchise restaurants, the MyQuick mobile app with loyalty program, self-service kiosks, and delivery partner platforms (Uber Eats, Deliveroo, Takeaway). The company emphasizes local Belgian sourcing including Belgian beef, Clarebout potatoes, Pauwels sauces, and Passendale cheese.

Differentiator

Problem solved

Functional benefit

Products and services

• Giant burger The iconic flagship hamburger of Quick featuring minced steak, Giant sauce, white bun, cheddar, onion, and curly endive; positioned as the brand-defining burger beloved across Belgian generations.
• Giant Veggie burger Quorn-based vegetarian version of the iconic Giant with Giant sauce, melted cheddar, lettuce and onions, for vegetarian and flexitarian consumers.
• De Formidable burger Belgian tiger-bun burger with minced pure Belgian beef, two slices of Old Bruges cheese, pepper sauce, lettuce, tomatoes and onions; positioned as a Belgian specialty.
• Suprême gourmet burger line Gourmet burger line including Suprême Cheese, Suprême Chicken & Bacon and Suprême Bacon variants with cheddar, bacon, salads, and signature sauces on sesame or specialty buns.
• Classic burgers (Big Giant, Big Bacon, Chicken Filet, King Fish) Range of classic Quick burgers including Big Giant (double minced steak, Giant sauce, cheddar), Big Bacon (smoked flavor, three bacon slices), Chicken Filet (crispy coated chicken, white bun, cheddar), and King Fish (sea-caught fish, white bun, cheddar).
• Chicken Dips Tasty and tender chicken bites, sold as individual fingerfood items or as part of the Party Box bundle.
• Chicken Wings Deliciously crispy and marinated chicken wings with barbecue flavor, served as fingerfood.
• Fish'n Dips 100% coated white fish bites made from sustainably caught Alaskan pollock, positioned to appeal to both young and older customers.
• Party Box Sharing box with 10 Chicken Dips and 5 Chicken Wings plus 2 sauces of choice, designed for group consumption.
• Friet (Belgian fries) Long, crispy fries in medium or maxi size, made from 100% Belgian potatoes supplied by Clarebout in Nieuwkerke.
• Frit&Fondue loaded fries Range of 100% Belgian fries generously drizzled with Passendale cheese sauce and topped with crispy bacon pieces and/or crispy onions, sold in Passendale & Bacon, Passendale & Onion, and Passendale, Bacon & Onion variants.
• Pauwels sauces range Range of Belgian sauces from local partner Pauwels (Herent) including Mayonaise, Sweet Chili, Andalouse, Barbecue, Curry, Samurai, and Frietsaus — served as accompaniments to burgers and fries.
• Milkshakes (Vanille, Chocolade, Aardbei, Banaan) Classic and limited-edition milkshakes including Vanille, Chocolade, Aardbei (Strawberry), and Banaan (Banana), described as creamy, smooth, and ice-cold.
• Crème de la Crème soft ice cream Soft-serve ice cream with 20 flavor combinations including chocolate, strawberry, banana, Biscoff speculoos paste and crumble, and Ruby pearl toppings; Biscoff variant is exclusive to Belgium.
• Donuts (Biscoff, Trio Donuts) Belgium-exclusive Biscoff donut filled with Biscoff and speculaas pieces, plus a Trio Donuts sharing set with three mini donuts in Choco, Pinky, and Party glazes.
• Churros (with optional Biscoff dip) Warm, sugar-coated crispy fried dough sticks, available plain or with a Belgium-exclusive Biscoff speculoos dip.
• Moelleux Chocolade and Dame Blanche Warm soft chocolate fondant (Moelleux), available with ice cream, and Dame Blanche — ice cream with whipped cream and chocolate, caramel, or strawberry sauce.
• Magic Box kids meal Customizable children's menu for ages around 4-12: small fries, 4 Chicken Dips, Minute Maid Orange 20cl, Mini Yop drink, and a toy surprise; also forms part of the Captain Tsubasa football-gadgets promotion.
• Fun Box kids meal Menu for older children featuring a Giant burger, soft ice cream, apple juice, fries, and new toys; complements Magic Box within the kids' meal lineup.
• Drinkyoghurt Quickos Strawberry-flavored yogurt drink without colorings, aimed at young customers and sold alongside kids' meals.
• Fruit Pocket (Materne compote without added sugars) Materne fruit compote pocket without added sugars, sold as a healthier energy-boost option for children and families.
• Supporter Pack Sharing menu bundle (2 Classic burgers of choice, 2 Maxi Fries, and fingerfood) sold exclusively via delivery partners (Uber Eats, Deliveroo, Takeaway in BE; Uber Eats and Wolt in LU) for football match occasions, priced €23.50 BE / €25.85 LU.
• MyQuick loyalty program Digital loyalty program (5 Q-points per €1 spent, redeemable for free products or €10 Quick cheques per 550 points), with Q-promo digital coupons, Q-boosters for bonus points, birthday bonuses (25 extra Q-points), friend referrals, and exclusive Student Deals via the MyQuick mobile app.
• Click & Collect via MyQuick app Order-ahead food pickup service via the MyQuick mobile app with multiple pickup modes including Eat-in (counter collection), Take-out, Drive (drive-through pickup), Parking (parking-spot delivery), and Table service at participating locations.
• Quick franchise program Franchise opportunity enabling independent entrepreneurs to operate Quick restaurants in Belgium and Luxembourg, including training, a dedicated franchise consultant, and ongoing support in IT, marketing, and commercial management.

Quantifiable outcome

• Quick is ranked No. 1 in Belgium and Luxembourg and No. 2 in France as the largest European-origin hamburger chain (2014 data)
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats is a primary delivery partner for Quick, enabling customers to order Quick products via the Uber Eats platform across Belgium and Luxembourg. Uber Eats handles last-mile delivery while Quick prepares the orders. Specific restaurant delivery hours vary by location. Available in Luxembourg alongside Wolt.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo serves as a delivery partner for Quick in Belgium and Luxembourg, bringing Quick products to customers' homes. Deliveroo runs exclusive promotions such as a free extra item with orders from €15.
• Takeaway (Takeaway.com)coreChannel Partner/ Reseller/ DistributorTakeaway.com is a delivery partner for Quick, enabling order placement and delivery across Quick's Belgium and Luxembourg restaurant network. Takeaway handles the delivery logistics while Quick prepares food orders.
• Hello UgominorChannel Partner/ Reseller/ DistributorHello Ugo is a delivery partner for Quick, enabling delivery of Quick products to customers in selected areas.
• Easy2EatminorChannel Partner/ Reseller/ DistributorEasy2Eat is a delivery partner for Quick, enabling Quick product delivery to customers in certain service areas.
• GoostyminorChannel Partner/ Reseller/ DistributorGoosty is a delivery partner for Quick, listed as one of the platforms through which customers can order Quick products.
• WoltminorChannel Partner/ Reseller/ DistributorWolt is a delivery partner for Quick in Luxembourg (alongside Uber Eats), enabling Quick product delivery in the Luxembourg market.
• Pauwels Sauzen (Herent, Belgium)coreStrategic or Co-development PartnerPauwels Sauzen is Quick's local Belgian sauce supplier based in Herent. They produce all of Quick's sauces including Mayonnaise, Sweet Chili, Andalouse, Barbecue, Curry, Samurai, and Frietsaus. Pauwels sauces are positioned as authentically Belgian.
• Lantmännen Unibake (Londerzeel, Belgium)coreStrategic or Co-development PartnerLantmännen Unibake supplies Quick's signature tiger buns (tijgerbroodjes) from their facility in Londerzeel, Belgium. These buns are a key ingredient in Quick's Belgian burger identity, including the Formidable burger.
• Clarebout (Nieuwkerke, Belgium)coreStrategic or Co-development PartnerClarebout supplies Quick's 100% Belgian potatoes, processed into fries at their facility in Nieuwkerke, Belgium. Quick's fries are positioned as golden, crispy, and made from Belgian potatoes.
• Mollie B.V. (Amsterdam, Netherlands)coreTechnology or IntegrationMollie is the certified online payment service provider used by Quick for processing payments for Click & Collect orders placed through the MyQuick app. Mollie handles payment processing as an independent data controller. Payment data is encrypted.
• QSRP (Quick Service Restaurant Partners)coreStrategic or Co-development PartnerQSRP is referenced as the group behind Quick, operating the Quick brand internationally. Quick Belgium and Luxembourg is part of the QSRP ecosystem. Quick Belgium was re-acquired and returned to Belgian ownership in 2019.
• Comeos and BemoraminorStrategic or Co-development PartnerQuick is a member of Comeos (Belgian trade federation for the services sector) and Bemora (Belgium's employer organization for the food service sector). These memberships provide industry representation and advocacy.

Scale indicators5 records

Recent moves14 records

Expansion highlights6 records

Emerging players

• Exki: Exki is a Belgian-origin fast-casual chain focused on fresh, healthy, grab-and-go meals (salads, bowls, soups). It represents the emerging wellness-oriented eating occasion that pressure-tests burger-QSR volumes and could draw health-conscious Belgian consumers away from Quick.
• Le Pain Quotidien: Le Pain Quotidien is a Belgian-origin bakery-café-restaurant chain with locations in Belgium and a global footprint. It targets the same daytime casual-dining, family, and grab-and-go occasions as Quick but from a healthier bakery-café positioning.

Direct peers

• Pizza Hut Belgium: Pizza Hut operates a QSR and dine-in restaurant network in Belgium, including delivery via aggregators that overlap with Quick's own delivery partnerships. It competes for family group meals, kids offers, and delivery-led occasions.
• McDonald's Belgium: McDonald's operates a large network of QSR restaurants across Belgium and Luxembourg, directly competing with Quick in the burger category via counter, kiosk, drive-through and delivery channels. It is the global QSR benchmark against which Quick's market leadership is measured.
• Domino's Pizza Belgium: Domino's operates a delivery-led QSR network across Belgium using many of the same third-party aggregators and direct-app ordering infrastructure as Quick. It competes with Quick for delivery-led family meals and group/sharing occasions.
• Burger King Belgium: Burger King is the most direct burger-focused QSR competitor to Quick in Belgium, with a similarly counter-driven, kiosk-enabled, and delivery-penetrated model. Operated under the Restaurant Brands Inc. umbrella, which also acquired/converted the French Quick network.
• Five Guys Belgium: Five Guys is a US-origin premium-burger QSR chain expanding across Belgium, competing with Quick in the burger category via dine-in, takeaway, and delivery. It targets the same mass-market burger occasion but at a higher price tier.
• Subway Belgium: Subway is a global limited-service restaurant brand present across Belgium with a counter-service, value-meal, and delivery-led model. While not burger-focused, it competes for the same lunch and quick-meal occasions and family-friendly QSR spend.
• KFC Belgium: KFC is a leading QSR chain in Belgium and Luxembourg, competing for the same limited-service, value-meal occasions as Quick via counter/kiosk ordering, drive-through (some locations), delivery partnerships, and kids/family meal bundles.

Broad incumbents

• Paul: Paul is a long-established French/Belgian bakery-café chain that competes with Quick for breakfast, snack, and family-outing occasions across Belgium. It overlaps Quick on take-away, kids-friendly venues, and a localized sourcing story.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/QuickBelgium
• Instagraminstagram.com/quickbelgium
• TikToktiktok.com/@quick_be
• LinkedInlinkedin.com/company/burger-brands-belgium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quick