Softline

What Softline does

Softline (PAO SOFL, Moscow Exchange) is a Russia-headquartered IT solutions integrator and investment-technology holding founded in 1993, operating across hardware, software, cloud, cybersecurity, and AI services. After the 2022 strategic split separating international operations (Noventiq) from the Russia/CIS business, Softline has consolidated its position as a one-stop provider for large enterprises, government, and SMBs seeking comprehensive digital transformation, with stated 2025 revenue exceeding 131 billion RUB, 10,700+ employees, 100,000+ customers, and 30 representative offices across Russia, Kazakhstan, Uzbekistan, Vietnam, Indonesia, and UAE.

The company combines third-party vendor distribution with proprietary technology through multiple cluster brands: Inferit (Russian-made computers, servers, storage, and the MSVSphere OS included in the Ministry of Industry and Trade registry), SL Soft (Robin RPA, Polymatica BI, Citeck low-code, Robovoice voice bot, MD Audit, Visitech, Boss HR), Softline Digital (AiLine industrial AI, Fundamento IoT safety, Proteqta smart helmets, RozniTech, Grosa), Bell Integrator (systems integration), Borlas Group (#1 RAEX-ranked management consulting), AXOFT (software distribution), and ActiveCloud. Cybersecurity is delivered through SOC services (Infosecurity CERT, Carnegie Mellon-licensed, FIRST member), CyberDef threat detection, the Ampire cyber-polygon training platform, and the Anti-Drone solution. Multi-modal AI capabilities span NLP, computer vision, speech/audio, predictive analytics, and generative-AI agents, anchored by 12 AI products running 70+ projects annually.

Softline monetizes through one-time and subscription software licensing, hardware unit sales (including own-brand Inferit from ~1,860 RUB), cloud and managed services (Softline Cloud IaaS/PaaS/SaaS), professional and consulting services, and in-house financing (installment, leasing, factoring). Pricing tiers range from 100,000 RUB/year DDoS protection to 5M+ RUB multi-year cyber-polygon contracts and 20M+ RUB factoring lines. Go-to-market blends enterprise field sales, a Voronezh-based inside-sales/telemarketing unit, an e-commerce store, a 300+ vendor partner ecosystem, and 2,466+ events. Primary segments are large enterprises and the Russian government (ranked #1 government IT provider by CNews 2024 and #1 in Tadviser's Russian software registry), with verticals including banking, oil and gas, metallurgy, healthcare, retail, telecom, and energy; customer logos include Nornickel, ALROSA, Rosatom, Baltika (Carlsberg Group), Moscow Metro, RUSNANO, and Sberbank Group entities.

Name

Softline

Legal name

Публичное акционерное общество «Софтлайн»

Website

https://softline.ru

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Softline (PAO, Moscow Exchange: SOFL) is a Russia-led IT integrator and investment-technology holding combining software distribution, proprietary hardware (Inferit), cloud, cybersecurity, and 12+ AI products to deliver digital transformation and import-substitution programs for 100,000+ enterprise, government, and SMB customers across Russia, CIS, and Southeast Asia.

Ownership category

akta.pro rank

Product category

IT Solutions & Systems Integration

NAICS

Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (51321), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

akta.pro secondary industries

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), Cloud-Native Enablement (Containers, Kubernetes, Service Mesh) (BPAEAKAE)

Keywords

• IT solutions integration
• Cybersecurity services
• Cloud infrastructure
• Software distribution
• Enterprise IT consulting

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices34 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Software licensing and distribution: Resale and distribution of third-party software licenses (Microsoft, Adobe, 1C, SAP, Kaspersky, and 300+ other vendors). One-time perpetual licenses and subscription models.
2. Hardware sales: Sale of computers, laptops, servers, storage systems, networking equipment, peripherals, and smartphones including own-brand Inferit hardware.
3. Cloud and subscription services: Softline Cloud providing IaaS, PaaS, SaaS services. Softline Subscriptions program for vendors and end customers. Revenue from cloud infrastructure and managed services.
4. Professional and consulting services: IT consulting, implementation, system integration, cybersecurity services, IT outsourcing, technical support, and managed services.
5. Financing services: Installment payment plans ( рассрочка ), leasing for hardware and software, and factoring services for large projects with bank partners.
6. Proprietary software products: Revenue from proprietary software products including SL Soft portfolio (Robovoice, Citeck, Polymatica, MD Audit, Visitech, etc.) and Inferit OS (МСВСфера).

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Softline is a full-service IT solutions integrator and investment-technology holding that delivers enterprise digital transformation, combining third-party software licensing and hardware distribution with proprietary AI platforms, Russian-made Inferit hardware, cloud services, managed cybersecurity, and IT consulting. Its offerings span software resale (300+ vendors), own-brand AI products (AiLine, Fundamento, Proteqta, Robovoice, Citeck, Polymatica, Robin RPA), Inferit servers and laptops, SOC and CyberDef services, and Softline Cloud infrastructure, primarily serving Russian enterprises and government organizations.

Product overview

Softline is a leading Russian IT provider offering a comprehensive portfolio of enterprise solutions through its subsidiaries and own products. The portfolio is organized as a platform-plus-modules architecture centered around the SL Soft subsidiary (containing RPA tool Robin, BI platform Polymatica, low-code platform Citeck, voice bot Robovoice, audit system MD Audit, and industrial AI Visitech), the Inferit hardware subsidiary (manufacturing computers, servers, cloud infrastructure, and FinOps tools), cybersecurity services (SOC, CyberDef, Ampire cyber polygon, Anti-Drone solution), AI platforms (AiLine for industrial optimization, Fundamento for IoT safety systems, Proteqta for smart helmets), and integration/consulting services (Bell Integrator, Borlas Group). The company also operates AI Ghost Office, a new platform launched in 2026 for small businesses, providing voice agent, social moderation, and sales coaching capabilities. Softline serves over 100,000 B2B customers across financial, industrial, retail, government, and healthcare sectors with 12+ AI products and 6+ proprietary AI platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Инферит (Inferit): Russian computer equipment and server manufacturer producing notebooks, desktops, and storage systems. Part of SF Tech cluster.
• Инферит Клаудмастер
• Инферит Облако
• Инферит Безопасность
• Инферит ОС (МСВСфера)
• SL Soft
• Robin
• Polymatica
• Citeck
• Robovoice
• Босс.Кадровые системы
• MD Audit
• Visitech
• Борлас (Borlas Group)
• Test IT
• Bell Integrator
• ActiveCloud
• Академия Softline
• Softline Universe
• Softline Digital
• Proteqta
• AiLine
• CyberDef
• Infosecurity CERT
• Группа «Борлас»

Products and services

• Softline SOC (Security Operations Center) Managed 24/7 security monitoring, incident detection and response service backed by an Infosecurity CERT licensed by Carnegie Mellon University and member of FIRST, supported by 300+ technical specialists for Russian enterprises and government clients.
• CyberDef External digital threat detection and business fraud monitoring service that scans for threats targeting a company's brand, customers, and infrastructure; deployed at MAKFA, Bank Sinara Group, and other enterprises.
• Ampire Cyber Polygon Cybersecurity training platform simulating attacks and defenses for enterprise and government security teams; jointly opened at Krasnodar University of the Ministry of Internal Affairs.
• Anti-Drone (АНТИДРОН) Solution Drone detection and neutralization platform for protecting critical infrastructure, government facilities, and industrial sites in compliance with Russian legislation.
• Inferit Hardware (computers, laptops, servers, storage) Russian-made computers, laptops, desktops, servers, and storage systems included in the Ministry of Industry and Trade registry; produced by Softline's SF Tech cluster.
• Inferit Oblako Cloud Cloud infrastructure services providing IaaS, PaaS, and SaaS built on Inferit hardware, with multi-cloud orchestration for enterprise and government customers.
• Inferit Cloudmaster (FinOps) FinOps platform that optimizes cloud costs and infrastructure expenses, reportedly delivering 29% cloud-cost savings through expense analysis and resource right-sizing.
• AiLine AI platform for industrial applications including steel temperature optimization in metallurgical casting and production-quality forecasting, providing domain-specific digital advisors.
• Fundamento IoT-based safety platform using Bluetooth beacons and LoRaWAN for personnel safety monitoring including fall protection and site access control at industrial sites such as Sibur Tyumengaz.
• Proteqta Smart Helmets Smart hardhats providing long-distance communication, worker-location tracking, and hazardous-zone monitoring for industrial safety; deployed at Rosatom nuclear facilities.
• Robovoice Voice-bot platform that automates call-center operations and customer interactions, reported to reduce incoming-request processing costs by over 3x; deployed at Gemotest.
• Citeck Low-code platform for business process automation and enterprise content management with semantic search and AI assistant capabilities; deployed at ALROSA for business process automation.
• Polymatica Business intelligence and analytics platform for data visualization, predictive analytics, and AI/ML tools targeting enterprise customers in public, retail, energy, banking, and telecom sectors.
• Robin RPA Robotic Process Automation software that robotizes repetitive enterprise tasks across IT and business systems; deployed at Irkutsk Oil Company (INK) and Generium.
• MD Audit Automated retail-audit solution for trade compliance, shelf monitoring, and quality control in retail and distribution; deployed at Magnolia.
• Visitech Manufacturing execution and industrial AI/IoT solutions including the fabricaONE.AI platform for production automation and data processing on the shop floor.
• AI Ghost Office AI-powered platform offering three tools (Voice Agent, Social Moderator, Sales Coach) that automate dispatcher, marketing, and sales-training functions for small trade and service businesses via subscription.
• Softline Enterprise Agreement (SEA) Comprehensive enterprise service bundling licensing and migration support for transition to Russian software, including R7-Office and other domestic alternatives under multi-year contracts.
• Software Distribution and Hardware Resale (store.softline.ru) Online and offline distribution of third-party software licenses (Microsoft, Kaspersky, Astra Linux, BaseALT, 1C, Adobe, Yandex 360, MyOffice, R7-Office, Postgres Professional, Bitrix24, CryptoPro, Naumen, SimpleOne, BPMSoft, Check Point, Cisco, Cloudflare, and 300+ other vendors) plus hardware (computers, laptops, servers, peripherals, smartphones) with pricing displayed for many items.
• Bell Integrator (System Integration & Consulting) Enterprise systems integration, technology consulting, and digital transformation services delivered as part of the FabricaONE.AI initiative.
• Borlas Group (Management IT Consulting) Management IT consulting and systems integration services including BeringPro, ranked No. 1 in the RAEX ranking for the management IT consulting segment in 2026.
• Softline Finance (Installment, Leasing, Factoring) Internal financing arm offering installment payments (рассрочка from 300,000 RUB, 3 months to 2 years), leasing (from 1,500,000 RUB, 1–3 years), and factoring (from 20,000,000 RUB, 180–360 days) for IT hardware, software, and projects.
• Test IT Test management and software-testing automation platform for enterprise QA teams.
• Boss HR Systems HR management and personnel data visualization system for enterprise workforce management, payroll calculation, and HR automation.

Quantifiable outcome

• Average application speed increase of 40% through flexible computing resource distribution during peak loads
• +3 more outcomes

Named customers45 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability15 records

Feature11 records

Partnerships

41 partnerships are on record, tiered core and minor.

• PolymaticacoreStrategic or Co-development Partner · 22 December 2022Softline Group acquired a majority 51% stake in Polymatica, a Russian developer of business intelligence and AI/ML analytical tools. This strategic acquisition expands Softline's product offerings for corporate customers across public, retail, energy, banking, and telecommunications sectors, strengthening development of analytics capabilities on Russian and international markets.
• SL SoftcoreStrategic or Co-development PartnerSL Soft is a cluster within GK Softline developing proprietary business applications including Robin (RPA), Polymatica (BI), Citros, Boss HR systems, Preferential, Robovoice, Soica, Citeck, MD Audit, and Visitech. Softline distributes and implements SL Soft products across its customer base.
• Inferit (СФ Тех cluster)coreStrategic or Co-development PartnerInferit cluster produces Russian-made computers, laptops, servers, storage systems, operating systems (MSVSphere OS), cloud services, FinOps, billing, and security solutions. Products included in Russian Ministry of Industry and Trade registry. Manufactured by Softline's 'SF Tech' cluster.
• Группа Борлас (Borlas Group)coreStrategic or Co-development PartnerBorlas Group is a cluster within GK Softline providing management consulting and IT solutions. Ranks #1 in RAEX ranking for management IT consulting segment including BeringPro.
• Bell IntegratorcoreStrategic or Co-development PartnerBell Integrator is a cluster within GK Softline providing system integration and technology consulting services. Part of FabricaONE.AI initiative delivering enterprise data solutions.
• AXOFTcoreChannel Partner/ Reseller/ DistributorAXOFT is a cluster within GK Softline focused on software distribution and implementation services across IT markets.
• Softline DigitalcoreStrategic or Co-development PartnerSoftline Digital cluster includes AI platforms: Proteqta, RozniTech, Grosa, AiLine, Fundamento. Provides AI solutions for industrial, manufacturing, and enterprise applications.
• НГТУ НЭТИminorStrategic or Co-development PartnerGK Softline and NSTU NETI (Novosibirsk State Technical University) combine efforts in IT personnel training and development. Educational partnership for developing IT talent.
• ГК АквариусcoreStrategic or Co-development PartnerGK Softline and GK Aquarius combine efforts to ensure technological independence of the government sector and enterprises. Partnership for import substitution and Russian technology development.
• DeeraycoreStrategic or Co-development PartnerGK Softline and Deeray expand strategic partnership in AI analytics of customer communications. Joint development of AI-powered communication analytics solutions.
• SberTech and FabricaONE.AIcoreStrategic or Co-development PartnerSberTech and FabricaONE.AI (GK Softline shareholder) offer enterprise data processing solutions to the market. Joint product development for corporate data management.
• АО ИнформатикаminorStrategic or Co-development PartnerInferit (GK Softline) and AO Informatika create comprehensive IT infrastructure management solution. Joint development for enterprise IT management.
• MicrosoftcoreTechnology or IntegrationMicrosoft solutions distributor and implementer including Windows Server, Office 365, SharePoint, Microsoft 365, Azure, and System Center. Extensive Microsoft practice with certified specialists.
• Kaspersky LabcoreTechnology or IntegrationKaspersky antivirus and cybersecurity solutions distributor and implementer. Partnership for enterprise and consumer endpoint protection.
• Astra LinuxcoreTechnology or IntegrationAstra Linux Special Edition Russian operating system distributor. Key partner for import substitution in government and enterprise sectors.
• Yandex 360 for BusinesscoreTechnology or IntegrationYandex 360 for Business (Яндекс 360 для бизнеса) cloud collaboration and productivity solutions distributor and implementer.
• 1CcoreTechnology or Integration1C business automation software distributor and implementer including 1C ERP, accounting, and management systems.
• Битрикс24 (Bitrix24)coreChannel Partner/ Reseller/ DistributorBitrix24 collaboration and CRM platform distributor and implementer.
• КриптоПро (CryptoPro)coreTechnology or IntegrationCryptoPro CSP cryptographic solutions distributor for digital signatures and encryption.
• Positive TechnologiescoreTechnology or IntegrationPositive Technologies cybersecurity solutions including penetration testing, network monitoring, and application security testing.
• UserGatecoreTechnology or IntegrationUserGate enterprise cybersecurity solutions including firewalls and threat management. Platinum partner status.
• CloudflarecoreTechnology or IntegrationCloudflare global CDN, DDoS protection, and web security solutions distributor and implementer for Russian market.
• SAPcoreTechnology or IntegrationSAP enterprise software (ERP, business applications) distributor and implementer.
• AdobecoreChannel Partner/ Reseller/ DistributorAdobe software including Creative Cloud, Acrobat, and enterprise solutions distributor. Handles renewals and new licenses.
• Код БезопасностиcoreTechnology or IntegrationSecurity Code Russian cybersecurity solutions distributor.
• InfoWatchcoreTechnology or IntegrationInfoWatch DLP and data loss prevention solutions distributor.
• InfotecscoreTechnology or IntegrationInfotecs (ИнфоТеКС) Russian cybersecurity and cryptography solutions distributor.
• Ростелеком-СоларcoreTechnology or IntegrationRostelecom-Solar cybersecurity monitoring and SOC services distributor.
• BaseALTcoreTechnology or IntegrationBaseALT Russian Linux distribution and enterprise software distributor for import substitution.
• РЕД СОФТ (RED SOFT)coreTechnology or IntegrationRED SOFT Russian operating system and software distributor for import substitution.
• Yandex CloudcoreTechnology or IntegrationYandex Cloud cloud infrastructure and AI services distributor and implementer.
• NaumencoreTechnology or IntegrationNaumen Russian IT service management and ITAM/SAM solutions distributor.
• SimpleOnecoreTechnology or IntegrationSimpleOne Russian ITSM platform distributor and implementer for IT service management.
• МойОфис (MyOffice)coreTechnology or IntegrationMyOffice Russian office productivity suite distributor including desktop apps, private cloud, and collaboration tools.
• Р7-Офис (R7-Office)coreTechnology or IntegrationR7-Office Russian office suite distributor for enterprise communication and document management.
• Postgres ProfessionalcoreTechnology or IntegrationPostgres Professional Russian PostgreSQL database solutions distributor.
• BPMSoftcoreTechnology or IntegrationBPMSoft Russian business process management platform distributor.
• Check PointcoreTechnology or IntegrationCheck Point international cybersecurity solutions distributor.
• CiscocoreTechnology or IntegrationCisco networking and cybersecurity solutions distributor and implementer.
• Группа Астра (Astra Group)coreTechnology or IntegrationAstra Group Russian IT solutions partner for operating systems and office software.
• Перспективный Мониторинг (Ampire)coreTechnology or IntegrationAmpire cyber polygon training platform for cybersecurity education and exercises. Jointly opened at Krasnodar University of the Ministry of Internal Affairs.

Scale indicators15 records

Recent moves6 records

Expansion highlights9 records

Direct peers

• Noventiq: Direct former-sister company split from Softline in 2022; offers the identical IT distribution, licensing, cybersecurity, and cloud services portfolio across global markets outside Russia/CIS, serving similar enterprise and government customers with overlapping vendor partnerships.
• CROC Inc. Leading Russian IT systems integrator and cloud provider competing head-to-head with Softline for large enterprise and government IT infrastructure, cloud, and digital transformation contracts across Russia.
• LANIT: One of Russia's largest IT groups combining software distribution, systems integration, and proprietary product development; directly comparable to Softline's mix of distribution + in-house products + services for Russian enterprise/government.
• Jet Infosystems: Russian IT services and systems integrator serving banking, industry, and government with very similar consulting, integration, and managed services offerings, competing for the same large enterprise and federal customers as Softline.
• Sitronics Group: Russian technology group operating across hardware manufacturing, software, and IT services — including import substitution and government-driven IT — overlapping with Softline's Inferit hardware and enterprise solutions arms.
• KROST Group: Russian IT and engineering group providing systems integration, automation, and import-substitution IT solutions for industry and government — directly comparable in target customer and product mix to Softline.

Broad incumbents

• SHI International: Large US/global IT distribution and solutions provider offering software licensing, hardware procurement, cloud, and managed services to enterprise — same end-to-end IT solutions model as Softline but with a global rather than Russia-centric footprint.
• Computacenter: European IT infrastructure services and solutions provider combining hardware/software supply with managed and professional services, serving large enterprise across multiple geographies — closest European analog to Softline's hybrid distribution + services model.
• Bechtle AG: Germany-headquartered IT systems integrator and hardware/software reseller serving enterprise and public sector with cloud and managed services alongside IT distribution — comparable to Softline in operating model and customer mix.

Emerging players

• Positive Technologies: Russian cybersecurity vendor (PT Network Attack Discovery, MaxPatrol, PT NGFW) that Softline itself distributes and implements; comparable in cybersecurity capabilities to Softline's CyberDef/SOC offerings and a partner-competitor in the Russian infosecurity market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTuberutube.ru/u/softline
• LinkedInlinkedin.com/company/softline-group
• Xx.com/Softlinegroup
• Facebookfacebook.com/SoftlineCompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softline