orderswift

What orderswift does

Orderswift (operating as Tasty Tech Limited) is a UK-based digital ordering and checkout platform purpose-built for the hospitality industry. Founded in 2012 in London, the platform comprises five integrated modules: OS Studio (white-label brand customization with custom domain support), Order & Checkout (digital ordering and Stripe-powered payment processing including Apple Pay and Google Pay), Operations (real-time menu updates, stock management, order throttling, multi-menu daypart support), Data & Reporting (analytics dashboard with customer segment insights and GDPR-compliant data ownership), and Enterprise (multi-site management with allergen/nutrition tooling). Ordering channels supported include collection, delivery, order-at-table, pay-at-table via QR codes, and catering. The platform integrates with major POS systems (Zonal, Lightspeed, Epos Now, Acteol, Comtrex, PointOne), payment infrastructure (Stripe, PCI-DSS compliant), last-mile delivery (Uber Direct, Stuart), and a broad marketing/loyalty stack (Mailchimp, Eagle Eye, Airship, Giftpro, Meta, Google Analytics, Stampede, Toggle, Feed it Back, Yumpingo). All customer data is stored on UK servers under GDPR-compliant data processing terms.

Orderswift serves two principal segments: hospitality operators (restaurants, cafes, delis, pubs, food trucks) seeking digital ordering, and enterprise multi-site chains requiring centralized estate management. Named enterprise customers include Pizza Pilgrims (12-year partner), Zizzi (8 years), Prezzo (7 years), Giggling Squid (4-5 years), Cocotte (7 years), Fatto a Mano (8 years), and HMHB (7 years). The company maintains a 99.9% uptime guarantee and claims 100% uptime for the past three consecutive years, with demonstrated capability to roll out 100+ sites in a single day.

The business operates a hybrid revenue model combining recurring subscription fees (monthly/annual platform access, enterprise pricing quote-based by site count with £0 upfront setup) with transaction-based payment processing revenue. Go-to-market is dual-track: direct enterprise field sales for multi-site operators alongside product-led self-serve onboarding ("Get started for free," sub-30-minute brand setup). The company is privately held, founder-owned, and bootstrapped beyond an early $359,130 in total funding from Wayra UK in 2013, with a lean team of 1-10 employees and operations exclusively in the UK market. Leadership comprises co-founder and CEO Rich Martell and co-founder and COO Matt Gilbert.

Name

orderswift

Legal name

Tasty Tech Limited

Website

https://orderswift.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Orderswift is a UK-based digital ordering and checkout platform serving restaurants and multi-site hospitality operators with white-label ordering, real-time operations management, payment processing, and analytics. Founded 2012 as Tasty Tech Limited, headquartered in London.

Ownership category

akta.pro rank

Product category

Restaurant Technology / Hospitality Ordering Software

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• Digital ordering platform
• Hospitality technology software
• Online ordering platform
• Restaurant checkout system
• Multi-site ordering platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Platform/Subscription Fees: Monthly or annual platform subscription for digital ordering services. No upfront setup costs charged. Enterprise pricing based on site count.
2. Payment Processing: Transaction processing through Stripe PCI-compliant payment gateway. Accepts all card types including Amex, international, and corporate cards at no extra charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Orderswift is a digital ordering and checkout platform built for the hospitality industry, operated by Tasty Tech Limited. It enables restaurants, cafes, pubs, delis, and food trucks to accept branded online orders across collection, delivery, order-at-table, pay-at-table, and catering channels, with real-time operations management, analytics, and multi-site enterprise capabilities. The platform charges no upfront setup fees and is offered on a subscription basis with transaction-based payment processing through Stripe.

Product overview

Orderswift is a unified digital ordering and checkout platform designed for the hospitality industry. The platform consists of multiple integrated modules: OS Studio (brand customization), Order & Checkout (ordering and payment processing), Operations (site and inventory management), Data & Reporting (analytics), and Enterprise (multi-site management). The platform supports multiple sales channels including Collection, Delivery, Order at Table, Pay at Table, and Catering. Orderswift is operated by Tasty Tech Limited and has been serving the hospitality sector for over a decade.

Differentiator

Problem solved

Functional benefit

Products and services

• OS Studio White-label brand customization module that lets hospitality businesses build a fully-branded digital ordering experience with custom domains, responsive design, colors, imagery, and branding updates at no extra cost.
• Order & Checkout Digital ordering and payment processing module offering 24/7 ordering, guest checkout with Apple Pay and Google Pay, personalisation and upselling tools, and unified transaction pricing for all card types including Amex at no extra fee.
• Operations Operations management module providing site-level settings, real-time menu updates, stock management, order throttling, multi-menu support across day parts, delivery zone management, order batching for groups, and real-time email alerts.
• Data & Reporting Analytics and business intelligence module providing real-time dashboards and reporting on order information, item sales mix, site operations, customer segments, and performance metrics, with GDPR-compliant data ownership for customers.
• Enterprise Enterprise-grade multi-site management solution enabling collection, delivery, order at table, and pay at table across entire restaurant estates from a single platform, with a 99.9% uptime guarantee, allergen and nutrition tools, and no per-user fees.

Quantifiable outcome

• 100+ site enterprise rollouts completed in a single day
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• ZonalcoreTechnology or IntegrationPoint of Sale integration partner connecting Orderswift ordering platform with Zonal's hospitality POS systems for seamless operations management.
• LightspeedcoreTechnology or IntegrationPoint of Sale integration partner providing connectivity between Orderswift digital ordering and Lightspeed restaurant POS platform.
• Epos NowcoreTechnology or IntegrationPoint of Sale integration connecting Orderswift ordering system with Epos Now's hospitality technology platform.
• StripecoreTechnology or IntegrationPCI-compliant payment gateway provider processing all transactions through Orderswift platform. Handles credit/debit card encryption and payment authorization.
• Uber DirectcoreTechnology or IntegrationDelivery integration partner providing last-mile delivery capabilities for restaurant delivery orders placed through Orderswift.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Epos Now: UK-headquartered cloud POS and online ordering provider for hospitality and retail; existing integration partner of Orderswift and competing for SMB and mid-market hospitality ordering customers.
• ChowNow: US-based direct online ordering platform for independent restaurants, offering commission-free digital ordering, branded ordering pages, and POS integrations — closely mirrors Orderswift's value proposition of white-label direct ordering for hospitality operators.
• Zonal: UK-based hospitality technology provider offering integrated POS, ordering, and CRM solutions; existing POS integration partner of Orderswift and competing for the same UK multi-site enterprise customer base.
• Toast: All-in-one restaurant platform combining POS, online ordering, payments, and marketing for hospitality operators of all sizes — directly competes with Orderswift in digital ordering for multi-site UK and US restaurant chains.
• Deliverect: Online order management platform that aggregates delivery marketplace orders (Uber Eats, Deliveroo, Just Eat) and routes them to restaurant POS systems — competes for the same hospitality digital-ordering workflow budget as Orderswift.
• GloriaFood: Commission-free online ordering system for restaurants offering branded ordering websites, mobile-friendly checkout, and POS integrations — competes at the lower end of Orderswift's self-serve SMB segment.
• Lightspeed Restaurant: Cloud-based POS and commerce platform for restaurants with online ordering capabilities; also an existing POS integration partner of Orderswift, competing for the same multi-site hospitality ordering workloads.

Emerging players

• PopMenu: Restaurant operating system combining online ordering, website building, and marketing automation; emerging US competitor targeting the same branded direct-ordering niche as Orderswift.

Broad incumbents

• Square for Restaurants: Block's restaurant solution bundles POS, online ordering, payments, and capital into a single platform, giving it scale advantages in marketing and integrations versus a standalone ordering provider like Orderswift.
• OpenTable: Restaurant reservation and guest experience platform with online ordering capabilities for connected restaurants — overlaps with Orderswift's order-at-table and pay-at-table modules in the enterprise hospitality segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orderswift
• Xx.com/orderswift
• Facebookfacebook.com/delishery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about orderswift