Amai

What Amai does

Amai Digital Pte Ltd (operating as Amai) is a Singapore-incorporated, privately-held software company founded in 2019 that builds and markets a suite of Shopify-native applications for SMB e-commerce merchants. The product portfolio comprises five apps: Pre-Order Manager (for accepting pre-orders on out-of-stock or upcoming inventory), Bulk Discounts & Sales Manager (for instant, scheduled, and flash-sale discounting across products and collections), Upsell+ | All-in-One Sales Boost (tiered/volume discounts, bundles, Buy X Get Y, and 1-click cart upgrades to grow average order value), Urgency+ | All-in-One FOMO (countdown timers, low-stock alerts, sales popups, and conversion-driving urgency widgets), and the Shopify Bulk Discount Code Generator (a free utility app). All apps are built for the Shopify ecosystem with no development work required for installation, and integrate with Shopify billing.

The company runs a product-led go-to-market distributed exclusively through the Shopify App Store. Its pricing model is subscription-based, tied to Shopify subscription tiers, with a 14-day free trial for Pre-Order Manager and a fully free Bulk Discount Code Generator used as a top-of-funnel acquisition lever. Free trials and freemium tiers drive self-service adoption. Marketing is content-led through blog content, customer case studies, and SEO; the company does not run a direct field sales motion. By the company's own metrics, the apps serve 30,000+ active Shopify merchants globally, carry a 4.6/5 average rating across the suite, and Pre-Order Manager has facilitated $140m+ in pre-order revenue to date. Customer logos span hardware, fashion, beauty, cycling, equestrian, automotive, and musical instrument SMBs across the US, UK, Spain, and Canada.

Amai appears to be bootstrapped/self-funded with no disclosed venture rounds. The company is led by founder & CEO Mark Cambridge. In February 2023, the parent entity Amai Group acquired Career Sidekick (a job search advice website) via M&A intermediary FE International, suggesting a holding-company structure managing multiple digital properties. Operations are based at the registered address in Singapore's Cecil Street area, with global reach achieved entirely through the Shopify App Store rather than direct regional offices.

Name

Amai

Legal name

Amai Digital Pte Ltd

Website

https://amai.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Amai is a Singapore-based software company that builds a suite of five Shopify apps — covering pre-orders, discounts, upsells, urgency marketing, and free discount code generation — used by over 30,000 SMB e-commerce merchants worldwide and sold exclusively through the Shopify App Store.

Ownership category

akta.pro rank

Product category

Shopify E-commerce Apps

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

Keywords

• Shopify apps
• E-commerce software
• Conversion optimization
• Promotional merchandise tools
• Storefront extensions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. App Subscriptions: Revenue generated through paid app subscriptions on the Shopify App Store. Users pay according to their Shopify subscription level after free trial periods. Pre-Order Manager offers 14-day free trial then paid. Bulk Discount Code Generator is free with no restrictions.
2. Shopify App Store Revenue Share: Revenue shared through Shopify's App Store ecosystem, where Shopify takes a percentage of app subscription revenue from partnered apps.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Amai builds and sells a suite of Shopify-native ecommerce apps that help merchants run pre-orders, discounts, upsells, urgency campaigns, and bulk discount code generation. Products are delivered as installable apps within the Shopify ecosystem, targeting Shopify-based online retailers seeking conversion and promotional tooling without leaving the Shopify platform. The portfolio currently comprises five distinct apps serving more than 30,000 merchants.

Product overview

Amai is a suite of five Shopify apps built to help eCommerce merchants acquire, convert, and retain more customers. The portfolio includes Pre-Order Manager (for managing out-of-stock and pre-sale products with automation, notifications, and release calendars), Bulk Discounts & Sales Manager (for applying discounts to hundreds of products instantly, scheduling flash sales, and displaying stock levels), Upsell+ | All-in-One Sales Boost (for tiered discounts, bundles, Buy X Get Y, and product recommendations to increase average order value), Urgency+ | All-in-One FOMO (for countdown timers, low stock alerts, sales popups, and urgency widgets to drive conversions), and Shopify Bulk Discount Code Generator (a free tool for generating bulk discount codes). The apps are designed to work together to cover the complete discount and sales workflow on Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Order Manager A Shopify app that enables merchants to offer and manage pre-orders on products that are not yet in stock or are upcoming releases, allowing Shopify store owners to capture demand and revenue ahead of inventory availability.
• Bulk Discounts & Sales Manager A Shopify app that lets merchants create and run bulk discount campaigns, sales events, and tiered promotions to drive revenue and conversion across their Shopify storefronts.
• Upsell+ | All-in-One Sales Boost A Shopify app that provides all-in-one upsell and sales-boost functionality, including quantity breaks and related offers, designed to increase average order value for Shopify merchants.
• Urgency+ | All-in-One FOMO A Shopify app that adds urgency and FOMO (fear of missing out) countdown timers and related triggers to Shopify storefronts, encouraging faster purchase decisions.
• Shopify Bulk Discount Code Generator A Shopify app that enables merchants to generate and manage large volumes of discount codes in bulk, supporting promotional campaigns and partner/affiliate code distribution at scale.

Quantifiable outcome

• 30,000+ Shopify merchants using Amai apps
• +5 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• FE InternationalminorOthers · 6 February 2023FE International facilitated the acquisition of Career Sidekick by Amai Group in February 2023. This represents a business acquisition facilitated by FE International as a broker/intermediary rather than a technology or go-to-market partnership.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Honeycomb Upsell: Shopify upsell and product bundle app offering frequently bought together, BOGO, and volume discount flows that directly parallel Amai's Upsell+ mix-and-match and Buy X Get Y features.
• Vitals: All-in-one Shopify conversion app suite bundling reviews, upsells, currency converter, and other conversion widgets - directly overlaps Amai's multi-app suite model targeting the same SMB merchants.
• PageFly: Shopify landing page builder cited as an integration partner of Amai's Upsell+; serves the same merchant base looking to optimize conversion through on-page customization.
• Aftersell: Shopify-native post-purchase upsell, downsell, and one-click upsell app competing head-on with Amai's Upsell+ capabilities on average order value optimization.
• ReConvert: Shopify App Store-focused post-purchase upsell and one-click upsell app directly competing with Amai's Upsell+ on the same merchant base with overlapping bundling, BOGO, and tiered discount features.
• Bold Commerce: Long-standing Shopify discount, pricing, and promotion app developer with overlapping bulk discount, sale scheduling, and tiered pricing features; one of the closest direct competitors to Bulk Discounts & Sales Manager.
• Shogun: Shopify page builder (Shogun Page Builder) explicitly listed as an Amai Upsell+ integration partner, competing for the same merchant dollars on conversion-focused storefront customization.
• Privy: Shopify email popup, exit intent, and discount-driven capture app that overlaps with Amai's Urgency+ and Bulk Discount Code Generator, serving the same SMB e-commerce merchant segment.

Broad incumbents

• Klaviyo: Dominant Shopify-aligned e-commerce marketing automation and email/SMS platform - adjacent to Amai's urgency messaging and email signup rewards features but operating as a broader incumbent.
• Yotpo: Established e-commerce marketing platform spanning reviews, SMS, and loyalty that competes for the same Shopify merchant wallet share as Amai's suite but with a much broader feature set and enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amai-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amai