Orseund Iris
- Company typePrivate
- Founded2017
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Orseund Iris firmographics
Firmographics- Name
- Orseund Iris
- Legal name
- Orseund Iris
- Website
- https://orseundiris.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Orseund Iris industry classification
Industry- Product category
- Luxury Women's Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Virtual Styling & Outfit Planning (HSACAJAF)
Keywords
Where Orseund Iris is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Orseund Iris business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: One-time purchase model for luxury women's fashion apparel and accessories. Products range from accessories at $20 to statement pieces at $2,850. No subscription or recurring revenue model.
- Gift Cards: Digital gift cards sold in denominations from $25 to $1,500, delivered via email with redemption instructions for use at checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Luxury Apparel & Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Orseund Iris product offering
Product offeringCore offering
Orseund Iris designs, produces (partially in-house in NYC), and sells a curated collection of women's luxury apparel and accessories—including tops, bottoms, knits, dresses, and accessories—directly to consumers through its own Shopify e-commerce site and an appointment-only Brooklyn showroom. Pricing spans $20 to $2,850 USD, with digital gift cards ($25–$1,500) sold alongside garments and free domestic US shipping offered at checkout.
Product overview
Orseund Iris is a modern luxury women's fashion brand offering a curated collection of womenswear designed with intention in New York. The product portfolio spans six main categories: Tops (including corsets, blouses, tees, and shirts), Bottoms (pants, skirts), Knits (cardigans, scarves), Dresses, Accessories (totes, headbands, travel bags), and Gift Cards. The brand emphasizes silk charmeuse, cotton, and wool fabrics with design signatures including corsetry, dramatic draping, oversized sleeves, and nostalgic elegance. Key product lines include the Romantic Relic collection (resort wear in lyocell/silk), Eternal Devotion collection (dramatic stretch silk pieces), Workwear collection (coordinated sets), Little Darling collection, La Bohemia knit collection, and Mary Jane accessories. The company also offers a private shopping experience at their Brooklyn showroom by appointment.
Differentiator
Problem solved
Functional benefit
Products and services
- Tops Collection Women's luxury tops spanning corsets, blouses, tees, shirts, and bridal tops made from silk charmeuse, cotton, wool, and lyocell blends, priced from $415 to $1,725. Includes signature pieces such as the Cowl Neck Halter Top, Grand Opera Corset, The Beloved Bustier, The Classic Cuff Shirt, Ophelia Corseted Bodice, The Heirloom Corset, The Décolletage Tee, The Ballerina Wrap Top, Kiss Me Dot Top, The Romantic Relic Top, Keepsake Eyelet Bustier, Eternal Drape Top (with detachable train), Sculpted Sleeve Bolero, Eternal Devotion Blouse, Sculpted Tailored Shirt, Le Cinéma Bustier, and Sculpted Low Scoop Tank.
- Bottoms Collection Women's luxury bottoms including skirts, fishtail skirts, lounge pants, tailored trousers, and knit pants in silk, cotton poplin, bouclé, jersey, and Eurojersey fabrics. Key pieces: Kiss Me Dot Skirt, The Romantic Relic Pant, The Heirloom Tulle Skirt, Little Darling Flounce Skirt, Eternal Devotion Fishtail Skirt, The Bouclé Lounge Pant, The Workwear Pant, Basic Atelier Pant, Lazy Lover Pant 2.0, Basic Capri Knit Pant, and Basic Mini Skirt.
- Knits Collection Women's luxury knitwear including chunky cardigans, head scarves, and weekend-knit pieces. Includes the Mary Jane Cardigan (Winter '26), Mary Jane Head Scarf (Winter '26), and The Weekend Knit Cardigan (cream).
- Dresses Collection Women's luxury dresses including bustier dresses, slip dresses, knit halter dresses, and raglan-sleeve mini dresses. Featured pieces: Le Cinéma Bustier Dress, Little Darling Slip, Off-Season Knitted Raglan Mini Dress, and La Bohemia Knit Halter Dress.
- Accessories Collection Women's luxury accessories including linen and canvas tote bags, headbands, velvet travel pouches, and resort wraps. Featured pieces: The Linen Egg Tote, Eternal Devotion Headband, The Romantic Relic Wrap, The Linen Market Tote, Classic Headband (black/white), 15" Canvas Circle Tote, Stripe Market Tote (red/cream), Small Signature Velvet Travel Pouch, and Large Signature Velvet Travel Bag. Prices start at $20 for the Small Signature Velvet Travel Pouch.
- Digital Gift Card Digital gift cards delivered by email, redeemable at orseundiris.com checkout, available in denominations of $25, $50, $75, $100, $150, $200, $250, $300, $400, $500, $700, $1,000, and $1,500 USD.
- NYC Studio Private Shopping Experience By-appointment 1-hour private shopping and styling sessions at the Orseund Iris studio in Williamsburg, Brooklyn, offering personalized attention and access to showroom-held inventory.
Companies that use Orseund Iris
Customer profileSegments2 records
Ideal customer profiles2 records
Orseund Iris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Orseund Iris partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ShopifycoreE-commerce platform hosting the Orseund Iris online store. Provides payment processing, product management, order fulfillment, and customer data infrastructure. PCI-DSS compliant.
- KlaviyocoreEmail marketing platform powering newsletters, promotional campaigns, and customer communication. Used for new product announcements, exclusive sales, and early access to new drops.
- UPScorePrimary shipping carrier for international orders. UPS Expedited and UPS Worldwide Saver services used for global delivery. International orders shipped Delivery Duty Paid (DDP).
- FedExcorePrimary domestic shipping carrier within the United States. Services include FedEx 2 Day, FedEx Home Delivery, and FedEx Express Saver options.
- USPSminorDomestic US shipping option alongside FedEx. Orders may be processed via USPS Ground Advantage depending on delivery option selected at checkout.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Orseund Iris competitors and assessment
Company assessmentDirect peers
- Lisa Says Gah: Boutique DTC label known for feminine, vintage-inspired pieces and curated drops. Comparable in aesthetic, small-batch feel, premium price points, and direct-to-consumer model.
- Reformation: LA-based DTC luxury women's fashion brand built around a distinctive aesthetic and sustainable positioning. Direct competitor to Orseund Iris in the premium DTC women's apparel category with comparable price points and a similar mix of dresses, tops, and accessories.
- Sleeper: DTC womenswear brand known for elegant, occasion-driven pieces and an emphasis on craftsmanship. Closely comparable to Orseund Iris in price tier, romantic-feminine aesthetic, and direct-to-consumer positioning.
- Doen: Vintage-inspired DTC women's apparel brand with a romantic, nostalgic aesthetic very similar to Orseund Iris's positioning. Comparable in product mix (dresses, tops, sets), price range, and target customer.
- Cult Gaia: Aspirational DTC fashion brand selling women's apparel and statement accessories. Overlaps with Orseund Iris in premium price tier, social-media-led discovery, and occasion-driven product assortment.
- Rixo: London-based DTC womenswear brand built around vintage-inspired prints, dresses, and feminine silhouettes. Comparable to Orseund Iris in design language, price tier, and global DTC distribution.
- Brock Collection: Romantic, vintage-leaning womenswear label with a focus on occasion and bridal-adjacent dressing. Overlaps with Orseund Iris's 'special occasion' segment and corsetry-influenced design signatures.
- With Jean: Premium denim-and-apparel DTC brand with vintage-inspired staples and feminine pieces. Comparable in price tier and target customer, though more denim-led than Orseund Iris.
- Aje: Australian luxury womenswear label known for feminine occasion pieces and elevated everyday wear. Comparable in design signatures, price tier, and global DTC + showroom distribution model.
Broad incumbents
- Anine Bing: Established DTC-and-wholesale contemporary luxury womenswear brand with broader category coverage and global retail. Comparable to Orseund Iris on price tier and brand-led DTC model, but with materially larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Orseund Iris social profiles
Digital presenceOrseund Iris compliance and trust
Trust signalCompliance1 record
Orseund Iris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orseund Iris leadership team
Management profileNumber of profiles
Profiles1 record
Orseund Iris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orseund Iris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orseund Iris
What does Orseund Iris do?
Orseund Iris designs, produces (partially in-house in NYC), and sells a curated collection of women's luxury apparel and accessories—including tops, bottoms, knits, dresses, and accessories—directly to consumers through its own Shopify e-commerce site and an appointment-only Brooklyn showroom. Pricing spans $20 to $2,850 USD, with digital gift cards ($25–$1,500) sold alongside garments and free domestic US shipping offered at checkout.
Is Orseund Iris a public or private company?
Orseund Iris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orseund Iris founded?
Orseund Iris was founded in 2017. It employs 1 to 10 people.
Where is Orseund Iris based?
Orseund Iris is headquartered in Brooklyn, United States, in the North America region.
How does Orseund Iris make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are gift Cards.
Who are Orseund Iris's main competitors?
Direct peers on record are Lisa Says Gah, Reformation, Sleeper, Doen, Cult Gaia, Rixo, Brock Collection, With Jean and Aje. Anine Bing is listed as a broad incumbent.
Does Orseund Iris have an API?
No public API is recorded for Orseund Iris.
What industry is Orseund Iris in?
Orseund Iris's product category is Luxury Women's Apparel. Its primary akta.pro industry code is HSACAJAF, Virtual Styling & Outfit Planning. Its NAICS code is 458 and its SIC code is 5621.