JBH

What JBH does

JBH (legal entity: Jackson Blason Hunt Ltd) is a privately held UK digital PR agency founded in 2013, headquartered in Manchester with a second office in London. The firm provides professional services focused on data-led digital PR campaigns designed to earn high-authority backlinks, generate brand mentions, and improve organic search performance for consumer brands across the UK, USA, Europe, Canada, and Australia. Its service mix spans Digital PR (core), Traditional PR, SEO, CRO, and a newer GEO (Generative Engine Optimisation) offering, with vertical specialisations in healthcare, beauty/cosmetics, and personal finance.

The agency's underlying capability combines SEO strategy, original data-led campaign development (proprietary research, consumer surveys, data scraping), and journalist outreach via media database tools Prowly and Vuelio to secure tier-1 placements in outlets such as BBC News, The Guardian, Vogue, and Cosmopolitan. Supporting infrastructure includes a dedicated data team, an in-house data validation workflow, a published 'Digital PR Playbook' book, and proprietary tools such as a PR Percentage Calculator. The agency claims to have built over 10,000 links for clients.

JBH operates a sales-led B2B go-to-market model, acquiring enterprise and mid-market consumer brand clients through content marketing, SEO, industry events (notably BrightonSEO), thought leadership, and direct outreach. Revenue is generated via project-based and retainer professional-services fees determined through discovery calls and custom proposals; no public pricing exists. The firm has no disclosed external investment, no parent company, and operates as an independent UK private limited company with 11-50 employees.

Name

JBH

Legal name

Jackson Blason Hunt Ltd

Website

https://jbh.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

JBH is a UK-based digital PR agency that runs data-led campaigns to build backlinks, earn brand mentions, and improve search visibility for consumer brands across healthcare, beauty, finance, and retail verticals in the UK, US, Europe, Canada, and Australia.

Ownership category

akta.pro rank

Product category

Digital PR & SEO Agency Services

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Digital PR services
• Link building campaigns
• SEO strategy services
• Data-led PR campaigns
• Brand mention services

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital PR Agency Services: JBH generates revenue through professional services fees for digital PR campaigns, SEO services, traditional PR, CRO, and GEO services. Pricing is likely project-based or retainer arrangements, with fees determined by campaign scope, duration, and deliverables.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

JBH is an outcome-focused digital PR agency that delivers digital PR, traditional PR, SEO, CRO, and GEO services to consumer brands. It combines data-led storytelling, journalist outreach, and SEO strategy to build high-authority backlinks, generate brand mentions, and improve organic search performance for clients in the UK, USA, Europe, Canada, and Australia.

Product overview

JBH is an award-winning, outcome-focused digital PR agency that operates a multi-service model combining Digital PR (core), Traditional PR, SEO, CRO, and GEO (Generative Engine Optimisation). The agency specializes in industry-specific verticals including Healthcare Digital PR, Personal Finance PR, and Beauty PR Services. Supporting their service offerings are proprietary tools (PR Percentage Calculator), educational content resources (Insights Blog, Webinars), and publications (The Digital PR Playbook book). Their unique 'always on' approach combines data-led campaigns with proactive and reactive press office services to deliver measurable results including link building, brand mentions, and improved search rankings.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital PR Services Outcome-focused digital PR campaigns combining SEO strategy, on-page performance, and digital PR to transform brands into market leaders by increasing fame, building backlinks, and generating brand mentions.
• Traditional PR Traditional public relations services complementing digital PR efforts, focused on brand positioning and reputation management.
• SEO Services Search engine optimization services integrated with digital PR campaigns to improve organic search performance in UK and international markets.
• CRO Agency Services Conversion Rate Optimisation services to maximize the commercial impact of digital PR and SEO campaigns.
• GEO (Generative Engine Optimisation) Services focused on improving brand visibility and performance in AI-powered search and GEO, ensuring brands are featured in AI search results.
• Healthcare Digital PR Services Digital PR services for healthcare brands including hero campaigns with proprietary research, press office services, link building for SEO, and performance reporting. Specializes in credibility-sensitive healthcare sectors.
• Personal Finance PR Services Digital PR services for personal finance brands including data-led campaigns, thought leadership placement, and performance reporting for financial services brands.
• Beauty PR Services Digital PR services for cosmetics and skincare brands including data-led campaigns, press office, thought leadership, and performance reporting to secure high-authority coverage.
• The Digital PR Playbook Comprehensive book covering digital PR methodology including origins, backlink architecture, Google algorithms, campaign planning, tactics, outreach, and measurement. Available in paperback and Kindle formats.
• PR Percentage Calculator Online calculator tool that converts percentages into various formats including fractions, helping users present data more impactfully in PR pitches.

Quantifiable outcome

• Better.co.uk increased revenue by 60% with Digital PR in 6 months
• +4 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• MyTelescopecoreTechnology or Integration · 14 October 2025JBH partnered with MyTelescope to improve measurement of brand visibility through share-of-search data. The collaboration integrates AI-powered data from multiple platforms, providing insights into consumer behaviour and market trends. This partnership enhances JBH's ability to connect PR efforts with business growth for their clients.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bottled Imagination: UK-based digital PR agency specialising in link building, content-led campaigns, and SEO-integrated PR for consumer brands. Closely comparable to JBH on offering, customer base (consumer/finance/beauty), and business model (campaign fees and retainers).
• Evolved Search: UK digital PR and SEO agency delivering data-led campaigns, link building, and reactive PR for enterprise brands. Highly comparable service mix and vertical targeting (consumer, finance, e-commerce) to JBH.
• Genie Goals: UK SEO and digital marketing agency with a strong digital PR offering, serving consumer and e-commerce brands. Comparable on integrated SEO+PR service model and B2B agency GTM.
• Builtvisible: UK-based digital marketing agency combining SEO, content, and digital PR for enterprise and challenger brands. Closely comparable on integrated digital PR + SEO service model and UK-headquartered agency profile.
• Koozai: UK digital marketing agency offering SEO, PPC, content and digital PR services to mid-market and enterprise clients. Comparable on multi-service digital marketing model and UK agency positioning.
• Croud: UK-headquartered digital marketing agency offering SEO, content, paid media, and digital PR globally. Comparable on multi-service digital marketing model and enterprise brand client base.
• Hallam: Multi-award-winning UK digital marketing agency providing SEO, PR, content, and paid media services. Comparable on integrated marketing services model and UK mid-market to enterprise target customers.
• Pitch Marketing: UK PR and digital communications agency working with consumer and B2B brands on PR campaigns, content, and SEO. Comparable on integrated traditional + digital PR services and UK agency profile.

Broad incumbents

• Edelman: Global communications and PR firm with a UK PR practice serving enterprise clients across consumer, healthcare and finance. Comparable on end-to-end PR services but much broader portfolio and significantly larger scale than JBH.
• FleishmanHillard: Global PR and integrated communications agency with UK operations serving enterprise clients in consumer, healthcare and technology. Comparable on consumer brand PR offerings but operates at much larger scale and broader portfolio than JBH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@JBHdigitalpr
• LinkedInlinkedin.com/company/jbhdigitalpr
• Xx.com/JBHdigitalpr
• Facebookfacebook.com/jbhdigitalpr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JBH