Vivoom

What Vivoom does

Vivoom is a Consumer Activation Platform founded in 2014 and headquartered in Boston, Massachusetts. The company operates as a private, for-profit entity with 11-50 employees and positions itself at the intersection of user-generated content, influencer marketing, and brand activation. According to its firmographic description, Vivoom helps brands turn their existing consumers into authentic influencers, implying a multi-sided model where brand-side demand is matched with consumer-side content creators.

The business model and revenue mechanics are not disclosed in the available source data: no pricing model, go-to-market motion, customer segment breakdown, distribution channels, or named customer logos are documented. Technology architecture, proprietary features, and integration footprint are likewise unspecified. The company has completed one disclosed funding round — a $4.6 million raise in August 2015 from Chaac Ventures and Stage 1 Ventures — which remains the only documented capital event in the input material, with no subsequent rounds, M&A activity, or valuation milestones recorded.

Leadership consists of a founder (John Harrobin, also listed as Founder & Managing Partner of Hedwig Associates) and a dual-role CMO and EVP of Business Development (Jeff Walker). No further management team, board composition, ownership structure, partnerships, awards, patents, certifications, or regulatory positions are documented. The aggregate evidence base for Vivoom is thin, and any deeper product, technology, or commercial conclusions are constrained by this data gap.

Name

Vivoom

Website

https://vivoom.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivoom is a Boston-based Consumer Activation Platform founded in 2014 that helps brands convert their own consumers into authentic influencers, operating as a private company with 11-50 employees.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (54181), Advertising Material Distribution Services (54187)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Consumer activation platform
• Influencer marketing software
• User generated content
• Brand advocacy platform
• Social media marketing

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Vivoom operates a Consumer Activation Platform that helps brands convert their own customers into authentic influencers. The platform enables brands to identify, activate, and leverage consumer voices to produce scalable, word-of-mouth style marketing content and advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Vivoom Consumer Activation Platform

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Yotpo: Ecommerce marketing platform with UGC, reviews, loyalty, and advocacy modules, competing for brand budgets that include consumer activation and influencer programs.
• Bazaarvoice: Established UGC, ratings-and-reviews, and brand advocacy platform serving large consumer brands — a broader incumbent with overlapping use cases in turning consumers into brand voices.
• Sprout Social: Public social media management company with a growing influencer marketing arm via Tagger — a broader incumbent expanding into Vivoom's space.
• Brandwatch (by Cision): Consumer intelligence and social listening platform used by brands to identify advocates and measure campaigns, adjacent to Vivoom's consumer activation value proposition.

Direct peers

• Upfluence: Influencer marketing and affiliate platform with discovery, outreach, and analytics tools for brands — a closely adjacent solution to Vivoom's consumer activation offering.
• Grin: Creator marketing platform focused on influencer relationship management and UGC, serving the same consumer brand buyers that Vivoom targets.
• Aspire (formerly AspireIQ): Influencer and creator marketing platform used by consumer brands to run ambassador and UGC campaigns, overlapping with Vivoom's consumer-to-influencer activation thesis.
• Later (formerly Mavrck): Influencer marketing and social commerce platform built around creator partnerships and brand advocacy, competing for the same brand-marketer budget as Vivoom.
• CreatorIQ: Enterprise influencer marketing platform that helps brands identify, manage, and measure creator partnerships — directly comparable to Vivoom's brand-side consumer activation workflow, though at much larger scale.

Emerging players

• Tagger Media (by Sprout Social): Social intelligence and influencer planning platform acquired by Sprout Social, overlapping with Vivoom on data-driven brand-to-consumer matching and campaign planning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/vivoom
• Facebookfacebook.com/vivoomco
• LinkedInlinkedin.com/company/vivoom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivoom