Efulfillment Service

What Efulfillment Service does

Efulfillment Service, Inc. is a privately held, family-owned third-party logistics (3PL) provider founded in 2001 and headquartered in Traverse City, Michigan. The company operates a single, centrally located U.S. fulfillment center and serves more than 740 small-to-medium eCommerce brands, handling over 76,000 unique SKUs with a claimed 99.9% order accuracy rate. Its core product suite comprises eCommerce pick-and-pack fulfillment, FBA Prep, EDI-based Retail Fulfillment, Warehousing & Storage, Kitting & Assembly, and Returns Processing, delivered through a cloud-based Warehouse Management System fronted by a customer-facing Fulfillment Control Panel (FCP) that integrates with over 40 shopping carts and marketplaces including Shopify, WooCommerce, Amazon, eBay, Etsy, Walmart, Target+, and TikTok Shop.

The company extends its platform through industry-specific modules — Beauty & Cosmetics with MoCRA-compliant FEFO rotation and lot tracking, Book & Media with ISBN tracking and street-date embargo, Apparel with variant-level inventory control, Nutraceuticals, Auto Parts, Board Games, Jewelry, Pet Supplies, and Skincare — and segment-specific sub-brands for Subscription Boxes, Kickstarter/Crowdfunding campaigns, Content Creator merch, High Volume sellers, Startups, and International merchants. Differentiated technology features include First Expired First Out (FEFO) inventory rotation, WMS-level street-date embargo holds, lot-level traceability to specific distribution channels, and bidirectional inventory sync with sales channels to prevent overselling.

The business model is a variable-cost 3PL with no setup fees, no integration fees, no minimum order requirements, and no long-term contracts. Revenue is generated from per-order pick-and-pack transaction fees, monthly warehousing and storage fees, kitting/assembly charges, returns processing fees, FBA prep fees, and pass-through carrier postage (USPS, UPS, FedEx, ePost) at negotiated commercial rates. The go-to-market combines self-serve digital onboarding with sales-assisted support, driven by content marketing (industry-specific guides, case studies, blog SEO), customer testimonials, and a free quote request flow, with dedicated account managers providing post-sale support. Leadership consists of CEO Steve Worland, Chairman Jordan Lindberg, President and Founder John Lindberg, and Vice President Deborough Vallner. The company has been recognized as a Top 3PL by Multichannel Merchant every year since 2014 and is a member of the Mail Fulfillment Service Association and Top3PL.

Name

Efulfillment Service

Legal name

eFulfillment Service, Inc.

Website

https://efulfillmentservice.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Efulfillment Service is a family-owned third-party logistics provider founded in 2001, operating a Traverse City, Michigan fulfillment center that delivers pick-and-pack, warehousing, kitting, returns, and FBA Prep services to over 740 small-to-medium eCommerce brands via its Fulfillment Control Panel integrated with 40+ shopping carts and marketplaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Pick and Pack Services: Fees charged for warehouse team picking individual items from inventory and packing them according to customer specifications. This is a per-order variable cost model.
2. Warehousing and Storage: Monthly fees for inventory storage in the fulfillment center. No long-term storage fees mentioned, making it a predictable variable cost for customers.
3. Kitting and Assembly: Charges for assembling multiple SKUs into single packages, including branded boxes, mailers, stickers, labels, and personalized inserts for subscription boxes and product bundles.
4. Return Processing: Fees for handling returns including receipt, inspection, condition grading, and restocking of returned items.
5. FBA Prep Services: Preparation services for Amazon Fulfillment by Amazon (FBA) shipments, ensuring products meet Amazon's strict requirements for labeling and packaging.
6. Shipping Services: Carrier rates passed through to customers (USPS, UPS, FedEx, ePost) with negotiated commercial rates. The company offers Media Mail routing for books and rate shopping across carriers to minimize shipping costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

eFulfillment Service is a third-party logistics (3PL) provider offering end-to-end eCommerce order fulfillment including pick-and-pack, warehousing and storage, kitting/assembly, returns processing, FBA prep, retail (EDI) fulfillment, freight management, and subscription box fulfillment. The company operates a single U.S. fulfillment center in Traverse City, Michigan, integrated with 40+ shopping carts and marketplaces, and serves small-to-medium eCommerce businesses with no minimums, no setup fees, and no long-term contracts.

Product overview

eFulfillment Service is a third-party logistics (3PL) provider offering a unified fulfillment platform for small-to-medium sized eCommerce businesses. The core product suite consists of eCommerce Fulfillment (pick-and-pack order processing), FBA Prep (Amazon preparation), Retail Fulfillment (EDI-based retailer compliance), Warehousing & Storage, Kitting & Assembly, and Returns Processing. These core services are delivered through a web-based Fulfillment Control Panel (FCP) that integrates with over 40 shopping carts and marketplaces. The company extends its platform through specialized sub-brands including Subscription Box Fulfillment, International Fulfillment, Content Creator Merch Fulfillment, Kickstarter/Crowdfunding Fulfillment, High Volume Fulfillment, Startup Fulfillment, and Marketplace Fulfillment — each addressing a distinct go-to-market segment. Industry-specific fulfillment modules cover Apparel, Book & Media, Beauty & Cosmetics, Nutraceuticals, Consumer Goods, Auto Parts, Board Games, Jewelry, CD/DVD Media, Pet Supplies, Skincare, Supplements, and Etsy. Supporting add-on services include Freight Management and a Dimensional Weight Calculator. The company positions itself as a no-minimums, no-contract 3PL serving domestic and international merchants.

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce Fulfillment

Quantifiable outcome

• 20% faster shipping time for Knife N Spoon
• +4 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• USPScoreTechnology or IntegrationPartnership with United States Postal Service for domestic and international shipping services, including Media Mail routing for book sellers.
• UPScoreTechnology or IntegrationPartnership with UPS for package delivery and shipping services across domestic and international routes.
• FedExcoreTechnology or IntegrationPartnership with FedEx for package delivery and shipping services.
• ShopifycoreTechnology or IntegrationNative integration with Shopify platform for seamless order synchronization and inventory management.
• WooCommercecoreTechnology or IntegrationNative integration with WooCommerce (WordPress) for order fulfillment and inventory sync.
• AmazoncoreTechnology or IntegrationIntegration with Amazon for FBA prep services and multi-channel fulfillment, allowing sellers to use Amazon as one sales channel.
• eBaycoreTechnology or IntegrationIntegration with eBay marketplace for order fulfillment and inventory management.
• EtsycoreTechnology or IntegrationIntegration with Etsy for order fulfillment and inventory synchronization.
• WalmartcoreTechnology or IntegrationIntegration with Walmart marketplace for multi-channel fulfillment services (Walmart Fulfillment Service Prep).

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• ShipBob: Tech-enabled 3PL serving SMB and mid-market eCommerce brands with multi-warehouse fulfillment, WMS, and broad marketplace integrations. Directly comparable to EFS in customer segment and core services, but with greater geographic reach and venture funding.
• ShipMonk: SMB-focused eCommerce 3PL offering pick-and-pack, kitting, returns, and WMS technology across multiple U.S. fulfillment centers. Closely aligned with EFS on customer profile and service mix.
• Red Stag Fulfillment: U.S.-based 3PL specializing in eCommerce fulfillment for heavy, bulky, and high-value goods, with strong accuracy guarantees. Comparable to EFS in SMB/DTC focus and quality positioning.
• Saddle Creek Logistics Services: Mid-market 3PL offering warehousing, fulfillment, and value-added services across a multi-site U.S. network. Comparable to EFS on core fulfillment services and omnichannel capabilities.
• Quiet Logistics: eCommerce-focused 3PL serving apparel, beauty, and lifestyle brands with pick-pack, kitting, and returns. Comparable to EFS in DTC/marketplace customer mix and brand-experience focus.
• DCL Logistics: 3PL providing fulfillment, kitting, and returns for eCommerce and subscription brands. Similar SMB and mid-market customer base to EFS, with overlapping service offerings in subscription and direct-to-consumer.
• Fulfyld: Tech-enabled 3PL serving SMB eCommerce brands with pick-and-pack, subscription box fulfillment, and returns. Direct overlap with EFS's subscription and DTC go-to-market.
• Capacity (formerly Bonded Logistics): Multi-channel eCommerce 3PL serving SMB and mid-market sellers with pick-pack, FBA prep, and marketplace fulfillment — closely aligned with EFS's marketplace integration strategy.

Broad incumbents

• Rakuten Super Logistics (formerly Webgistix): Established U.S. 3PL offering fulfillment, returns, and freight services under the broader Rakuten commerce umbrella. Comparable services to EFS, with broader corporate backing and geographic reach.

Others

• Amazon Multi-Channel Fulfillment: Amazon's MCF service lets sellers use FBA inventory to fulfill non-Amazon orders. Represents both a partner (via FBA Prep) and a competitive substitute for 3PL fulfillment, particularly for marketplace sellers in EFS's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/efulfillservice
• YouTubeyoutube.com/user/eFulfillmentService
• Facebookfacebook.com/efulfillmentservice
• LinkedInlinkedin.com/company/efulfillment-service-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Efulfillment Service