Diaza Football

What Diaza Football does

Diaza Football (legal entity Diaza Sportswear LLC, incorporated in Florida) is a U.S.-based sportswear brand operating primarily in the soccer/football category, founded in 2020 and headquartered in New York City with a warehouse/returns operation in Linden, New Jersey. The company designs, manufactures, and sells customizable team uniforms and lifestyle apparel to soccer clubs, leagues, and individual consumers. Its core technical capabilities include sublimation printing for fully customized jerseys with logos and colors integrated directly into fabric, Quick Dri-fit performance fabrics, and dry mesh panels for breathability; products span performance jerseys (DIAZA ULTIMATE, DIAZA ELITE), training wear (WINDRUNNER PRO, DIPROSHIRT), cold-weather outerwear, and lifestyle items. The technology stack is anchored on a Shopify-powered DTC e-commerce site with multi-language support (English, French, Italian, Spanish).

Diaza generates revenue through three primary streams: (1) custom B2B team uniform orders (sublimated jerseys priced at $45.00 with 3-4 week production, plus $15 each for custom name and number personalization), (2) DTC e-commerce sales of branded sportswear including stock items (beanies $7-$14, t-shirts $19-$21, hoodies $29-$50, jackets $36-$60) and premium Donna Roma women's lifestyle pieces ($43-$75 jerseys, $49-$70 hoodies), and (3) official supplier/partnership agreements with clubs, leagues, and events. Distribution is exclusively direct-to-consumer through the website and the Team Hub platform, which provides dedicated storefronts for 80+ partnered clubs with Diaza handling fulfillment; no physical retail is operated.

The customer base spans grassroots clubs, semi-professional teams (Atlético Union for USL League Two 2026), professional clubs (Brooklyn FC in USL Super League; Campobasso FC for 25/26 season), women's soccer organizations (LA Sol Athletics 2026-2027), a youth development pathway (Soccer Youth All-American Player ID Series), and a tournament/event layer (Socceroof Globe Cup covering 48 teams across the U.S. and Canada, WFFC 2025 Finals in Poland, CLF International Cup Miami). The Donna Roma sub-brand targets the women's football lifestyle community, and the company employs community-driven marketing via Instagram, newsroom content, event sponsorships, and coaching education collaborations. Diaza operates with approximately 47 employees, no disclosed institutional funding, and is privately held with founder Diego Hurtado.

Name

Diaza Football

Legal name

Diaza Sportswear LLC

Website

https://diaza.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Diaza Football is a U.S. sportswear brand that designs, manufactures, and sells customizable sublimated soccer uniforms and lifestyle apparel directly to clubs, leagues, and consumers via its Shopify e-commerce site and Team Hub platform.

Ownership category

akta.pro rank

Product category

Custom Soccer Apparel and Team Sportswear

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industries

Soccer/Football Footwear & Apparel Retail (CRAMACAC), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Custom soccer uniforms
• Team sportswear
• Sublimated jerseys
• Athletic apparel
• Football merchandise

Headquarters

HQ city

Linden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Custom Team Uniforms: B2B revenue from designing and manufacturing custom uniforms for soccer clubs, leagues, and organizations. Orders are produced to specification with team logos, colors, and designs via sublimation printing. Production takes 3-4 weeks.
2. Direct-to-Consumer Product Sales: E-commerce sales of branded sportswear including jerseys, hoodies, jackets, accessories, and lifestyle apparel to individual consumers through diaza.com.
3. Official Partnership/Supplier Agreements: Revenue from official uniform supplier partnerships with organizations such as Soccer Youth All-American Player ID Series, providing uniforms for events and affiliated players.
4. Team Store Subscriptions: The Team Hub platform enables clubs to maintain their own team stores with Diaza handling fulfillment and shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Diaza Football designs, manufactures, and sells custom soccer uniforms and sportswear for clubs, teams, and individual consumers using sublimation printing and performance fabrics. The company operates a Shopify-powered e-commerce platform selling stock items for immediate shipment and custom team uniforms produced in 3-4 weeks, while also providing dedicated club storefronts through its Team Hub platform.

Product overview

Diaza Football is a sportswear and lifestyle brand offering customizable uniforms and merchandise for football/soccer teams and supporters. The core product line includes Diaza Flex (customizable performance wear for men and women), team-specific merchandise lines (Campobasso FC, Brooklyn FC), and the Donna Roma women's lifestyle collection. The company operates on a made-to-order model with custom sublimation printing, offering team customization services through digital proof approval. Products span jerseys, training gear, casual apparel, and accessories across multiple price points from budget flash sales to premium custom uniforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Diaza Flex Customizable sportswear line for players at all levels, available in men's and women's cuts. Features Quick Dri-fit fabric technology and sublimation printing for vibrant team designs.
• DIAZA ULTIMATE Jersey Premium double-collar jersey with vibrant sublimated design, Quick Dri-fit fabric and dry mesh panels for breathability. Designed for performance and training at competitive levels.
• DIAZA ELITE Jersey Functional sublimated jersey with Quick Dri-fit fabric and dry mesh breathability panels for game performance.
• WINDRUNNER PRO Windrunner jacket featuring Memory Fabric, sublimation printing, mesh lining, and back vent for breathability, with branded TPU and woven patch heat transfer logos.
• DIPROSHIRT Athletic t-shirt featuring DTF heat transfer and sublimation, crafted from premium blend of 90% cotton and 10% polyester for comfort and style.
• Polar Winter Jacket Cold-weather jacket crafted from water and windproof fabric with quilted cotton, designed for snowy conditions, outdoor training, sports coaching, and everyday winter wear.
• Campobasso FC Merchandise Complete team merchandise line including home, away, and third jerseys, hoodies, jackets, sweaters, t-shirts, and beanies for Campobasso FC fans and supporters.
• Brooklyn FC Merchandise Complete team merchandise line including jerseys, jackets, hoodies, t-shirts, windrunners, sweaters, beanies, and winter apparel for Brooklyn FC supporters.
• Donna Roma Collection Women's football-inspired lifestyle brand combining heritage football aesthetics with feminine sport strength. Includes jerseys, hoodies, caps, trucker hats, t-shirts, crewnecks, and sweatshirts featuring the 'Kick Like a Donna' philosophy.
• Soccer Youth All-American Player ID Series Uniforms Official uniform supplier uniforms for Soccer Youth events including home, away, warm-up, and goalkeeper kits for youth players aged 2010-2018.
• Hattrick Mystery Box Mystery box product offering surprise sportswear items for customers.
• Diaza Gift Card Gift card for purchasing Diaza sportswear products.
• Custom Uniform Design Service Customization service allowing teams and organizations to personalize uniforms with names, numbers, logos, and custom colors through digital proof approval before production.
• Diaza Stock Catalog Pre-designed sportswear inventory available for immediate purchase, ships within 1-2 business days.

Quantifiable outcome

• Globe Cup partnership featuring 48 teams, 100+ matches across 10 facilities
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• SocceroofflagshipStrategic or Co-development Partner · 13 April 2026Official uniform partner for the first-ever Globe Cup, a cross-border 5v5 tournament featuring 48 teams across the United States and Canada. The tournament runs April 20 through June 7 with matches at 10 Socceroof facilities before a Final Four championship weekend in New York City. Diaza designed and produced custom tournament kits for all participating teams. This builds on a successful previous collaboration during TST 2025.
• Atlético UnioncoreStrategic or Co-development Partner · 10 April 2026Official Technical Partner ahead of Atlético Union's historic 2026 USL League Two debut. Provides complete uniform and apparel solutions for the professional soccer club.
• LA Sol AthleticscoreStrategic or Co-development Partner · 27 March 2026Official Apparel Partner for the 2026-2027 seasons. Provides team uniforms, training apparel, and fan merchandise for the women's soccer organization.
• Mississippi Premier LeaguecoreStrategic or Co-development Partner · 13 March 2026Official League Partner ahead of the Mississippi Premier League's inaugural 2026 season. Provides uniform and apparel solutions across the league.
• Coaches Hub (Soccer Profile)coreStrategic or Co-development Partner · 16 February 2026Strategic partnership to advance global coaching education. Collaborates on a Communication & Leadership Series featuring insights from professional coaches like Garry Monk, bringing practical frameworks to coaches at all levels of the game.
• Pelé SoccerminorGTM or Marketing Partner · 23 January 2026Co-hosted a live jersey design workshop in Times Square, engaging the soccer community with hands-on design experiences.
• &FTBLminorGTM or Marketing Partner · 6 January 2026Cultural partnership celebrating football culture and lifestyle, positioning Diaza at the intersection of sport and cultural expression.
• Soccer Youth (All-American Player ID Series)flagshipStrategic or Co-development Partner · 1 January 2026Official Uniform Supplier for the 2026 Soccer Youth All-American Player ID Series. Provides uniforms for all Player ID events while connecting Diaza-affiliated teams to youth development opportunities. Players within the Diaza network receive reduced registration rates ($400 instead of $475) and access to nationwide events with exposure to coaches and scouts.
• CLF International CupminorGTM or Marketing Partner · 15 December 2025Supported the CLF International Cup's first U.S. edition held in Miami, providing apparel support for the international tournament.
• World Freestyle Football Association (WFFA)minorStrategic or Co-development Partner · 1 January 2025Partnership to power the WFFC 2025 Finals in Poland, providing uniforms and merchandise for the international freestyle football competition.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Macron: Italian sportswear manufacturer specializing in custom team kits for soccer, rugby, and other team sports. Directly comparable to Diaza's custom uniform business with similar sublimation capabilities and a global club partnership model.
• Joma: Spanish sportswear brand focused on soccer/football apparel with growing presence in US professional and amateur club markets. Directly comparable in product offering (soccer kits, training wear) and in pursuing club partnership deals similar to Diaza's model.
• Boombah: US-based direct-to-consumer sports apparel and equipment brand with strong customization capabilities for team uniforms. Comparable to Diaza as a custom-teamwear-focused DTC e-commerce brand.
• Hummel: Danish heritage sportswear brand with strong soccer presence and a custom teamwear program. Comparable to Diaza as a soccer-first brand pursuing club sponsorships and customizable kits in international markets.
• Capelli Sport: US-based custom team uniform manufacturer serving soccer, baseball, and other sports at professional, collegiate, and grassroots levels. Directly comparable to Diaza as a custom sublimation uniform supplier targeting the same club and league customers.
• Marathon Sports: Custom team uniform and athletic apparel manufacturer serving schools, clubs, and leagues. Directly comparable to Diaza's custom B2B uniform business model with sublimation printing and Team Hub-style store programs.
• Badger Sport: US-based custom sports apparel manufacturer serving teams, schools, and leagues with sublimated uniforms. Directly comparable to Diaza's custom uniform manufacturing and team-direct order model.

Broad incumbents

• Adidas: Global sportswear incumbent with deep soccer heritage, club and federation sponsorships worldwide, and customization programs (miadidas). Overlaps broadly with Diaza in soccer kits, training wear, and fan merchandise.
• Nike: Global sportswear incumbent dominating soccer apparel at professional and consumer tiers with extensive customization (Nike By You) and team-sponsor programs. Overlaps with Diaza across soccer apparel and increasingly at custom kit offerings.

Others

• STAHLS' (Transfer Express): Heat-transfer and customization equipment/materials supplier serving custom apparel decorators and team uniform businesses. Comparable to Diaza as a participant in the broader custom teamwear ecosystem, though operating on the supply-side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/diazafootball
• LinkedInlinkedin.com/company/diaza-sportswear-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diaza Football