Name

Eliant

Legal name

Eliant, Inc.

Website

https://eliant.com

Company type

Private

Founded year

1984

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Aliso Viejo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Customer Experience Surveys and Assessments: Core revenue stream from providing survey and assessment services to homebuilders, trades, lenders, and escrow officers. Services include Eliant Home, Eliant Reviews, Eliant Engage, tradeSTAR, and Eliant Certified solutions. Pricing is quote-based and customized per client.
2. Custom Survey Solutions: Custom surveys and reports commissioned by individual clients for specific insights and benchmarking needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Eliant provides independent customer experience measurement, survey-based assessment, and online reputation management solutions for the homebuilding industry. Its portfolio covers the full new-home purchase journey via Eliant Home (homebuyer satisfaction surveys), Eliant Reviews (online reviews and reputation), Eliant Certified (mortgage/escrow/design partner experience measurement), Eliant Engage (mobile app), tradeSTAR (trade partner evaluation), and the rateHOME/rateLENDER/rateEXPERIENCE/rateSOCIAL/rateAPARTMENTS survey programs, supported by a reporting dashboard and Transport portal. Customers are primarily enterprise homebuilders, trade partners, lenders, and escrow officers across the US, Canada, and the Middle East.

Product overview

Eliant is a customer experience management platform for the homebuilding industry, operating as a unified platform-plus-modules architecture. The core platform comprises Eliant Home (primary homebuyer satisfaction surveys), Eliant Certified (mortgage/escrow partner assessments), Eliant Reviews (online reputation management), and Eliant Engage (mobile app). Supporting modules include Eliant tradeSTAR (trade partner feedback) and Eliant Transport (reporting portal with dashboards). The company also offers industry-specific survey products under the rateHOME, rateLENDER, rateEXPERIENCE, rateSOCIAL, and rateAPARTMENTS brands, serving homebuilders, lenders, trades, and consumers. The portfolio is anchored by the annual Homebuyers' Choice Awards program.

Differentiator

Problem solved

Functional benefit

Brands

• Eliant Home: Solution to measure and improve new homebuyer satisfaction
• Eliant Reviews
• Eliant Engage
• tradeSTAR
• Eliant Certified

Products and services

• Eliant Home Primary customer satisfaction measurement solution that allows homebuilders to measure and improve new homebuyer satisfaction through surveys and benchmarking against competitors.
• Eliant Certified Customer experience measurement solution for mortgage, escrow, and design professionals within the homebuilding industry, enabling partners to track and improve their service quality.
• Eliant Reviews Online reputation management platform that enables homebuilders to take control of their reviews and ratings, displaying verified customer feedback from real homebuyers.
• Eliant Engage Mobile app enabling customers to access surveys, ratings, and service requests on-the-go, providing real-time access to the Eliant experience management platform.
• Eliant tradeSTAR Trade partner assessment platform enabling builders to receive and analyze feedback from their trade partners, tracking performance and accountability of construction vendors.
• Eliant Transport Secure reporting portal providing builders with dashboards including Referral Driver Index, Customer Survey Reports, Customer Comments Report, Vendor Ratings, and Willingness to Recommend analytics.
• rateHOME Premier evaluation program for new home builders, having collected over 2 million surveys with a 70%+ response rate, enabling comprehensive benchmarking and satisfaction tracking.
• rateLENDER Customer experience evaluation solution for mortgage lenders, enabling accountability for loan officers and processors delivering the mortgage experience.
• rateEXPERIENCE Customizable customer experience review process applicable across industries, providing deeper insight into customer wants and needs to drive business growth.
• rateSOCIAL Social media integration solution allowing customer feedback to be linked to Facebook and Twitter accounts for real-time evaluation data and improved search results.
• rateAPARTMENTS Tenant feedback solution for apartment communities, providing insight into building quality, amenities, leasing reps, move-in process, and overall apartment living experience.

Quantifiable outcome

• 65-70% survey response rates compared to industry standard of 20-35% for internally administered surveys
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• ZondaflagshipStrategic or Co-development Partner · 5 November 2025Zonda acquired Eliant to enhance its data and technology offerings and improve the home shopping experience. The merger combines Zonda's TrustBuilder platform with Eliant's Reviews platform to create a unified solution for homebuilders. The combined offering is available on NewHomeSource, a major home listings site.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GuildQuality: GuildQuality is a customer satisfaction surveying company purpose-built for the homebuilding, remodeling, and real estate industries. It is the most direct competitor to Eliant, offering similar post-purchase homeowner surveys, benchmarking, and reputation services to builders across North America.

Broad incumbents

• Medallia: Medallia is a large enterprise customer experience and voice-of-customer platform serving multiple verticals with AI-driven survey and analytics capabilities. It is a broader incumbent competing for the same enterprise CX budget that Eliant targets within the homebuilding vertical.
• Birdeye: Birdeye is a multi-location reputation management and customer experience platform focused on reviews, listings, and surveys. Its Eliant Reviews-equivalent functionality makes it a direct overlap on reputation management, though it serves many verticals rather than specializing in homebuilding.
• Qualtrics: Qualtrics is a leading enterprise customer experience management platform offering survey design, benchmarking, and analytics across industries. It is a broad incumbent alternative that larger homebuilders could adopt as a horizontal replacement for Eliant's vertical CX suite.
• J.D. Power: J.D. Power is a global consumer research and benchmarking firm with established home and automotive satisfaction studies. Its syndicated satisfaction research competes with Eliant's rateHOME benchmarking for industry mindshare and builder marketing positioning.
• SMG (Service Management Group): SMG is a customer experience management and insights provider with significant work in real estate and homebuilder adjacent categories. It competes with Eliant for enterprise CX programs and offers comparable survey, benchmarking, and analytics capabilities.
• ForeSee: ForeSee (now part of Verint) is a long-standing customer experience analytics platform offering Voice of Customer surveys and benchmarking. Comparable as a horizontal incumbent providing survey-based CX measurement that overlaps with Eliant's methodology-driven approach.

Others

• NewHomeSource: NewHomeSource is a major new home listings and discovery platform where Eliant Reviews content is now distributed via the Zonda partnership. It is an ecosystem partner rather than a direct competitor, but its distribution role amplifies Eliant's reach to consumers searching for builders.
• Zonda: Zonda is a housing data and technology platform that acquired Eliant in November 2025; it operates the TrustBuilder reviews platform which is now merged with Eliant Reviews. Comparable as the parent ecosystem and adjacent homebuilder data provider serving overlapping enterprise builder customers.

Emerging players

• CustomerGauge: CustomerGauge is a B2B customer experience and Net Promoter Score platform focused on account-based measurement and benchmarks. It is an emerging alternative to Eliant for builder segments that prefer a more enterprise-software-oriented CX tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eliantinc
• LinkedInlinkedin.com/company/68026

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eliant