Natus Vincere

What Natus Vincere does

Natus Vincere (NAVI) is a privately held, multi-title esports organization founded in 2009 and headquartered in Kyiv, Ukraine. It fields professional competitive teams across Counter-Strike 2 (CS2), Dota 2, VALORANT, and CrossFire, and operates a NAVI Junior development program that feeds talent into its main rosters. The organization competes in major international tournaments including The International 2026, VCT EMEA, the CrossFire Brazil League, and EVO, and supports its players with performance coaching that includes mental health programming.

NAVI's business model rests on three primary revenue streams: sponsorship agreements with brands such as Logitech and GG.BET, direct-to-consumer merchandise sales through its own e-commerce storefront (shop.navi.gg), and tournament prize winnings. Its go-to-market is community-led, anchored by the #NAVINATION Discord community and an extensive owned social media presence across YouTube, Instagram, X, Telegram, TikTok, Steam, and Facebook, supported by a multilingual website (Ukrainian, Russian, English, Indonesian). The organization has no disclosed proprietary technology platform, no external investors or parent company, and no public listing; commercial relationships with sponsors represent the principal B2B revenue layer, while merchandise and media content monetize the consumer fan base.

Name

Natus Vincere

Legal name

Natus Vincere

Website

https://navi.gg

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Natus Vincere (NAVI) is a Kyiv-based, multi-title esports organization founded in 2009 that fields professional teams in CS2, Dota 2, VALORANT, and CrossFire, serving global esports fans and brand sponsors via tournament play, merchandise, and community content.

Ownership category

akta.pro rank

Product category

Professional Esports Organization

NAICS

Sports Teams and Clubs (711211)

akta.pro primary industry

Esports Teams & Player Organizations (MPAFADAB)

akta.pro secondary industries

Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE), Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)

Keywords

• Professional esports teams
• Esports tournament competition
• Esports merchandise sales
• Esports content streaming
• Multi-title esports organization

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Merchandise and E-commerce Sales: Sale of branded merchandise including apparel, accessories, and gaming peripherals through NAVI's e-commerce storefront (shop.navi.gg).
2. Sponsorship Revenue: Revenue generated through sponsorship agreements with brands including Logitech, and other sponsors visible on the NAVI website.
3. Tournament Prize Winnings: Prize money earned from competitive tournament placements across CS2, Dota 2, VALORANT, and other game titles.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Natus Vincere (NAVI) is a multi-title professional esports organization that fields competitive teams in CS2, Dota 2, VALORANT, and CrossFire, participating in major international tournaments such as The International and VCT EMEA. The organization generates revenue through tournament prize winnings, brand sponsorships, sales of branded merchandise via its e-commerce store (shop.navi.gg), and media content production. It also operates a large fan community (#NAVINATION) on Discord and offers talent development through its NAVI Junior program.

Product overview

Natus Vincere (NAVI) is a multi-title esports organization offering a portfolio of competitive esports teams across popular game titles (CS2, Dota 2, VALORANT, CrossFire), supported by talent development through NAVI Junior. The organization complements its competitive offerings with an e-commerce merchandise store (shop.navi.gg), a media content platform featuring videos and streams, and the NAVINATION Discord community for fan engagement. A notable initiative is the Tilt Management mental health project developed with partner GG.BET. The organization competes in various tournaments including The International, VCT EMEA, CFBL, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• NAVI CS2 Team
• NAVI Dota 2 Team Professional Dota 2 esports team competing in The International and other major international Dota 2 tournaments.
• NAVI VALORANT Team Professional VALORANT esports team participating in VALORANT Challengers EMEA and related international competitions.
• NAVI CrossFire Team Professional CrossFire esports team competing in the CrossFire Brazil League and other regional CrossFire tournaments.
• NAVI Junior Junior/development esports team focused on developing talent for NAVI's main competitive rosters.
• NAVI Merchandise Store Official online merchandise store selling NAVI-branded apparel, accessories, and fan merchandise through shop.navi.gg.
• NAVI Media Content Video content hub featuring match recordings, streams, tournament coverage, and behind-the-scenes footage across CS2, Dota 2, VALORANT, and other game titles.
• NAVINATION Community Official NAVI Discord community platform (#NAVINATION) for fans to watch matches, share emotions, participate in challenges, and win prizes.
• Tilt Management Three-part mental health project developed by NAVI Performance Coach Urszula Klimczak in partnership with GG.BET, covering demotivation, burnout, and dealing with hate, targeted at esports players and fans.

Quantifiable outcome

• Mental health project Tilt Management covering demotivation, burnout, and dealing with hate for esports players and fans

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GG.BETcoreStrategic or Co-development Partner · 29 June 2026NAVI Performance Coach Urszula Klimczak and GG.BET launched Tilt Management, a three-part mental health project covering demotivation, burnout, and dealing with hate. The project is targeted at esports players and fans, providing educational resources and guidance on mental health topics specific to competitive gaming.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Team Liquid: Team Liquid is one of the largest globally recognized multi-game esports organizations, with competitive rosters in CS2, Dota 2, and VALORANT, plus a strong content and merchandise business. NAVI and Team Liquid compete head-to-head in the same major titles and serve the same global fanbase.
• FaZe Clan: FaZe Clan is a publicly listed multi-game esports and lifestyle brand with deep presence in CS2, VALORANT, and creator-driven content. NAVI competes directly with FaZe in CS2 and rivals it as a content-and-merchandise-driven esports brand.
• G2 Esports: G2 Esports is a major European-headquartered multi-game esports organization with top-tier rosters in League of Legends, VALORANT, and CS2, plus a strong lifestyle/merch brand. NAVI and G2 compete for sponsorship dollars and fan attention across multiple esport titles.
• Astralis: Astralis is a Denmark-rooted esports club historically renowned as a dominant CS:GO/CS2 organization. NAVI competes directly with Astralis in CS2 for top tournament placements and sponsorship positioning.
• Team Vitality: Team Vitality is a France-based multi-game esports organization with established rosters in CS2, VALORANT, and League of Legends. NAVI and Team Vitality overlap in CS2 and VALORANT circuits and compete for European sponsorship budgets.
• Fnatic: Fnatic is a UK-rooted heritage esports and gaming lifestyle brand with rosters across CS2, VALORANT, and Dota 2. NAVI and Fnatic are close comparables in multi-title esports, brand-driven monetization, and global fan engagement.
• Cloud9: Cloud9 is a North American multi-game esports organization with historical rosters across CS2, VALORANT, and League of Legends. NAVI and Cloud9 compete for international sponsors and global fan mindshare across the same titles.
• T1 Entertainment & Sports: T1 is a Korea-based multi-game esports organization famous for its League of Legends legacy but active in CS2 and VALORANT as well. NAVI and T1 are both premium brand-led esports clubs competing in overlapping major titles.
• Evil Geniuses: Evil Geniuses is a longstanding North American esports organization with strong Dota 2 heritage among other titles. NAVI and EG are direct competitors in Dota 2's The International and share a similar multi-game competitive operating model.
• OG (esports): OG is a globally recognized esports organization renowned for its Dota 2 The International championships. NAVI and OG compete head-to-head in Dota 2 and share the multi-title competitive club model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/natusvincere
• YouTubeyoutube.com/user/navicsgo
• Facebookfacebook.com/NatusVincere
• Instagraminstagram.com/natus_vincere_official
• TikToktiktok.com/@navi_gg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natus Vincere