Molly Maid

What Molly Maid does

Molly Maid is a U.S. residential and light commercial cleaning franchise company founded in 1984 by David McKinnon, who brought the concept from Canada to Ann Arbor, Michigan. It operates today as a subsidiary of Neighborly Assetco LLC (through Molly Maid SPV LLC) via a franchise model with 450+ independently owned and operated locations serving homeowners, renters, and small commercial clients across 40+ U.S. states and Puerto Rico, with geographic restrictions only in Rhode Island and Florida. Service lines include recurring (weekly, bi-weekly, monthly), one-time, occasional, move-in, move-out, special event, and eco-friendly residential cleaning, plus recurring, occasional, and one-time light commercial cleaning for offices, retail, and medical/dental facilities. The company performs approximately 1.7 million cleaning services annually and serves 1.5M+ lifetime customers with a 90% repeat-customer rate.

The underlying technology stack is the shared Neighborly platform, which provides customer management, scheduling, and the Neighborly mobile application (iOS and Android) for booking, job tracking, and lead routing via a ZIP-based "Find My Local Molly Maid" flow. Service consistency is enforced through a standardized 44-point cleaning checklist deployed across all franchisees, and the Neighborly Done Right Promise® (a registered trademark) provides a reclean satisfaction guarantee. The Neighborly brand umbrella links Molly Maid to 19+ adjacent home-service brands (plumbing, electrical, appliance repair, handyman), enabling cross-channel lead flow and a shared consumer relationship.

Molly Maid's revenue model is a hybrid of franchise economics and direct service revenue at the system level. At the franchisor level, the company earns initial franchise fees, ongoing royalties, national marketing fund contributions, and brand licensing income from its 450+ franchisees. At the system level, revenue is generated from recurring subscription-like residential contracts, one-time cleans, move cleans, gift certificate sales, and light commercial engagements. Pricing is quote-based and customized to home size, condition, frequency, and service scope, with free in-home estimates and no term contracts. Customer acquisition runs through the corporate website, an 800 number, the Neighborly App, content marketing via the Practically Spotless blog, the gift certificate channel, and community engagement through the Ms. Molly Foundation (founded 1996, which has raised $4M+ for domestic violence support).

Name

Molly Maid

Legal name

Molly Maid SPV LLC

Website

https://mollymaid.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Molly Maid is a U.S. residential and light commercial cleaning franchise operating 450+ independently owned locations across 40+ states and Puerto Rico, serving homeowners, renters, and small businesses with recurring, one-time, move-in/out, eco-friendly, and special event cleaning services under the Neighborly brand platform.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (56172)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Whole-Home One-Time Cleaning (HSAEAFAA), Landlord/Property Manager Turnover Cleaning (HSAEACAE), Same-Day/Emergency Move-In/Move-Out Cleaning (HSAEACAJ), Routine Bathroom Cleaning (Toilet/Sink/Shower) (HSAEALAA)

Keywords

• Residential cleaning services
• Commercial cleaning services
• House cleaning franchise
• Move-in move-out cleaning
• Eco-friendly cleaning

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Cleaning Services: Recurring and one-time residential cleaning services for homeowners, including weekly, bi-weekly, monthly, or occasional cleaning schedules. No term contracts required.
2. Light Commercial Cleaning Services: Cleaning services for small businesses, offices, retail spaces, and commercial facilities on recurring or one-time basis.
3. Move-In/Move-Out Cleaning: One-time deep cleaning services for homes before moving in or after moving out.
4. Gift Certificates: Gift certificates sold for cleaning services, providing one-time revenue and customer acquisition opportunity.
5. Franchise Fees: Revenue generated from franchise fees paid by the 450+ independently owned and operated Molly Maid locations across the United States.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Molly Maid is a franchise-based residential and light commercial cleaning service company that provides professional house cleaning through 450+ independently owned and operated locations across the United States. Its core offerings include recurring, one-time, occasional, move-in/move-out, special event, and eco-friendly cleaning for homes, as well as recurring, occasional, and one-time cleaning for small businesses and commercial facilities.

Product overview

Molly Maid is a residential and commercial cleaning franchise company operating over 450 locations across the United States. The core offering consists of professional house cleaning services organized as a platform of modular cleaning products: residential services (Recurring, One-Time, Occasional, Move-In/Out, Special Event, and Eco-Friendly cleaning) paired with Light Commercial cleaning services for small businesses. The company also offers Gift Certificates as an add-on product and the Neighborly App for mobile scheduling and service tracking. All services are backed by the Neighborly Done Right Promise® satisfaction guarantee. Founded in 1984 and acquired by Neighborly, Molly Maid provides customizable cleaning plans without term contracts, with services performed by locally-owned franchise operations.

Differentiator

Problem solved

Functional benefit

Brands

• Neighborly App: Mobile application for scheduling home services and tracking job progress
• Neighborly Done Right Promise

Products and services

• Residential Cleaning Services Professional house cleaning services for homeowners covering kitchens, bathrooms, bedrooms, living areas, laundry rooms, and dining rooms. Available as recurring (weekly, bi-weekly, monthly), one-time, occasional, move-in, move-out, special event, and eco-friendly cleaning with customizable plans and flexible scheduling. No term contracts required.
• Light Commercial Cleaning Professional cleaning services for small businesses, offices, retail spaces, medical/dental offices, and other commercial facilities. Available as recurring (daily, weekly, biweekly), occasional, or one-time cleaning covering offices, restrooms, and common areas.
• Eco-Friendly Cleaning

Quantifiable outcome

• 1.7 million cleaning services performed annually
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Eco-Certified Products ManufacturerminorStrategic or Co-development Partner · 20 February 2026Molly Maid has partnered with an eco-certified products manufacturer to offer environmentally friendly cleaning solutions as part of their eco-cleaning service offering.
• NeighborlycoreOthersMolly Maid is a proud Neighborly company, part of a network of home service professionals offering trusted, friendly home services including plumbing, electrical, appliance repair, and handyman services. Neighborly provides the brand platform, technology infrastructure, and cross-selling opportunities across 19+ home service brands.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Jani-King: Largest commercial cleaning franchise system in North America, providing janitorial services to offices, retail, and medical facilities. Comparable franchise-driven model and overlapping commercial customer segment with Molly Maid's Light Commercial offering.
• Coverall Health-Based Cleaning System: Commercial cleaning franchise focused on health-based, environmentally friendly cleaning protocols for offices and commercial facilities. Comparable franchise structure, recurring service model, and overlap with Molly Maid's Light Commercial segment.
• Merry Maids: The most direct competitor — a residential cleaning franchise with a national footprint, recurring and one-time services, and a satisfaction guarantee. Both Merry Maids and Molly Maid are part of large home-services holding companies (ServiceMaster and Neighborly respectively), making them head-to-head brand competitors in the franchise residential cleaning category.
• The Maids: National residential cleaning franchise using a team-based cleaning approach with a 22-Step Healthy Touch Deep-Cleaning System. Directly comparable to Molly Maid in target customer (busy residential homeowners), recurring service model, and franchise-driven distribution.
• MaidPro: Residential cleaning franchise with a similar recurring/one-time service mix, customizable plans, and a national footprint of locally owned franchises. Comparable in business model, customer segmentation, and franchise economics to Molly Maid.
• Maid Brigade: Residential cleaning franchise focused on recurring maid services with eco-friendly options, customizable plans, and a franchise model closely aligned to Molly Maid's operating structure.
• The Cleaning Authority: Residential cleaning franchise offering recurring and one-time services with environmentally conscious cleaning options. Comparable target market, similar subscription-style service model, and franchise-driven growth strategy.

Broad incumbents

• ServiceMaster Clean: Commercial cleaning arm of ServiceMaster (parent of direct competitor Merry Maids), serving offices, healthcare, education, and industrial facilities. Broader commercial scope than Molly Maid but overlaps in light commercial cleaning and shares the same franchise-backed service delivery model.

Emerging players

• Two Maids & A Mop: Fast-growing residential cleaning franchise with a pay-for-performance compensation model and tech-forward booking experience. Targets the same busy-homeowner segment as Molly Maid but with a more modern, digitally native customer acquisition funnel.
• Handy: Tech-enabled marketplace for home cleaning and other household services with on-demand booking, transparent pricing, and pre-vetted professionals. Represents the digital-native competitive threat to traditional franchises like Molly Maid, particularly for younger, mobile-first consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MollyMaid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Molly Maid