Multiwoven
Multiwoven Inc. is an open-source reverse ETL platform, founded in 2020, that enables organizations to self-host and sync customer data from data warehouses into business tools via 20+ pre-built MIT-licensed connectors, serving data and business teams with compliance-friendly on-premise deployment.
- Company typePrivate
- Founded2023
- HeadquartersMountain View, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Multiwoven does
Multiwoven Inc. is a private, open-source software company that develops and distributes a self-hosted reverse ETL platform. The product enables organizations to sync customer data from data warehouses — including Amazon Redshift, Snowflake, Google BigQuery, PostgreSQL, Databricks, and AWS Athena — into business tools such as Salesforce, HubSpot, Stripe, Slack, Zendesk, Google Sheets, and Facebook Ads via pre-built connectors, with additional connectors (Google Ads, Braze, Iterable, Clevertap, MoEngage, Amplitude, Segment, Amazon Ads, The Trade Desk) listed as coming soon. The platform follows a three-step workflow: connect to data sources, prepare data using SQL queries or dbt models, and sync to destinations with zero-maintenance pipelines. All connectors are released under the MIT License and the core platform under AGPL 3.0, with the company explicitly committing to 'forever-free' infrastructure with no limits on data volume, records, syncs, or destinations.
The company's core technical differentiator is on-premise, self-hosted deployment that keeps customer data within the buyer's own infrastructure, addressing data residency, compliance, and security objections that disqualify cloud-only reverse ETL competitors (Hightouch, Census) from regulated buyers. A secondary differentiator is the 'Multiwoven Protocol,' an open extensibility layer that allows users and community contributors to build custom connectors. Distribution is purely product-led and community-led via GitHub and a Slack community; no paid acquisition, enterprise sales team, or marketplace listings are detected.
Multiwoven is headquartered in Mountain View, California with an operational office in HSR Layout, Bangalore, and was founded in 2020 by Sujoy, Nag, and Subin — all veterans of data infrastructure and large-scale consumer platforms at Razorpay, Truecaller, InMobi, and Media.net. Co-founder Subin previously founded a Y Combinator-backed open-source product. The company raised a seed round in January 2024 from Mars Shot Ventures and Upsparks (amount undisclosed). Revenue model is freemium today with stated intent to monetize through future advanced features for data and business teams, but no paid tier, pricing, or paying customer logos are disclosed in the source data.
Multiwoven firmographics
Firmographics- Name
- Multiwoven
- Legal name
- Multiwoven Inc.
- Website
- https://www.multiwoven.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Multiwoven Inc. is an open-source reverse ETL platform, founded in 2020, that enables organizations to self-host and sync customer data from data warehouses into business tools via 20+ pre-built MIT-licensed connectors, serving data and business teams with compliance-friendly on-premise deployment.
- Ownership category
- akta.pro rank
Multiwoven industry classification
Industry- Product category
- Reverse ETL / Data Integration Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Integration, ETL/ELT & Reverse ETL (BPAMAOAI)
- akta.pro secondary industries
- Batch ETL/ELT Platforms (HDAEACAA), API-Led Integration Middleware (Integration Gateways) (HDAEACAL)
Keywords
Where Multiwoven is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Multiwoven business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Free Open-Source Core Product: Core reverse ETL infrastructure is free forever with no limits on data volume, number of records, syncs, or destination tools. This is the primary current offering.
- Future Advanced Features: Company intends to monetize through advanced features for both Data and Business teams. Specific product offerings not yet disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Open Source Core - Free Forever |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Multiwoven product offering
Product offeringCore offering
Multiwoven provides an open-source reverse ETL platform that enables organizations to sync customer data from data warehouses (Snowflake, BigQuery, Redshift, PostgreSQL, Databricks, AWS Athena) into business tools such as Salesforce, HubSpot, Slack, and Stripe. The platform is self-hosted within the customer's own infrastructure, supporting a three-step workflow: connect to sources, prepare data via SQL queries or dbt models, and sync to destinations via 20+ pre-built connectors. The core product is free forever with no limits on data volume, records, syncs, or destination tools.
Product overview
Multiwoven offers a single unified open-source reverse ETL platform that enables organizations to sync customer data from data warehouses (Amazon Redshift, Snowflake, Google BigQuery, PostgreSQL, Databricks, AWS Athena) into business tools and destinations (CRM, marketing automation, communication, payment platforms). The product is self-hosted within the customer's own infrastructure, providing true zero-copy and zero-ETL data movement with no limits on data volume, records, syncs, or destinations. The platform operates on a three-step workflow: connect to sources, prepare data via SQL queries or dbt models, and sync to destinations using pre-built or custom connectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Multiwoven Open-Source Reverse ETL Platform Open-source reverse ETL platform that enables organizations to sync customer data from data warehouses (Amazon Redshift, Snowflake, Google BigQuery, PostgreSQL, Databricks, AWS Athena) into business tools and destinations (CRM, marketing automation, communication, payment platforms). Self-hosted within the customer's own infrastructure, supporting a three-step workflow of connecting sources, preparing data via SQL queries or dbt models, and syncing to destinations through 20+ pre-built connectors, with free-forever usage and no limits on data volume, records, syncs, or destination tools.
Companies that use Multiwoven
Customer profileSegments3 records
Ideal customer profiles3 records
Multiwoven technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
Feature4 records
Multiwoven partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Multiwoven competitors and assessment
Company assessmentDirect peers
- Hevo Data: Hevo is a no-code data pipeline platform that supports both inbound ELT and reverse ETL-style activation from warehouses to SaaS destinations. It competes with Multiwoven for the same data activation use cases with comparable connector coverage, though Hevo is a closed-source SaaS offering.
- Census: Census is a reverse ETL and data activation platform that moves data from warehouses into operational systems. Competes head-to-head with Multiwoven for the same data activation workload and persona, with similar connectors and self-service workflow, though Census is a SaaS-only offering.
- Hightouch: Hightouch is the leading reverse ETL platform that syncs data from warehouses to business tools (Salesforce, HubSpot, etc.). Directly comparable to Multiwoven in core product functionality, target buyer (data teams and marketing), and use cases, though Hightouch is cloud-hosted and well-funded, while Multiwoven is open-source and self-hosted.
- Integrate.io: Integrate.io is a low-code data integration platform providing ETL, ELT, and reverse ETL capabilities with pre-built connectors. It targets a similar data engineer / marketing ops persona and overlaps on the outbound activation workflow that Multiwoven serves.
- RudderStack: RudderStack is an open-source Customer Data Platform that includes reverse ETL-style warehouse-to-destination syncing. It directly overlaps with Multiwoven on activation flows, open-source posture, and warehouse-native architecture, making it a close comparable in product and target market.
- Airbyte: Airbyte is an open-source data integration platform with hundreds of connectors, often positioned for ELT pipelines into warehouses. It overlaps with Multiwoven on open-source philosophy, connector breadth, and self-hosted deployment, though Airbyte primarily focuses on inbound ingestion while Multiwoven focuses on outbound activation.
Broad incumbents
- Segment (Twilio): Segment is a customer data platform that captures events and routes them to hundreds of destinations, increasingly overlapping with reverse ETL use cases via its Twilio Engage product. It targets the same business/marketing persona but operates as a CDP-first platform rather than a warehouse-first reverse ETL.
- Fivetran: Fivetran is the dominant fully-managed data integration platform focused on ELT into warehouses. While its primary direction is inbound (sources → warehouse) and opposite to Multiwoven's outbound (warehouse → destinations), the two converge in the broader data movement category and target similar enterprise buyers and modern data stack customers.
- Stitch (Talend): Stitch is a cloud-based data pipeline service focused on moving data into warehouses, with emerging reverse ETL capabilities via the Talend ecosystem. Comparable to Multiwoven on connector breadth and target market, though Stitch is primarily inbound and is owned by a much larger enterprise data integration incumbent.
- dbt Labs: dbt Labs is the leading open-source data transformation tool that sits inside the modern data stack. Multiwoven explicitly references dbt models in its data preparation step, making dbt a complementary adjacent player whose widespread adoption increases the strategic value and total addressable market for Multiwoven.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Multiwoven social profiles
Digital presenceMultiwoven financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multiwoven leadership team
Management profileNumber of profiles
Profiles3 records
Multiwoven funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multiwoven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multiwoven
What does Multiwoven do?
Multiwoven provides an open-source reverse ETL platform that enables organizations to sync customer data from data warehouses (Snowflake, BigQuery, Redshift, PostgreSQL, Databricks, AWS Athena) into business tools such as Salesforce, HubSpot, Slack, and Stripe. The platform is self-hosted within the customer's own infrastructure, supporting a three-step workflow: connect to sources, prepare data via SQL queries or dbt models, and sync to destinations via 20+ pre-built connectors. The core product is free forever with no limits on data volume, records, syncs, or destination tools.
Is Multiwoven a public or private company?
Multiwoven is a private company. It is classified as venture growth investor backed and is currently operating.
When was Multiwoven founded?
Multiwoven was founded in 2023. It employs 1 to 10 people.
Where is Multiwoven based?
Multiwoven is headquartered in Mountain View, United States, in the North America region.
How does Multiwoven make money?
Two revenue lines are on record. Free Open-Source Core Product is the primary driver. The others are future Advanced Features.
Who are Multiwoven's main competitors?
Direct peers on record are Hevo Data, Census, Hightouch, Integrate.io, RudderStack and Airbyte. Broad incumbents are Segment (Twilio), Fivetran, Stitch (Talend) and dbt Labs.
Does Multiwoven have an API?
No public API is recorded for Multiwoven.
What industry is Multiwoven in?
Multiwoven's product category is Reverse ETL / Data Integration Software. Its primary akta.pro industry code is BPAMAOAI, Data Integration, ETL/ELT & Reverse ETL, with a secondary code of HDAEACAA, Batch ETL/ELT Platforms. Its NAICS code is 541511 and its SIC code is 7370.