WeThrive

What WeThrive does

WeThrive (legal entity: We Thrive Ltd, registered in the United Kingdom, company number 08265292) is a Brighton-based SaaS company founded in 2012 that builds employee engagement, wellbeing, D&I, and performance management software for SMEs, enterprises, and selected verticals including financial services, housing associations, and charities. Its technology rests on a proprietary 4C psychological model (Cognitive, Capability, Connection, Confidence) developed by co-founder Piers Bishop, a psychotherapist and Association for Business Psychology member, refined over 13 years with input from GPs and practical psychology experts. The platform is delivered through two core products: Engage+ for science-backed engagement, wellbeing, D&I, and pulse surveys with instant action plans, and Perform for appraisals, 1:1 conversations, and ongoing performance management powered by the Intelligenda™ structured-conversation tool, with a recommendation library of 1,000+ recommendations and 350+ learning resources driving individual-level targeting.

WeThrive operates a dual go-to-market combining a self-serve product-led growth motion ("Try the Survey" trial) with an enterprise field-sales motion (Book a Demo via HubSpot scheduling and dedicated sector pages). Distribution is extended through HRIS integration partnerships with BreatheHR, PeopleHR, and HiBob, and thought-leadership amplification through HR publications (HR Magazine, HR Director, Training Journal, People Management) and collaborations with external HR experts including Lucy Adams of Disruptive HR. Pricing is per-user subscription on either a 12-month annual or rolling monthly term, with a publicly stated 90-day money-back guarantee. The company is bootstrapped, privately held, operates with 1-10 employees, and has disclosed no external funding rounds. In 2025 it launched RoleKick (Rolekick.com), an AI-powered Strategic Talent Management product positioned as an extension brand beyond the core engagement and performance suite.

Name

WeThrive

Legal name

We Thrive Ltd

Website

https://wethrive.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WeThrive is a UK-based SaaS company that provides employee engagement, wellbeing, D&I, and performance management software built on a proprietary 4C psychological model, serving SMEs, enterprises, and specialised verticals through a self-serve and enterprise-sales go-to-market.

Ownership category

akta.pro rank

Product category

Employee Engagement and Performance Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Performance Management & OKRs (BPACAPAF)

Keywords

• Employee engagement software
• Performance management platform
• Pulse survey software
• HR analytics software
• Workforce wellbeing tools

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Licences: Annual (12-month) or rolling monthly licence terms with per-user or banded pricing. Customers billed monthly or annually depending on selected pricing plan. Charges include both licence and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WeThrive sells a unified employee experience SaaS platform built around a proprietary 4C psychological model (Cognitive, Capability, Connection, Confidence). It delivers science-backed employee engagement, wellbeing, D&I and pulse surveys with instant action plans through Engage+, and performance management, appraisals and structured 1:1 conversations through Perform (powered by Intelligenda™). The platform is licensed per user on annual or rolling monthly subscriptions and integrates with HRIS systems such as BreatheHR, PeopleHR and HiBob.

Product overview

WeThrive is a unified employee experience platform combining two core products: Engage+ for employee engagement surveys, wellbeing, D&I, and pulse surveys with action plans; and Perform for performance management, appraisals, and 1:1 conversations powered by Intelligenda™. The platform uses a proprietary 4C psychological model (Cognitive, Capability, Connection, Confidence) to deliver personalized recommendations and learning resources. The platform offers a 90-day results guarantee and integrates with HRIS systems including BreatheHR, PeopleHR, and HiBob.

Differentiator

Problem solved

Functional benefit

Brands

• Engage+: Employee engagement software featuring surveys, feedback, and action plans for engagement, wellbeing, D&I, and pulse surveys
• Perform
• Intelligenda
• RoleKick

Products and services

• Engage+ Employee engagement software delivering science-backed surveys covering engagement, wellbeing, D&I and pulse, designed by workplace psychologists around WeThrive's proprietary 4C model and producing instant action plans and tailored recommendations for employees and managers.
• Perform Performance management software that runs appraisals, 1:1 conversations and ongoing performance management using Intelligenda™ structured agendas to help managers coach, align and drive performance across teams.
• RoleKick AI-powered Strategic Talent Management platform that extends WeThrive's engagement and performance capabilities into broader talent management use cases, marketed under the Rolekick.com brand.

Quantifiable outcome

• 4.7 star rating on G2 review platform
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BreatheHRcoreTechnology or IntegrationHRIS integration partnership enabling seamless data synchronisation between WeThrive engagement platform and BreatheHR HR system for mutual customers.
• PeopleHRcoreTechnology or IntegrationIntegration partnership with PeopleHR HR platform allowing customers to connect engagement data with HR records.
• HiBobcoreTechnology or IntegrationIntegration partnership with HiBob HRIS platform for data synchronisation and unified people management.
• Disruptive HRminorStrategic or Co-development PartnerCollaboration with Lucy Adams' Disruptive HR for thought leadership content, webinars and HR innovation perspectives. Lucy Adams is a featured speaker and contributor to WeThrive content.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Effectory: Effectory is a European (Netherlands-based) employee engagement survey provider with strong UK/EU presence. It competes regionally with WeThrive in the UK and Europe market.

Direct peers

• Peakon (Workday): Peakon (now part of Workday) provides employee engagement surveys and people analytics. It directly competes with WeThrive's science-backed engagement survey offering for enterprise customers.
• Culture Amp: Culture Amp is a leading employee engagement and performance management SaaS platform serving mid-market and enterprise customers. It directly competes with WeThrive's Engage+ surveys and Perform-style 1:1/performance tools.
• Officevibe: Officevibe delivers pulse surveys and employee feedback tools targeted at SMBs. It overlaps with WeThrive's SME segment and self-serve pulse survey offering.
• Lattice: Lattice provides performance management, OKRs, and employee engagement software. It overlaps directly with WeThrive's Perform product (appraisals, 1:1s) and engagement survey capabilities.
• 15Five: 15Five is an employee engagement and performance management platform combining pulse surveys, 1:1s, and OKRs. It competes head-to-head with WeThrive's integrated Engage+ and Perform suite.
• Glint (Microsoft Viva Glint): Glint, now part of Microsoft Viva, offers employee engagement surveys and people analytics. It is a direct competitor to WeThrive Engage+ particularly in large enterprise and PLC segments.
• TinyPulse: TinyPulse provides anonymous employee pulse surveys and engagement feedback tools. It overlaps with WeThrive's pulse and engagement survey capabilities, though WeThrive uniquely offers non-anonymous option.
• PerformYard: PerformYard is performance management software for SMB and mid-market including reviews, goals, and 1:1s. It directly competes with WeThrive's Perform product.

Emerging players

• PeopleHR: PeopleHR is a UK HRIS platform with emerging engagement features, and is also a WeThrive integration partner. Adjacent competitor covering some overlapping customer workflows in UK SMB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/2795855
• Xx.com/wethriveapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeThrive