What MSM.digital Group does

MSM.digital Group is an owner-managed, full-service digital marketing agency headquartered in Hamburg, Germany, operating under parent 1SP Agency Holding GmbH with wholly-owned subsidiaries in Lübeck, Danderyd (Sweden), and Santa Ponca (Spain). Founded in 2009 and employing 51–100 staff, the group delivers omni-channel marketing across four business units — Channel Marketing (POS and retail marketing), Communications (PR, social media, influencer campaigns), AR/VR Labs (extended reality solutions), and Technology Systems (customized software development) — serving enterprise clients in gaming, technology and consumer electronics, retail, financial services, and manufacturing. The founders' roots in gaming journalism and 30+ years of industry tenure underpin deep relationships with marquee brands including Electronic Arts, Riot Games, Epic Games, Bandai Namco, Warner Bros., Microsoft, Samsung, Acer, and Turtle Beach.

The group has built a portfolio of proprietary technology platforms that are embedded into client operations as managed services. HashtagLove is an in-house influencer marketing platform using smart matching logic to connect brands with micro-influencers. AR-Link applies visual AI on iOS and Android to render 3D objects through web browsers without requiring an app. METARCUBE extends haptic products with digital content via a backend management system. skreeens provides remote digital signage management, One2Five operates as a global review syndication hub across 30+ brand sites, and CouplAR enriches printed content with AR, video, and audio via visual search. MR-Showroom delivers mixed-reality product presentations, .now/dotnow provides digital shop-in-shop experiences, and Kvicki Q offers QR-code queue management. The 2021 Shop! Global Award for the Migros Animal Planet Mania AR loyalty campaign validates the proprietary AR/VR stack.

MSM.digital operates a professional services revenue model combining project-based engagements and long-term retainers with enterprise clients, distributed primarily through direct sales across DACH, Nordic, and Southern European markets. GTM is sales-led, leveraging founder relationships, sector specialization (gaming, tech, consumer electronics), and the differentiated proprietary tech stack as both delivery tooling and standalone platform offerings. The group has no disclosed external funding, no public listing, and no publicly available revenue figures.

Name

MSM.digital Group

Legal name

1SP Agency Holding GmbH

Website

https://msm.digital

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

MSM.digital Group is an owner-managed, full-service German digital marketing agency group with operations in Germany, Sweden, and Spain, serving enterprise clients in gaming, consumer electronics, retail, and financial services through proprietary platforms for influencer marketing, AR/VR, digital signage, and review management.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Digital marketing agency
• Influencer marketing platform
• Augmented reality experiences
• Channel marketing services
• Brand communications services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Project-based and retainer-based engagements across multiple service lines including AR/VR development, influencer marketing campaigns, PR, social media management, channel marketing, and custom software development

Go-to-market motion1 record

Distribution channels4 records

Marketing channels14 records

Core offering

MSM.digital Group is a full-service digital marketing agency group that delivers omni-channel marketing services across AR/VR experiences, influencer marketing, PR, social media, channel/POS marketing, and custom software development. It operates four business units (AR/VR Labs, Channel Marketing, Communications, Technology Systems) and offers proprietary technology platforms including HashtagLove (influencer matching), AR-Link (web-based AR), METARCUBE (haptic-to-digital), Skreeens (digital signage), One2Five (review platform), CouplAR (visual search), and MR-Showroom (mixed reality).

Product overview

MSM.digital Group is a full-service digital marketing agency group operating as part of 1SP Agency. The company offers a portfolio of specialized products and services organized into business units: AR/VR Labs (extended reality experiences), Channel Marketing (POS and retail marketing), Communications (PR, social media, influencer campaigns), and Technology Systems (customized software development). Core products include HashtagLove (influencer marketing platform), AR-Link (web-based AR technology), MR-Showroom (mixed reality product showcase), METARCUBE (haptic-to-digital bridging technology), Skreeens (digital signage solution), One2Five (review management platform), .now/dotnow (digital retail experience), CouplAR (printed content enrichment), and Kvicki Q (digital queuing system). The agency specializes in serving clients in gaming, tech, retail, and consumer electronics sectors, combining multiple units to deliver integrated campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• HashtagLove: Full-service influencer marketing platform.
• AR/VR Labs
• Skreeens
• AR-Link
• CouplAR
• METARCUBE
• One2Five

Products and services

• HashtagLove In-house full-service influencer marketing platform that uses smart matching logic to find authentic brand ambassadors for campaigns based on registration tags and client requirements. Offered to enterprise clients (e.g. Acer, Microsoft ExpertZone) as a managed influencer marketing service.
• AR-Link Augmented reality technology that uses visual AI on iOS and Android to visualize 3D objects in lifelike detail without requiring a specific app, embedded into client websites. White-label AR product for consumer electronics brands such as Brother, replacing trade-show presence with virtual product presentations.
• MR-Showroom Mixed reality showroom solution providing immersive and interactive product experiences, allowing demonstration of features and variations. Deployed for Lufthansa First/Business Class seat presentations, Volkswagen Brand Cupra, BORA, and Minimax factory tours, with stated benefits of 10x more reach, 90% less cost, and 99% positive impact on carbon footprint.
• METARCUBE Technology that extends haptic products with digital content, customised and scalable via a backend management system. Used for event giveaways and brand activations such as Coca-Cola's sustainability initiative at the Swiss Retail Conference and Heineken's Spider-Man promotional items.
• Skreeens Digital signage solution for remote content distribution and management across multiple screens and locations via backend CMS. Deployed at Merlin Entertainments SEA LIFE aquariums and theme parks for queue entertainment and digital signage.
• One2Five (Review Hub) Global review platform for collection, moderation, distribution, and analytics of product ratings and reviews across 30+ brand sites and languages. Implemented for Electrolux/AEG, growing reviews from 10,000 to over 100,000 within 12 months.
• .now / dotnow Digital Experience Shopping solution providing digital shop-in-shop installations and modern retail experiences for brands.
• CouplAR Content enrichment and management app using visual search camera to recognise book pages and display corresponding AR, video, audio, web, or gamification content. Deployed by Ernst Klett Verlag across 1,000+ books over 5 years.
• Kvicki Q QR-code-based digital queuing system developed in partnership with Kvicki and Samsung for Coop retail stores, enabling customers to manage queues via smartphones with a backend CMS for retailers.
• Digital Eatery Pioneering POS experience concept for Microsoft that transforms coffee shops into Microsoft product showrooms, allowing customers to try products in authentic real-life settings while enjoying refreshments.
• AR/VR Labs Extended reality services unit specialising in AR and VR experiences, including immersive VR experiences for B2B product presentations, virtual factory tours, and AR POS solutions. Delivered for Minimax, Lufthansa, and BORA among others.
• Channel Marketing Marketing services unit focused on channel marketing strategies, POS marketing, and retail marketing solutions for brands including Electrolux/AEG, Daikin, Hisense, Coop, and Parrot.
• Communications PR, social media, and influencer campaign services covering all aspects of the communications mix with gaming, PR, social media, and event specialists. Clients include Electronic Arts, Riot Games, Epic Games, Bandai Namco, Warner Bros., Samsung, Acer, Turtle Beach, and Microsoft ExpertZone.
• Technology Systems Customised software development services including digital solutions, e-commerce platforms, and web-based applications supporting the group's proprietary platforms and client projects.

Quantifiable outcome

• Review count increased from 10,000 to 100,000+ in 12 months for Electrolux
• +6 more outcomes

Named customers45 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• esports player foundation (epf)coreStrategic or Co-development PartnerPartnership connecting Garmin's fitness expertise with esports talent development. Garmin provides fitness hardware, custom training programs, and personalized support to help esports professionals improve their performance through physical fitness.
• TMIminorStrategic or Co-development PartnerSwiss partner that collaborated with MSM.digital on Coca-Cola METARCUBE sustainability initiative for Swiss Retail Conference.
• 1SP AgencycoreStrategic or Co-development PartnerParent company and agency network providing shared services and strategic direction across MSM.digital business units.
• Oumi JantaminorGTM or Marketing PartnerModel and roller skate trainer featured in Xbox cassette player photo shoot campaign, embodying the 90s aesthetic.
• Kamui Cosplay (Svetlana Quindt)minorGTM or Marketing PartnerCosplay influencer who created Star Wars Battlefront 2 costume content, generating over 5.6M reach across Facebook, Instagram, and Twitter.
• TikTok Creators (EA Sims Campaign)minorGTM or Marketing PartnerGerman TikTok creators including JulesBoringLife, Twenty4Tim, MarvynMagnificent, Jeyisbaee, SunnyLove, HannahSitte who participated in SimsSelves hashtag challenge reaching 3.2M users.
• BackSPIN (EA FIFA Cup)minorGTM or Marketing PartnerGaming media partner for FIFA press tournaments where German rappers compete in FIFA, strengthening community ties.

Scale indicators23 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Dept Agency: Amsterdam-headquartered digital agency with ~4,000+ people offering creative, technology, and data-driven marketing services across Europe. Directly comparable as a multi-disciplinary European digital agency serving enterprise brands across gaming, retail, and consumer electronics.
• SinnerSchrader (Accenture Song): Hamburg-based digital agency (now part of Accenture Song) specializing in digital product, marketing, and communications services for enterprise brands. Directly comparable as a German full-service digital agency with similar Hamburg roots and enterprise client base.
• Razor (Gaming Marketing): Specialist gaming marketing and PR agency serving publishers and gaming-adjacent brands with influencer, PR, social, and community services. Directly comparable given MSM.digital's similar gaming-PR focus and client roster (EA, Riot, Epic, Bandai Namco, Warner Bros.).
• Scholz & Volkmer: Wiesbaden-based digital agency known for building brand experiences, digital products, and communications for enterprise clients. Comparable as a mid-size German digital agency combining strategy, design, technology, and content production.
• Pilot Group: Berlin-based creative and digital agency combining brand strategy, content, and technology for enterprise clients. Comparable as a German-headquartered multi-disciplinary agency with similar mid-market size and integrated offering.
• Amplify (UK): London-headquartered creative agency specializing in brand experiences, gaming, and culture-led marketing for global brands. Comparable as a mid-sized agency with strong gaming/entertainment expertise and proprietary experience-design capabilities.

Broad incumbents

• Jung von Matt: One of Germany's largest independent creative agencies with strong digital and innovation practices. Comparable as a Hamburg-rooted, multi-disciplinary agency serving enterprise brands across Europe with proprietary technology and creative offerings.
• TBWA Germany: Düsseldorf-based office of the TBWA global network serving enterprise brands with creative, digital, and media services. Comparable as a global-network agency with strong DACH enterprise client base, though TBWA is significantly larger and broader than MSM.digital.
• TLGG (TELEKOM / Omnicom): Berlin-based digital agency (now part of Omnicom) with deep expertise in social media, influencer marketing, and tech-sector communications. Comparable as a German digital agency serving technology and consumer brands with similar influencer and social offerings.
• We Are Social: Global social media agency with strong European presence, specializing in social strategy, influencer marketing, and content creation. Comparable as a larger, broader-scoped social/influencer agency with overlapping influencer-platform and campaign-execution capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/msm-gmbh-lübeck

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSM.digital Group