Bare Snacks

What Bare Snacks does

Bare Snacks is a U.S.-based better-for-you snack brand that produces baked fruit and coconut chips, granola, and fruit & nut bars under a 'less is more' clean-label philosophy. The company's core technology is a baking process that transforms real fruits (apples, bananas) and coconuts into crunchy, shelf-stable chips without frying, yielding products that are Non-GMO Project Verified, Gluten Free, Kosher, and free of artificial colors, flavors, and preservatives; select SKUs are USDA Organic certified. Its product portfolio spans Simply Banana, Crispy Reds Apple, Granny Smith Apple, Cinnamon Apple, Cinnamon Banana, Strawberry Banana, and Toasted Coconut chips, plus variety packs, alongside Bare Granola (Apple Cinnamon, Strawberry Banana) and Fruit & Nut Bars (Apple Cranberry & Almond, Apple Berries & Cherry). All products are sold as one-time-purchase consumer packaged goods through U.S. retail grocery and health food stores, with the company running a 'Where to Buy' tool on its website rather than direct e-commerce as a primary channel.

The company was founded in 2004 on a family farm in Washington state and initially sold at farmer's markets around Seattle before being acquired by PepsiCo in the 2010s. As a wholly-owned subsidiary of PepsiCo, Bare Snacks benefits from the parent's national distribution networks, procurement scale, and co-manufacturing infrastructure, while maintaining operational autonomy around its brand identity, recipes section, and clean-label positioning. Marketing is concentrated on owned social channels (Facebook, X, Instagram, TikTok) plus content marketing via recipes, targeting a horizontal segment of health-conscious U.S. consumers seeking alternatives to conventional fried snacks. Headcount is 11-50 employees, headquartered in San Francisco, with the brand operating exclusively in the domestic U.S. market.

The business model is straightforward CPG distribution at retail: revenue is generated through wholesale/retermination of packaged SKUs to grocery and health-food retailers, pricing is not publicly disclosed, and the company does not run subscription, licensing, or DTC-first monetization. The strategic center of gravity is shelf placement and category share in the broader healthy fruit and vegetable chips segment — a market sized at $11.9B in 2022 and projected to reach $21.8B by 2030 — rather than technology, AI, or platform economics.

Name

Bare Snacks

Legal name

Bare Snacks

Website

https://baresnacks.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Bare Snacks is a PepsiCo-owned U.S. snack brand that sells baked fruit chips, coconut chips, granola, and fruit & nut bars under a clean-label, no-artificial-ingredients philosophy to health-conscious consumers through grocery and health food retail.

Ownership category

akta.pro rank

Product category

Healthy Packaged Snacks

NAICS

Other Snack Food Manufacturing (311919), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

akta.pro secondary industry

Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)

Keywords

• Baked fruit chips
• Healthy snack foods
• Coconut chips
• Fruit granola bars
• Clean label snacks

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Bare Snacks generates revenue through the sale of packaged baked fruit and coconut chips, granola, and fruit & nut bars through retail distribution channels. Products are sold as one-time purchase items at retail stores.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bare Snacks manufactures and sells baked fruit and coconut chips, granola, and fruit & nut bars under a 'less is more' clean-label philosophy. The company bakes real fruits (apples, bananas) and coconuts until crunchy, producing snacks with no artificial colors, flavors, or preservatives, Non-GMO Project Verified, Gluten Free, and Kosher certified.

Product overview

Bare Snacks is a snack food company offering a portfolio of baked fruit chips, granola, and fruit & nut bars. The core product line consists of fruit chips made from real fruits (apples, bananas) and coconuts that are sliced and baked until crunchy. The fruit chips product line includes Simply Banana, Crispy Reds Apple, Toasted Coconut, Cinnamon Apple, Strawberry Banana, Cinnamon Banana, and Granny Smith Apple varieties, along with variety packs. The company has expanded into two additional product categories: Bare Granola (Apple Cinnamon and Strawberry Banana flavors) and Fruit & Nut Bars (Apple Cranberry & Almond, Apple Berries & Cherry flavors). All products follow a 'less is more' philosophy with no artificial colors, flavors, or preservatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Simply Banana Chips

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Simple Mills: Simple Mills is a broader better-for-you snack and baking brand (crackers, cookies, pancakes) that also sits within PepsiCo's portfolio — it competes for similar health-conscious consumers across a wider product range than Bare.
• Popchips: Popchips pioneered the 'popped' baked-not-fried snack category; though centered on potato/corn, it shares Bare's better-for-you baked-snack positioning and competes in similar retail snack aisles.
• Sun-Maid: Sun-Maid is an established dried fruit brand that has expanded into snack bars and snack-size dried fruit packs, competing with Bare's fruit chips and fruit & nut bars in similar grocery aisles.
• Sensible Portions: Sensible Portions offers baked veggie straws and puffs under the Better-for-You snack positioning, overlapping with Bare's clean-label baked snack identity in similar retail channels.

Direct peers

• Peeled Snacks: Peeled Snacks makes dried fruit-based snacks (apple, mango, banana) with minimal ingredients, competing directly with Bare's fruit chips in natural and grocery channels.
• Brothers All Natural: Brothers All Natural produces freeze-dried and baked fruit crisps (apple, strawberry, banana) targeting the same health-conscious snacking consumer as Bare Snacks, with a similar real-fruit-only ingredient philosophy.
• Crispy Green: Crispy Green makes 100% freeze-dried fruit snacks with no added sugar, mirroring Bare's clean-label, single-ingredient fruit chip value proposition and serving the same better-for-you snacking occasion.
• Rhythm Superfoods: Rhythm Superfoods makes baked (not fried) kale, beet, and veggie chips as a clean-label alternative to traditional chips — the same baked-fruit/veggie positioning Bare uses, and explicitly named alongside Bare in the healthy fruit & vegetable chips market commentary.
• That's it. That's it. produces fruit-based bars made from real fruit with no added sugars, directly competing with Bare's Fruit & Nut Bars line for the same clean-label snacking consumer.

Emerging players

• Made Good: Made Good produces better-for-you granola bars and snacks with allergen-free credentials, overlapping with Bare's granola and fruit & nut bars offerings in the clean-label snack aisle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BareSnacks
• Facebookfacebook.com/baresnacks
• LinkedInlinkedin.com/company/bare-fruit-llc
• Instagraminstagram.com/baresnacks
• TikToktiktok.com/@baresnacks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bare Snacks