What UPtv does

UPtv, operated by UP Entertainment, LLC, is a US cable and satellite television channel founded in 2004 and headquartered in College Park, Georgia. The company positions around exclusively family-friendly, uplifting entertainment — featuring hit licensed procedural and family dramas such as The Rookie, Heartland, Blue Bloods, Hudson & Rex, Last Man Standing, Reba and The Waltons (the latter remastered in HD), alongside original romantic and holiday movies. Content is curated for households seeking clean, commercial-free programming without explicit content, violence, or strong language, and is targeted primarily at families and faith-oriented viewers.

The underlying technology stack is a linear broadcast and streaming video delivery platform: UPtv distributes via cable and satellite carriage arrangements with all major US providers (DIRECTV, AT&T U-verse, Cox, Optimum, DISH, Xfinity, Spectrum, Verizon Fios, SuddenLink) and is also carried on live-TV streaming services (DIRECTV STREAM, Philo, Frndly, FreeCast). Direct-to-consumer access is provided through the My UPtv mobile application on iOS and Android. Sister streaming and network properties — UP Faith & Family (SVOD launched around 2015), aspireTV, aspireTV+, Cine Romántico and GaitherTV+ — extend the company into faith-based subscription streaming, lifestyle programming, Spanish-language romantic content, and gospel music.

UPtv's business model combines three recurring revenue streams: (i) carriage/licensing fees from cable, satellite and streaming distributors who include the channel in their lineups (subscription_recurring, B2B-to-distributor); (ii) advertising revenue sold against the family/faith audience during broadcasts; and (iii) subscription revenue from UP Faith & Family, the commercial-free SVOD sister service. Customer-facing pricing is set by each distributor in their respective channel packages (monthly); UPtv does not publicly disclose pricing. Reach is characterized as "millions of households" nationwide, with no disclosed revenue, funding beyond a $0 2004 round, or external institutional investment; ownership is private under UP Entertainment, LLC.

Name

UPtv

Legal name

UP Entertainment, LLC

Website

https://uptv.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

UPtv (UP Entertainment, LLC), founded in 2004 and based in College Park, Georgia, is a US cable, satellite and streaming TV channel offering exclusively family-friendly entertainment — licensed dramas, original romantic and holiday movies — distributed via major pay-TV operators, live-TV streamers and a direct mobile app, monetized through carriage fees, advertising and the UP Faith & Family SVOD service.

Ownership category

akta.pro rank

Product category

Cable Television

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industry

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

Keywords

• Family entertainment television
• Cable television network
• Subscription video streaming
• Faith-based entertainment
• Wholesome family programming

Headquarters

HQ city

College Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cable/Satellite Licensing: UPtv generates revenue through licensing agreements with cable and satellite providers who pay carriage fees to include the channel in their programming packages.
2. Streaming Platform Partnerships: Revenue from streaming services like DIRECTV STREAM, Philo, and Frndly that carry UPtv in their live TV lineups.
3. Advertising: The channel generates advertising revenue from brands targeting the family-friendly viewing audience during program broadcasts.

Pricing tiers

Go-to-market motion1 record

Distribution channels14 records

Marketing channels6 records

Core offering

UPtv operates a family-friendly cable television network and complementary streaming service that delivers uplifting, faith-affirming, and wholesome entertainment programming to multi-generational audiences. The core product is a 24-hour linear channel featuring original movies, series, and acquired programming distributed via cable/satellite providers and streaming platforms, with extension through a branded mobile app for on-demand viewing.

Product overview

UPtv is a cable and satellite TV channel offering hit TV shows, romantic movies, and family films. The network distributes content through major cable and satellite providers (DIRECTV, Xfinity, Spectrum, Cox, Optimum, DISH, Verizon Fios) and streaming platforms (DIRECTV STREAM, Philo, Frndly, FreeCast). The company also operates UP Faith & Family, a subscription video-on-demand streaming service (SVOD) offering commercial-free access to UPtv content and exclusive series. The content library includes licensed acquired shows such as The Rookie, Hudson & Rex, Heartland, Sugarcreek Amish Mysteries, The Waltons (remastered in HD), Last Man Standing, Reba, and Blue Bloods, as well as original programming and seasonal movie premieres. The network is part of UP Entertainment, which has been providing family entertainment for 20 years.

Differentiator

Problem solved

Functional benefit

Brands

• UP Faith & Family: Subscription streaming service offering uplifting movies, shows, and exclusive UPtv series with no commercials.
• aspireTV
• aspireTV+
• Cine Romántico
• GaitherTV+
• UPlift Someone

Products and services

• UPtv Channel 24-hour linear cable television channel featuring uplifting, family-friendly, and faith-affirming original movies, series, and acquired programming; distributed via cable and satellite operators to U.S. households.
• UP Faith & Family Subscription-based streaming service offering faith-friendly and family-safe movies, series, and original programming on-demand, complementing the linear UPtv channel.
• My UPtv App Branded mobile application providing UPtv viewers with on-the-go access to network content, schedules, and family-friendly programming.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• DIRECTVcoreChannel Partner/ Reseller/ DistributorDIRECTV carries UPtv in its channel lineup, making the network available to DIRECTV subscribers across the United States through both satellite and DIRECTV STREAM streaming service.
• PhilocoreChannel Partner/ Reseller/ DistributorPhilo includes UPtv in its live TV streaming package, offering the channel to Philo's subscription viewers through their streaming platform.
• FrndlycoreChannel Partner/ Reseller/ DistributorFrndly streaming service carries UPtv as part of its family-focused channel lineup, targeting viewers seeking wholesome entertainment.
• FreeCastminorChannel Partner/ Reseller/ DistributorFreeCast provides UPtv streaming access through their aggregated channel platform.
• UP Faith & FamilycoreStrategic or Co-development PartnerUP Faith & Family is a sister streaming service operated by UP Entertainment. The service offers commercial-free access to UPtv's programming along with exclusive content, functioning as the primary streaming destination for UPtv content.
• aspireTVcoreStrategic or Co-development PartneraspireTV is a sister network under UP Entertainment, expanding the company's reach in the family entertainment space with additional programming.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BET+: BET+ is the SVOD extension of BET Networks targeting Black audiences with original and acquired scripted content — analogous to aspireTV+ in audience niche, distribution model, and subscription positioning within a larger parent media company.
• ION Television: ION Television is a larger US broadcast network offering general entertainment programming including family-friendly content, distributed via over-the-air and Pay-TV carriage — a broader incumbent with overlapping distribution and audience demographics.

Direct peers

• Hallmark Channel: Hallmark Channel is the most direct competitor to UPtv — both are cable-distributed networks centered on wholesome, family-friendly original movies and series aimed at the same demographic of family-oriented viewers. Both monetize through cable carriage, vMVPD distribution, advertising, and a companion SVOD (Hallmark+ / UP Faith & Family).
• Great American Family: Great American Family is a family-friendly cable/streaming channel launched by former Hallmark chief Bill Abbott, operating with the same business model of original wholesome movies plus acquired series distributed via Pay-TV carriage and streaming — directly overlapping UPtv's positioning and distribution strategy.
• Hallmark+: Hallmark+ is the direct-to-consumer SVOD counterpart to Hallmark Channel, offering commercial-free family movies and series — directly comparable to UP Faith & Family in product, pricing model, and target demographic.
• Pure Flix: Pure Flix is a subscription streaming service (SVOD) dedicated to faith-based and family-safe movies and series, overlapping with UP Faith & Family and UPtv's positioning, and competing for the same cord-cutting faith-friendly audience.
• Dove Channel: Dove Channel is a family-friendly SVOD curated around content approved by the Dove Foundation, competing head-to-head with UP Faith & Family for streaming-first households that want curated, vetted, family-safe programming.
• Bounce TV / Bounce XL: Bounce TV is a US broadcast/affiliate network targeting African-American audiences with family-friendly dramas, comedies, and films distributed via carriage — a close analog to aspireTV's positioning within the UP Entertainment portfolio.
• Trinity Broadcasting Network (TBN): TBN is a faith-based broadcast and cable network with accompanying streaming apps, monetizing through carriage, donations, and programming partnerships — a comparable faith/family distribution and content model to UPtv and aspireTV.
• INSP (Inspiration Networks): INSP is a US cable channel focused on faith-friendly, family-safe westerns, classic series, and original programming, distributed via Pay-TV carriage and streaming — the closest faith-adjacent analog to UPtv's family/faith-friendly mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uptv
• YouTubeyoutube.com/user/upliftingtv
• Facebookfacebook.com/uptv
• Instagraminstagram.com/up_tv
• LinkedInlinkedin.com/company/uptv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPtv