INSP, LLC
INSP, LLC operates INSP, a 24-hour US cable and streaming television network dedicated to Western entertainment, serving values-driven, family-friendly viewers across 40M+ households via major MVPD and vMVPD distributors.
- Company typePrivate
- Founded1990
- HeadquartersCharlotte, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What INSP, LLC does
INSP, LLC is a privately held broadcast media company founded in 1990 and headquartered at 3000 World Reach Drive in Indian Land, South Carolina (with legal counsel in Charlotte, North Carolina). The company operates INSP, a 24-hour cable television network specializing in Western-themed entertainment, complemented by direct-to-consumer streaming via the INSP.com website and the INSP GO mobile application. INSP is available nationwide to more than 40 million households through all major traditional MVPDs (DISH on Channel 259, DIRECTV on Channel 364, Comcast Xfinity, Cox, Charter Spectrum, Verizon Fios on Channel 286, AT&T U-verse on Channel 564, and NCTC member systems) and leading virtual MVPDs (Sling TV via Heartland Extra, Philo, Frndly TV, Vidgo, and FreeCast).
The company's core product is a curated Western content catalog that combines exclusive original series (Wild West Chronicles, Elkhorn featuring Keith Carradine, Into the Wild Frontier, and Blue Ridge: The Series) with a deep library of classic Western television (Gunsmoke, The Big Valley) and films starring John Wayne, Clint Eastwood, Tom Selleck, Kevin Costner, and others. INSP extends engagement beyond the linear feed through editorial content (INSP Stories), actor hero profiles (INSP Heroes), trivia and puzzle games (including Zoo Boom), sweepstakes (e.g., Country Road Trip Sweepstakes), and an email newsletter (INSP Inner Posse), with merchandise monetized through the INSP General Store on Threadless.
INSP monetizes primarily through advertising sold across its linear broadcast and streaming platforms, supplemented by content licensing to third-party platforms and international markets. As a free-to-air network, viewer-facing pricing is set by MVPDs and vMVPDs (e.g., Philo at under $30/month, Frndly at $7.99/month). The company serves value-conscious American households seeking family-friendly, values-driven Western entertainment — a demographic it positions under the 'Heroes Live Here' brand identity. Leadership is led by Chairman and CEO David Cerullo and VP of Content Acquisitions Ken Reiner; the organization employs 251-500 people.
INSP, LLC firmographics
Firmographics- Name
- INSP, LLC
- Legal name
- INSP, LLC
- Website
- https://insp.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- INSP, LLC operates INSP, a 24-hour US cable and streaming television network dedicated to Western entertainment, serving values-driven, family-friendly viewers across 40M+ households via major MVPD and vMVPD distributors.
- Ownership category
- akta.pro rank
INSP, LLC industry classification
Industry- Product category
- Television Broadcasting
- NAICS
- Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Interfaith / Ecumenical Broadcasting (MPABALAK)
Keywords
Where INSP, LLC is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
INSP, LLC business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: INSP generates revenue through advertising sold on its linear broadcast network and streaming platforms. The network offers programming breaks to advertisers targeting its viewer demographic.
- Content Licensing: INSP licenses its original series and programming content to third-party platforms and international markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Philo TV - Under $30/month with INSP and 70+ channels |
| Subscription | Monthly | Frndly TV - $7.99/month with INSP |
| Subscription | Monthly | Sling TV - Sling Orange/Blue packages with INSP via Heartland Extra add-on |
Go-to-market motion1 record
Distribution channels15 records
Marketing channels6 records
INSP, LLC product offering
Product offeringCore offering
INSP, LLC operates INSP, a 24-hour television network specializing in Western-themed entertainment, including exclusive original series (Wild West Chronicles, Elkhorn, Into the Wild Frontier, Blue Ridge: The Series), classic Western TV shows (Gunsmoke, The Big Valley), and a curated library of Western movies featuring legendary stars. The network is distributed nationwide to over 40 million households via traditional MVPDs (DISH, DIRECTV, Comcast, Cox, Spectrum, Verizon Fios, AT&T U-verse) and virtual MVPD streaming services (Sling TV, Philo, Frndly TV, Vidgo, FreeCast), with companion digital access through the INSP GO mobile app and INSP.com streaming.
Product overview
INSP, LLC operates INSP, a 24-hour television network and streaming platform specializing in Western entertainment. The core offering includes original Western series (Wild West Chronicles, Elkhorn, Into the Wild Frontier, Blue Ridge: The Series), classic Western TV shows (Gunsmoke, The Big Valley), and Western movies featuring legendary stars. The platform extends engagement through complementary digital products including interactive games (Zoo Boom, trivia quizzes), sweepstakes, editorial stories, and actor hero profiles. The company also offers a mobile app (INSP GO), email newsletters, and an e-commerce store. Content is distributed through traditional MVPD providers and virtual MVPD streaming services reaching over 40 million households.
Differentiator
Problem solved
Functional benefit
Brands
- INSP GO: Mobile app for streaming INSP content
Products and services
- INSP TV Network A 24-hour cable and broadcast television network specializing in Western-themed programming, including original series, classic Western TV shows, and Western movies, distributed nationwide to over 40 million households via MVPDs (DISH, DIRECTV, Comcast, Cox, Spectrum, Verizon Fios, AT&T U-verse) and vMVPD streaming services. The network is sold on a wholesale carriage basis to distribution partners and monetized through advertising and content licensing.
- INSP GO Mobile App Proprietary mobile application for iOS and Android that allows viewers to stream INSP's Western entertainment content directly on mobile devices, extending the linear broadcast network into on-the-go streaming consumption.
- INSP General Store E-commerce merchandise store selling INSP-branded and Western-themed apparel and goods to consumers via the Threadless storefront.
Quantifiable outcome
- 40M+ households reached
Companies that use INSP, LLC
Customer profileSegments2 records
Ideal customer profiles2 records
INSP, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
INSP, LLC partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Philo TVcorePhilo TV offers INSP as part of its streaming channel bundle, making INSP available to Philo's subscriber base of over 70 channels for under $30/month with unlimited DVR and 7-day free trial.
- Frndly TVcoreFrndly TV offers INSP as part of its family-friendly channel lineup from $7.99/month, targeting similar value-driven viewing demographics with plans from $7.99-$9.99/month and simultaneous streaming on multiple devices.
- Sling TVcoreSling TV offers INSP via its Sling Orange and Sling Blue packages with the Heartland Extra add-on package, making INSP available to Sling subscribers with up to 50% off first month pricing.
- DIRECTVcoreDIRECTV distributes INSP as part of its satellite TV channel lineup on channel 364, providing nationwide satellite distribution for the network.
- DISH NetworkcoreDISH Network distributes INSP as part of its satellite TV channel lineup on channel 259, providing nationwide satellite distribution for the network.
- Comcast XfinitycoreComcast Xfinity distributes INSP as part of its cable TV channel lineup, providing cable distribution across Xfinity service areas.
- Cox CommunicationscoreCox Communications distributes INSP as part of its cable TV channel lineup, providing cable distribution across Cox service areas.
- Charter SpectrumcoreCharter Spectrum distributes INSP as part of its cable TV channel lineup, providing cable distribution across Spectrum service areas.
- National Cable Television Cooperative (NCTC)coreNCTC is a cooperative of cable operators that distributes INSP to its member cable companies across the United States.
- Verizon FioscoreVerizon Fios distributes INSP as part of its fiber-optic TV channel lineup on channel 286, providing Fios TV subscribers access to the network.
- AT&T U-versecoreAT&T U-verse distributes INSP as part of its TV channel lineup on channel 564, providing U-verse subscribers access to the network.
- VidgominorVidgo is a vMVPD streaming service that includes INSP in its channel lineup.
- FreeCastminorFreeCast is a streaming aggregator platform that includes INSP in its channel offerings.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
INSP, LLC competitors and assessment
Company assessmentDirect peers
- Bounce TV: Niche-targeted broadcast network (now Bounce TV/ION) offering curated entertainment for an underserved audience. Comparable niche-cable business model and MVPD distribution dynamics to INSP.
- FETV (Family Entertainment Television): Cable network offering classic family programming including Westerns and timeless TV shows. Highly comparable library-and-classic approach to INSP's content mix.
- Cowboy Channel: Niche cable/satellite network dedicated to Western lifestyle, rodeo, and Western-themed entertainment. Most directly comparable to INSP on genre positioning and MVPD distribution model.
- UP TV: Uplifting entertainment network focused on family-friendly movies and series. Similar niche positioning and MVPD/vMVPD distribution profile as INSP.
- Great American Family: Family-friendly, values-driven entertainment network featuring movies and original series. Competes with INSP for the same traditional-values audience and vMVPD distribution slots.
- getTV: Free over-the-air and cable network airing classic American TV shows and movies. Overlaps with INSP's classic-library programming strategy and advertiser base.
- RFD-TV: Cable network targeting rural America with agriculture, Western lifestyle, and traditional-values programming. Closely comparable audience and distribution footprint to INSP.
Emerging players
- Pure Flix: Faith-and-family focused SVOD streaming service. Comparable values-driven audience and complementary distribution strategy to INSP GO streaming.
Broad incumbents
- Hallmark Channel: Established family-friendly entertainment network with broad MVPD reach. Operates in the same values-driven, family-entertainment category as INSP but at significantly greater scale.
- Trinity Broadcasting Network (TBN): Large-scale faith-based broadcast network with nationwide carriage. Comparable heritage and values-oriented content orientation to INSP's 'Inspiration' origins, though much larger in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
INSP, LLC social profiles
Digital presenceINSP, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
INSP, LLC leadership team
Management profileNumber of profiles
Profiles2 records
INSP, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INSP, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INSP, LLC
What does INSP, LLC do?
INSP, LLC operates INSP, a 24-hour television network specializing in Western-themed entertainment, including exclusive original series (Wild West Chronicles, Elkhorn, Into the Wild Frontier, Blue Ridge: The Series), classic Western TV shows (Gunsmoke, The Big Valley), and a curated library of Western movies featuring legendary stars. The network is distributed nationwide to over 40 million households via traditional MVPDs (DISH, DIRECTV, Comcast, Cox, Spectrum, Verizon Fios, AT&T U-verse) and virtual MVPD streaming services (Sling TV, Philo, Frndly TV, Vidgo, FreeCast), with companion digital access through the INSP GO mobile app and INSP.com streaming.
Is INSP, LLC a public or private company?
INSP, LLC is a private company. It is classified as unknown and is currently operating.
When was INSP, LLC founded?
INSP, LLC was founded in 1990. It employs 251 to 500 people.
Where is INSP, LLC based?
INSP, LLC is headquartered in Charlotte, United States, in the North America region.
How does INSP, LLC make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are content Licensing.
Who are INSP, LLC's main competitors?
Direct peers on record are Bounce TV, FETV (Family Entertainment Television), Cowboy Channel, UP TV, Great American Family, getTV and RFD-TV. Pure Flix is listed as an emerging player. Broad incumbents are Hallmark Channel and Trinity Broadcasting Network (TBN).
Does INSP, LLC have an API?
No public API is recorded for INSP, LLC.
What industry is INSP, LLC in?
INSP, LLC's product category is Television Broadcasting. Its primary akta.pro industry code is MPABALAK, Interfaith / Ecumenical Broadcasting. Its NAICS code is 5161 and its SIC code is 4833.