Paragon Digital Marketing
Paragon Digital Marketing is a Keene, NH-based, full-service digital marketing agency founded in 2012, providing SEO, PPC, web development, marketing automation, and AI/GEO services to SMBs, nonprofits, and enterprises across insurance, banking, and technology sectors.
- Company typePrivate
- Founded2012
- HeadquartersKeene, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Paragon Digital Marketing does
Paragon Digital Marketing is a privately held, full-service digital marketing agency founded in 2012 and headquartered in Keene, New Hampshire. The firm delivers digital advertising, search engine optimization, email and marketing automation, web analytics, lead generation, and AI/Generative Engine Optimization (GEO), alongside WordPress website development, hosting and maintenance, and WCAG 2.2 AA accessibility services. Its technical foundation is built on WordPress with integrations into Google Ads, HubSpot, Salesforce, Zoom, Pantheon, and WPEngine, supported by Premier/Advanced-level partnerships with Google, HubSpot, Pantheon, WPEngine, and Microsoft Advertising.
The agency serves a mix of small and mid-sized businesses, nonprofits, and select enterprise clients across insurance, banking, financial services, cybersecurity, technology, veterinary, and tourism sectors; named clients include Akamai, Savings Bank of Walpole, CNO Financial Group, BCS Financial, NetScout, AAHA, and Visit Monadnock. Services are priced on a custom, project-based model with multi-year engagements, delivered by small in-house teams operating remotely or in hybrid arrangements.
Revenue is generated through professional services fees across two streams — digital marketing services and WordPress website development/hosting/maintenance — with no disclosed public pricing tiers or external funding. The company was founded by Zach Luse, who remains CEO, and acquired Peterborough, NH-based search marketing firm Website Publicity in December 2017. Operations are active as of 2025–2026, with ongoing case study publication, multiple industry award recognitions, and a recent product expansion into AI/GEO services targeting generative search visibility.
Paragon Digital Marketing firmographics
Firmographics- Name
- Paragon Digital Marketing
- Legal name
- Paragon Digital Marketing
- Website
- https://paragondigital.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Paragon Digital Marketing is a Keene, NH-based, full-service digital marketing agency founded in 2012, providing SEO, PPC, web development, marketing automation, and AI/GEO services to SMBs, nonprofits, and enterprises across insurance, banking, and technology sectors.
- Ownership category
- akta.pro rank
Where Paragon Digital Marketing is headquartered
LocationHeadquarters
- HQ city
- Keene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paragon Digital Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Professional services revenue generated from providing digital marketing solutions including digital advertising, SEO, email marketing automation, analytics, and lead generation to small and mid-sized businesses and nonprofits.
- Website Development Services: Revenue from WordPress website development, hosting, maintenance, and accessibility services including custom development, ongoing care plans, and migration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Paragon Digital Marketing product offering
Product offeringCore offering
Paragon Digital Marketing is a full-service digital marketing and web services agency that delivers paid digital advertising, SEO, email and marketing automation, analytics and reporting, lead generation, and AI/Generative Engine Optimization (GEO) for clients. It also provides custom WordPress website design, development, managed hosting, maintenance, and WCAG 2.2 AA accessibility services. Offerings are bundled and customized per client across small/mid-sized businesses, nonprofits, and select enterprise accounts.
Product overview
Paragon Digital Marketing offers a comprehensive suite of digital marketing and website services. The core offerings include Digital Advertising (paid search, display, social, geofencing, OTT), Search Engine Optimization (technical and content SEO), Email & Marketing Automation, Analytics & Reporting, Lead Generation, and AI & Generative Engine Optimization (GEO). Website services include WordPress Website Development, WordPress Hosting & Maintenance (via Pantheon and WPEngine partnerships), and Website Accessibility consulting and remediation. The company operates as a full-service digital marketing agency rather than a software platform, delivering services directly to small and mid-sized businesses and nonprofits.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Advertising Paid digital advertising management across Google, Bing/Microsoft, Facebook, Instagram, LinkedIn, YouTube, display, geofencing, and OTT channels. Designed for SMB, nonprofit, and enterprise clients seeking managed paid media execution.
- Search Engine Optimization (SEO) Technical and content-based SEO services including keyword research, competitive analysis, site health audits, internal linking optimization, and ranking performance tracking for clients seeking improved organic search visibility.
- Email & Marketing Automation Email marketing setup, automation workflow design, and marketing automation platform implementation and migration services (including HubSpot and Pardot transitions) for clients needing lifecycle marketing and CRM-integrated campaigns.
- Analytics & Reporting Web analytics implementation, performance tracking, monthly executive reporting, and data-driven insights for campaign optimization across client digital properties.
- Lead Generation Strategies and campaigns designed to generate qualified leads and prospects for clients through integrated digital channels, supporting sales pipeline growth.
- AI & Generative Engine Optimization (GEO) Optimization services for AI-powered search platforms, including AI citation optimization, entity-focused content structuring, and strategies to increase visibility in generative AI search results.
- WordPress Website Development Custom WordPress website design and development with accessibility best practices, including semantic HTML, ARIA labeling, and mobile responsiveness, tailored to client branding and functional needs.
- WordPress Hosting & Maintenance Managed WordPress hosting delivered through Pantheon Premier Partner and WPEngine Advanced Partner relationships, including security, daily backups, updates, plugin management, and performance optimization.
- Website Accessibility Accessibility audits, remediation, accessible development, monitoring, and consulting to ensure websites meet WCAG 2.2 AA standards, including ADA and Section 508 compliance alignment.
Quantifiable outcome
- 55% increase in key conversions for Savings Bank of Walpole website redesign
- +5 more outcomes
Companies that use Paragon Digital Marketing
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Paragon Digital Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
Paragon Digital Marketing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Website PublicityminorWebsite Publicity of Peterborough, NH joined Paragon in December 2017. Website Publicity had provided Search Marketing and PPC Advertising services for nearly 20 years. The team continues to serve existing clients under Paragon.
- GooglecoreGoogle Premier Partner with certified expertise in Google Ads and advertising platforms. Paragon demonstrates verified performance in managing Google advertising campaigns for clients.
- HubSpotcoreHubSpot Solutions Partner Program member. Paragon provides HubSpot implementation, migration, onboarding, and optimization services for clients transitioning from other platforms like Pardot.
- PantheoncorePantheon Premier Partner providing enterprise-grade WordPress hosting services. Pantheon's development and deployment tools combined with Paragon's technical expertise for high-performance sites.
- WPEnginecoreWPEngine Advanced Partner providing premium WordPress hosting with priority technical assistance and advanced performance tools for client websites.
- WordPresscoreCore platform expertise in WordPress website development, hosting, and maintenance. Paragon specializes in custom WordPress development with accessibility optimization.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Paragon Digital Marketing competitors and assessment
Company assessmentDirect peers
- WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, web design, and marketing automation to mid-market clients — the closest scale and offering comparable to Paragon Digital Marketing.
- Ignite Visibility: Ignite Visibility is a digital marketing agency specializing in SEO, paid media, social, and email marketing for mid-market and enterprise clients, closely mirroring Paragon's service mix.
- SmartSites: SmartSites is a Google Premier Partner digital agency providing SEO, PPC, web design, and web development to SMB and mid-market clients — directly comparable to Paragon's positioning.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, web design, PPC, social media, and marketing automation to SMB and enterprise clients, with comparable service breadth to Paragon.
- Power Digital Marketing: Power Digital Marketing is a performance-focused digital agency delivering SEO, paid media, content, and analytics services, with a comparable mid-market enterprise engagement profile to Paragon.
- KlientBoost: KlientBoost is a digital marketing agency focused on PPC, SEO, and conversion rate optimization for SaaS and B2B clients — a relevant peer given Paragon's performance marketing and lead generation capabilities.
- Straight North: Straight North is an Internet marketing agency offering SEO, PPC, web design, and lead generation services to B2B and SMB clients, comparable in mid-market service mix to Paragon.
- Big Leap: Big Leap is a digital marketing agency specializing in SEO, content marketing, and HubSpot services — a strong comparable given Paragon's HubSpot Solutions Partner status and content-driven approach.
Broad incumbents
- Razorfish: Razorfish is a large, established digital agency under Publicis providing strategy, creative, media, and technology services to enterprise clients — a broad incumbent against which Paragon competes for enterprise SEO and digital transformation engagements.
Others
- HubSpot: HubSpot is Paragon's primary technology partner for marketing automation and CRM implementations; it is also a competitor in adjacent agency-style services and represents a platform-level dependency for Paragon's service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Paragon Digital Marketing social profiles
Digital presenceParagon Digital Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paragon Digital Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Paragon Digital Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paragon Digital Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paragon Digital Marketing
What does Paragon Digital Marketing do?
Paragon Digital Marketing is a full-service digital marketing and web services agency that delivers paid digital advertising, SEO, email and marketing automation, analytics and reporting, lead generation, and AI/Generative Engine Optimization (GEO) for clients. It also provides custom WordPress website design, development, managed hosting, maintenance, and WCAG 2.2 AA accessibility services. Offerings are bundled and customized per client across small/mid-sized businesses, nonprofits, and select enterprise accounts.
Is Paragon Digital Marketing a public or private company?
Paragon Digital Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paragon Digital Marketing founded?
Paragon Digital Marketing was founded in 2012. It employs 1 to 10 people.
Where is Paragon Digital Marketing based?
Paragon Digital Marketing is headquartered in Keene, United States, in the North America region.
How does Paragon Digital Marketing make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are website Development Services.
Who are Paragon Digital Marketing's main competitors?
Direct peers on record are WebFX, Ignite Visibility, SmartSites, Thrive Internet Marketing Agency, Power Digital Marketing, KlientBoost, Straight North and Big Leap. Razorfish is listed as a broad incumbent. HubSpot is listed as an others.
Does Paragon Digital Marketing have an API?
No public API is recorded for Paragon Digital Marketing.