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LionDesk

Full company profile

uuid000b47j

Namestring
LionDesk
Websiteurl
LionDesk.com
Company typeenum
Private
Founded yearint
2014
Descriptiontext

LionDesk is a private, for-profit SaaS company founded in 2014 and headquartered in Carlsbad, California. The company builds an all-in-one Voice over IP (VoIP)-enabled customer relationship management (CRM) platform designed specifically for real estate professionals, including individual agents, brokers, and agencies. Its core product, branded LionDesk CRM and accessed via the web at crm.liondesk.com, combines a built-in softphone with CRM functionality — lead management, client communication, and customer response workflows — into a single unified system intended to replace the fragmented combination of separate VoIP and CRM tools that real estate professionals otherwise rely on.

The platform's value proposition centers on operational efficiency, faster customer response times, and cost savings from consolidating telephony and customer management into a single subscription. Distribution is self-serve through direct web access, suggesting a product-led, low-touch go-to-motion targeted at small brokerages and individual agents rather than enterprise accounts. Pricing is not publicly disclosed, and the company's revenue mechanics are not described in the source data.

LionDesk operates with a stated 1-10 employee headcount and no disclosed funding rounds, acquisitions, partnerships, or external investors. Leadership is limited to founder/CEO David Anderson and Jennifer Kelly as Director of Client Success. There is no published information on revenue, customer count, ownership structure, or geographic reach beyond the United States. The company's operating status is active based on the live CRM website and available product information, but the absence of growth signals (no hiring trend, no new product lines, no capital raises) across a decade of operation is notable.

Short descriptiontext

LionDesk is a private U.S. SaaS company that provides an integrated VoIP CRM platform with built-in softphone capabilities for real estate agents, brokers, and agencies to manage communications, leads, and customer relationships in a single unified system.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersCarlsbad, United States
HQ citystring
Carlsbad
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
real estate CRM, VoIP CRM software, contact management platform, real estate lead management, SaaS CRM solution
Industry3 codes
1HDAEAFAC
CodeHDAEAFACPrimaryYes
2BPAMACAC
CodeBPAMACACPrimaryNo
3BPAFAFAK
CodeBPAFAFAKPrimaryNo
NAICS code1 code
  • 56142
SIC code2 codes
  • 7370
  • 4899
Product category
Real Estate CRM Software
Social media profiles2 records
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

LionDesk provides an all-in-one VoIP CRM platform with built-in softphone capabilities designed for real estate professionals, including agents, brokers, and agencies. The platform combines voice calling (VoIP), customer relationship management, and lead management into a single integrated solution, eliminating the need for separate communication and CRM systems.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Cost savings through integrated all-in-one platform vs. multiple separate systems
+2 more records
Product overview1 text field

LionDesk offers a CRM platform designed for the real estate industry. According to available sources, LionDesk is positioned as an all-in-one VoIP CRM platform with built-in softphone capabilities. The core product is LionDesk CRM, which is accessed via crm.liondesk.com.

Product and service1 record
1LionDesk CRM
CategoryReal Estate CRM Software
Description

An all-in-one VoIP CRM platform with built-in softphone capabilities for real estate professionals (agents, brokers, agencies). It integrates voice over IP (VoIP) phone system with customer relationship management functionality, providing lead management and client communication optimization in a unified solution.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
1Follow Up Boss
TypeDirect peer
Description

Real estate CRM focused on lead routing, follow-up, and agent productivity. Closely comparable to LionDesk as a vertical CRM for real estate agents with built-in communication and lead response features.

2Zillow Premier Agent
TypeBroad incumbent
Description

Lead generation and agent CRM tools bundled with Zillow's marketplace. Comparable because it serves the same real estate agent customer with CRM/lead management, but anchored to a much larger marketplace and distribution channel.

3Salesforce
TypeBroad incumbent
Description

Enterprise CRM platform with telephony integrations (Salesforce Voice, partner dialers). Comparable as a CRM incumbent that real estate brokerages may standardize on, displacing niche players like LionDesk in larger accounts.

4HubSpot
TypeBroad incumbent
Description

Broad CRM, marketing, and sales platform with built-in calling/telephony features. Comparable to LionDesk as a CRM platform where real estate is one of many verticals served; potential substitute and competitive threat given scale and free/entry tiers.

5BoomTown
TypeDirect peer
Description

Real estate CRM and lead generation platform for agents and brokerages. Directly comparable on customer base (real estate professionals) and on the combined CRM + communications/marketing positioning that overlaps LionDesk's bundle.

6kvCORE (Inside Real Estate)
TypeDirect peer
Description

Leading real estate CRM and platform for agents, teams, and brokerages. Directly comparable to LionDesk because both target real estate professionals with integrated CRM, lead management, and communication tooling, though kvCORE operates at materially larger scale.

7RingCentral
TypeEmerging player
Description

Cloud communications/VoIP platform with CRM integrations. Comparable to LionDesk's VoIP+communications layer; represents a competitive threat as a standalone telephony vendor that real estate CRMs can plug into, undercutting LionDesk's bundled VoIP value proposition.

8Wise Agent
TypeDirect peer
Description

CRM for real estate agents combining contact management, drip campaigns, and integrated calling. Comparable to LionDesk as a smaller, SMB-focused real estate CRM with integrated VoIP/telephony features.

9Real Geeks
TypeDirect peer
Description

Real estate CRM and IDX website platform targeting individual agents and small teams. Comparable to LionDesk in serving the SMB real estate segment with combined CRM, lead capture, and follow-up communications.

10Pipedrive
TypeBroad incumbent
Description

Sales-focused CRM with native calling integrations. Comparable to LionDesk in the CRM-with-communications category, though horizontal rather than real estate-specific; competes for SMB agents who don't need vertical specialization.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

LionDesk

Real Estate CRM SoftwareLionDesk.com

LionDesk is a private U.S. SaaS company that provides an integrated VoIP CRM platform with built-in softphone capabilities for real estate agents, brokers, and agencies to manage communications, leads, and customer relationships in a single unified system.

What LionDesk does

LionDesk is a private, for-profit SaaS company founded in 2014 and headquartered in Carlsbad, California. The company builds an all-in-one Voice over IP (VoIP)-enabled customer relationship management (CRM) platform designed specifically for real estate professionals, including individual agents, brokers, and agencies. Its core product, branded LionDesk CRM and accessed via the web at crm.liondesk.com, combines a built-in softphone with CRM functionality — lead management, client communication, and customer response workflows — into a single unified system intended to replace the fragmented combination of separate VoIP and CRM tools that real estate professionals otherwise rely on.

The platform's value proposition centers on operational efficiency, faster customer response times, and cost savings from consolidating telephony and customer management into a single subscription. Distribution is self-serve through direct web access, suggesting a product-led, low-touch go-to-motion targeted at small brokerages and individual agents rather than enterprise accounts. Pricing is not publicly disclosed, and the company's revenue mechanics are not described in the source data.

LionDesk operates with a stated 1-10 employee headcount and no disclosed funding rounds, acquisitions, partnerships, or external investors. Leadership is limited to founder/CEO David Anderson and Jennifer Kelly as Director of Client Success. There is no published information on revenue, customer count, ownership structure, or geographic reach beyond the United States. The company's operating status is active based on the live CRM website and available product information, but the absence of growth signals (no hiring trend, no new product lines, no capital raises) across a decade of operation is notable.

LionDesk firmographics

Firmographics
Name
LionDesk
Website
https://LionDesk.com
Company type
Private
Founded year
2014
Operating status
Operating
Headcount range
1–10 employees
Short description
LionDesk is a private U.S. SaaS company that provides an integrated VoIP CRM platform with built-in softphone capabilities for real estate agents, brokers, and agencies to manage communications, leads, and customer relationships in a single unified system.
Ownership category
akta.pro rank

Where LionDesk is headquartered

Location

Headquarters

HQ city
Carlsbad
HQ country
United States
HQ region
North America

Markets served

LionDesk business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Distribution channels1 record

LionDesk product offering

Product offering

Core offering

LionDesk provides an all-in-one VoIP CRM platform with built-in softphone capabilities designed for real estate professionals, including agents, brokers, and agencies. The platform combines voice calling (VoIP), customer relationship management, and lead management into a single integrated solution, eliminating the need for separate communication and CRM systems.

Product overview

LionDesk offers a CRM platform designed for the real estate industry. According to available sources, LionDesk is positioned as an all-in-one VoIP CRM platform with built-in softphone capabilities. The core product is LionDesk CRM, which is accessed via crm.liondesk.com.

Differentiator

Problem solved

Functional benefit

Products and services

  • LionDesk CRM An all-in-one VoIP CRM platform with built-in softphone capabilities for real estate professionals (agents, brokers, agencies). It integrates voice over IP (VoIP) phone system with customer relationship management functionality, providing lead management and client communication optimization in a unified solution.

Quantifiable outcome

  • Cost savings through integrated all-in-one platform vs. multiple separate systems
  • +2 more outcomes

Companies that use LionDesk

Customer profile

Segments1 record

Ideal customer profiles1 record

LionDesk technology and API

Technology

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

LionDesk partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights1 record

LionDesk competitors and assessment

Company assessment

Direct peers

  • Follow Up Boss: Real estate CRM focused on lead routing, follow-up, and agent productivity. Closely comparable to LionDesk as a vertical CRM for real estate agents with built-in communication and lead response features.
  • BoomTown: Real estate CRM and lead generation platform for agents and brokerages. Directly comparable on customer base (real estate professionals) and on the combined CRM + communications/marketing positioning that overlaps LionDesk's bundle.
  • kvCORE (Inside Real Estate): Leading real estate CRM and platform for agents, teams, and brokerages. Directly comparable to LionDesk because both target real estate professionals with integrated CRM, lead management, and communication tooling, though kvCORE operates at materially larger scale.
  • Wise Agent: CRM for real estate agents combining contact management, drip campaigns, and integrated calling. Comparable to LionDesk as a smaller, SMB-focused real estate CRM with integrated VoIP/telephony features.
  • Real Geeks: Real estate CRM and IDX website platform targeting individual agents and small teams. Comparable to LionDesk in serving the SMB real estate segment with combined CRM, lead capture, and follow-up communications.

Broad incumbents

  • Zillow Premier Agent: Lead generation and agent CRM tools bundled with Zillow's marketplace. Comparable because it serves the same real estate agent customer with CRM/lead management, but anchored to a much larger marketplace and distribution channel.
  • Salesforce: Enterprise CRM platform with telephony integrations (Salesforce Voice, partner dialers). Comparable as a CRM incumbent that real estate brokerages may standardize on, displacing niche players like LionDesk in larger accounts.
  • HubSpot: Broad CRM, marketing, and sales platform with built-in calling/telephony features. Comparable to LionDesk as a CRM platform where real estate is one of many verticals served; potential substitute and competitive threat given scale and free/entry tiers.
  • Pipedrive: Sales-focused CRM with native calling integrations. Comparable to LionDesk in the CRM-with-communications category, though horizontal rather than real estate-specific; competes for SMB agents who don't need vertical specialization.

Emerging players

  • RingCentral: Cloud communications/VoIP platform with CRM integrations. Comparable to LionDesk's VoIP+communications layer; represents a competitive threat as a standalone telephony vendor that real estate CRMs can plug into, undercutting LionDesk's bundled VoIP value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

LionDesk social profiles

Digital presence

LionDesk financial estimates

Financial estimate

Revenue estimate

Valuation estimate

LionDesk leadership team

Management profile

Number of profiles

Profiles2 records

LionDesk funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

LionDesk M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LionDesk

What does LionDesk do?

LionDesk provides an all-in-one VoIP CRM platform with built-in softphone capabilities designed for real estate professionals, including agents, brokers, and agencies. The platform combines voice calling (VoIP), customer relationship management, and lead management into a single integrated solution, eliminating the need for separate communication and CRM systems.

Is LionDesk a public or private company?

LionDesk is a private company. It is classified as unknown and is currently operating.

When was LionDesk founded?

LionDesk was founded in 2014. It employs 1 to 10 people.

Where is LionDesk based?

LionDesk is headquartered in Carlsbad, United States, in the North America region.

Who are LionDesk's main competitors?

Direct peers on record are Follow Up Boss, BoomTown, kvCORE (Inside Real Estate), Wise Agent and Real Geeks. Broad incumbents are Zillow Premier Agent, Salesforce, HubSpot and Pipedrive. RingCentral is listed as an emerging player.

Does LionDesk have an API?

No public API is recorded for LionDesk.

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Live signals
RISMediaLone Wolf Acquires LionDesk and HomeSpotterLone Wolf Technologies announced the acquisition of two real estate technology firms, LionDesk and HomeSpotter, to expand its end-to-end technology suite. The deal integrates LionDesk's CRM capabilities and HomeSpotter's digital marketing tools into Lone Wolf's existing platform, aiming to streamline operations for real estate agents and brokers. This move follows a series of recent product launches by Lone Wolf, including AI-powered recruiting solutions.GlobeNewswireLionDesk Founder and CEO, David Anderson, named to 2021 Swanepoel Power 200 report for Third Consecutive YearDavid Anderson, LionDesk founder and CEO, was named to the 2021 Swanepoel Power 200 for the third consecutive year, ranking #135. He moved up 13 spots, and LionDesk ranked top 10 for tech companies and #1 for privately owned, non-funded tech companies.GlobeNewswireLionDesk Ranked the Best Real Estate CRM for 2021 by TheClose.comLionDesk was ranked the best real estate CRM for 2021 by TheClose.com, beating competitors like Top Producer and Wise Agent. The editors highlighted its AI-powered lead follow-up, customizable fields, and affordable cost. LionDesk plans new features including landing pages and integration partners.GlobeNewswireLionDesk Recognized as a Fastest Growing Company on Inc 5000 ListLionDesk was named to the 2020 Inc. 5000 list, ranking No. 360 with 1256.8% three-year revenue growth. The company, a CRM platform for real estate and mortgage professionals, attributes its growth to continuous innovation and a new platform launched in five years.GlobeNewswireLionDesk Recognized in Eight Categories onLionDesk was featured in eight categories within T3 Sixty's Tech 500 report, which analyzes top real estate technology companies. The report ranked LionDesk prominently in Middle of Funnel and Post Funnel sections, citing features like CRM, texting, and video email. The company has served over 165,000 professionals.GlobeNewswireLionDesk recruits Jennifer Kelly to join Executive TeamLionDesk hired Jennifer Kelly as Director of Client Success, responsible for onboarding Enterprise and MLS partners. Kelly brings nearly 20 years of real estate experience, including roles at Berkshire Hathaway HomeServices. She is already working on a certified training program, a concierge service, and new partnerships.GlobeNewswireLionDesk Adds Another MLS Partnership Increasing Reach To Over 200,000 AgentsLionDesk added REcolorado MLS, Colorado's largest with over 25,000 members, as a CRM partner. The partnership expands LionDesk's reach to over 200,000 agents, and subscribers gain access to LionDesk's enhanced platform with texting, video, and AI lead follow-up.GlobeNewswireLionDesk Founder and CEO, David Anderson, named to 2020 Swanepoel Power 200 report for Second Consecutive YearDavid Anderson, LionDesk founder and CEO, was named to the 2020 Swanepoel Power 200 report for the second consecutive year, ranking #148. The report ranks influential residential real estate leaders, and LionDesk's CRM platform is used by over 165,000 professionals.GlobeNewswireLionDesk Continues MLS Push After CRMLS Partnership, Adds Three More Major California Associations To Reach 140,000 Agents NationwideLionDesk announced partnerships with three California MLS associations—SDMLS, CCAR, and BEAR—after its CRMLS deal, expanding access for 23,000 additional agents. The platform's features are now available to nearly 140,000 agents nationwide, with a new version in beta testing.GlobeNewswireLionDesk® launches innovative AI technology, Lead Assist™, ahead of refreshed platformLionDesk announced Lead Assist, an AI-powered lead qualification assistant that engages leads via text to determine quality and book appointments. The tool, built with Structurely, maintains outreach for 90 days with at least 15 touches. It is available to all existing LionDesk customers ahead of a refreshed platform launch.