What SellCord does

SellCord (legal entity Sellcord LLC) is a Walmart-approved partner agency founded in 2020 and headquartered in Los Angeles, specializing in launching, managing, and scaling brands on Walmart.com. The firm serves enterprise and consumer brands — including Hamilton Beach, Dorel Juvenile, Cosco, Sterilite, Dr Squatch, Safety 1st, FITCRX, Zero Odor, and Simpli-Magic — across categories such as juvenile products, household goods, personal care, and consumer electronics. SellCord positions itself as the Walmart-specialist counterpart to Amazon-first agencies, with full-service offerings spanning account application, account management, advertising management, listing creation and optimization, creative services, rich media, DSV-to-3P migration, and account reinstatement.

The platform-plus-services stack is anchored by three proprietary tools: Dashna (formerly Metrics), an analytics and advertising platform with API integration and predictive analytics for sales, keyword rankings, and pricing recommendations; Refund Stacker, a Walmart-specific reimbursement and audit tool with a dedicated auditor team; and OnShelf, an inventory and shelf-management module launched in 2025. SellCord processes structured sales, advertising, and inventory data alongside text (keyword/copy) and image (creative) modalities, and integrates with Walmart APIs and partners including Base, Helium 10, SKU Ninja, Bridge, and Getida.

SellCord operates a sales-led, enterprise-focused go-to-market with quote-based monthly billing, direct sales engagement, and a content-and-community marketing engine (Walmart Insider blog, Spark & Scale webinars, Walmart Brand Leaders Community, Walmart Academy videos, podcast, Prosper Show participation, and UK Walmart Seller Summit sponsorship). The company employs 150+ team members across offices in Los Angeles, Bentonville, Shanghai, Bangalore, Barranquilla, and Bogota, managing 2M+ SKUs, $6B+ in Walmart GMV, and $50M+ in managed ad spend. In March 2026, SellCord received a strategic investment from Potentiate Ventures, with founder Eytan Wiener joining as strategic advisor to guide expansion and potential M&A.

Name

SellCord

Legal name

Sellcord LLC

Website

https://sellcord.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

SellCord is a Walmart-approved partner agency that helps enterprise consumer brands launch, optimize, and scale on Walmart.com via agency services plus proprietary SaaS tools (Dashna analytics, Refund Stacker, OnShelf), serving 500+ brands globally.

Ownership category

akta.pro rank

Product category

Walmart Marketplace Agency Services

NAICS

Retail Trade (44-45), Direct Mail Advertising (54186)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)

Keywords

• Walmart marketplace services
• Marketplace management agency
• Ecommerce advertising management
• Listing optimization services
• Marketplace analytics platform

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Agency Services: SellCord generates revenue through comprehensive Walmart marketplace agency services including account management, advertising management, listing optimization, creative services, and onboarding support. Services are tailored for enterprise brands and large-scale operations seeking to dominate the Walmart marketplace.
2. Technology Platform Subscriptions: Proprietary SaaS tools including Dashna (analytics and advertising platform) and Refund Stacker (reimbursement management) likely operate on subscription or usage-based models for Walmart sellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

SellCord is a Walmart-approved partner agency that delivers end-to-end services for launching, managing, and scaling brands on Walmart.com, including account application, account management, advertising management, creative services, listing creation and optimization, onboarding, rich media creation and hosting, account reinstatement, and DSV-to-3P migration support. The agency offering is complemented by proprietary SaaS tools: Dashna (analytics and advertising platform), Refund Stacker (reimbursement management with automated audit), and OnShelf (inventory and shelf management), sold to consumer brands and enterprises seeking Walmart Marketplace growth.

Product overview

SellCord is a Walmart-approved partner agency offering a platform-plus-services model focused exclusively on helping brands launch, optimize, and scale their presence on Walmart.com. The core offering is SellCord Agency Services, a comprehensive suite of agency services including account application, account management, advertising management, creative services, listing optimization, and onboarding support. This is complemented by proprietary technology products: Dashna (an analytics and advertising platform formerly called Metrics) for data-driven insights and campaign optimization, Refund Stacker for reimbursement management, and OnShelf for additional seller tools. Together, these products provide end-to-end services from marketplace onboarding through ongoing optimization and scaling.

Differentiator

Problem solved

Functional benefit

Brands

• Dashna: Analytics and advertising platform designed specifically for Walmart sellers, providing comprehensive data insights and advanced tools to help brands optimize their performance on Walmart.com.
• Refund Stacker

Products and services

• SellCord Agency Services Comprehensive Walmart-approved partner agency services for launching and managing brands on Walmart.com, including account application, onboarding, account management, advertising management, creative services, listing creation and optimization, rich media creation and hosting, account reinstatement, Walmart 1P management, and DSV-to-3P migration support. Sold to consumer brands and enterprises seeking to build and scale on Walmart Marketplace.
• Dashna Proprietary analytics and advertising platform (formerly called Metrics) designed specifically for Walmart sellers, integrating first-party (1P) supplier and third-party (3P) seller data with sales analytics, keyword tracking, advertising optimization, predictive performance metrics, and API integration capabilities such as Google SEM connectivity. Sold to Walmart brands seeking data-driven performance optimization.
• Refund Stacker Reimbursement management tool designed for Walmart sellers that uses dedicated auditors and automated audit processes to find, file, and monitor claims to recover lost income, with the stated positioning as the only Walmart reimbursement tool of its kind on the market. Sold to Walmart sellers seeking to maximize refunds while minimizing workload.
• OnShelf Inventory and shelf management solution offered to Walmart sellers for managing on-platform inventory levels and shelf positioning. Sold to Walmart sellers seeking operational tooling alongside SellCord's agency services.
• Account Application Services Service offering expert guidance through Walmart's seller application process, developing tailored application strategies for both domestic and international sellers and providing ongoing support to navigate Walmart's strict approval requirements.
• Account Management Services Day-to-day management of Walmart Marketplace accounts including proactive optimization of inventory, pricing, and performance metrics, plus strategic growth planning tailored to each brand's needs.
• Advertising Management Services Targeted advertising management through Walmart Connect including PPC campaigns, Sponsored Search, Sponsored Brands, Sponsored Videos, and Display Ads with continuous optimization of ad spend and performance to maximize ROI.
• Creative Services Production of high-quality, tailored product imagery and compelling videos that produce Walmart-optimized creative assets designed to differentiate products in the marketplace.
• Listing Creation & Optimization Full optimization of product listings integrating strategic keywords and data-driven insights to enhance visibility and improve search rankings, with continuous refinement to keep listings competitive.
• Rich Media Creation & Hosting Creation and hosting of Walmart-optimized rich media content including product videos, 360 views, and comparison charts designed to boost engagement and conversions.
• Walmart 1P Account Management Comprehensive management of first-party (1P) supplier relationships with Walmart ensuring compliance while strategically managing inventory and pricing to maximize profitability for 1P sellers.
• Walmart DSV to 3P Migration Services Expert assistance transitioning sellers from drop ship vendor (DSV) to third-party (3P) merchant status with strategic planning and execution to minimize disruption and ensure compliance, plus ongoing support to optimize the new 3P selling strategy.
• Account Reinstatement Expert navigation of Walmart's appeal process for suspended seller accounts, including analysis of suspension causes and development of reinstatement solutions to restore selling privileges quickly and minimize revenue loss.

Quantifiable outcome

• 2M+ managed SKUs
• +12 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Refund StackercoreTechnology or IntegrationWalmart reimbursement tool that helps sellers find, file, and monitor claims to recover lost income. Sister company of SellCord and the only Walmart reimbursement tool on the market. Provides automated audit processes to maximize refunds.
• Helium 10majorTechnology or IntegrationFull suite of tools to help e-commerce businesses start, grow and manage operations. Offers robust suite for Amazon sellers with added Walmart tools for product research, keyword research, listing optimization, and analytics.
• GetidamajorTechnology or IntegrationGlobal leader in Amazon FBA auditing and reimbursement solutions. Authorized member of Selling Partner Appstore and Amazon Emerald Program. Manages over $2 billion in yearly transactions with proprietary technology for full recovery of owed funds.
• SKU NinjamajorTechnology or IntegrationSuite of robust tools for managing and scaling Walmart business including rich media hosting, content management, and customer behavior insights. Team has spent over a decade creating tools to help brands launch and scale on the marketplace.
• Color More LinesminorChannel Partner/ Reseller/ DistributorAward-winning full-service Amazon agency providing account management, PPC management, DSP management, inventory forecasting and management. White glove service took 3 brands in 2021 from $0 to $100k/month revenue within 12 months.
• Amazing ListersminorChannel Partner/ Reseller/ DistributorAssists Amazon sellers in achieving their goals through expert listing optimization, engaging product photography, effective copywriting, and eye-catching graphic design.
• Seller CandyminorChannel Partner/ Reseller/ DistributorExpert Amazon Operations arm providing unlimited support and solutions inside Seller Central at experienced level without onboarding and training hassle. Agency-level security practices.
• BridgemajorTechnology or IntegrationDigital platform simplifying capital access for suppliers. Walmart-approved partner helping numerous suppliers access funding including Purchase Order and inventory financing. Connects brands with lenders who understand CPG business.
• BasemajorTechnology or IntegrationEcommerce operations platform helping brands manage and automate multichannel business in one place. Syncs inventory and orders, streamlines fulfillment and marketplace workflows, connects tools and channels for sellers to scale efficiently across Walmart and other marketplaces.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pacvue: Pacvue is a commerce acceleration platform for Amazon and Walmart offering advertising optimization, analytics, and shelf intelligence. Comparable as an overlapping ad-tech/analytics vendor targeting the same Walmart sellers that SellCord services with Dashna.
• Perpetua: Perpetua provides e-commerce advertising optimization and intelligence primarily for Amazon, with adjacent marketplace expansion. Comparable as an ad-tech platform addressing similar advertising optimization and analytics needs that SellCord delivers via Dashna.

Direct peers

• Pattern: Pattern is an e-commerce acceleration agency that combines proprietary tech with managed services to scale brands on marketplaces including Walmart and Amazon. Comparable to SellCord in its platform-plus-services model and enterprise brand focus across large catalogs.
• Channel Bakers: Channel Bakers is a Walmart-approved partner agency providing advertising, listing optimization, and account management services on Walmart Marketplace. Directly comparable because both firms compete for the same enterprise brand budgets and offer overlapping service catalogs around Walmart ad management and onboarding.
• Codilis: Codilis operates as a digital commerce and marketplace agency helping brands sell on Walmart and other channels. Comparable because it offers similar account management, advertising, and listing services for brands seeking to scale on Walmart Marketplace.
• Acumen Media: Acumen Media is a digital marketing agency with a Walmart Marketplace focus, offering advertising, listing, and account management services. Comparable because it is one of the named Walmart-approved partner agencies pursuing the same enterprise seller segment as SellCord.

Others

• Teikametrics: Teikametrics is an AI-driven e-commerce optimization platform with Amazon and Walmart advertising and analytics capabilities. Comparable as an analytics/optimization vendor addressing similar marketplace advertising decisions as Dashna and SellCord's managed advertising services.
• Jungle Scout: Jungle Scout is a leading Amazon seller software platform that has extended into Walmart tools for research and analytics. Comparable as a marketplace data and seller-tooling vendor that intersects with the same Walmart seller audience served by SellCord.
• Helium 10: Helium 10 is an all-in-one software suite for Amazon and Walmart sellers covering keyword research, listing optimization, and analytics. Comparable because it overlaps SellCord's analytics and keyword tooling features (now including Walmart) for the same seller base.

Broad incumbents

• Tinuiti: Tinuiti is a large, established digital marketing agency offering paid media, marketplace, and commerce services to enterprise brands. Relevant as a broader incumbent competing for the same enterprise client wallet with overlapping Walmart, Amazon, and omnichannel capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sellcord
• LinkedInlinkedin.com/company/sellcord
• Instagraminstagram.com/sellcord_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SellCord