Color More Lines
Color More Lines is a Burbank-based full-service eCommerce agency managing Amazon, Walmart, and Shopify accounts for mission-driven and growth-focused brands through PPC, DSP, and account management services delivered via a sales-led, quote-based model.
- Company typePrivate
- Founded2018
- HeadquartersBurbank, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Color More Lines does
Color More Lines is a Burbank, California-based full-service eCommerce agency founded in 2018, operating as Color More Lines LLC. The company provides end-to-end marketplace management services for brands selling on Amazon, Walmart, and Shopify, with stated coverage extending to EU marketplaces. Its core offerings include Full Account Management (listing optimization, logistics, replenishment, analysis, and repricing), PPC Management, DSP Management, and flexible À La Carte Services. The company also maintains a proprietary client reporting portal called PRYSM, which is operated through a related entity, TMA-CML LLC.
The agency's technology footprint is modest: there is no disclosed proprietary AI, machine learning, or automation platform. PRYSM functions as a client-facing analytics and reporting dashboard rather than embedded workflow software. Third-party integrations are limited to standard marketing analytics tools (Wix, NextRoll) and a charitable partnership with Kiva.org. The firm has no patents, no disclosed funding rounds, and no external institutional investors.
Color More Lines generates revenue through professional services fees on a quote-based pricing model, with no publicly disclosed rate cards. Its go-to-market is sales-led, relying on free assessment calls and direct outreach to attract clients. The company targets two overlapping segments: mission-driven companies (purpose-oriented brands) and growth-driven eCommerce brands seeking comprehensive marketplace management. Performance-based financial alignment with clients is the central differentiator, supported by self-reported outcome metrics such as 550% average client revenue growth in six months and 400% ROI within 30 days. Leadership consists of managing partners Josh Levine and Madeline Masterson.
Color More Lines firmographics
Firmographics- Name
- Color More Lines
- Legal name
- Color More Lines LLC
- Website
- https://colormorelines.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Color More Lines is a Burbank-based full-service eCommerce agency managing Amazon, Walmart, and Shopify accounts for mission-driven and growth-focused brands through PPC, DSP, and account management services delivered via a sales-led, quote-based model.
- Ownership category
- akta.pro rank
Color More Lines industry classification
Industry- Product category
- eCommerce Marketplace Management Services
- akta.pro primary industry
- Category Management & Retail Analytics (MPAAAJAI)
Keywords
Where Color More Lines is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Color More Lines business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- eCommerce Agency Services: Color More Lines generates revenue through professional services fees for managing eCommerce accounts on platforms like Amazon and Walmart. Services include full account management, PPC management, and DSP management. The revenue model is based on ongoing agency fees for comprehensive account management, with financial incentives aligned to client performance.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Color More Lines product offering
Product offeringCore offering
Color More Lines is a full-service eCommerce agency that manages brands' presence on Amazon and Walmart marketplaces. It provides Full Account Management covering listing optimization, logistics, replenishment, analysis, and repricing, alongside PPC and DSP advertising management. À La Carte Services allow clients to outsource discrete functions such as listing monitoring and inventory management.
Product overview
Color More Lines is a full-service ecommerce agency offering a platform of integrated services centered around Amazon and Walmart marketplace management. The core offering consists of Full Account Management (covering listing optimization, logistics, replenishment, analysis, and repricing), PPC Management (award-winning pay-per-click advertising), and DSP Management (demand-side platform ad optimization). These are complemented by flexible À La Carte Services for specific needs like listing monitoring and inventory management. The company also provides a proprietary client portal called PRYSM for reporting and insights. The agency positions itself as a dedicated growth partner with performance-based alignment to client success, claiming 550% average revenue growth in six months for brands they manage.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Account Management Comprehensive global account management service providing personally tailored strategies for Amazon and Walmart sellers, encompassing listing optimization, logistics, replenishment, analysis, and repricing.
- PPC Management Award-winning pay-per-click advertising management service for Amazon and Walmart platforms, providing account management from launch to maturity with continual growth strategies.
- DSP Management Demand-Side Platform advertising management service providing up-to-the-minute ad bidding strategies to lower costs and raise returns through optimized impressions.
- À La Carte Services Flexible outsourcing services including listing monitoring, inventory management, and other ecommerce functions that clients can select based on their specific needs.
- PRYSM Client Portal Proprietary client portal providing insights and reporting dashboards for tracking ecommerce performance metrics, operated by TMA-CML LLC.
Quantifiable outcome
- 550% average revenue growth in six months
- +5 more outcomes
Companies that use Color More Lines
Customer profileSegments2 records
Ideal customer profiles2 records
Color More Lines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Color More Lines partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Kiva.orgminorKiva.org is mentioned as a third-party partner technology in the Privacy Policy. Kiva is a micro-lending platform, suggesting potential charitable giving or social impact partnerships aligned with the company's mission-driven values.
- TMA-CML LLCcoreTMA-CML LLC is identified as the entity operating the PRYSM client portal. This appears to be a related operating entity or subsidiary structure for the company's technology and reporting platform.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Color More Lines competitors and assessment
Company assessmentDirect peers
- Pacvue: Pacvue is a commerce media platform offering Amazon and Walmart PPC, DSP, and full account management with proprietary SaaS tooling. It directly competes with Color More Lines in Amazon/Walmart advertising management, serving the same brand-side buyer with a more software-centric model.
- Perpetua: Perpetua provides Amazon and Walmart advertising optimization (PPC and DSP) with an automated SaaS layer. It targets the same mid-market and enterprise brand customers as Color More Lines for marketplace ad management and is a direct functional peer.
- Teikametrics: Teikametrics combines AI-driven Amazon PPC optimization with managed services for brands on Amazon and Walmart. It competes head-to-head with Color More Lines on PPC management, DSP, and full marketplace account services for growth-driven brands.
- Quartile: Quartile is an Amazon and Walmart advertising platform offering PPC and DSP management with proprietary AI optimization. It directly overlaps with Color More Lines' core PPC and DSP management services for the same eCommerce brand buyer.
- Sellozo: Sellozo is an AI-powered Amazon PPC and DSP management platform with managed-service options. It targets the same Amazon seller and brand audience as Color More Lines for paid media management on Amazon and increasingly Walmart.
Broad incumbents
- Helium 10: Helium 10 is an established, broad Amazon seller toolkit spanning keyword research, listing optimization, PPC, and analytics. While more software-led than Color More Lines, it competes for the same Amazon brand customer's tooling and managed-services budget.
- Jungle Scout: Jungle Scout is a leading Amazon seller research and analytics platform with a broader eCommerce software suite. It overlaps indirectly with Color More Lines on the Amazon growth-services value chain and serves a comparable Amazon seller customer.
- Tinuiti: Tinuiti is a large independent digital marketing agency with strong Amazon and Walmart marketplace practices plus broader paid media. It competes with Color More Lines for mid-market and enterprise eCommerce brands and offers broader cross-channel capabilities.
Emerging players
- ChannelEngine: ChannelEngine is a marketplace integration and management platform with managed-service options, enabling brands to sell across Amazon, Walmart, and dozens of other marketplaces. It is comparable to Color More Lines' multi-marketplace account management focus but with stronger software roots.
- ZonGuru: ZonGuru is an all-in-one Amazon seller toolset with listing optimization, keyword tracking, and PPC automation. It competes for the same Amazon seller customer as Color More Lines and offers a more productized alternative to the agency's services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Color More Lines social profiles
Digital presenceColor More Lines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Color More Lines leadership team
Management profileNumber of profiles
Profiles2 records
Color More Lines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Color More Lines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Color More Lines
What does Color More Lines do?
Color More Lines is a full-service eCommerce agency that manages brands' presence on Amazon and Walmart marketplaces. It provides Full Account Management covering listing optimization, logistics, replenishment, analysis, and repricing, alongside PPC and DSP advertising management. À La Carte Services allow clients to outsource discrete functions such as listing monitoring and inventory management.
Is Color More Lines a public or private company?
Color More Lines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Color More Lines founded?
Color More Lines was founded in 2018. It employs 11 to 50 people.
Where is Color More Lines based?
Color More Lines is headquartered in Burbank, United States, in the North America region.
How does Color More Lines make money?
One revenue line is on record: eCommerce Agency Services.
Who are Color More Lines's main competitors?
Direct peers on record are Pacvue, Perpetua, Teikametrics, Quartile and Sellozo. Broad incumbents are Helium 10, Jungle Scout and Tinuiti. Emerging players are ChannelEngine and ZonGuru.
Does Color More Lines have an API?
No public API is recorded for Color More Lines.
What industry is Color More Lines in?
Color More Lines's product category is eCommerce Marketplace Management Services. Its primary akta.pro industry code is MPAAAJAI, Category Management & Retail Analytics.