Animo
Animo is a Tel Aviv-based AI-powered media intelligence platform that measures, models, and optimizes offline (TV, OOH, radio, print) and online advertising in a single causal framework, serving enterprise brands, media agencies, and CMOs with modular subscription products and a flagship Animo 360 unified suite.
- Company typePrivate
- Founded2022
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Animo does
Animo is a Tel Aviv-based media intelligence SaaS company that provides an AI-powered platform for measuring, modeling, and optimizing advertising spend across both offline channels (TV, out-of-home, radio, print) and online channels. Its core technology combines proprietary causal inference engines with a marketing mix modeling (MMM) framework built on classical econometric techniques, ingesting structured time-series data from 700+ integrations to refresh recommendations every 15 minutes. The platform is delivered as five modular products - Offline Optimization Platform, Offline Media Planner, Online Dashboard, Online MMM, and the flagship Animo 360 unified suite - and runs on cloud-native infrastructure with GDPR, CCPA, and ISO 27001-aligned security controls.
Animo monetizes primarily through monthly SaaS subscriptions priced from $750 (Online Dashboard) to $5,750 (Animo 360 full suite), with offline tiers starting at $2,000/month, and supplements subscription revenue with managed onboarding for enterprise offline products sold via separately executed order forms. Go-to-market is hybrid: a sales-led motion with dedicated account managers for enterprise offline deployments coexists with a self-serve, freemium-and-trial funnel for the digital products, plus a custom partner program for agencies, holding groups, and data providers offering white-label and multi-client setups. Target customers are national and global brands, media agencies, and marketing leadership (CMOs and media directors) who need unified, finance-grade ROI measurement across their full media mix, with named case studies spanning automotive, FMCG, retail, and financial services.
Animo firmographics
Firmographics- Name
- Animo
- Legal name
- Animo LTD
- Website
- https://animo-tech.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Animo is a Tel Aviv-based AI-powered media intelligence platform that measures, models, and optimizes offline (TV, OOH, radio, print) and online advertising in a single causal framework, serving enterprise brands, media agencies, and CMOs with modular subscription products and a flagship Animo 360 unified suite.
- Ownership category
- akta.pro rank
Animo industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
- akta.pro secondary industries
- Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), Advertising, Marketing & Customer Personalization (HDAAAGAC), Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)
Keywords
Where Animo is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Animo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Modular Plans: Monthly or annual subscription fees for platform access. Modular pricing with separate modules for Offline Optimization, Media Planner, Online Dashboard, Online MMM, and Animo 360 full suite. Scales with data volume for offline products.
- Freemium Tier: No-cost access tier providing limited, view-only access to Online Dashboard and Online MMM. Does not include data connectivity, active integrations, or offline media features. Serves as customer acquisition funnel.
- Professional Services - Managed Onboarding: Offline Optimization Platform and Offline Media Planner sold with managed onboarding through Animo account managers, governed by separately executed Order Forms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Offline Optimization Platform - Entry point for offline measurement |
| Subscription | Monthly | Offline + Planner - Optimization + Planning combined |
| Subscription | Monthly | Digital Performance Hub - Online Dashboard only |
| Subscription | Monthly | Online + MMM - Dashboard + Decision Engine |
| Subscription | Monthly | Full Suite (Animo 360) - Everything unified |
| Freemium | Pay-as-you-go | Freemium Plan - Free tier for Online products |
| Freemium | Pay-as-you-go | 14-Day Free Trial |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Animo product offering
Product offeringCore offering
Animo provides an AI-powered media intelligence platform that enables advertisers and agencies to measure, plan, and optimize both offline and online media campaigns in a single environment. Its product suite combines Marketing Mix Modeling, cross-channel attribution, and automated budget optimization with near real-time (15-minute) data resolution to support enterprise marketing decision-making.
Product overview
Animo is a media intelligence platform that offers a modular product architecture consisting of five core solutions: Offline Optimization Platform, Offline Media Planner, Online Dashboard, Online MMM, and Animo 360 (the flagship unified suite). The Offline Optimization Platform measures and optimizes TV, OOH, radio, and print in real-time at 15-minute resolution using causal AI models. The Offline Media Planner enables pre-campaign simulation using predictive ML modeling. The Online Dashboard provides unified real-time visibility across digital channels with 700+ integrations. Online MMM delivers marketing mix modeling with saturation curve analysis. Animo 360 is the unified full suite that combines all four products into one platform, enabling cross-channel measurement, optimization, and planning from a single source of truth.
Differentiator
Problem solved
Functional benefit
Products and services
- Animo 360
Quantifiable outcome
- 60% cost per conversion reduction for automotive campaigns
- +5 more outcomes
Companies that use Animo
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Animo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature5 records
Animo partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Animo competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Global leader in media and audience measurement with deep TV, radio, and OOH panel data. Directly competes with Animo's offline measurement positioning and has significantly larger data assets and broadcaster relationships, though its methodology is far slower (panel-based, weekly/monthly cycles).
- Innovid: Independent ad measurement and optimization platform with TV attribution (via TVSquared acquisition), creative personalization, and outcome measurement capabilities. Comparable in offering breadth to Animo 360, with stronger North American enterprise presence.
- DoubleVerify: Media effectiveness and verification company providing analytics for digital and increasingly CTV/video campaigns. Comparable to Animo's Online Dashboard and MMM modules but focused on verification rather than offline unification.
- Comscore: Cross-platform media measurement company providing audience analytics, campaign ratings, and outcome measurement across TV, digital, and OOH. Direct competitor in cross-channel measurement with larger legacy data assets.
- Oracle Advertising (Moat): Oracle's advertising division (formerly Moat/Grapeshot/AddThis) provides viewability, brand safety, and outcome measurement. Comparable to Animo's Online Dashboard for digital verification and analytics, with Oracle's enterprise distribution advantage.
Direct peers
- iSpot.tv: Cross-platform TV and video ad measurement and attribution company that provides real-time TV ad performance analytics. Closely comparable to Animo's Offline Optimization Platform for TV specifically, with a stronger US footprint.
- TVSquared: TV attribution and measurement platform (now part of Innovid) that provides cross-platform TV campaign outcome measurement. Directly comparable to Animo's offline TV measurement value proposition with similar outcome-attribution focus.
- Analytic Partners: Marketing analytics and MMM consultancy that helps advertisers measure ROI across channels using econometric modeling. Overlaps with Animo's MMM and causal inference capabilities, though delivered primarily as professional services rather than self-serve SaaS.
- Marketing Evolution: Marketing measurement and optimization platform providing person-level outcome measurement across channels. Comparable SaaS positioning to Animo with similar MMM and cross-channel optimization focus, though smaller scale.
Emerging players
- Realeyes: Attention measurement company using computer vision and emotion AI to measure ad creative effectiveness across channels. Emerging player in adjacent measurement — relevant as Animo expands beyond attribution into creative and attention analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Animo social profiles
Digital presenceAnimo compliance and trust
Trust signalCompliance3 records
Animo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animo leadership team
Management profileNumber of profiles
Profiles3 records
Animo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animo
What does Animo do?
Animo provides an AI-powered media intelligence platform that enables advertisers and agencies to measure, plan, and optimize both offline and online media campaigns in a single environment. Its product suite combines Marketing Mix Modeling, cross-channel attribution, and automated budget optimization with near real-time (15-minute) data resolution to support enterprise marketing decision-making.
Is Animo a public or private company?
Animo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Animo founded?
Animo was founded in 2022. It employs 1 to 10 people.
Where is Animo based?
Animo is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Animo make money?
Three revenue lines are on record. SaaS Subscription - Modular Plans are the primary driver. The others are freemium Tier and professional Services - Managed Onboarding.
Who are Animo's main competitors?
Broad incumbents on record are Nielsen, Innovid, DoubleVerify, Comscore and Oracle Advertising (Moat). Direct peers are iSpot.tv, TVSquared, Analytic Partners and Marketing Evolution. Realeyes is listed as an emerging player.
Does Animo have an API?
Yes. Real-time API access for data delivery. Animo provides API access for connecting to campaign data and delivering measurement insights. The platform includes 700+ platform integrations and supports data connectivity through OAuth authorization with advertising platforms. Data can be exported via API to external BI tools including Looker, Power BI, and Tableau.
What industry is Animo in?
Animo's product category is Marketing Analytics Software. Its primary akta.pro industry code is BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA), with a secondary code of BPAFACAJ, Performance Analytics, Attribution & Measurement (MMM/MTA). Its NAICS code is 541810 and its SIC code is 7310.