What Logo.dev does

Logo.dev (operated by Simple Casual, LLC, a privately held Delaware LLC headquartered in Austin, TX) is an API-first developer platform that delivers programmatic access to hundreds of millions of company logos and brand assets via a global CDN. The core Logo API accepts a domain, stock ticker, crypto symbol, ISIN, or company name and returns a CDN-served image (PNG, WebP, JPG) with configurable size, retina, theme (light/dark), and grayscale options; unmatched lookups degrade gracefully to a generated monogram fallback. The platform indexes 628M domains, 52M brand assets, 50M+ companies, 70K+ stock tickers across 60+ global exchanges, and 20K+ crypto tokens across 50+ chains, refreshed daily with automatic rebrand and bridged-token handling.

On top of the core Logo API, Logo.dev offers five specialized endpoints: a Brand API (company data alongside logos), a Brand Search API (typeahead and exact company-name search), a Merchant Transaction Enrichment API (raw transaction descriptors parsed into clean merchant names, logos, and categories), a Stock Ticker Logos API, and a Crypto Logos API. All products share the same REST/URL-based infrastructure and are documented for HTML, JavaScript, React, Python, Swift, and Android. Operations are capital-efficient and bootstrapped: headcount is reported at 1–10, no outside funding is disclosed, and the team has not published management or technical leadership profiles.

The business model is product-led growth with a free tier (no credit card required to start) and usage-based/subscription paid plans for higher rate limits; enterprise customers are handled via a sales-assisted motion for custom contracts, higher limits, SVG files, wordmarks, and attribution removal. Pricing is not publicly disclosed beyond the existence of free and paid tiers. Customer segments are horizontal across software developers, trading/finance platforms, fintech/banking apps, and crypto/Web3 wallets; named customer references include Granola, Linear, Perplexity, Okta, Levels.fyi, Mutiny, Close, ShiftControl, Operate, Lucanto, and Stocks Panorama. Stripe is integrated for payment processing.

Name

Logo.dev

Legal name

Simple Casual, LLC

Website

https://logo.dev

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Logo.dev is an API-first developer platform that returns hundreds of millions of company, stock ticker, and crypto logos from a domain or symbol via a global CDN. It serves software developers, fintech, crypto, and trading platforms with usage-based pricing and a free tier.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Logo API usage-based and subscription tiers: Developers sign up for free tier and can upgrade to paid plans with higher rate limits. Enterprise customers contact sales for custom contracts, higher rate limits, SVG files, and custom wordmarks.
2. Freemium free tier: Free plan provides 500K requests per month for crypto logos. Free tier available for all APIs to drive developer adoption and product-led growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Logo.dev provides a developer-facing REST API platform that returns company logos, brand data, stock ticker logos, and crypto token logos from simple identifiers such as domain names, ticker symbols, ISINs, or crypto symbols. Logos and brand assets are served via a global CDN and refreshed daily to handle rebrands, mergers, and migrations. The platform also offers Transaction Enrichment to parse raw bank-statement descriptors into clean merchant names, domains, and categories.

Product overview

Logo.dev offers a unified API platform providing programmatic access to company logos and brand data. The core product is the Logo API, which serves as the foundation for specialized endpoints including the Company Data API (Brand API) for brand information, Company Search API (Brand Search API) for domain lookup by company name, Merchant Transaction API for parsing raw transaction descriptors into merchant data, Stock Ticker Logos for 70,000+ securities across 60+ global exchanges, and Crypto Logos for 20,000+ tokens across 50+ blockchain networks. All products share a unified API infrastructure serving hundreds of millions of logos updated daily via global CDN.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo API Core API providing access to hundreds of millions of company logos updated daily, served via global CDN. Supports lookup by domain, with additional endpoints for company data and brand search. Built for developers and product teams embedding logos in websites, dashboards, avatars, and user profiles.
• Company Data API (Brand API) API providing company data and brand information alongside logo retrieval, enabling customers to enrich logo requests with structured brand attributes.
• Company Search API (Brand Search API) Company-name-to-domain lookup API with typeahead autocomplete or exact matching, covering tens of millions of companies, used to resolve user-entered names into brand entities.
• Merchant Transaction API Transaction enrichment API that parses raw transaction descriptors (e.g., 'SBUX_STORE_321_NYC') into clean merchant names, logos, domains, and spending categories. Backed by a 50M+ company index, designed for fintech apps, neobanks, expense platforms, and payment processors.
• Stock Ticker Logos Logo lookup by stock ticker symbol across 70,000+ stocks, ETFs, and funds on 60+ global exchanges. Supports NYSE, NASDAQ, and international exchanges with suffixes, designed for trading UIs, portfolio dashboards, and market data platforms.
• Crypto Logos Token and cryptocurrency logo API covering 20,000+ tokens across 50+ blockchain networks. Handles wrapped tokens, bridged assets, rebrands, and migrations automatically, designed for crypto wallets, exchanges, portfolio trackers, and DeFi platforms.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature9 records

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Clearbit (HubSpot): Clearbit built the original logo API and company-data platform, later acquired by HubSpot. Its logo API discontinuation created the market vacuum Logo.dev explicitly targets, and its broader company-enrichment suite overlaps with Logo.dev's Brand and Transaction Enrichment APIs.
• ZoomInfo: ZoomInfo is a large B2B data and intelligence provider with company firmographics and APIs. It is a broad incumbent in the same company-data category that Logo.dev's Company Data and Brand APIs serve, though Logo.dev's wedge is brand visuals rather than contacts.
• Apollo.io: Apollo.io is a sales intelligence and company-data platform that includes company firmographics and enrichment APIs. It overlaps with Logo.dev's Company Data and Brand Search APIs in serving B2B go-to-market teams, though its primary wedge is contacts and leads.

Emerging players

• Favicon.io: Favicon.io provides favicon and logo generation/retrieval tools primarily for web developers. It has partial overlap with Logo.dev's domain-based logo lookup but focuses more on generation and free tooling than enterprise API delivery.
• Icons8: Icons8 is a design-asset platform offering icons, illustrations, and photos via API and subscriptions. While it is broader than logos, it overlaps with Logo.dev in serving developers who need visual brand/design assets via programmatic access.
• SimpleIcons: SimpleIcons provides a free, open-source library of brand SVG icons used widely by developers. It is a niche, lower-fidelity substitute for Logo.dev's CDN-delivered brand logos and competes for the same developer need of having brand assets in product UIs.

Others

• Plaid: Plaid is a leading financial-data connectivity platform used by fintech apps to link bank accounts and enrich transactions. Logo.dev's Transaction Enrichment API competes in an adjacent slice (cleaning merchant descriptors), making Plaid a thematic/ecosystem peer rather than a direct head-to-head.

Regional players

• CoinGecko: CoinGecko is a crypto data aggregator that exposes token prices, metadata, and logos via API. It overlaps with Logo.dev's Crypto Logos API in providing token brand assets, though CoinGecko's primary value is price/market data and it serves a more crypto-native audience.

Direct peers

• Brandfetch: Brandfetch is a direct logo and brand-asset API competitor, serving logos, brand colors, and fonts for millions of companies. It overlaps almost entirely with Logo.dev on the core logo-retrieval use case and developer audience.
• LogoKit: LogoKit offers a logo and favicon API for developers with similar domain-based lookup and CDN delivery. It is a direct small-scale competitor in the same developer API niche, with overlapping product and customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/logodotdev
• GitHubgithub.com/logo-dev
• LinkedInlinkedin.com/company/logodotdev

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logo.dev