What Aureate Labs does

Aureate Labs is a private, India-headquartered (Surat) digital commerce agency operating globally with a North American GTM focus. The firm serves B2C and D2C brands across the full eCommerce lifecycle through four pillars: customer acquisition (Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, ChatGPT Ads, plus SEO/AI SEO/Local SEO), conversion (CRO, content, copywriting), data and tracking (Tag Manager, GA4 setup), and retention (email, SMS, customer journey consulting). Its second major line is platform implementation across Magento/Adobe Commerce, Shopify/Shopify Plus, Hyvä themes (Gold Partner), and headless commerce (Alokai/Vue Storefront, Shogun, Contentful).

The agency's technology layer is partner-built rather than proprietary: it is platform-agnostic, holds core-contributor status with Alokai, Gold Partner status with Hyvä, certified partner status with Shogun, and Meta Business Partner status, while delivering expert-level integrations to GA4, GTM, Meta Pixel/CAPI, TikTok Pixel, and Snapchat Pixel/CAPI. It also offers staff augmentation ("Hire Developers") and white-label SEO services to other agencies.

Commercially, Aureate Labs operates on professional-services retainers and project-based engagements with publicly undisclosed pricing; third-party industry benchmarks place their typical retainers between $500 and $25,000+ per month depending on service line. Acquisition runs through a structured 5-step consultative sales motion combining inbound content marketing, paid acquisition on its own channels, partner referrals, and Clutch/SaaS-platform listings, with no disclosed ownership, institutional investment, or operating-history milestones beyond a stated founding year of 2010.

Name

Aureate Labs

Legal name

Aureate Labs

Website

https://aureatelabs.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Aureate Labs is a Surat, India-headquartered digital commerce agency delivering platform-agnostic eCommerce development, headless commerce, paid advertising (Google, Meta, TikTok, Pinterest, Snapchat, ChatGPT), SEO/AI SEO, CRO, and retention services to B2C and D2C brands globally.

Ownership category

akta.pro rank

Product category

eCommerce Agency Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• ECommerce development services
• Paid advertising management
• Headless commerce agency
• Magento Shopify development
• Conversion rate optimization

Headquarters

HQ city

Surat

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing & Advertising Services: Manages paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, and ChatGPT Ads. Revenue generated through agency management fees and ad spend budgets managed on behalf of clients.
2. eCommerce Development & Platform Services: Store development, migration services, performance optimization, and platform-specific implementations for Magento, Shopify, and headless commerce platforms.
3. SEO & AI Search Optimization: eCommerce SEO services, AI SEO for LLM visibility, local SEO, and content marketing services to improve organic search performance.
4. Conversion & Retention Services: Conversion rate optimization, email marketing, SMS marketing, customer journey consulting, and landing page optimization services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aureate Labs is a platform-agnostic eCommerce agency that builds, migrates, and optimizes online stores for B2C and D2C brands. It delivers development services on Magento/Adobe Commerce, Shopify, Hyvä themes, and headless commerce stacks (Alokai/Vue Storefront, Shogun, Contentful), alongside managed paid advertising across Google, Meta, TikTok, Pinterest, Snapchat, and ChatGPT Ads. Complementary offerings include SEO, AI/LLM search optimization, conversion rate optimization, email/SMS marketing, and customer journey consulting.

Product overview

Aureate Labs is an eCommerce-focused digital agency (not a SaaS product) offering a portfolio of interconnected service lines organized around four strategic pillars: Growth Services (Acquire Customers through paid advertising on Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, and ChatGPT Ads, plus AI & Search Visibility through SEO, LLM & AI SEO, and Local SEO), Growth Services – Drive Conversions (Conversion Rate Optimization, Conversion Design, Content Marketing, and Website Copywriting), Growth Services – Data & Insights (Tag Manager & Event Setup), and Growth Services – Retain & Grow LTV (Email Marketing, SMS Marketing, and Customer Journey Consulting). On the platform side, the agency offers deep development expertise across Magento/Adobe Commerce, Shopify/Shopify Plus, Hyvä Themes (Gold Partner), and headless platforms including Alokai (Vue Storefront, core contributors), Shogun Frontend (certified partner), and Contentful. The portfolio is structured around a platform-agnostic philosophy: the agency recommends and implements the technology stack that best fits the client's business scale and brand experience goals rather than pushing a single platform. Supporting services include dedicated developer hiring, managed support, and white-label SEO services for agency partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Services Full-service Google Ads campaign management for eCommerce, including Search Ads, Shopping Ads, Display Ads, YouTube Ads, Remarketing, Performance Max, Local Ads, App Promotion, and Discovery Ads, with account setup, keyword research, bid optimization, landing page optimization, and conversion tracking.
• Meta Ads Services Facebook and Instagram advertising services including ad management, creative asset and video ad production, remarketing, A/B testing, audience identification, and paid social strategy planning.
• TikTok Ads Services TikTok advertising services including account setup, campaign strategy, creative ad development, audience targeting, TikTok Shop integration, Influencer and UGC Marketing, and performance analysis across formats such as In-Feed Ads, TopView, Spark Ads, Branded Hashtag Challenges, and Branded Effects.
• Pinterest Marketing Services Pinterest advertising and organic marketing services including account setup, audience research and strategy, ad campaign management, content creation and pin design, Rich Pins and catalog integration, Pinterest SEO, performance tracking, and profile and board optimization.
• Snapchat Marketing Services Snapchat advertising services including business profile setup, ad strategy and campaign planning, ad creation and creative design, product catalog sync and dynamic ads, pixel and conversions API integration, retargeting, influencer and AR partnerships, and performance optimization.
• ChatGPT Ads Services Advertising services for ChatGPT and other AI search platforms including AI visibility assessment, conversational intent mapping, sponsored ads strategy, ChatGPT-native ad copywriting, AI-ready landing page experience, campaign management, ChatGPT search optimization, and AI ad performance reporting.
• eCommerce SEO Services Search engine optimization services for eCommerce brands including keyword research, on-page SEO, technical SEO, content optimization, link building, and UX improvements, with platform-specific SEO for Magento, Shopify, Hyvä, and BigCommerce, plus white-label SEO services.
• AI SEO Agency Services AI search optimization services including AI visibility and entity audit, content structuring and AEO, LLM-optimized content creation, programmatic SEO, technical SEO automation, digital PR and authority building, landing page CRO for AI-referred traffic, LLM visibility tracking, and AI content guardrails.
• Local SEO Services Local search optimization including Google Business Profile SEO, schema markup, store locator and location pages, citation building, local listing management, online reputation management, local link building, geo-targeted content creation, and Apple Maps and Bing Places optimization.
• Magento / Adobe Commerce Development Full-service Magento and Adobe Commerce development including store development, performance optimization, migration to Magento, support and maintenance, and WooCommerce-to-Magento migration.
• Shopify Development Full-service Shopify and Shopify Plus development including store development, performance and speed optimization, migration to Shopify, support and maintenance, Magento-to-Shopify migration, and extension to headless commerce.
• Hyvä Theme Development Hyvä theme development and InstaBuild for Hyvä pre-built theme templates for Magento stores, delivering lightweight and fast-loading frontends.
• Headless Commerce Development Headless commerce development using Alokai (formerly Vue Storefront) with core contributor status and added Shopify integration, Shogun Frontend as a certified partner for Shopify headless storefronts, and Contentful as a headless CMS, enabling sub-second loading and experience-driven commerce.
• Conversion Rate Optimization (CRO) Conversion rate optimization services focused on data-driven experimentation and UX improvements to increase the percentage of store visitors who convert into customers.
• Content Marketing Services Content marketing services including strategy, creation, and distribution of SEO-optimized content such as blog posts, product videos, and imagery for eCommerce brands.
• eCommerce Copywriting Services Website copywriting services for eCommerce stores, creating product descriptions, landing page copy, and marketing content designed to drive conversions and improve SEO performance.
• Email Marketing Services Email marketing services focused on customer retention and lifecycle marketing, including campaign strategy, automation setup, and performance optimization for eCommerce email programs.
• SMS Marketing Services SMS marketing services for direct customer communication, including campaign strategy, automation, and integration with email marketing for omnichannel customer engagement and retention.
• Customer Journey Consulting Customer journey mapping and consulting services to optimize the full customer experience from awareness through purchase and retention.
• Tag Manager and Event Setup Google Tag Manager setup and event tracking configuration for eCommerce stores, enabling flexible, scalable tracking of conversions, user behavior, and cross-channel analytics.
• Hire Developer Services Dedicated developer hiring services allowing clients to hire Magento Developers and Shopify Developers on demand as part of project delivery.

Quantifiable outcome

• 1200% maximum growth achieved among client base
• +4 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Adobe Commerce / MagentocoreTechnology or IntegrationAdobe Commerce Cloud/Magento Open Source are highly customizable, robust, and leading eCommerce platforms. Aureate Labs has experts with 7-10 years experience in delivering B2C & D2C stores on this platform.
• Alokai (Vue Storefront)coreTechnology or IntegrationCore contributors and advocates to Vue Storefront (now Alokai), added Shopify integration to the platform and delivered the maximum number of projects among partners.
• ShoguncoreTechnology or IntegrationCertified partner for Shogun Frontend, recommended as a headless platform for Shopify stores to deliver experience-driven commerce with sub-second buying experience.
• HyväcoreTechnology or IntegrationGold partner status for Hyvä themes development. Hyvä is recommended as a lightweight and fast-loading frontend for Magento stores. The company crafts and delivers flexible, lightweight websites with great user experience.
• Meta Business PartnercoreTechnology or IntegrationCertified Meta advertising agency with advanced marketing tools, insider access to beta features, and campaign strategies proven to outperform competition.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Absurd Design: Shopify Plus agency focused on experience-driven commerce design and development. Comparable as a peer building headless/PWA storefronts and pairing creative-led design with performance work.
• Coalition Technologies: Full-service eCommerce design and development agency specializing in Magento, Shopify, and BigCommerce with marketing services. Closely matches Aureate's platform-agnostic dev-plus-marketing model for B2C/D2C brands.
• OuterBox: eCommerce-focused digital agency offering web development, SEO, and paid media for Magento and Shopify merchants. Directly comparable mix of platform dev and full-funnel digital marketing to eCommerce brands.
• Rave Digital: Magento and Adobe Commerce agency providing design, development, and support services. Comparable as a peer in the Adobe Commerce partner ecosystem targeting similar mid-market and enterprise merchants.
• Sculpt: Shopify Plus partner agency delivering eCommerce design, development, and growth marketing. Direct comparable on the Shopify-headless-and-marketing service stack for mid-market and enterprise merchants.
• Trellis: eCommerce development and digital marketing agency serving Shopify and Magento merchants with SEO, ads, and CRO. Comparable service portfolio and client mix to Aureate's growth service pillars.
• Bluehouse Group (BHMtech): Magento and Shopify development agency offering design, build, and optimization services. Comparable as a peer specializing in the same platform partner ecosystems as Aureate.
• Mgroup (formerly TheeDesign): eCommerce digital agency providing web design, development, and digital marketing services for Magento and Shopify stores. Matches Aureate's platform-centered dev-and-marketing service portfolio.

Broad incumbents

• WebFX: Large full-service digital marketing agency with significant eCommerce practice covering SEO, paid media, CRO, and development. Comparable as a broad incumbent offering overlapping paid-ads and eCommerce services to similar mid-market and enterprise B2C/D2C brands.

Emerging players

• Fork & Error (formerly Lytehouse): Magento-focused development and design agency with performance and CRO capabilities. Comparable as a Magento/Hyvä specialist competing for the same enterprise B2C migration projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aureate_labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aureate Labs