What Hike does

Hike, operating as Hike POS Pty Ltd (ABN 44 168 261 274), is an Australian-headquartered SaaS company founded in 2014 that sells a unified point-of-sale, payments, and ecommerce platform to small and mid-sized retailers and hospitality operators globally. The platform supports in-store, online, and mobile selling from a single system, with multi-location inventory and reporting, customer profile management, loyalty programs, gift cards, and a developer portal at developer.hikeup.com for integration automation. The product is offered across multiple deployment variants — Cloud POS, iPad, Android, Mac, Web, Tablet, Mobile, and Cash Register — with industry-specific editions for retail (clothing, furniture, jewelry, pet, shoe, gift, vape, bike, electronics stores) and hospitality (restaurants, cafes, hotels, bakeries, pizza, bars, breweries, food trucks, takeaway, catering). HikePay, a proprietary built-in payment processing solution, is integrated directly into the POS, alongside thirteen third-party payment providers including Square, PayPal, Worldpay, Westpac, Tyro, Lloyds Bank, TD Bank, Zip, Verifone, Clearent, Elavon, EVO, and Windcave. The company earns revenue from SaaS subscriptions (quote-based, not publicly disclosed), HikePay transaction fees, POS hardware sales, and professional services. Go-to-market is primarily product-led with a 14-day free trial and no credit card required, supplemented by direct enterprise sales, a partner integration ecosystem with accounting (QuickBooks Online, Xero, MYOB) and ecommerce (Shopify, BigCommerce, WooCommerce, Neto) platforms, and localized country-specific websites spanning 15+ markets. The platform is GDPR-compliant and serves named customers including Dyson, Mercedes-Benz, Jurlique, O'Neill, Saddleworld, Audel Tool, and Poolside, alongside global SMB case studies in the UK, Australia, New Zealand, Nigeria, South Africa, and the Cook Islands.

Name

Hike

Legal name

Hike POS Pty Ltd

Website

https://hikepos.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Hike is an Australian-founded SaaS company that provides a unified point-of-sale, payments (HikePay), and ecommerce platform to small and mid-sized retail and hospitality businesses across 15+ countries, with deep integrations to accounting, ecommerce, and payment providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Glen Waverley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. SaaS Subscription: Monthly/annual subscription fees for POS software access across multiple registers and users. Tiered pricing based on features and scale.
2. Payment Processing (HikePay): Transaction fees from integrated payment processing through Hike's proprietary HikePay solution, with additional integrations to external payment providers.
3. POS Hardware: Sale of counter hardware and peripheral equipment to support retail operations.
4. Professional Services: Implementation support, training, and guided onboarding services for businesses migrating from existing systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hike sells a unified cloud-based point-of-sale, payments, and ecommerce platform that allows retail and hospitality businesses to sell in-store and online, manage inventory across multiple locations, run loyalty and gift card programs, and accept payments via its proprietary HikePay processor or third-party payment providers. The platform is delivered through multiple deployment variants (iPad, Android, Mac, web, tablet, mobile) and is sold via subscription with a 14-day free trial, complemented by POS hardware sales and implementation services.

Product overview

Hike is a unified point of sale, payments, and ecommerce platform consisting of the core Hike POS platform with multiple deployment variants (Cloud POS, iPad POS, Android POS, Mac POS, Web POS, Tablet POS, Mobile POS, Cash Register Software), two industry-specific product lines (Retail POS and Restaurant POS), integrated ecommerce capabilities (Sell Online), a proprietary built-in payment processing solution (HikePay), POS hardware peripherals, and native integrations with accounting platforms (QuickBooks Online, Xero, MYOB), ecommerce platforms (Neto, BigCommerce, Shopify, WooCommerce), inventory management (Unleashed), and over a dozen payment providers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• HikePay: Built-in payments solution offered as part of the Hike POS platform for processing in-store, online, and mobile transactions.

Products and services

• Hike POS (Core Platform) Unified cloud-based point of sale, payments, and ecommerce platform that lets retail and hospitality businesses sell in-store and online, manage inventory across multiple stores, run loyalty and gift card programs, and accept payments—all from a single system. Targets retail SMBs and hospitality businesses globally.
• Retail POS Point of sale solution tailored for retail businesses, supporting inventory management, multi-location tracking, gift cards, and loyalty programs. Designed for independent retail stores such as clothing, furniture, jewelry, gift, pet, liquor, shoe, electronics, and homeware retailers.
• Restaurant POS Point of sale solution for food service businesses including restaurants, cafes, coffee shops, food trucks, bakeries, pizza shops, pubs, bars, breweries, takeaways, hotels and resorts, and catering and events operators. Supports table management, quick service ordering, takeaway handling, and mobile POS.
• HikePay Proprietary payment processing solution built directly into Hike POS for accepting in-store, online, and mobile payments without switching systems or reconciling data across platforms. Supports HikePay or integration with existing third-party payment providers.
• Sell Online (eCommerce) Connected ecommerce capabilities that keep products, orders, and customers in sync with physical store operations, enabling online sales alongside the in-store POS.
• POS Hardware Reliable counter hardware and peripheral devices (e.g., Verifone terminals) sold to support smooth checkout operations and fully connected retail POS functionality.
• Cloud POS Cloud-based point of sale deployment option enabling access from any internet-connected device with real-time data synchronization across stores.
• iPad POS Point of sale system running on iPad devices for retail and hospitality environments.
• Android POS Point of sale system running on Android tablets and devices for retail and hospitality environments.
• Mac POS Point of sale system running on Mac computers for businesses preferring macOS.
• Mobile POS Mobile point of sale system enabling on-the-go sales and payment acceptance for retail and hospitality environments.
• Web POS Browser-based point of sale accessible from any web browser without software installation.
• Cash Register Software Digital cash register software alternative for businesses transitioning from traditional cash registers.

Quantifiable outcome

• 14-day free trial with no credit card reduces customer acquisition friction
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• QuickBooks OnlinecoreTechnology or IntegrationAccounting software integration enabling automatic sync of sales, inventory, and financial data between Hike POS and QuickBooks Online.
• XerocoreTechnology or IntegrationAccounting platform integration for automated financial reporting and reconciliation between Hike POS and Xero.
• MYOBcoreTechnology or IntegrationAccounting software integration for Australian and New Zealand businesses using MYOB with Hike POS.
• BigCommercecoreTechnology or IntegrationEcommerce platform integration enabling connected selling between physical stores and BigCommerce online stores.
• ShopifycoreTechnology or IntegrationEcommerce platform integration for seamless product, order, and customer synchronization between Hike POS and Shopify stores.
• WooCommercecoreTechnology or IntegrationWordPress ecommerce plugin integration for connected omnichannel selling with Hike POS.
• HikePaycoreTechnology or IntegrationProprietary payment processing solution built directly into Hike POS, enabling in-store, online, and mobile transactions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Revel Systems: Revel offers iPad-based POS for retail and restaurant SMBs with inventory, loyalty, and integrated payments — closely aligned with Hike's iPad/multi-device deployment and SMB focus.
• Square (Block): Square is the dominant SMB POS and integrated payments platform, directly competing with Hike across retail and hospitality verticals. Its bundled hardware, software, and payments stack targets the same freemium-led SMB onboarding motion Hike employs.
• Lightspeed Commerce: Lightspeed provides cloud-based POS for retail and hospitality SMBs and mid-market merchants, with multi-location, inventory, and payments capabilities that overlap directly with Hike's core feature set.
• Shopify POS: Shopify POS extends the Shopify ecommerce platform into physical retail, offering unified online/offline selling for SMB retailers — the same omnichannel positioning Hike emphasizes.
• Toast: Toast is a leading cloud POS and payments platform purpose-built for restaurants and hospitality, directly overlapping with Hike's restaurant/cafe/food-truck modules and integrated payments strategy.
• Clover (Fiserv): Clover is an SMB POS and payments platform offered through bank and ISO channels, providing integrated hardware, software, and merchant processing comparable to Hike's stack.
• TouchBistro: TouchBistro is an iPad POS focused on restaurants, cafes, and food-service SMBs with table management and integrated payments — overlapping with Hike's hospitality vertical.
• Epos Now: Epos Now provides cloud POS and payments for SMB retailers and hospitality, with multi-location and ecommerce integration comparable to Hike's offering.

Emerging players

• Touché (Salido / comparable hospitality POS): Lightspeed Restaurant's hospitality-focused POS suite competes in the same food-service segment Hike serves, including cafes, bars, and quick-service SMBs.
• SumUp: SumUp offers low-cost card readers and lightweight POS software to SMB merchants across Europe and other regions — overlapping with Hike's SMB payments-led onboarding motion in adjacent geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hikepos
• Facebookfacebook.com/hikepos
• LinkedInlinkedin.com/company/hikepos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hike