Senior.com

What Senior.com does

Senior.com is a privately held U.S. e-commerce retailer headquartered in Rancho Santa Margarita, California, founded in 1996, that sells mobility equipment, home medical supplies, and senior care products directly to seniors, caregivers, and bariatric customers. The platform is built on Shopify and offers a broad catalog spanning canes, walkers, rollators, manual and power wheelchairs, mobility scooters, lift chairs and recliners, homecare beds, patient lifts, bathroom safety products, incontinence supplies, OTC hearing aids, and general health and wellness items. Pricing ranges from approximately $26 for basic canes to $45,000 for premium power wheelchairs, with financing available through Bread Pay (0% interest for qualified customers, up to 12-month plans), FSA/HSA eligibility on qualifying SKUs, military discounts, and a price match guarantee. Free shipping is offered on 99% of products within the continental U.S., fulfilled from multiple warehouses using the location closest to the customer address.

The business operates a hybrid distribution model: a primary D2C Shopify storefront supported by Product Specialists available via chat and phone, a dedicated wholesale channel for approved B2B resellers, and physical retail locations. Core revenue is one-time purchase direct e-commerce sales, supplemented by wholesale/transaction fees, affiliate referral commissions, and financing referral economics through Bread Pay. Key brand partnerships anchor the catalog — Golden Technologies for lift chairs, power chairs, and scooters; Medline for medical supplies; Karman Healthcare for wheelchairs; and Audien Hearing and Linner Electronics for OTC hearing aids. Marketing is multi-channel across Facebook, Instagram, X, Pinterest, and Vimeo, complemented by an email newsletter, a blog of mobility buying guides, an affiliate referral program, and a military discount program. The company has no documented AI/ML capabilities, no patents or proprietary technology beyond its Shopify storefront, and operates a lean 11-50 employee team despite its multi-warehouse footprint and broad SKU coverage.

Name

Senior.com

Legal name

Senior.com

Website

https://senior.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior.com is a U.S. Shopify-based e-commerce retailer selling mobility equipment, home medical supplies, and senior care products to seniors, caregivers, and bariatric customers via D2C, wholesale, and physical retail channels.

Ownership category

akta.pro rank

Product category

Senior Care and Mobility Equipment e-Commerce

NAICS

Health and Personal Care Retailers (456), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Technology Assistance & Digital Support for Seniors (HSABAAAH)

akta.pro secondary industries

Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior mobility equipment
• Home medical supplies
• Mobility scooters and chairs
• Bathroom safety products
• Senior care ecommerce

Headquarters

HQ city

Rancho Santa Margarita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct-to-consumer online sales of mobility equipment, home medical supplies, and senior care products. Products are sold at one-time purchase prices ranging from approximately $26 to $45,000.
2. Wholesale/B2B Sales: Wholesale program allowing approved retailers and businesses to purchase products in bulk at wholesale prices.
3. Affiliate Referrals: Affiliate referral program where partners earn commissions for driving sales to Senior.com.
4. Financing Services: Partnered with Bread Pay to offer installment financing options, including 0% interest for qualified customers with no hard credit check, generating referral or processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Senior.com is a U.S. e-commerce retailer (founded 1996, based in Rancho Santa Margarita, CA) that sells mobility equipment, homecare furniture, bathroom safety products, OTC hearing aids, incontinence supplies, and senior care accessories from brands such as Golden Technologies, Medline, Karman Healthcare, Audien Hearing, and Linner. The platform serves seniors, caregivers, and bariatric customers directly online and through a small number of physical retail locations, supported by Product Specialists, Bread Pay financing, FSA/HSA eligibility, and a wholesale program for approved retailers.

Product overview

Senior.com is an e-commerce platform offering a comprehensive range of mobility and senior care products. The product portfolio centers on mobility equipment including power chairs, mobility scooters, rollators, walkers, wheelchairs, and patient lifts. The platform also offers home accessibility products such as lift chairs/recliners from Golden Technologies, bathroom safety equipment, bedroom furniture, and homecare beds. Additional categories include OTC hearing aids from brands like Audien and Linner, adult incontinence products, and general health/wellness items. The company operates as a multi-brand marketplace selling third-party manufacturer products alongside its retail services, with financing options through Bread Pay and FSA/HSA eligibility programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Scooters Electric mobility scooters for seniors and individuals with limited mobility, including airline-approved travel scooters, bariatric scooters, and premium models.
• Power Chairs Electric wheelchairs and power chairs including lightweight portable models, airline-approved options, bariatric units, and heavy-duty power chairs.
• Lift Chairs Power-assisted lift recliners that help users sit down and stand up, featuring Golden Technologies products with Twilight positioning, heat, and massage functions.
• Homecare Beds Adjustable hospital-style beds and bed packages for home care, including hi/low beds and premium comfort beds.
• Patient Lifts Mechanical and powered patient lift equipment for transferring individuals between beds, chairs, and other surfaces.
• Rollators Rolling walkers with wheels for enhanced mobility, including premium rolling walkers and hybrid rollator transport chairs.
• Wheelchairs & Transport Chairs Manual wheelchairs including standard, lightweight, ultra-lightweight, reclining, bariatric, and all-terrain models, plus transport chairs for caregiver-assisted mobility.
• Walkers Standard and folding walkers including bariatric models, stand-assist walkers, knee walkers, and lightweight travel walkers.
• Bathroom Safety Products Bathroom safety equipment including shower chairs, transfer benches, bath lifts, grab bars, toilet safety frames, and rolling shower commodes.
• Vision & Hearing Aids OTC hearing aids and vision aids including products from Audien Hearing, Linner, and Sound World Solutions.
• Incontinence Products Adult incontinence supplies including briefs, underpads, wipes, underwear, pads, and liners from brands like FitRight, Molicare, Depend, Attends, Prevail, and Tena.
• Canes & Walking Sticks Walking canes including bariatric, free-standing, offset/crook handle, designer, folding, quad base, and canes with seats.
• Wholesale Program B2B wholesale program allowing approved retailers and resellers to purchase Senior.com's mobility and senior care products in bulk at wholesale pricing via a dedicated wholesale login portal.
• Affiliate Referral Program Affiliate program enabling partners to earn commissions for referring customers to Senior.com.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bread PaycoreGTM or Marketing PartnerBread Pay provides financing options including split payments and financing up to 12 months. Qualified customers may receive 0% interest with no hard credit check. This partnership enables Senior.com to offer flexible payment options to customers purchasing higher-value mobility equipment.
• ExtendminorGTM or Marketing PartnerExtended warranty program partner allowing customers to purchase extended protection plans for their mobility equipment purchases through Extend.com.
• Golden TechnologiescoreChannel Partner/ Reseller/ DistributorKey brand partnership for lift chairs, power chairs, and scooters. Senior.com is an authorized retailer featuring extensive Golden Technologies product lines including PR761 EZ Sleeper, PR118 Elara, PR448 Titan, PR446 DeLuna, and PR766 Relaxer MaxiComfort lines.
• Audien HearingminorChannel Partner/ Reseller/ DistributorOTC hearing aid brand featured on Senior.com including Atom 2, Ion, and Ion PRO products.
• Linner ElectronicsminorChannel Partner/ Reseller/ DistributorOTC hearing aid brand featured with products including Mercury, Nova, Saturn, and Mars models.
• MedlinecoreChannel Partner/ Reseller/ DistributorMajor medical supply brand partnership including canes, wheelchairs, walkers, and bariatric equipment sold on the platform.
• Karman HealthcarecoreChannel Partner/ Reseller/ DistributorPremium wheelchair brand partnership featuring ergonomic, lightweight, and ultralight wheelchairs including S-115, S-ERGO series, and LT-series.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Allegro Medical: Online medical supply retailer selling mobility, daily living aids, and home medical equipment to consumers. Closely comparable business model to Senior.com, serving similar senior and caregiver customers with a similar third-party brand catalog.
• 1-800-Wheelchair: Specialty e-commerce retailer focused on wheelchairs, mobility scooters, and senior care products. Direct competitor in the mobility equipment category with overlapping brand partnerships and customer base.
• Vitality Medical: Online medical supply retailer offering wheelchairs, hospital beds, patient lifts, incontinence supplies, and daily living aids. Directly comparable catalog breadth and senior/caregiver target customer.
• AvaCare Medical: E-commerce retailer of medical supplies including mobility equipment, bathroom safety, beds, and incontinence products. Similar Shopify-style DTC model serving seniors, caregivers, and B2B buyers.
• Carex: Specialty retailer/brand of bathroom safety, mobility, and daily living aids. Comparable product mix and senior customer focus, with overlap on walkers, rollators, grab bars, and bath safety.
• Just Home Medical: Online retailer of home medical equipment including mobility scooters, lift chairs, hospital beds, and bathroom safety. Directly comparable catalog and customer demographic to Senior.com.
• SpinLife: Specialty e-commerce retailer of power chairs, mobility scooters, and manual wheelchairs with a senior/disabled customer base. Overlaps with Senior.com on high-AOV mobility equipment.
• US Medical Supplies: Online retailer of medical supplies and mobility equipment serving seniors and patients. Comparable product breadth and senior-focused value proposition.

Broad incumbents

• Amazon Health & Personal Care / Amazon Medical: Massive generalist retailer that lists mobility, incontinence, hearing aids, and bathroom safety products. Represents the largest competitive threat via scale, pricing, and Prime shipping rather than specialized service.
• CVS Health: Major pharmacy and health retailer with online and physical channels selling incontinence, mobility, and personal care products. Competes via brand trust and insurance/FSA integration rather than specialist curation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/senioronline
• YouTubevimeo.com/seniorcom
• Facebookfacebook.com/seniorcommunity
• Instagraminstagram.com/senior_com
• Pinterestpinterest.com/seniorcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior.com