Apoorva
Apoorva is a private Broomfield, Colorado technology-investment firm that rescues and modernizes struggling SaaS businesses through a revenue-sharing model, while also selling cloud hosting, embedded payments, and a portfolio of proprietary SaaS products to SaaS, insurance, and facility-operations customers.
- Company typePrivate
- Founded2001
- HeadquartersBroomfield, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Apoorva does
Apoorva Corporation is a private, Broomfield, Colorado-based technology-investment firm founded in 2001 that primarily operates a SaaS rescue and modernization service built on a revenue-sharing model with no upfront cost to clients. The company takes operational and financial responsibility for rebuilding or modernizing struggling SaaS platforms, then shares in the rescued business's future revenue. Apoorva also operates four wholly-owned subsidiaries — Apoorva Cloud (hosting and infrastructure), Apoorva Payments (embedded payment processing via a publicly traded processor), Apoorva Software (proprietary SaaS tool development), and Apoorva Insurance (insurance policy administration and data aggregation) — and a portfolio of five branded SaaS products: D9 (project management with Kanban, Gantt, and time tracking), SiteWare (facility inspections, audits, and compliance), 8Drips (team messaging and engagement), Invento.llc (cloud-native insurance Policy Administration System on a price-per-policy model), and ServiceAX (maintenance, work orders, and vendor coordination). The technology base is a modular, cloud-native SaaS platform with Kubernetes, AWS APIs, and Docker integration for high availability and load balancing.
The company serves a mixed customer base including struggling SaaS businesses, multi-stage SaaS companies needing cloud hosting, insurance carriers seeking modern policy administration, and facility operations teams; its only publicly named partnership is with 6Storage (self-storage management software, v3.0 released April 2025). Go-to-market is sales-led and consultative, with direct engagement via phone (800-664-4814) and email ([email protected]) supported by a content marketing program (blog and video) targeting SaaS buyer and operator topics. Revenue is generated through subscription SaaS products, embedded payment transaction fees, cloud hosting subscriptions, and revenue-share participation in rescued SaaS businesses; no pricing tiers, revenue figures, funding rounds, M&A, or leadership changes are publicly disclosed. The firm claims 85 experts and 500+ information systems built over 20+ years of operation, primarily serving North America.
Apoorva firmographics
Firmographics- Name
- Apoorva
- Legal name
- Apoorva Corporation
- Website
- https://apoorva.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apoorva is a private Broomfield, Colorado technology-investment firm that rescues and modernizes struggling SaaS businesses through a revenue-sharing model, while also selling cloud hosting, embedded payments, and a portfolio of proprietary SaaS products to SaaS, insurance, and facility-operations customers.
- Ownership category
- akta.pro rank
Apoorva industry classification
Industry- Product category
- SaaS Business Software Platform
- NAICS
- Software Publishers (513210), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)
- akta.pro secondary industry
- IT Procurement, Lifecycle & Asset Management Services (BPAEABAL)
Keywords
Where Apoorva is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apoorva business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Rescue Services: Revenue-sharing model where Apoorva invests in rescuing and modernizing struggling SaaS businesses, sharing in their future success. No upfront costs required from clients.
- Cloud Hosting Services: Leased hardware hosting and support for SaaS software with high availability, load balancing, and performance optimization
- Embedded Payment Processing: Apoorva Payments embeds payment processing within client SaaS platforms, capturing revenue through their established and publicly traded payment processor partner
- SaaS Product Subscriptions: D9 (project management), SiteWare (inspections/audits), 8Drips (messaging), Invento.llc (insurance policy management), and ServiceAX (maintenance) offered as subscription products
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Apoorva product offering
Product offeringCore offering
Apoorva delivers tailored SaaS rescue and modernization services under a revenue-sharing model with no upfront costs, alongside a modular suite of proprietary SaaS products: D9 (project management), SiteWare (facility inspections and compliance), 8Drips (team messaging), Invento.llc (insurance policy administration), and ServiceAX (maintenance management). Supporting subsidiaries provide cloud hosting (Apoorva Cloud), embedded payment processing (Apoorva Payments), and insurance technology (Apoorva Insurance) to SaaS businesses and enterprise clients.
Product overview
Apoorva is a technology-investment partner that operates a platform-plus-products architecture built around its unique revenue-sharing SaaS rescue model. The core company provides SaaS rescue, cloud hosting, and modernization services to struggling SaaS businesses. Its product portfolio includes five SaaS tools: D9 (project management and team collaboration with Kanban boards, Gantt charts, and time tracking), SiteWare (facility inspections, audits, and compliance management), 8Drips (internal messaging and team engagement with channel-based chat and voice/video), Invento.llc (cloud-native insurance Policy Administration System with price-per-policy pricing), and ServiceAX (preventive maintenance and work order tracking). Supporting subsidiaries include Apoorva Cloud (cloud hosting), Apoorva Payments (embedded payment processing), Apoorva Software (own SaaS tool development), and Apoorva Insurance (insurance policy administration and data aggregation). All products are designed to work together within a unified ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- D9: Project management and team collaboration tool featuring Kanban boards, Gantt charts, time tracking, integrations, and real-time updates
- SiteWare
- 8Drips
- Invento.llc
- ServiceAX
Products and services
- D9 D9 is a project management and team collaboration tool featuring Kanban boards, Gantt charts, time tracking, integrations, and real-time updates, designed to help teams plan, track, and deliver projects faster.
- SiteWare SiteWare is a facility inspection, audit, and compliance management platform that digitizes safety audits, equipment logs, inspection checklists, asset tracking, and compliance dashboards into organized workflows for facility operations teams.
- 8Drips 8Drips is a team messaging, announcements, and engagement platform with channel-based chat, voice/video communication, and alerts, integrating with D9 and SiteWare for team collaboration.
- Invento.llc Invento.llc is a cloud-native Policy Administration System (PAS) for insurers, offering end-to-end policy lifecycle management, billing and endorsements, product configuration, and compliance-ready reporting on a scalable price-per-policy model.
- ServiceAX ServiceAX is a maintenance, work order, and vendor coordination platform with preventive scheduling, mobile work orders, vendor portals, and performance KPIs, built for busy operations teams.
- Apoorva Cloud Apoorva Cloud hosts and supports SaaS software on leased hardware, providing high availability, load balancing, Kubernetes orchestration, AWS API integration, Docker containerization, and optimized cloud infrastructure performance.
- Apoorva Payments Apoorva Payments seamlessly embeds payment processing within clients' SaaS platforms, capturing revenue through an established and publicly traded payment processor partner via transaction-based fees.
- Apoorva Software Apoorva Software focuses on developing proprietary SaaS tools that complement and enhance the functionality of clients' existing SaaS platforms, such as D9, SiteWare, 8Drips, Invento.llc, and ServiceAX.
- Apoorva Insurance Apoorva Insurance provides Policy Administration Systems and data aggregation solutions specifically designed for the insurance industry, including the Invento.llc cloud-native PAS.
- SaaS Rescue SaaS Rescue is Apoorva's core service offering that helps SaaS companies facing financial or technical challenges by rebuilding and modernizing their platforms with no upfront costs, under a revenue-sharing model that aligns Apoorva's compensation with client success.
Quantifiable outcome
- Fast deployment - up and running in days, not months
- +1 more outcomes
Companies that use Apoorva
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Apoorva technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Apoorva partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 6Storagecore6Storage released version 3.0 of its self-storage management software developed in partnership with technology-investment firm Apoorva. The new version includes two-screen move-in functionality, customizable reporting through AG Grid, advanced tax settings across multiple jurisdictions, tiered-pricing options for online rentals, and delinquency-management tools. 6Storage, founded in 2001 and based in St. Louis, offers its software to facility operators worldwide along with website development, marketing, and tenant-protection plans.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Apoorva competitors and assessment
Company assessmentEmerging players
- Socotra: Cloud-native insurance core platform offering policy administration, billing, and claims APIs. Comparable to Apoorva's Invento.llc as a similarly sized emerging challenger targeting mid-market and digital insurers.
- MaintainX: Mobile maintenance and work order platform with preventive scheduling and asset tracking. Comparable to Apoorva's ServiceAX in mid-market operations team target buyer and core CMMS functionality.
Direct peers
- Asana: Public SaaS work management platform with Kanban boards, timelines, and team collaboration features. Directly comparable to Apoorva's D9 product in functionality and target buyer (project and operations teams).
- Guidewire: Leading provider of cloud-based core systems (Policy, Claims, Billing) for P&C insurers. Compares directly to Invento.llc as a competing insurance policy administration platform targeting carrier modernization, though at significantly larger scale.
- Duck Creek Technologies: Cloud-native SaaS suite for insurance carriers including policy administration, billing, and claims. Closely comparable to Apoorva's Invento.llc in target buyer (insurers) and cloud-native PAS positioning.
- UpKeep: Mobile-first CMMS and maintenance management platform with preventive scheduling, work orders, and vendor coordination. Directly comparable to Apoorva's ServiceAX product in functionality and mid-market operations team target buyer.
- SafetyCulture (iAuditor): Inspection and compliance platform for facility operations, safety audits, and asset management. Closely comparable to Apoorva's SiteWare product in target buyer and core inspection/checklist functionality.
Broad incumbents
- ServiceNow: Enterprise workflow platform spanning IT, HR, customer service, and facilities operations including maintenance and work order management. Overlaps with Apoorva's ServiceAX and broader subsidiary stack as a much larger incumbent with similar modular expansion strategy.
- Slack: Enterprise team messaging and collaboration platform with channel-based chat, voice/video, and integrations. Comparable to Apoorva's 8Drips product as a much larger incumbent in the same internal communications category.
- Vertafore: Established insurance technology suite including agency management, rating, and policy administration. Comparable to Apoorva's Invento.llc as an incumbent insurance-tech vendor, though primarily serving agencies and carriers rather than newer digital insurers.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Apoorva social profiles
Digital presenceApoorva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apoorva leadership team
Management profileNumber of profiles
Apoorva subsidiaries and ownership
Company hierarchySubsidiaries4 records
Apoorva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apoorva M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apoorva
What does Apoorva do?
Apoorva delivers tailored SaaS rescue and modernization services under a revenue-sharing model with no upfront costs, alongside a modular suite of proprietary SaaS products: D9 (project management), SiteWare (facility inspections and compliance), 8Drips (team messaging), Invento.llc (insurance policy administration), and ServiceAX (maintenance management). Supporting subsidiaries provide cloud hosting (Apoorva Cloud), embedded payment processing (Apoorva Payments), and insurance technology (Apoorva Insurance) to SaaS businesses and enterprise clients.
Is Apoorva a public or private company?
Apoorva is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apoorva founded?
Apoorva was founded in 2001. It employs 51 to 100 people.
Where is Apoorva based?
Apoorva is headquartered in Broomfield, United States, in the North America region.
How does Apoorva make money?
Four revenue lines are on record. SaaS Rescue Services are the primary driver. The others are cloud Hosting Services, embedded Payment Processing and saaS Product Subscriptions.
Who are Apoorva's main competitors?
Emerging players on record are Socotra and MaintainX. Direct peers are Asana, Guidewire, Duck Creek Technologies, UpKeep and SafetyCulture (iAuditor). Broad incumbents are ServiceNow, Slack and Vertafore.
Does Apoorva have an API?
No public API is recorded for Apoorva.
What industry is Apoorva in?
Apoorva's product category is SaaS Business Software Platform. Its primary akta.pro industry code is FSAIAEAK, Individual Health Insurance Administration (TPA/ASO), with a secondary code of BPAEABAL, IT Procurement, Lifecycle & Asset Management Services. Its NAICS code is 513210 and its SIC code is 7372.