Paul Lange & Co. OHG

What Paul Lange & Co. OHG does

Paul Lange & Co. OHG (legal entity: Paul Lange GmbH & Co. KG) is a privately held German wholesale distributor headquartered in Stuttgart, operating since 1967 as the exclusive German general representative (Generalvertretung) for SHIMANO bicycle components. The firm serves as a one-stop wholesale source for the German bicycle industry, distributing more than 40 premium cycling brands across components, accessories, workshop equipment, apparel, and nutrition. Its principal product lines are organized into five core categories: Fahrradteile (bike parts — drive systems, brakes, cockpit, forks, saddles, wheels, pedals, tires), E-Bike-Teile (e-bike-specific drive units, batteries, chargers, displays, Di2 cables), Zubehör (accessories — lighting, bike computers, nutrition, bike covers, smartphone mounts), Werkstatt (workshop — cleaning, lubricants, tools, furniture), and Bekleidung (apparel — LAZER helmets, gloves, shoes, overshoes). Major distributed brands alongside SHIMANO include PRO, LAZER, Schwalbe, Vittoria, Elite, SP Connect, Michelin, Science in Sport, NAMEDSPORT, BikeParka, KÄRCHER, MOTOREX, Milremo, and BIKEFITTING.com.

The company operates a B2B-only model, selling exclusively to registered and approved bicycle dealers (Fachhandel) and bicycle manufacturers (Fahrradhersteller) in Germany through an online shop with EDI connectivity for larger orders. Pricing is unit-based with UVP (recommended retail price) listed per SKU; payment terms are 10 calendar days net, and goods are shipped FCA seller's warehouse. Beyond pure distribution, Paul Lange offers value-added services including a Private Label program (custom branding for dealers, cities, or clubs), a Werkstattkonzept (workshop planning and consulting service covering layout, tools, and battery storage), sport and social sponsoring programs, and a public dealer locator. The company reports no proprietary technology platform; its competitive edge is rooted in distribution rights, brand portfolio curation, and long-standing dealer relationships rather than software or AI.

In January 2025, Paul Lange acquired a minority equity stake in SHIMANO, deepening a 58-year partnership and aligning the distributor with its principal supplier's long-term interests. The company subsequently backed ZIV's new 'towards tomorrow - European Bike Show' in Cologne (launching autumn 2027), alongside Bosch, as part of the industry's move to establish an alternative to Eurobike Frankfurt. Headcount is reported in the 251–500 band; revenue is not disclosed.

Name

Paul Lange & Co. OHG

Legal name

Paul Lange GmbH & Co. KG

Website

https://paul-lange.de

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Paul Lange & Co. OHG is a Stuttgart-based German wholesale distributor serving bicycle dealers and manufacturers as the exclusive German general representative for SHIMANO since 1967, distributing 40+ premium cycling brands across components, e-bike parts, accessories, workshop equipment, and apparel.

Ownership category

akta.pro rank

Product category

Bicycle Component Wholesale Distribution

NAICS

Tire and Tube Merchant Wholesalers (42313), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Micromobility Products Distribution (CRAOAJAF)

akta.pro secondary industries

Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Bicycle component distribution
• Wholesale bicycle parts
• Bicycle accessory wholesale
• Cycling brand distribution
• Bike parts supplier

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Bicycle Components Distribution: Paul Lange & Co. OHG generates revenue through wholesale distribution of bicycle components, parts, accessories, and related products to bicycle dealers and manufacturers. The company serves as the German general representative for SHIMANO and distributes multiple branded products including PRO, Lazer, Schwalbe, Vittoria, Elite, SP Connect, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Paul Lange & Co. OHG (legal entity Paul Lange GmbH & Co. KG) is a Stuttgart-based wholesale distributor of bicycle components, parts, accessories, apparel, workshop equipment, and sports nutrition. The company has served as the exclusive German general representative (Generalvertreter) for SHIMANO since 1967 and distributes over 40 cycling brands to registered bicycle dealers and manufacturers in Germany via a B2B online shop with EDI connectivity.

Product overview

Paul Lange & Co. OHG is a German bicycle component wholesaler and distributor headquartered in Stuttgart, operating since 1967 as the German general representative for SHIMANO. The company offers a multi-category portfolio organized around: (1) Fahrradteile (bike parts) including drive systems, brakes, cockpit components, forks, saddles, wheels, pedals, tires/tubes, and seat posts; (2) E-Bike-Teile (e-bike parts) including batteries, chargers, displays, and E-bike-specific drive and brake components; (3) Zubehör (accessories) spanning electronics (lighting, computers), nutrition (proteins, energy products from NAMEDSPORT and Science in Sport), bike covers (BikeParka brand), pumps, locks, and smartphone mounts; (4) Werkstatt (workshop) equipment including cleaning supplies, lubricants, tools, and workshop furniture; and (5) Bekleidung (clothing) including helmets (LAZER brand), glasses, gloves, shoes, and apparel. The company also provides service offerings including Private Label customization and Werkstattkonzept workshop planning consulting. Principal distributed brands include SHIMANO, PRO, LAZER, BIKEFITTING.COM, Schwalbe, ELITE, Vittoria, SP Connect, Science in Sport, and NAMEDSPORT.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycle Parts (Fahrradteile)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• ZIV (Zweirad-Industrie-Verband / Two-Wheel Industry Association)coreStrategic or Co-development Partner · 23 June 2026Paul Lange & Co. is backing ZIV's new bicycle trade show called 'towards tomorrow - European Bike Show' to be held annually in Cologne starting autumn 2027. ZIV has terminated its cooperation with Eurobike and is supported by key members including Bosch and Paul Lange (Shimano's general representative). The company is aligned with ZIV's strategic initiative to create a new industry platform.
• BoschcoreStrategic or Co-development PartnerBosch is a key member backing ZIV's new bicycle trade show initiative alongside Paul Lange & Co. Both companies are jointly supporting ZIV's strategic move to establish an alternative to the Eurobike trade show in Frankfurt.
• SHIMANOcoreChannel Partner/ Reseller/ DistributorPaul Lange GmbH & Co. KG has been the exclusive German general representative (Generalvertretung) for SHIMANO components since 1967. This exclusive distribution partnership represents the core of the company's business, with Paul Lange holding a minority stake in the company as of January 2025.
• PROmajorChannel Partner/ Reseller/ DistributorPRO is a major cycling component and accessory brand distributed by Paul Lange & Co. Products include saddles, handlebar tape, water bottles, and other cycling accessories.
• LazermajorChannel Partner/ Reseller/ DistributorLazer is a leading cycling helmet brand distributed by Paul Lange & Co. Products include helmets for road, MTB, e-bike, and kids segments.
• SchwalbemajorChannel Partner/ Reseller/ DistributorSchwalbe is a premium bicycle tire brand distributed by Paul Lange & Co. in Germany.
• VittoriamajorChannel Partner/ Reseller/ DistributorVittoria is a leading tire and cycling accessory brand distributed by Paul Lange & Co., specializing in performance road and mountain bike tires.
• ELITEmajorChannel Partner/ Reseller/ DistributorELITE is an Italian brand for cycling trainers, bottle cages, and accessories distributed by Paul Lange & Co.
• SP ConnectmajorChannel Partner/ Reseller/ DistributorSP Connect produces smartphone mounts and accessories for cyclists, distributed by Paul Lange & Co.
• MichelinmajorChannel Partner/ Reseller/ DistributorMichelin bicycle tires are distributed by Paul Lange & Co., including the premium PRO5 competition line.
• Science in Sport (SIS)minorChannel Partner/ Reseller/ DistributorScience in Sport is a sports nutrition brand for cyclists, distributed by Paul Lange & Co. Products include protein powders, energy gels, and hydration products.
• NAMEDSPORTminorChannel Partner/ Reseller/ DistributorNAMEDSPORT is a sports nutrition brand distributed by Paul Lange & Co., offering protein products and nutritional supplements for athletes.
• BikeParkaminorChannel Partner/ Reseller/ DistributorBikeParka produces waterproof bicycle covers made from RipStop fabric, distributed by Paul Lange & Co.
• KÄRCHERminorChannel Partner/ Reseller/ DistributorKÄRCHER pressure washers and cleaning equipment for bicycle maintenance are distributed by Paul Lange & Co.
• MOTOREXminorChannel Partner/ Reseller/ DistributorMOTOREX produces cleaning and maintenance products for bicycles, distributed by Paul Lange & Co.
• MilremominorChannel Partner/ Reseller/ DistributorMilremo is an e-bike brand whose products are distributed by Paul Lange & Co.
• BIKEFITTING.comminorChannel Partner/ Reseller/ DistributorBIKEFITTING.com digital fitting technology and services are distributed by Paul Lange & Co. to support bike fitting services at dealers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PON.Bike: Dutch-owned parent of multiple cycling brands and Europe's largest bicycle distributor group. Directly comparable as a multi-brand cycling distributor with deep OEM relationships and pan-European scale.
• Accell Group (now Kruitbosch-owned): Major European bicycle OEM and distributor group behind brands like Haibike, Winora, and Batavus. Comparable as a vertically integrated cycling group combining distribution with brand ownership.
• Cycle Division (KMC, FSA, etc. distributor): European cycling component distributor managing multi-brand portfolios for dealers. Directly comparable business model: B2B wholesale distribution of premium cycling components to independent bicycle dealers.
• ZEG (Zweirad-Einkaufs-Genossenschaft): German bicycle dealer purchasing cooperative with its own distribution and brand programs. Directly comparable as a German bicycle distribution organization serving independent dealers through a multi-brand model.

Broad incumbents

• SRAM Europe Distribution: US-based drivetrain and component giant that distributes competing cycling components through its own European channel. Comparable as a competing premium component supplier/distributor sharing the same dealer channel.
• Campagnolo: Italian premium cycling component manufacturer with its own European distribution. Overlaps with Paul Lange's high-end drivetrain and wheels offering for road cycling specialists.
• Bico / B'Twin distribution: Decathlon's in-house B'Twin brand bypasses traditional distribution via vertically integrated retail. Relevant as a structural threat to traditional distributors by demonstrating the viability of integrated OEM-retail models.

Regional players

• Biketec (Flyer / BMC distribution network): Swiss e-bike OEM and distributor. Comparable as an e-bike-focused cycling distributor with regional scale and similar dealer-led GTM.
• Outdoor and Cycle Concepts (OCC): UK-based distributor of premium cycling and outdoor brands. Comparable as a multi-brand B2B cycling distributor serving a national dealer base, though geographically focused on the UK/Ireland.

Emerging players

• Internetstores (fahrrad.de / bike24): German-headquartered online bicycle and component retailer (bike24, fahrrad.de). Comparable as a German cycling e-commerce operator competing for the same end consumer via digital channels, representing an indirect competitive pressure on Paul Lange's dealer channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/paulLangeCo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paul Lange & Co. OHG