Name

Ad Advance

Legal name

Ad Advance, Inc.

Website

https://adadvance.com

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Media Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Retail media advertising
• Amazon advertising management
• Walmart Connect management
• Amazon Marketing Cloud analytics
• Ecommerce advertising services

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Retail Media Agency Services: Ad Advance operates as a full-service retail media agency providing managed advertising services across Amazon, Walmart, and other retail media networks. Revenue is generated through agency fees for strategic consulting, campaign management, and technology-enabled advertising services. The company combines proprietary software (Streamline) with hands-on account management to deliver full-funnel advertising strategies for ecommerce brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ad Advance provides full-service retail media advertising management for ecommerce brands across Amazon, Walmart, and 100+ other retail channels and marketplaces. The company combines proprietary technology (the Streamline platform) with in-house account management to deliver end-to-end campaign strategy, execution, and optimization — including Amazon Sponsored Ads, Amazon DSP, Walmart Connect, and brand/off-site marketing — supported by Amazon Marketing Cloud analytics, hourly bid optimization, audience segmentation, and custom reporting.

Product overview

Ad Advance is a retail media agency offering the Streamline platform - a unified advertising management platform combining proprietary technology with expert-led services. The platform architecture consists of the core Streamline platform with three integrated modules: Streamline Insights (advanced analytics via Amazon Marketing Cloud and AMC Reports), Streamline Optimization (real-time bidding via Pulse, Cascade, and Ion systems), and Streamline Strategy (holistic media planning and budget allocation). Key sub-products include Audience Builder for AMC-powered audience segmentation, Customer Avatar for ideal customer profiling, and Atlas for interactive reporting. The company provides managed services for Amazon Sponsored Ads, Amazon DSP, Walmart Connect, and off-site brand marketing across 100+ retail channels and marketplaces.

Differentiator

Problem solved

Functional benefit

Brands

• Streamline: Proprietary retail media advertising platform offering optimization, strategy, and insights through a single source.
• Pulse
• Cascade
• Ion
• Atlas

Products and services

• Streamline Platform A comprehensive retail media advertising platform providing full-funnel advertising management across Amazon, Walmart, and 100+ retail channels, combining proprietary software with expert management for ecommerce brands.
• Amazon Sponsored Ads Management Full management of Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored TV campaigns, combined with Amazon DSP and Amazon Marketing Cloud expertise, for ecommerce brands selling on Amazon.
• Walmart Connect Management Stand-alone and integrated Walmart Connect advertising management with proprietary software built for campaign optimization and dedicated account management expertise, for brands advertising on Walmart.
• Amazon DSP Management Amazon Demand-Side Platform advertising services enabling display, video, and audio ads across Amazon-owned properties (IMDb, Twitch, Kindle, Zappos, Prime Video, FireTV) and partner websites via Amazon Publisher Services.
• Brand Marketing (Off-site) Upper-funnel advertising tactics including contextual, geo-fencing, demographic, competitor, in-market, and lifestyle audience targeting for brand visibility and awareness campaigns beyond retail media networks.

Quantifiable outcome

• Clients see on average a 52% increase in total ad sales within first 60 days on the platform
• +8 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• AmergecoreStrategic or Co-development Partner · 9 April 2026Amerge, a technology-enabled international retail media and marketplace agency founded by three ex-Amazonians in 2020, was acquired by Podean in April 2026. This was Podean's third acquisition in six months after Ad Advance. The combination drives more than $4 billion in client sales and manages over $500 million in retail media spend. Amerge brings advanced streaming and analytics technology and strengthens Podean's European capabilities.
• PodeancoreStrategic or Co-development Partner · 13 February 2026Podean, the largest independent global marketplace-focused agency, acquired Ad Advance on February 13, 2026. The acquisition was facilitated by Podean's private equity partner Mountaingate Capital and purchased from Permanent Equity. Ad Advance's Streamline technology and retail media expertise were added to Podean's global offering, creating a combined entity with 260 staff across 17 countries serving 330+ brands across 100+ marketplaces. Ad Advance founders Joe Shelerud and Matt Wiklund joined Podean's leadership team.
• Walmart Connect Partner NetworkcoreChannel Partner/ Reseller/ Distributor · 25 October 2023Ad Advance is a proud member of the Walmart Connect Partner Network, enabling the company to access Walmart's closed-loop advertising system and build proprietary technology specifically for Walmart Connect campaign management and optimization.
• AmazoncoreTechnology or IntegrationAmazon is Ad Advance's primary technology partner and platform. The company holds Advanced Amazon Partner status and has deep integration with Amazon Advertising products including Sponsored Ads, Amazon DSP, Amazon Marketing Cloud, and Amazon Marketing Stream. These integrations power Streamline's core functionality including hourly data, AMC reports, and audience building.
• Amazon Marketing Cloud (AMC)coreTechnology or IntegrationAmazon Marketing Cloud (AMC) is a key technology partnership providing clean-room analytics capabilities. Ad Advance integrates AMC data into Streamline Insights to deliver advanced reports on lifetime value, new-to-brand metrics, cross-channel overlap, purchase timeline, geolocation, and path-to-conversion to clients.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pacvue: Pacvue is a direct competitor running enterprise-grade retail media software for Amazon and Walmart, with very similar capabilities to Streamline including automated bidding, AMC analytics, and category management — making it the closest product analogue to Ad Advance.
• Perpetua: Perpetua provides retail media optimization across Amazon, Walmart, and Instacart with bid automation, analytics, and managed-service tiers — directly comparable to Ad Advance's Streamline Optimization and managed-service bundles.
• Quartile: Quartile is an AI-driven retail media and ecommerce advertising platform serving enterprise brands across Amazon, Walmart, Target and other marketplaces with similar full-funnel optimization and proprietary bidding technology.
• Podean: Podean is Ad Advance's acquirer and the largest independent global marketplace-focused agency, offering very similar marketplace expansion and retail media services across 100+ retailers and 17 countries.
• Flywheel (Omnicom): Flywheel is a leading Amazon and omnichannel retail media agency within Omnicom, providing managed services plus proprietary technology for Sponsored Ads, DSP, AMC and Walmart Connect — competing head-to-head with Ad Advance on enterprise accounts.
• Channel Bakers: Channel Bakers is an Amazon-first retail media agency with proprietary tools for Sponsored Ads, DSP, and AMC analytics — overlapping strongly with Ad Advance's Amazon PPC and DSP service lines for SMB and mid-market brands.
• Amerge: Amerge is a technology-enabled international retail media and marketplace agency with strong European capabilities, founded by ex-Amazonians — directly comparable to Ad Advance and now a sibling in the Podean group.

Broad incumbents

• Tinuiti: Tinuiti is a large independent performance marketing agency offering Amazon, Walmart and broader retail media as part of a wider omnichannel portfolio (search, social, programmatic), making it a broader-scope competitor to Ad Advance's retail media specialty.

Emerging players

• Helium 10: Helium 10 is an Amazon seller toolset and agency arm that overlaps with Ad Advance on Amazon PPC optimization and AMC-style analytics — adjacent tooling but increasingly competing for managed-service dollars.
• BidX: BidX offers retail media automation and managed services across Amazon, Walmart, and other marketplaces, with a similar focus on AI-driven bid optimization targeting mid-market and enterprise brands.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AdAdvance
• LinkedInlinkedin.com/company/adadvance
• Instagraminstagram.com/adadvance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ad Advance