RoundUp app
RoundUp App (Flourish Change Inc.) is a mobile donation platform founded in 2018 that rounds up credit card transactions and donates spare change to nonprofits. It serves 4,000+ nonprofits, individual donors via iOS/Android apps, and eCommerce merchants through a checkout integration powered by Stripe and Plaid.
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What RoundUp app does
RoundUp App, operated by Flourish Change Inc., is a mobile donation and fundraising platform founded in 2018 and headquartered in Plano, Texas, that enables individual donors to round up credit and debit card transactions and donate the spare change to nonprofits. The company serves three constituencies simultaneously: individual donors via iOS and Android apps, nonprofits via an administration dashboard for donation tracking, donor reporting, and campaign management, and eCommerce merchants through a "RoundUp at Checkout" integration.
The platform is built on a core round-up donation engine powered by Stripe payment processing and Plaid's read-only bank account integration, with 256-bit encryption protecting user data. Card numbers are stored only by Stripe, not by RoundUp App or shared with nonprofits. The product portfolio extends beyond the consumer round-up mechanic to include themed Cause Funds (e.g., Support Ukraine, Environmental Cause Funds with sub-themes like Fight Climate Change, Save the Water), Corporate Gift Donations for business giving programs, and merchant-facing checkout tooling. Distribution spans the iOS and Google Play app stores, a self-serve donor web app, a nonprofit admin portal, and a merchant portal, with a BigCommerce partnership enabling checkout integration across BigCommerce's merchant base.
The business model is multi-stream: active donor accounts pay a minimum $5 monthly subscription; client nonprofits pay servicing fees per their agreements; non-client organizations are processed via a Donor Advised Fund that deducts processing and handling fees; and merchants pay transaction fees on the RoundUp at Checkout integration. The company claims 4,000+ nonprofits on the platform, an average recurring donation of $37, an 18-month donor retention rate, and a reported 19% conversion lift for merchants using the checkout integration. RoundUp App is private and bootstrapped, with no disclosed external funding rounds.
RoundUp app firmographics
Firmographics- Name
- RoundUp app
- Legal name
- Flourish Change Inc.
- Website
- https://roundupapp.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RoundUp App (Flourish Change Inc.) is a mobile donation platform founded in 2018 that rounds up credit card transactions and donates spare change to nonprofits. It serves 4,000+ nonprofits, individual donors via iOS/Android apps, and eCommerce merchants through a checkout integration powered by Stripe and Plaid.
- Ownership category
- akta.pro rank
RoundUp app industry classification
Industry- Product category
- Charitable Giving Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
- akta.pro secondary industry
- In-App / Online Checkout Wallets (FSAMAEAH)
Keywords
Where RoundUp app is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
RoundUp app business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Donor Subscription/Monthly Donations: Active donor accounts are charged a minimum of $5 monthly for recurring donations. Donors can set up monthly donations, round-up donations, or one-time donations to nonprofits.
- Nonprofit Servicing Fees: Client nonprofits (those with logo, cover photo, and mission statement) do not charge fees to donors but may pay servicing fees to RoundUp App as defined in their agreement.
- Processing and Handling Fees: For organizations that are not clients, donations are processed via a Donor Advised Fund with a variable processing and handling fee deducted from donations.
- eCommerce Checkout Integration: Merchants use RoundUp at Checkout feature, which enables round-up donations from customer purchases, potentially increasing sales conversion rates by 19%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Donor platform - free for donors |
| Subscription | Monthly | Nonprofit platform - no fees for client nonprofits |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
RoundUp app product offering
Product offeringCore offering
RoundUp App is a donation and fundraising platform that lets individual donors link credit/debit cards and bank accounts to automatically round up everyday purchases and donate spare change to selected nonprofits. It additionally serves nonprofit organizations with an admin dashboard for tracking donations, donor data, and campaigns, and offers eCommerce merchants a RoundUp at Checkout integration that enables in-flow donations at point of purchase.
Product overview
RoundUp App is a unified donation and fundraising platform consisting of three core product lines: a mobile donor app (iOS/Android), a nonprofit administration dashboard, and an eCommerce checkout integration. The platform operates on a round-up donation model where users link credit/debit cards and bank accounts, and spare change from purchases is automatically donated to selected nonprofits. The product portfolio includes the core RoundUp App, specialized modules for nonprofits (donation tracking, donor management, campaign building) and donors (cause discovery, giving management), a B2B eCommerce integration called 'RoundUp at Checkout' for merchants, Cause Funds for themed giving, and Corporate Gift Donations for business giving programs.
Differentiator
Problem solved
Functional benefit
Brands
- RoundUp at Checkout: An eCommerce solution that enables merchants to accept roundup donations at checkout, reportedly increasing conversion rates by 19%.
Products and services
- RoundUp App for Donors Mobile donor app available on iOS and Android that enables individuals to discover nonprofits, find causes to support, and donate spare change via automatic round-ups, monthly recurring donations, or one-time gifts from linked credit/debit cards and bank accounts.
- RoundUp App for Nonprofits Donation platform for nonprofit organizations enabling round-up donations, monthly recurring donations, and one-time donations, with tools to track donations, report on donor data, and build campaigns via an admin portal at admin.roundupapp.com.
- RoundUp at Checkout eCommerce checkout integration for online stores that enables customers to round up purchases and donate the spare change to nonprofits at point of sale, with merchants reporting a 19% increase in conversion rates.
- Corporate Gift Donations Corporate giving product that lets businesses make charitable donations through the RoundUp platform, supporting corporate giving and cause-marketing programs.
- Cause Funds Themed charitable fund categories (such as Support Ukraine and Environmental Cause Funds covering Fight Climate Change, Go Green, Save the Water, etc.) that let donors support grouped causes rather than individual nonprofits.
Quantifiable outcome
- Donors who give through RoundUp App keep giving for 5 months longer than average donors
- +2 more outcomes
Companies that use RoundUp app
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
RoundUp app technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
RoundUp app partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecoreStripe is used as the payment processor for all donations. Only Stripe has access to credit or debit card numbers which are not saved on the app, shared with the RoundUp App team, or shared with nonprofits.
- PlaidcorePlaid provides read-only bank account integration that allows RoundUp App to calculate round-ups and process donations from linked bank accounts.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
RoundUp app competitors and assessment
Company assessmentDirect peers
- Charityvest: Charityvest is a donor-advised fund (DAF) platform enabling automated, recurring charitable giving. It directly competes for the same donor pain point RoundUp addresses: making charitable giving effortless, automated, and frictionless across nonprofit causes.
- Donorbox: Donorbox is a recurring donation platform and nonprofit CRM offering embeddable donation forms and donor management. It competes directly with RoundUp's nonprofit subscription product on the same dashboard, recurring donation, and reporting capabilities for nonprofit customers.
- Givebutter: Givebutter is a modern nonprofit fundraising and donor management platform offering online donations, events, and donor CRM tools. It directly competes with RoundUp App's nonprofit-facing donation tracking, reporting, and campaign-building modules for the same nonprofit customer segment.
- Givelify: Givelify is a mobile giving app for donors to donate to nonprofits and places of worship. It directly competes with RoundUp App in the donor-facing mobile giving segment, offering similar discoverability and one-tap donation flows for individual donors.
- Goodworld: Goodworld provides a checkout-based charitable donation feature for eCommerce merchants, similar to RoundUp's 'RoundUp at Checkout' offering. Both platforms monetize the cause-marketing/widget space for online retailers seeking to add donation prompts at the point of purchase.
- Funraise: Funraise is a nonprofit fundraising platform providing donation forms, recurring giving, peer-to-peer campaigns, and donor CRM. It competes head-to-head with RoundUp's nonprofit admin dashboard for nonprofit subscription customers seeking donor management and reporting tools.
Broad incumbents
- PayPal Giving Fund: PayPal Giving Fund is a charitable giving program within PayPal that enables consumers and merchants to support nonprofits via PayPal checkout. As a broad incumbent with massive distribution via PayPal's payment network, it competes for both donor attention and merchant cause-marketing budgets overlapping with RoundUp's value proposition.
- Venmo (PayPal): Venmo, owned by PayPal, has integrated charitable giving features enabling users to support nonprofits directly within the Venmo app. As a broad incumbent with tens of millions of users, Venmo Charity is a strong adjacent competitor in social/mobile giving and overlaps with RoundUp's mobile donor use case.
- Acorns: Acorns is a micro-investing app with a 'Spare Change' feature that rounds up purchases and can direct funds to charity (Acorns for Change). It is a broad incumbent in the round-up donation space, offering a similar spare-change-to-charity mechanic but embedded within a much larger investment/savings platform with millions of users.
Regional players
- Pennies: Pennies is a UK-based digital charity box that enables merchants to round up customer purchases for charity at checkout, almost identical to RoundUp at Checkout. It is a regional peer operating in the UK rather than the US, but with the same micro-donation mechanics at the point of sale.
Market position
Strengths6 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
RoundUp app social profiles
Digital presenceRoundUp app financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoundUp app leadership team
Management profileNumber of profiles
Profiles1 record
RoundUp app funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoundUp app M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoundUp app
What does RoundUp app do?
RoundUp App is a donation and fundraising platform that lets individual donors link credit/debit cards and bank accounts to automatically round up everyday purchases and donate spare change to selected nonprofits. It additionally serves nonprofit organizations with an admin dashboard for tracking donations, donor data, and campaigns, and offers eCommerce merchants a RoundUp at Checkout integration that enables in-flow donations at point of purchase.
Is RoundUp app a public or private company?
RoundUp app is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RoundUp app founded?
RoundUp app was founded in 2018. It employs 11 to 50 people.
Where is RoundUp app based?
RoundUp app is headquartered in Chicago, United States, in the North America region.
How does RoundUp app make money?
Four revenue lines are on record. Donor Subscription/Monthly Donations are the primary driver. The others are nonprofit Servicing Fees, processing and Handling Fees and eCommerce Checkout Integration.
Who are RoundUp app's main competitors?
Direct peers on record are Charityvest, Donorbox, Givebutter, Givelify, Goodworld and Funraise. Broad incumbents are PayPal Giving Fund, Venmo (PayPal) and Acorns. Pennies is listed as a regional player.
Does RoundUp app have an API?
No public API is recorded for RoundUp app.
What industry is RoundUp app in?
RoundUp app's product category is Charitable Giving Platform. Its primary akta.pro industry code is MPACAFAB, Creator Tipping, Donations & Micro-Payments, with a secondary code of FSAMAEAH, In-App / Online Checkout Wallets. Its NAICS code is 52232 and its SIC code is 7372.