mHealth.ai

What mHealth.ai does

mHealth.ai (legally Steering Lives India Private Limited) is a Delhi-NCR based AI-branded community wellness platform founded in 2020 that primarily serves corporate clients with employee wellness programs, while also extending services to individuals and housing societies. The company's core offering, branded as mHealth Pulse, combines a modular suite including Stepathon gamified fitness challenges, tele-consultation with healthcare providers, diet and nutrition planning (including a specialized "Conquer PCOS" program), mental health counseling through the EmotionalCafe sub-brand, an HR Dashboard for engagement analytics, and a corporate microsite builder. The platform pairs digital tools (mobile apps on iOS and Android, mCoins rewards system, community wellness portal) with physical on-site activities such as Health & Happiness Camps at housing societies and the multi-season mHealth Corporate Premier League (mHCPL) cricket tournament that has run across ten seasons.

The business model centers on customized B2B enterprise wellness subscriptions sold via direct sales through a dedicated corporate.mhealth.ai portal, supplemented by a freemium individual tier accessible through mobile apps and per-event billing for community wellness camps. Revenue diversification includes EmotionalCafe counseling subscriptions with 1–6 month usage terms. Distribution combines direct enterprise sales with product-led mobile app adoption and community-led engagement via housing society camps and corporate sports events. The company operates from three locations across Delhi and Gurugram and reports customers including Wells Fargo, PwC India, and Cafe Coffee Day alongside partner logos for Walmart, Hitachi, Radware, and AWS. Funding history consists of a single seed round led by India Accelerator in October 2021.

Name

mHealth.ai

Legal name

Steering Lives India Private Limited

Website

https://mhealth.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

mHealth.ai is a Delhi-NCR-based AI-branded community wellness platform offering corporate employee wellness programs including fitness challenges, teleconsultation, diet planning, and mental health counseling, serving enterprises, individuals, and housing societies via mobile apps and on-site wellness camps.

Ownership category

akta.pro rank

Product category

Corporate Wellness Software

NAICS

Diet and Weight Reducing Centers (812191), Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Corporate wellness platform
• Employee wellness software
• Health consultation services
• Wellness mobile app
• Fitness engagement programs

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Corporate Wellness Subscriptions: Subscription-based corporate wellness programs where companies pay for employee wellness packages including health checkups, teleconsultation, diet plans, and fitness challenges. Pricing is customized based on company size and program complexity.
2. Individual Platform Access: Free sign-up for individuals with premium features available for purchase. Users can access wellness programs, challenges, and consultations.
3. Community Wellness Camps: On-site wellness camps and health checkup services for housing societies, billed per event or program.
4. EmotionalCafe Counseling: Online counseling services with a tiered refund policy based on cancellation timing. Pricing is customized based on service complexity and duration (1-6 months).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

mHealth.ai operates an AI-powered community-based employee wellness platform that enables corporates to personalize employee wellness calendars, run gamified fitness challenges, provide teleconsultation and diet/nutrition services, and track engagement through real-time HR dashboards. The company also offers online counseling via EmotionalCafe and community wellness programs for housing societies including on-site health camps and group fitness activities.

Product overview

mHealth.ai is an AI-powered community-based corporate wellness platform operated by Steering Lives India Private Limited. The platform operates as a unified ecosystem combining a core wellness management platform (mHealth Pulse) with multiple interconnected modules and sub-brands. Key products include Stepathon Challenge for gamified fitness, Tele-Consultation for remote healthcare access, Diet Plan for nutrition services, Transformation Challenge and Conquer PCOS for targeted health programs, Community Wellness for society-based engagement, and mHCPL (Corporate Cricket League) for sports engagement. The platform also includes mCoins rewards system, EmotionalCafe for mental health counseling, HR Dashboard for analytics, and Health Checkup services. These products work together to provide corporates with a comprehensive employee wellness solution spanning physical fitness, nutrition, mental health, and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• EmotionalCafe: Online counselling platform connecting individuals with qualified counsellors for emotional well-being support

Products and services

• mHealth Pulse (Corporate Wellness Platform) Comprehensive AI-powered corporate wellness platform for organizations that enables personalization of employee wellness calendars, creation of focused groups, stepathon challenges, teleconsultation, diet and nutrition consultation, mindfulness sessions, and real-time HR analytics dashboards to track engagement.
• EmotionalCafe Online counseling sub-brand that connects individuals with qualified counselors for emotional well-being support, featuring virtual counseling sessions, stress management, and mental health resources delivered on a subscription basis with customized pricing.
• Community Wellness (Health & Happiness Camps) Community-based wellness offering for housing societies and residential communities delivering on-site Health & Happiness Camps that include health checkups, doctor consultations, eye care, dental checkups, diet consultations, and group fitness sessions such as Zumba and cardio.

Quantifiable outcome

• 230+ corporate teams engaged in cricket league over 10 seasons with 500+ matches played
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor.

• MedantaminorStrategic or Co-development PartnerHealthcare partner for medical consultations and health checkup services offered through the wellness platform.
• Clove DentalminorStrategic or Co-development PartnerDental care partner providing comprehensive dental services and checkups through the platform's wellness camps.
• NutriexpertminorStrategic or Co-development PartnerNutrition partner providing diet consultation services and personalized nutrition plans for platform users.
• LenskartminorStrategic or Co-development PartnerEye care partner offering comprehensive eye care services including checkups and treatments through wellness programs.
• WalmartminorChannel Partner/ Reseller/ DistributorCorporate client partner for employee wellness programs, as shown in partner logos section.
• HitachiminorChannel Partner/ Reseller/ DistributorCorporate partner receiving employee wellness services as shown in partner section.
• RadwareminorChannel Partner/ Reseller/ DistributorCorporate partner receiving employee wellness services as shown in partner section.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ekincare: India-based corporate wellness and preventive health platform offering health checkups, teleconsultation, and HR analytics to enterprises — a close head-to-head competitor to mHealth.ai in the Indian employer wellness segment.
• HealthifyMe: AI-powered Indian health and wellness platform combining nutrition, fitness coaching, and weight management with B2B offerings — overlaps with mHealth.ai's diet, weight management, and corporate wellness modules.
• Cult.fit (Cure.fit): India-based fitness and wellness platform with corporate wellness arm combining gym access, teleconsultation, and mental health — comparable target market (Indian corporate HR) and similar mix of fitness and clinical offerings.
• Wellable: Corporate wellness platform offering challenges, content, and rewards for employee wellbeing with HR dashboard analytics — directly comparable to mHealth.ai's Stepathon, mCoins, and HR Dashboard.
• Truworth Wellness: India-based corporate wellness provider offering health checkups, telehealth, diet, and wellness programs to enterprises — direct competitor in the same Indian employer wellness market segment.

Broad incumbents

• Limeade: Established US-based employee experience and corporate wellness platform with HR analytics and wellbeing programs — competes for the same enterprise HR buyer in global RFPs even though not focused on India.
• Virgin Pulse: Global enterprise wellness platform offering health risk assessments, biometric screening, and wellbeing programs — a large incumbent competing for the same corporate wellness buyer with deeper resources.
• Practo: India's leading telehealth and doctor consultation platform with corporate health offerings — competes directly with mHealth.ai's teleconsultation and Care Program modules in the Indian market.

Emerging players

• Headspace for Work: B2B mental health and mindfulness platform for employers — overlaps with mHealth.ai's EmotionalCafe and mindfulness modules, though focused specifically on mental rather than physical wellness.
• Onsurity: India-based employee health benefits and wellness platform targeting SMEs and enterprises — comparable go-to-market through employer HR with adjacent health-checkup and wellness offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mhealth_ai
• YouTubeyoutube.com/watch?v=kYnJObTMzXg
• Instagraminstagram.com/mhealth.ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mHealth.ai