HomeZero
- Company typePrivate
- Founded2023
- HeadquartersHaarlem, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
HomeZero firmographics
Firmographics- Name
- HomeZero
- Legal name
- HomeZero
- Website
- https://homezero.nl
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
HomeZero industry classification
Industry- Product category
- Energy Transition Software
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Building Thermal Controls & Building Management Systems (HVAC BMS) (IMAHAKAK)
- akta.pro secondary industries
- Residential Demand Response (Smart Thermostats, HVAC, Water Heating, Home Batteries) (EUAFAGAA), Building Management & Facility Control Systems (BMS/BAS, Power Monitoring, EPMS) (EUAEAFAJ)
Keywords
Where HomeZero is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
HomeZero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing (SaaS): HomeZero charges a recurring monthly subscription fee (SaaS model) for access to the Pico platform and its modules. Pricing scales with organization size, number of features, and number of services/maatregelen (measures) selected. Monthly all-in costs begin at €750/month for 2 users and 3 measures. This forms the primary recurring revenue stream.
- Implementation & Professional Services: One-time implementation fee charged at the start of the engagement. Implementation fees start from €2,500. This covers the strategic onboarding process including configuration of propositions, prices, products, and calculations in Pico; design of the optimal customer journey; site and landing page upgrades with the Website Widget; and integration coordination with existing systems.
- Feature & Service Add-ons: Additional revenue is generated through optional modules and services beyond the base package — including additional measures (beyond 3), additional users (beyond 2), AI advisory modules, advanced planning, financing modules, and other specialized features. Pricing varies by organizational size and scope of adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base Plan — starting at €750/month |
| One time/ perpetual license | Pay-as-you-go | Implementation Onboarding Fee — starting from €2,500 one-time |
| Subscription | Annual | Enterprise/Custom Tier — pricing upon quote |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
HomeZero product offering
Product offeringCore offering
HomeZero provides a white-label, all-in-one CRM and ERP software platform called Pico, purpose-built for installation and insulation companies operating in the Dutch energy transition. The platform covers lead generation, lead qualification, sales CRM, quotation, planning, field service, network management, and asset management for measures such as heat pumps, solar panels, home batteries, EV chargers, insulation, and air conditioning.
Product overview
HomeZero is a B2C and B2B2C software and services platform for the energy transition, targeting installation and insulation companies. The platform uses a unified architecture centered on Pico (Platform Installatie Capaciteit Optimalisatie), a proprietary CRM and ERP system. The product portfolio is organized into three interconnected layers: GO-FLOWS (Lead module) for maximum lead conversion through tools like Lead Flows, Lead Filter, Rekenmodellen, Website Widget, Huisscan, and Workflow; PRO-CRM (Sales module) for customer management including Sales CRM, Offerte Module, Lead Management, Sales Automations, Adviseurs Planning, and Schouwformulieren; and OPS-ERP (Operations module) for field operations including Planning, Field App, Netwerkbeheer, and Asset Management. The platform supports measures including heat pumps, home batteries, solar panels, EV chargers, insulation, and air conditioning. The platform is described as 100% white-label and releases improvements and features every two weeks.
Differentiator
Problem solved
Functional benefit
Brands
- Pico: Platform Installatie Capaciteit Optimalisatie - a CRM and ERP ecosystem designed for installation companies in the energy transition, enabling lead flows, sales management, and operational optimization
Products and services
- Pico
- GO - FLOWS
- PRO - CRM
- OPS - ERP
Quantifiable outcome
- +15% Lead-to-Deal conversion improvement
Companies that use HomeZero
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles2 records
HomeZero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature12 records
HomeZero partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 100+ Integration PartnerscoreHomeZero integrates with over 100 third-party CRM, ERP, and other systems. The website states '100+ integraties' and 'Wij integreren gemakkelijk en snel met vrijwel alles' (We integrate easily and quickly with almost everything). Customers can continue working in their existing CRM/ERP or transition to Pico.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
HomeZero competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot offers marketing, sales, and CRM tools widely used by SMB installers. As a top-of-funnel lead generation and CRM alternative, it competes with HomeZero's GO-FLOWS and PRO-CRM modules for the same marketing and sales budgets.
- Housecall Pro: Housecall Pro provides CRM, scheduling, and dispatch software to home service professionals. It overlaps with HomeZero on field-service workflow and customer management for SMB installers in the HVAC, solar, and energy-transition trades.
- Salesforce: Salesforce is the dominant horizontal CRM that installers could choose as a generic alternative to HomeZero's PRO-CRM. Its AppExchange and energy-vertical partners mean HomeZero must justify its purpose-built differentiator against a free/ubiquitous option.
- Jobber: Jobber is a field-service management platform for small home service businesses. While not energy-transition-specific, it competes directly for SMB installer customers' CRM and scheduling budgets that HomeZero also targets with its PRO-CRM and OPS-ERP modules.
- ServiceTitan: ServiceTitan is a leading vertical SaaS platform for home service businesses (HVAC, plumbing, electrical). It competes with HomeZero for the same Dutch/European installer customer base but at much larger scale, with broader field-service and CRM capabilities targeting home services more generally.
Emerging players
- WorkWave: WorkWave offers field-service software for HVAC, plumbing, and electrical service businesses. It overlaps with HomeZero's operations module (Planning, Field App, network management) targeting residential energy-transition installers.
- Twingg: Twingg is a Dutch energy-transition software provider offering solutions for installer workflows. As a local peer, it competes head-to-head with HomeZero's Pico platform for the same Dutch installation-company customer base.
- Loxone: Loxone provides building automation and energy management solutions across Europe, including for HVAC and heat pumps. It overlaps with HomeZero's customer base of installers focused on smart, energy-efficient homes, though Loxone targets more the hardware/automation layer.
Direct peers
- BuildOps: BuildOps is a vertical SaaS for commercial contractors including mechanical and specialty trades. It mirrors HomeZero's all-in-one CRM/ERP approach for installation companies, though focused on commercial rather than residential energy transition.
Others
- Zoho CRM: Zoho is a horizontal CRM/ERP suite popular with European SMBs for its affordability. It functions as a substitute platform for installers evaluating HomeZero, particularly given its broader ERP capabilities outside the energy-transition niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
HomeZero social profiles
Digital presenceHomeZero financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeZero leadership team
Management profileNumber of profiles
Profiles1 record
HomeZero funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeZero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeZero
What does HomeZero do?
HomeZero provides a white-label, all-in-one CRM and ERP software platform called Pico, purpose-built for installation and insulation companies operating in the Dutch energy transition. The platform covers lead generation, lead qualification, sales CRM, quotation, planning, field service, network management, and asset management for measures such as heat pumps, solar panels, home batteries, EV chargers, insulation, and air conditioning.
Is HomeZero a public or private company?
HomeZero is a private company. It is classified as venture growth investor backed and is currently operating.
When was HomeZero founded?
HomeZero was founded in 2023. It employs 1 to 10 people.
Where is HomeZero based?
HomeZero is headquartered in Haarlem, Netherlands, in the Europe region.
How does HomeZero make money?
Three revenue lines are on record. Subscription Licensing (SaaS) is the primary driver. The others are implementation & Professional Services and feature & Service Add-ons.
Who are HomeZero's main competitors?
Broad incumbents on record are HubSpot, Housecall Pro, Salesforce, Jobber and ServiceTitan. Emerging players are WorkWave, Twingg and Loxone. BuildOps is listed as a direct peer. Zoho CRM is listed as an others.
Does HomeZero have an API?
No public API is recorded for HomeZero.
What industry is HomeZero in?
HomeZero's product category is Energy Transition Software. Its primary akta.pro industry code is IMAHAKAK, Building Thermal Controls & Building Management Systems (HVAC BMS), with a secondary code of EUAFAGAA, Residential Demand Response (Smart Thermostats, HVAC, Water Heating, Home Batteries). Its NAICS code is 334512 and its SIC code is 3822.