Brady

What Brady does

Brady (operating as Brady United, legally structured as Brady Campaign to Prevent Gun Violence, a 501(c)(4), and Brady Center to Prevent Gun Violence, a 501(c)(3)) is the nation's oldest gun violence prevention organization, founded in 1974 and headquartered in Washington, D.C. The organization pursues a three-pronged mission to end gun violence: changing laws (policy advocacy at federal and state levels), changing the industry (litigation against gun manufacturers and dealers, including the $62M Baltimore verdict in 2025, the largest against the gun industry in U.S. history), and changing the culture (public education campaigns, Hollywood partnerships, healthcare professional engagement, and youth mobilization). Its core programmatic portfolio includes End Family Fire (safe storage PSA campaign in partnership with the Ad Council), Show Gun Safety (Hollywood entertainment industry training), Brady Legal (litigation services backed by the pro bono Brady Legal Alliance), Combating Crime Guns / Gun Store Transparency Project (ATF inspection data and dealer accountability), Team ENOUGH (youth-led initiative with 50+ student chapters), This Is Our Lane (healthcare professional outreach reaching 300,000+ clinicians), and the long-running Asking Saves Kids (ASK) campaign.

Brady's revenue model is donation-driven nonprofit funding. The organization generates approximately $62.1M in total revenue (FY2025, preliminary non-GAAP pre-audit) against $60M in expenses, primarily through individual donations, membership contributions ($25 minimum activates annual membership), planned giving through the Jim and Sarah Brady Legacy Society, corporate matching programs, and merchandise sales through an online storefront. Revenue streams are diversified across donor tiers ($15, $25, $50, $75, $100, $250, custom) and giving cadences (one-time, monthly, legacy). The organization operates a grassroots go-to-market motion, having driven 119,000+ grassroots messages to lawmakers in 2024 alone, complemented by event-driven engagement through the Safer Communities Summit and regional activations in Washington D.C., Los Angeles, San Francisco, New York, and Chicago.

The organization maintains no proprietary technology products or AI/ML capabilities; its competitive position rests on 50 years of brand equity, the largest publicly released database of ATF gun store inspection reports (over 6,000 reports), a national pro bono legal alliance, survivor-led leadership, and demonstrated policy wins including the 1993 Brady Bill (which has blocked nearly 5 million prohibited firearm purchasers) and the 2022 Bipartisan Safer Communities Act. Leadership includes President Kris Brown (first woman president, appointed 2018), Board Chair Dr. Joseph Sakran (Johns Hopkins trauma surgeon and gun violence survivor), and a senior executive team spanning legal, policy, communications, development, and operations functions. Brady holds a four-star Charity Navigator rating and has received recognition including a 2024 Silver Anthem Award for Best Use of Data.

Name

Brady

Legal name

Brady Campaign to Prevent Gun Violence

Website

https://bradyunited.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Brady is the nation's oldest gun violence prevention organization, founded in 1974 and operating through a 501(c)(4) and 501(c)(3) structure. It serves gun violence survivors, gun owners, youth activists, healthcare professionals, and policymakers through litigation, policy advocacy, public education campaigns, and grassroots mobilization.

Ownership category

akta.pro rank

Product category

Gun Violence Prevention Advocacy

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gun Violence Prevention & Public Safety Policy Advocacy (BPAGAFAM)

akta.pro secondary industries

Criminal Justice Reform & Legal System Advocacy (BPAGAFAI), Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

Keywords

• Gun violence prevention
• Nonprofit advocacy services
• Firearm safety education
• Policy reform advocacy
• Gun industry accountability

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Membership: Brady generates revenue primarily through donations from individuals. Contributions to the Brady Campaign (501(c)(4)) are not tax-deductible and activate annual membership status with the first $25. Donations to the Brady Center (501(c)(3)) are tax-deductible.
2. Merchandise Sales: The organization operates a merchandise shop selling Brady-branded items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Brady is a nonprofit advocacy organization that prevents gun violence through three coordinated approaches: changing laws via federal and state policy advocacy, changing the gun industry through litigation and accountability efforts, and changing the culture through public education campaigns promoting safe firearm storage. The organization operates programs such as End Family Fire, Show Gun Safety, Team ENOUGH, This Is Our Lane, Combating Crime Guns, and Brady Legal to deliver these services.

Product overview

Brady (Brady United) is a gun violence prevention organization offering advocacy and education programs rather than commercial products. Its core programs include End Family Fire (safe storage PSA campaign), Show Gun Safety (Hollywood partnership), Combating Crime Guns (gun dealer accountability), Brady Legal (litigation services), Team ENOUGH (youth activism), This Is Our Lane (healthcare outreach), and the Gun Store Transparency Project (ATF inspection data). These programs work together through Brady's three-pronged approach: changing laws, changing the industry, and changing the culture to end gun violence in America.

Differentiator

Problem solved

Functional benefit

Brands

• End Family Fire: A public education program dedicated to safe firearm storage to prevent 'family fire' — shootings caused by someone having access to a gun from the home when they shouldn't. Partnered with the Ad Council.
• Brady Legal
• Brady Legal Alliance
• Team ENOUGH
• This Is Our Lane
• Gun Store Transparency Project
• Combating Crime Guns

Products and services

• End Family Fire A national public education campaign promoting safe firearm storage to prevent 'family fire' (shootings caused by someone misusing an unsecured firearm from the home). Partners with the Ad Council and uses PSAs to reach gun owners.
• Show Gun Safety A Hollywood partnership program that trains screenwriters, producers, and studio executives on responsible firearm depiction in TV and film to shift culture around gun safety.
• Combating Crime Guns
• Brady Legal
• Team ENOUGH
• This Is Our Lane
• Asking Saves Kids (ASK)

Quantifiable outcome

• Nearly 5 million prohibited purchasers blocked from obtaining firearms since 1994
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Ad CouncilcoreStrategic or Co-development PartnerBrady partners with the Ad Council on the End Family Fire program, a national public education campaign promoting safe firearm storage. The partnership produces award-winning PSAs distributed nationally through television, billboards, and social media.
• McCann New YorkcoreStrategic or Co-development PartnerBrady partnered with McCann New York on the new 'Changing the Culture' campaign unifying marketing efforts across the gun violence prevention movement and enlisting corporate support.
• DentsuminorStrategic or Co-development PartnerDentsu partnered with Brady and the Ad Council on the latest award-winning End Family Fire campaign to promote safe gun storage.
• HowLittminorGTM or Marketing PartnerPolitical strategy firm that coordinates activism efforts for Brady United, organizing monthly Zoom calls connecting Hollywood creatives with Democratic politicians and managing advisory councils.
• Brady Legal AlliancecoreStrategic or Co-development PartnerNational network of lawyers and law firms contributing pro bono services to challenge the gun industry in court, working with Brady's legal team to reform the industry and protect gun laws.
• Safe & Sound (Milwaukee)minorStrategic or Co-development PartnerCommunity organization partnered with Brady in Milwaukee's highly impacted neighborhoods to measure public awareness and develop public awareness campaigns for safe gun storage.
• LiveFree IllinoisminorStrategic or Co-development PartnerPartnered with Brady in Chicago for the annual Crime Guns Summit and community engagement initiatives.
• Metropolitan Peace Initiatives (Chicago)minorStrategic or Co-development PartnerStrategic partner in Chicago working with Brady on community violence prevention efforts and trainings.
• One Aim (Chicago)minorStrategic or Co-development PartnerPartnered with Brady in Chicago for the annual Crime Guns Summit and local reform efforts.
• Hustle Mommies (Chicago)minorStrategic or Co-development PartnerPartnered with Brady in Chicago for community engagement and violence prevention initiatives.
• Oakland Gun Tracing GroupminorStrategic or Co-development PartnerCoalition of residents and organizations co-founded by Brady Chapter leaders working with law enforcement to advocate for gun trace data release in Oakland, CA.
• California Violence Intervention and Prevention (CalVIP) Grant ProgramminorStrategic or Co-development PartnerState grant program that Brady Oakland initiative serves as a member of for violence prevention efforts.
• American Academy of PediatricsminorStrategic or Co-development PartnerPartnered with Brady on the Asking Saves Kids (ASK) campaign since its launch in 2000, encouraging parents to ask about unlocked guns in homes where their children play.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Giffords: Giffords is a leading gun violence prevention organization combining policy advocacy, legal action (Giffords Law Center), and a state-level gun lobby. Direct peer: same mission, similar three-pronged approach (laws, industry, culture), overlapping program portfolio.
• Everytown for Gun Safety: Everytown is the largest U.S. gun violence prevention organization, founded by Michael Bloomberg, combining advocacy, electoral work, and the Everytown for Gun Safety Support Fund. Direct peer: same mission, federal and state legislative focus, comparable donor scale.
• Sandy Hook Promise: Sandy Hook Promise is a national gun violence prevention organization focused on school-based prevention programs (Know the Signs) and policy advocacy. Direct peer in the gun violence prevention space, with comparable survivor-led origin and program-driven model.
• Coalition to Stop Gun Violence: CSGV is one of the oldest national gun violence prevention coalitions, focused on policy research and advocacy. Direct peer in the same advocacy niche, though smaller in revenue and less litigation-driven than Brady.
• Newtown Action Alliance: Newtown Action Alliance is a Newtown, CT-based gun violence prevention advocacy organization founded after the Sandy Hook shooting, focused on federal gun reform. Direct peer in the survivor-founded advocacy space.
• March For Our Lives: March For Our Lives is a youth-led gun violence prevention movement founded by Parkland survivors, focused on voter mobilization, policy advocacy, and youth organizing. Direct peer; partial overlap with Brady's Team ENOUGH youth initiative.

Emerging players

• Guns Down America: Guns Down America is a gun violence prevention organization focused on reducing gun deaths through community organizing and corporate accountability. Emerging peer with overlapping community engagement and corporate accountability approaches.

Broad incumbents

• ACLU: The ACLU is a large, broad civil liberties organization that frequently litigates on Second Amendment issues (e.g., amicus briefs opposing D.C.'s AR-15 ban alongside Brady). Broad incumbent peer: overlaps in constitutional litigation and gun policy but operates across all civil liberties, not gun violence prevention specifically.
• NAACP Legal Defense Fund: The NAACP LDF is a major civil rights legal organization working on constitutional litigation, criminal justice reform, and gun violence as a racial justice issue. Broad incumbent peer: overlapping civil rights and legal-advocacy mission, with gun violence as a subset rather than core focus.

Others

• Ad Council: The Ad Council is a nonprofit that produces national PSA campaigns (including End Family Fire with Brady) for social causes. Ecosystem partner rather than competitor: Brady's media reach depends on this distribution channel rather than competing for the same donor base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bradybuzz
• YouTubeyoutube.com/user/BradyCampaign
• Facebookfacebook.com/bradycampaign
• LinkedInlinkedin.com/company/brady-united
• Instagraminstagram.com/bradybuzz
• TikToktiktok.com/@team_enough

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brady