99 Counties
99 Counties is a direct-to-consumer e-commerce platform that sells regeneratively farmed beef, pork, poultry, lamb, wild-caught seafood, and pet food from a network of 22 Midwestern family farmers and 5 artisan processors to U.S. consumers in all 48 contiguous states.
- Company typePrivate
- Founded2022
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 99 Counties does
99 Counties, Inc. is a privately held direct-to-consumer e-commerce company founded in 2022 and headquartered in Iowa (Dubuque office; Keystone mailing address), that sells regeneratively farmed meat to U.S. consumers. The company was co-founded by Christian Ebersol (former investment banker and venture capitalist, CEO) and Nick Wallace (Chief Farmer), with Wallace's predecessor brand Wallace Farms (founded c. 2002) folded into the platform. 99 Counties sources from a network of 22 family farmers and 5 artisan processors across Iowa, Wisconsin, and Minnesota, codified via 11-page regenerative agriculture protocol documents covering beef, pork, chicken, and turkey. Its product portfolio spans grass-fed/finished beef and bison, pasture-raised pork and poultry, grass-fed lamb, wild-caught seafood (via partner Sitka Seafood), specialty bacon and sausages, single-ingredient pet food, curated bundles, gift cards, and a food donation program. The technical and operational stack is a Shopify storefront with Klaviyo-powered email/SMS and referrals, vacuum-sealed flash-frozen whole-animal butchery at small-scale facilities, and a two-tier distribution model: own local delivery fleet across seven Midwestern states (IA, WI, IL, IN, MN, MI, MO) and FedEx national shipping to all 41 other lower-48 states. Products are traceable to the named farm of origin on each product page.
99 Counties firmographics
Firmographics- Name
- 99 Counties
- Legal name
- 99 Counties, Inc.
- Website
- https://99counties.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 99 Counties is a direct-to-consumer e-commerce platform that sells regeneratively farmed beef, pork, poultry, lamb, wild-caught seafood, and pet food from a network of 22 Midwestern family farmers and 5 artisan processors to U.S. consumers in all 48 contiguous states.
- Ownership category
- akta.pro rank
99 Counties industry classification
Industry- Product category
- Specialty Meat E-commerce
- NAICS
- Meat Retailers (44524), Meat Retailers (445240), Meat and Meat Product Merchant Wholesalers (42447)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI)
- akta.pro secondary industries
- Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Butcher Shops & Meat Markets (CRAHAHAB)
Keywords
Where 99 Counties is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
99 Counties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: One-time purchase of regeneratively farmed meat products including beef, pork, poultry, lamb, goat, and wild-caught seafood. Products sold at regular and member prices with 20% member discount. Includes bundles (Quarter Beef Box, Summer Cookout Bundle, etc.) and gift cards.
- Membership Subscription: $199/year annual membership providing 20% off all products (excluding subscription bundles), free delivery on orders $250+ for local states and $300+ for other lower-48 states, and priority access to seasonal sales and member-only promotions. Memberships auto-renew annually.
- Gift Cards: Digital gift cards available in denominations $75-$500, delivered via email after checkout.
- Food Donations: Food donation program where purchases go toward buying regeneratively farmed food at wholesale value delivered free to food aid organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard (Non-Member) Pricing |
| Subscription | Annual | Member Pricing (20% Off) |
| Unit Pricing | One time/ perpetual license | Gift Cards |
| Usage-based | Pay-as-you-go | Delivery/Shipping Fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
99 Counties product offering
Product offeringCore offering
99 Counties operates a direct-to-consumer e-commerce platform that sells regeneratively farmed meat products — including 100% grass-fed beef and bison, pasture-raised pork, poultry, lamb, goat, and wild-caught seafood — sourced from a network of 22 family farmers and 5 artisan processors in Iowa, Wisconsin, and Minnesota. Products are hand-cut via whole-animal butchery, vacuum-sealed and flash-frozen, then shipped frozen via FedEx nationwide or delivered locally in seven Midwestern states. An optional $199/year membership provides 20% off products and free delivery benefits.
Product overview
99 Counties is a direct-to-consumer e-commerce platform offering regeneratively farmed meat products. The core product portfolio includes grass-fed and grass-finished beef and bison, pasture-raised pork, free-range poultry (including Tree-Range Chicken), 100% grass-fed lamb, and wild-caught seafood partnered with Sitka Seafood. Additional offerings include specialty bacon and sausages, pet food, curated bundles, gift cards, food donations, branded merchandise, and an annual membership subscription providing 20% discounts and free delivery benefits. The company connects consumers with 22 family farmers and 5 partner processors across Iowa, Wisconsin, and Minnesota, delivering to all 48 contiguous states.
Differentiator
Problem solved
Functional benefit
Products and services
- Grass-Fed Beef & Bison 100% grass-fed and grass-finished beef and bison from regenerative Midwest farmers, featuring premium cuts like ribeyes, roasts, ground beef, and specialty items.
- Pasture-Raised Pork Pasture-raised pork including bacon, ribs, chops, bratwurst, and specialty sausages from small Midwest farms.
- Pasture-Raised Poultry True free-range chicken and turkey including whole birds, breasts, thighs, wings, and bone broth from Tree-Range Farms.
- Lamb & Goat 100% grass-fed and grass-finished lamb including chops, roasts, ground lamb, and organ meats from regenerative farms.
- Wild Caught Seafood Sustainably caught wild seafood sourced through partnership with Sitka Seafood, including Pacific cod, sablefish, salmon, and halibut.
- Bacon + Sausages Premium bacon and sausages from pasture-raised pork including smoked bacon, bratwurst, breakfast links, and andouille sausage.
- Pet Food All-natural single-ingredient pet food made with pasture-raised, non-GMO, chemical-free proteins including raw beef and chicken for dogs.
Quantifiable outcome
- Grass-finished beef has 1:1 omega-6 to omega-3 ratio vs 8:1 for grain-finished beef, providing better cardiovascular health outcomes
- +3 more outcomes
Companies that use 99 Counties
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
99 Counties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
99 Counties partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- Sitka Seafoodcore99 Counties partnered with Sitka Seafood to provide sustainably caught and traceable wild seafood products including Pacific Cod, Sablefish, Sockeye Salmon, and White Gulf Shrimp.
- Tree-Range® FarmscorePartnership with Tree-Range® Farms provides organic, pasture-raised chicken products including chicken breasts, thighs, whole chickens, and wings. These chickens are raised using rotational grazing methods akin to 'jungle chicken' practices.
- Jewell Enterprizes (Bob & Robby Jewell)coreFamily turkey farmers operating nearly 1,200 acres outside Decorah, Iowa. Fifth generation farm with organic turkey operations since 2001. Featured producers of pasture-raised turkey for 99 Counties.
- Joia Food Farm (Wendy Johnson)coreWendy Johnson operates Joia Food Farm in Charles City, Iowa, providing 100% grass-fed and grass-finished lamb. Farm is certified Animal Welfare Approved and Certified Grassfed and Finished. Wendy is applying for Certified Regenerative label through A Greener World.
- Whippoorwill Creek Farm (John Hogeland & Beth Hoffman)coreFarm in Lovilia, Iowa transitioned from conventional agriculture to regenerative practices in 2019. Featured in Beth Hoffman's book 'Bet The Farm'. Provides grass-fed and finished beef with documented superior omega-6:3 ratios and mineral content.
- Luna Valley Farm (Tom & Maren Beard)core300-acre organic farm in Winneshiek County, Iowa (Driftless region) producing organic crops and pasture-raised sheep, cattle, and pigs using rotational grazing. Named 2021 Conservation Farmers of the Year. Maren hosts pizza nights with wood-fired oven.
- Becker Lane Organic (Jude Becker)coreSixth generation organic pork producer near Dyersville, Iowa. Featured on Oprah Winfrey Show for animal welfare practices. Uses silvopasture system with trees for shade and foraging. Supplies pasture-raised pork to 99 Counties.
- Wallace Family Farm (Nick Wallace)flagshipNick Wallace, co-founder and Chief Farmer, operates Wallace Family Farm in Keystone, Iowa. 20 years of regenerative farming experience. Original origin story tied to beating Hodgkin's Lymphoma and seeking nutrient-dense food. Nick Wallace founded 99 Counties based on the vision of having regenerative farmers in all 99 Iowa counties.
- 5 Artisan Processors (Iowa, Wisconsin, Minnesota)coreWhole animals are hand-cut by butchers at small-scale processing facilities in Iowa, Wisconsin, and Minnesota. Products that are seasoned, cured, or smoked are done using organic ingredients and natural techniques.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
99 Counties competitors and assessment
Company assessmentDirect peers
- US Wellness Meats: Long-standing online retailer of grass-fed beef, pasture-raised poultry and wild seafood, operating its own e-commerce and shipping operation. Closest peer on broad meat catalog, frozen e-commerce, and small-farmer sourcing story.
- ButcherBox: The largest subscription-based DTC grass-fed and organic meat company in the US. Compete directly with 99 Counties on curated meat boxes, nationwide frozen shipping, and member pricing models; both target health-conscious, ethically-motivated consumers.
- Wild Pastures: Regenerative-focused DTC meat subscription that emphasizes 100% grass-fed beef, pasture-raised pork and poultry from American farmers. Closest peer on regenerative positioning and subscription-first GTM.
- Force of Nature: Specializes in regeneratively sourced meat (including bison, beef, lamb, pork and poultry) sold direct to consumers via curated bundles. Strong overlap on regenerative protocols and consumer-educator brand voice.
- Primal Pastures: Pasture-raised, soy-free DTC meat brand shipping nationwide frozen. Very similar regenerative and 'beyond organic' positioning plus farm-to-doorstep storytelling.
- Crowd Cow: Online marketplace delivering cuts sourced from independent American ranches direct to consumers. Highly comparable business model: traceable farm-sourcing, à-la-carte plus subscription bundles, nationwide frozen shipping.
- Thousand Hills Lifetime Grazed: Grass-fed beef brand sourcing from American ranchers with regenerative protocols and online direct sales. Comparable on supply-side regenerative standards and beef-centric offering.
- Moink: Cooperative-style DTC meat subscription sourcing from small American farmers; ships frozen boxes nationwide. Comparable on farmer-network sourcing and bundle-driven subscription model.
Emerging players
- Good Ranchers: American-rancher-focused DTC meat brand offering bundles nationwide via frozen shipping. Similar story-led positioning around domestic regenerative/rancher-direct sourcing.
- Sitka Seafood: Existing partnership/distribution partner for 99 Counties on wild seafood; operates its own DTC wild-caught seafood subscription and shares the sustainability/traceability narrative. Comparable on frozen DTC seafood + narrative-driven consumer targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
99 Counties social profiles
Digital presence99 Counties financial estimates
Financial estimateRevenue estimate
Valuation estimate
99 Counties leadership team
Management profileNumber of profiles
Profiles2 records
99 Counties funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
99 Counties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 99 Counties
What does 99 Counties do?
99 Counties operates a direct-to-consumer e-commerce platform that sells regeneratively farmed meat products — including 100% grass-fed beef and bison, pasture-raised pork, poultry, lamb, goat, and wild-caught seafood — sourced from a network of 22 family farmers and 5 artisan processors in Iowa, Wisconsin, and Minnesota. Products are hand-cut via whole-animal butchery, vacuum-sealed and flash-frozen, then shipped frozen via FedEx nationwide or delivered locally in seven Midwestern states. An optional $199/year membership provides 20% off products and free delivery benefits.
Is 99 Counties a public or private company?
99 Counties is a private company. It is classified as venture growth investor backed and is currently operating.
When was 99 Counties founded?
99 Counties was founded in 2022. It employs 1 to 10 people.
Where is 99 Counties based?
99 Counties is headquartered in Chicago, United States, in the North America region.
How does 99 Counties make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are membership Subscription, gift Cards and food Donations.
Who are 99 Counties's main competitors?
Direct peers on record are US Wellness Meats, ButcherBox, Wild Pastures, Force of Nature, Primal Pastures, Crowd Cow, Thousand Hills Lifetime Grazed and Moink. Emerging players are Good Ranchers and Sitka Seafood.
Does 99 Counties have an API?
No public API is recorded for 99 Counties.
What industry is 99 Counties in?
99 Counties's product category is Specialty Meat E-commerce. Its primary akta.pro industry code is CRAHAMAI, Bulk Meat & Seafood Wholesale-to-Consumer, with a secondary code of CRADACAK, Refrigerated Meat & Seafood (Processed/Packaged). Its NAICS code is 44524 and its SIC code is 200.