What FastHouse does

Fasthouse is a private action-sports apparel and gear brand headquartered in Santa Clarita, California, founded in 2014 by Kenny Alexander. The company designs and sells premium riding gear across three core product verticals — motocross/off-road (jerseys, pants, gloves, the registered Motorall® overall-style pant, jackets), mountain biking (tech tees, flannels, packable windbreakers, shorts, gloves, knee pads), and casual lifestyle apparel (tees, hoodies, flannels, boardshorts, swimwear) — with sizing across men's, women's, youth, and toddler tiers. Technical product features include DWR water-repellent coatings, zip-off sleeve systems, leather knee panels for abrasion resistance, and MIPS-equipped helmets produced through a co-branded collaboration with Bell; goggles are sold through a VonZipper brand partnership, completing the head-to-toe off-road product offering.

The business operates a multi-channel go-to-market: a global direct-to-consumer e-commerce storefront on fasthouse.com (the primary sales channel), an authorized US dealer network with an online dealer application and finder tool, a permanent showroom at 24217 Main Street in downtown Newhall (Santa Clarita), and recurring community pop-up events. Revenue is unit-priced with no subscription or contracted layer, ranging from $6 stickers up to $749.95 limited-edition Bell helmets, and active promotional discounting of 30-60% is used to drive volume. Secondary revenue comes from co-branded licensing collaborations with Bell, VonZipper, and 805 Beer.

Fasthouse's marketing strategy is community-driven and centered on authentic action-sports culture: sponsored elite athletes including Tyler Bereman and X Games gold medalist Patrick Evans, owned events such as Day in the Dirt, Surfercross, and Island Hopper, an active Instagram presence (@fasthouse_), and a Good Times Blog. The company operates as a bootstrapped private firm with 11-50 employees, no disclosed outside funding, and no public revenue disclosure.

Name

FastHouse

Legal name

Fasthouse

Website

https://fasthouse.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fasthouse is a private action-sports apparel and gear brand based in Santa Clarita, California, founded in 2014 by Kenny Alexander. It designs and sells premium motocross riding gear, mountain bike apparel, and casual lifestyle wear through direct e-commerce, an authorized US dealer network, and community pop-up events, serving riders and lifestyle consumers across men's, women's, youth, and toddler segments.

Ownership category

akta.pro rank

Product category

Action Sports Apparel

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Motorcycles, Bicycles & Parts (3751), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

akta.pro secondary industries

Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Motocross apparel
• Mountain bike gear
• Off-road riding wear
• Action sports clothing
• Moto lifestyle wear

Headquarters

HQ city

Valencia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through fasthouse.com online storefront selling apparel and gear directly to consumers. Products include jerseys, pants, gloves, jackets, accessories, and Helmets.
2. Wholesale/Dealer Distribution: Revenue through authorized dealer network. Dealers can apply through US Dealer Application page to resell Fasthouse products.
3. Pop-Up Store Events: Temporary retail events at locations like Hart & Main in downtown Newhall featuring live music, food, drinks, and exclusive gear sales
4. Licensing/Collaborations: Collaborative products with partners like 805 Beer and branded collaborations with VonZipper and Bell helmets

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fasthouse designs, manufactures, and sells off-road motorcycle and mountain bike riding gear and casual lifestyle apparel under its proprietary Motorall® product line. Offerings include moto jerseys and pants, MTB kits, co-branded helmets (with Bell) and goggles (with VonZipper), casual wear, and accessories such as stickers.

Product overview

FastHouse (Fasthouse) is a premium action sports apparel brand offering a unified product portfolio centered around motocross, mountain bike, and casual lifestyle wear. The core offering spans three main categories: Moto Gear (jerseys, pants, gloves, Motoralls, and helmets via Bell collaboration), Mountain Bike Gear (jerseys, tech tees, shorts), and Casual Wear (t-shirts, flannels, hoodies, jackets). Key product lines include Elrod React, Grindhouse, Carbon, Speed Style, and Sanguaro for motocross; supported by sub-brands like Heroes Collection and 805 Apparel for lifestyle/merchandise. Accessories include VonZipper goggles, helmets, stickers, and socks. Products are designed for men, women, youth, and toddler segments across performance and lifestyle categories.

Differentiator

Problem solved

Functional benefit

Brands

• Motorall: Motorall is a product line featuring motocross/off-road riding gear including pants and overalls. The Motorall MX is described as the company's tried and true Grindhouse pant in an overall cut.

Products and services

• Moto Riding Gear Off-road motorcycle riding apparel including jerseys, pants, and gloves designed for motocross and trail riders, featuring DWR coatings and the proprietary Motorall® design system.
• Mountain Bike Gear Apparel engineered for mountain biking with weather-resistant DWR coatings and zip-off sleeve conversion for on- and off-bike versatility, targeted at MTB riders.
• Casual Wear Lifestyle apparel extending the Fasthouse brand into casual, everyday wear that reflects off-road and action sports culture for fans and lifestyle consumers.
• Co-Branded Helmets Co-branded helmets produced in collaboration with Bell, marketed under Fasthouse branding for off-road motorcycle riders.
• Co-Branded Goggles Co-branded goggles produced in collaboration with VonZipper, marketed under Fasthouse branding for off-road motorcycle riders.
• Stickers and Accessories Brand accessories including stickers and similar small merchandise items sold alongside Fasthouse apparel and gear.

Quantifiable outcome

• 155 reviews on Speed Style Atomic Glove indicates high customer satisfaction and sales volume
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BellcoreStrategic or Co-development PartnerLong-standing collaboration with Bell Helmets producing co-branded helmets since the first Day in the Dirt collaboration. Products include Bell x FH MX-10 MIPS, Moto-10 MIPS, Moto-9S Flex, and Day in the Dirt limited edition helmets. Bell and Fasthouse have been working together to produce stylish helmets with the same look and feel customers expect from Fasthouse.
• VonZippercoreTechnology or IntegrationVonZipper is featured as a brand on fasthouse.com, offering goggle products including Beefy Element, Sizzle Element, Porkchop Mayhem, and Porkchop Outland goggle lines with various lens options.
• 805 BeerminorGTM or Marketing Partner805 Beer collaboration producing limited edition apparel items like the Grindhouse 805 Tavern Jersey. The 805 collection celebrates local California craft beer culture and lifestyle.
• Hart & MainminorGTM or Marketing PartnerLocal Santa Clarita venue hosting Fasthouse Pop-Up Store events at 24217 Main Street. Collaboration includes live music, food, drinks, and community engagement.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MSR Racing: MSR Racing produces motocross apparel and gear including jerseys, pants, and gloves. Its heritage product lines compete for the same dealer and consumer base as Fasthouse's MX offerings.
• Answer Racing: Answer Racing offers motocross apparel and gear at accessible price points, competing for dealer placement and rider dollars in similar categories to Fasthouse's MX lines.
• Fox Racing: Fox Racing is the dominant motocross and mountain bike apparel and helmet brand, with deep dealer penetration, elite athlete sponsorships, and a comparable product portfolio spanning jerseys, pants, gloves, helmets, and casual wear. It is the most direct head-to-head competitor for Fasthouse's core categories.
• Troy Lee Designs: Troy Lee Designs is a premium motocross and mountain bike apparel and helmet brand with strong athlete endorsements and lifestyle credibility — overlapping directly with Fasthouse's brand-led, design-forward positioning in MX and MTB.
• O'Neal Racing: O'Neal is a long-standing motocross and mountain bike apparel and protection brand with broad product lines in jerseys, pants, gloves, and helmets, competing for similar mid-tier dealer placement and rider demographics.
• Alpinestars: Alpinestars is a global leader in motocross apparel, protection, and racing gear with deep dealer networks and motorsport sponsorships. Its MX product lines (Techstar, Racer, Radar) compete directly with Fasthouse's Grindhouse, Elrod React, and Motorall lines.
• Thor MX: Thor MX is a heritage motocross apparel brand offering jerseys, pants, gloves, and helmets at similar price points to Fasthouse. Its youth and core MX gear lines compete for the same dealer shelf space and rider mindshare.
• 100%: 100% is a motocross and mountain bike goggle, apparel, and protection brand with strong athlete sponsorships and lifestyle positioning. Its product portfolio (especially goggles) overlaps with Fasthouse's VonZipper-stocked accessory business.

Emerging players

• Leatt: Leatt is known for its neck brace and protection products but has expanded into motocross and mountain bike apparel and helmets. It overlaps with Fasthouse's helmet (via Bell collab) and protection-adjacent categories.
• EVS Sports: EVS Sports specializes in protective motocross gear including knee braces, knee pads, and support products. Its product line intersects with Fasthouse's Hooper Knee Pad and broader MTB/MX protection assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fasthouse_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FastHouse