Pursuit Marketing
Pursuit Marketing is a UK-based B2B demand generation agency under the 4icg Group, providing integrated account-based marketing, digital marketing, and outsourced multilingual telemarketing services to enterprise and mid-market clients in technology, healthcare, and the public sector across 32 global territories.
- Company typePrivate
- Founded2011
- HeadquartersGlasgow, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Pursuit Marketing does
Pursuit Marketing is a Glasgow-headquartered B2B demand generation agency operating as a subsidiary of the 4icg Group, a diversified conglomerate. Founded in 2011, the company provides integrated account-based marketing and outsourced sales development services for enterprise and mid-market clients in technology, healthcare, and the public sector. Pursuit combines digital marketing (PPC, email, social media, content, SEO) with multilingual telemarketing delivered through a network of 250+ agents across offices in Glasgow, Malaga, Frankfurt, and Istanbul, claiming to serve 7 of the top 10 technology companies globally and execute roughly 800,000 dials and 344,000 emails per month across 32 global territories.
The company's core technical asset is a proprietary database of over 3 billion data points updated with 10,000 new data points daily, supplemented by a bespoke email marketing and automation platform, Lead Forensics visitor identification integration, and Google Partner-certified PPC management. Service lines are organised around Demand Generation (insourcing/dedicated telemarketing, demand generation, vendor management, market research, lead nurturing) and Digital Marketing (PPC, email, social media, content marketing). A wholly-owned sub-brand, YourShortlist, was created in November 2022 via the acquisition and rebrand of Software Advisory Service and operates as a software procurement advisory matching member businesses with vendors across cybersecurity, cloud, HR, finance, ERP, and CRM.
Pursuit's business model is custom/enterprise-priced managed services and professional services delivered through direct enterprise sales, inside sales, and channel partners. Pricing is not publicly disclosed; the only disclosed project-level benchmark is a £74,000 campaign budget for XMA/Microsoft. The customer base spans enterprise logos (Oracle, XMA/Microsoft) and SMB clients (London Sock Company, Cloud Cover IT), with a flagship strategic partnership with Channel Tools extending the company into vendor management for technology sector channel partners. Geographic coverage spans the UK, Spain, Germany, and Turkey operationally, with stated demand-generation project coverage across 32 territories and 18 languages.
Pursuit Marketing firmographics
Firmographics- Name
- Pursuit Marketing
- Legal name
- Your Shortlist Original Ltd T/A Pursuit Marketing Ltd
- Website
- https://pursuitmarketing.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pursuit Marketing is a UK-based B2B demand generation agency under the 4icg Group, providing integrated account-based marketing, digital marketing, and outsourced multilingual telemarketing services to enterprise and mid-market clients in technology, healthcare, and the public sector across 32 global territories.
- Ownership category
- akta.pro rank
Pursuit Marketing industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK), Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)
Keywords
Where Pursuit Marketing is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Pursuit Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Account Based Marketing Services: Fully integrated ABM campaigns combining digital marketing and outsourced sales development. Blends multiple service lines into 360-degree demand generation programs for enterprise and mid-market clients.
- Insourcing / Telemarketing Services: Dedicated telemarketing resource provided to clients without management or HR implications. Award-winning training, support and management included. Bilingual and multilingual agent capability.
- PPC / Paid Advertising Management: Google Partner certified paid search campaign management. Detailed competitor analysis reporting and ongoing optimization recommendations.
- Email Marketing Services: In-house expert design team creates, builds and sends branded eShots and campaign series to targeted data sets. Email marketing offered standalone or as part of blended demand generation strategy.
- Digital Campaign Execution: Multi-channel digital campaigns including paid search, social, display and bespoke content. Campaign management with daily optimization and A/B testing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Sales roles - basic up to £26k + uncapped OTE £40k |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Pursuit Marketing product offering
Product offeringCore offering
Pursuit Marketing is a B2B demand generation agency that runs integrated account-based marketing campaigns blending digital marketing (PPC, SEO, email, social, content) with outsourced sales development and dedicated telemarketing insourcing. It delivers qualified leads, appointments, and pipeline for enterprise and mid-market clients using a proprietary 3bn+ data point database and multilingual agent operations across 32 global territories.
Product overview
Pursuit Marketing is a performance-driven B2B marketing agency offering a comprehensive suite of integrated marketing services. The core offering consists of Demand Generation services (insourcing, demand generation, vendor management, market research, lead nurturing) and Digital Marketing services (PPC, email marketing, social media, content marketing). Their 360-degree approach blends digital marketing with outsourced sales development. The company also operates YourShortlist, a software procurement advisory service that was rebranded from Software Advisory Service in 2022. Services are delivered across multiple global offices in Glasgow, Malaga, Frankfurt, and Istanbul.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Specialist digital marketing services covering SEO, paid advertising, email marketing, social media, and visual communications, delivered to drive brand awareness and sales revenue for B2B clients.
- PPC - Paid Advertising Google AdWords and paid search campaign management with guaranteed ROI, competitor analysis reporting, and ongoing optimisation recommendations for B2B clients.
- Email Marketing Targeted email campaigns and automation workflows with high deliverability, delivered via a bespoke in-house email marketing and automation platform against segmented B2B data sets.
- Social Media Social media strategy, campaign support, asset design, brand monitoring, competitor analysis, and social advertising services for B2B brands.
- Content Marketing Digital content creation including blogs, email marketing copy, collateral, and website copywriting to maintain brand consistency across B2B platforms.
- Insourcing (Dedicated Telemarketing) Dedicated telemarketing resource delivered with award-winning training, support, and management, eliminating HR implications for the client while providing multilingual agent capacity.
- Demand Generation 360-degree demand generation combining telemarketing, digital marketing, and creative resources to increase brand awareness and generate qualified leads and appointments for B2B clients.
- Vendor Management
Quantifiable outcome
- 5,162 qualified leads generated at £10 cost per lead from £74K campaign budget for XMA/Microsoft
- +3 more outcomes
Companies that use Pursuit Marketing
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Pursuit Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pursuit Marketing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- XMA / MicrosoftflagshipPursuit Marketing partnered with XMA (Microsoft's key UK channel partner) to execute the 'Cost of Doing Nothing' digital campaign for Windows 7 End of Support. Campaign ran December 2018 to January 2019. Microsoft was sufficiently impressed to re-invest £50K into subsequent campaigns. Pursuit operates as a Microsoft ecosystem marketing partner.
- Channel ToolscoreStrategic partnership between Pursuit Marketing and Channel Tools, a leading UK Channel Development and Marketing Agency. The partnership brings joint experience and knowledge of the technology sector covering vendors, distributors, and resellers. Provides comprehensive start-to-finish vendor management service removing the pain of sourcing and managing marketing campaign funding.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Pursuit Marketing competitors and assessment
Company assessmentDirect peers
- Cognism: UK-based B2B sales intelligence and demand generation company providing data, prospecting tools and outbound services to enterprise sales teams. Directly comparable to Pursuit's B2B demand gen offering, with a similar focus on EMEA enterprise tech clients.
- Demandbase: Enterprise ABM platform combining account intelligence, advertising, sales intelligence and intent data. Comparable as a competitor for Pursuit's enterprise ABM engagements, though Demandbase is software-led rather than services-led.
- Televerde: Global outsourced sales development and demand generation provider with multilingual contact centre operations. Comparable to Pursuit in combining digital and human-led B2B demand generation with multilingual capability.
- Madison Logic: Global ABM platform providing account-based advertising, lead generation and content syndication to enterprise B2B marketers. Direct overlap with Pursuit's ABM and demand generation service portfolio for enterprise clients.
- The Bridge Group: UK-headquartered outsourced B2B telemarketing, lead generation and sales development firm serving enterprise technology clients. Directly comparable to Pursuit's insourcing and demand-gen service lines.
- PSMG (Professional Sales and Marketing Group): UK-based B2B demand generation and lead nurturing agency focused on technology and professional services clients. Comparable to Pursuit in service mix, geography and target verticals.
- Market Resource Partners: B2B demand generation agency providing ABM, lead nurturing and content syndication services to enterprise technology vendors. Closely comparable in service mix and target client profile to Pursuit's enterprise tech demand-gen business.
Emerging players
- Terminus: Account-based marketing platform offering multichannel ABM execution, account scoring and campaign measurement. Emerging competitor to Pursuit's enterprise ABM engagements, software-led but addressing the same enterprise marketer.
Broad incumbents
- Aberdeen Strategy & Research: B2B research and demand generation firm delivering intent data, lead nurturing and content syndication to enterprise technology buyers. Broader incumbent with overlapping capabilities but more research-led than services-led.
Others
- B2B Marketing: UK-based B2B marketing community, events and publishing organization. Not a direct competitor but a relevant ecosystem participant - Pursuit serves the same B2B marketing buyer community and benefits from B2B Marketing's industry positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pursuit Marketing social profiles
Digital presencePursuit Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pursuit Marketing leadership team
Management profileNumber of profiles
Profiles5 records
Pursuit Marketing subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pursuit Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pursuit Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pursuit Marketing
What does Pursuit Marketing do?
Pursuit Marketing is a B2B demand generation agency that runs integrated account-based marketing campaigns blending digital marketing (PPC, SEO, email, social, content) with outsourced sales development and dedicated telemarketing insourcing. It delivers qualified leads, appointments, and pipeline for enterprise and mid-market clients using a proprietary 3bn+ data point database and multilingual agent operations across 32 global territories.
Is Pursuit Marketing a public or private company?
Pursuit Marketing is a private company. It is classified as family owned and is currently operating.
When was Pursuit Marketing founded?
Pursuit Marketing was founded in 2011. It employs 101 to 250 people.
Where is Pursuit Marketing based?
Pursuit Marketing is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Pursuit Marketing make money?
Five revenue lines are on record. Account Based Marketing Services are the primary driver. The others are insourcing / Telemarketing Services, PPC / Paid Advertising Management, email Marketing Services and digital Campaign Execution.
Who are Pursuit Marketing's main competitors?
Direct peers on record are Cognism, Demandbase, Televerde, Madison Logic, The Bridge Group, PSMG (Professional Sales and Marketing Group) and Market Resource Partners. Terminus is listed as an emerging player. Aberdeen Strategy & Research is listed as a broad incumbent. B2B Marketing is listed as an others.
Does Pursuit Marketing have an API?
No public API is recorded for Pursuit Marketing.
What industry is Pursuit Marketing in?
Pursuit Marketing's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAAAK, Lead Generation & Demand Generation (B2B/B2C). Its NAICS code is 54181 and its SIC code is 7311.