Symbol Security
- Company typePrivate
- Founded2018
- HeadquartersMountain Lakes, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Symbol Security does
Symbol Security, Inc. is a cloud-based human risk management SaaS platform founded in 2018 and headquartered in Mountain Lakes, NJ. The platform delivers security awareness training, phishing simulation, dark web monitoring, and compliance automation through a modular architecture anchored by its proprietary Symbol Inbox Delivery (SID) technology, which uses API connections to Microsoft 365 and Google Workspace to guarantee phishing simulation emails bypass traditional email filters—a capability that competitors achieve at only 40-60% delivery rates. Supporting products include Policy PRO for policy distribution and electronic signature collection, domain and email threat alerts for typosquatting and credential exposure monitoring, managed program services, and the Symbol + Aura identity protection bundle. The platform integrates with Microsoft 365, Google Workspace, Slack, Microsoft Defender, Barracuda, and identity providers including Okta, Azure AD, and Google SSO, and is hosted in the US by default with an EU data node in Brussels activated upon customer request for GDPR compliance.
Revenue is generated primarily through per-user SaaS subscriptions with volume discounts, no per-seat minimums, and scales from 10 to 10,000 users. The go-to-market is a hybrid combining product-led growth (instant self-serve trial activation in under 5 minutes) with a channel-led motion where MSSPs, vCISOs, and IT resellers white-label the platform under their own brand using native multi-tenant dashboards. The company reports serving 1,000+ organizations, 500,000+ trained employees, and 100+ MSP partners, with a measured 71% average reduction in phishing click rates and an 87% training completion rate versus a 23% industry average. AI capabilities are delivered through Google Vertex AI (Gemini) for executive-ready report generation, policy benchmark analysis, and content recommendation, supplemented by proprietary anomaly detection for dark web monitoring.
Symbol Security operates without disclosed institutional funding and is led by co-founders Craig Sandman (CEO) and Antonio Pagano (CTO). The organization has built its go-to-market around channel partner economics, with partners controlling pricing, branding, and end-customer relationships—structurally differentiating it from direct-sale incumbents like KnowBe4 and Proofpoint. Product traction is anchored in measurable behavioral outcomes (87% completion rates, 71% phishing risk reduction) and compliance automation for SOC 2, HIPAA, NIST, PCI-DSS, and GDPR frameworks.
Symbol Security firmographics
Firmographics- Name
- Symbol Security
- Legal name
- Symbol Security, Inc.
- Website
- https://symbolsecurity.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Symbol Security is headquartered
LocationHeadquarters
- HQ city
- Mountain Lakes
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Symbol Security business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing (Per-User SaaS): Core revenue stream from subscription-based SaaS licensing priced on a per-user basis with volume discounts available. No per-seat minimums; scales from 10 to 10,000 users. Billing based on High-Water Mark (highest user count during billing cycle) for reseller accounts.
- Managed Support Services: Additional monthly management fee removes administrative burden from partners/customers. Includes design services (training launch plans, communication documents, schedules), execution services (phishing simulation management, training assignments), and monthly performance reporting delivery.
- Partner Reseller Margins: MSSPs, vCISOs, and IT resellers purchase at wholesale rates and set their own pricing margins when white-labeling the platform to end customers. Partners retain full control over billing, invoicing, and collections from Sub-Customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per-user subscription with volume discounts, no minimums |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Symbol Security product offering
Product offeringCore offering
Symbol Security delivers a cloud-based Human Risk Management SaaS platform that combines automated security awareness training, realistic phishing simulations, dark web credential monitoring, and compliance automation for NIST, HIPAA, SOC 2, PCI-DSS, and GDPR frameworks. The platform is priced per-user, scales from 10 to 10,000 users, and is built with native white-label and multi-tenant architecture for MSPs, MSSPs, vCISOs, and mid-market enterprises.
Product overview
Symbol Security is a cloud-based Human Risk Management platform delivered as a SaaS subscription with a platform-plus-modules architecture. The core platform consists of Security Awareness Training and Phishing Simulation (using proprietary Symbol Inbox Delivery technology), supported by Cyber Threat Surveillance for dark web monitoring. Additional modules include Policy PRO (compliance automation), Domain Threat Alerts, Email Threat Alerts, and Managed Program Services. The platform integrates with Microsoft 365, Google Workspace, and Slack, and is priced per-user with volume discounts, targeting MSPs, MSSPs, vCISOs, and mid-market enterprises (50-5000 employees).
Differentiator
Problem solved
Functional benefit
Brands
- SymbolSecure PRO: Full phishing simulation and security awareness training platform with CORE assets plus additional partner assets.
- SymbolSecure CORE
- Symbol Inbox Delivery (SID)
- Policy PRO
- Symbol Domain and Email Threat Alerting
Products and services
- Security Awareness Training Automated security awareness training with gamified microlearning modules (5-7 minutes each) covering video, interactive, and scenario-based content in English, Spanish, French, and German. Includes compliance-mapped training for SOC 2, HIPAA, and NIST frameworks with one-click audit exports. Designed for mid-market enterprises and channel partners to drive measurable employee behavior change.
- Phishing Simulation Phishing simulation platform featuring proprietary Symbol Inbox Delivery (SID) technology that bypasses traditional email filters to ensure simulations reach employee inboxes. Includes 1000+ phishing templates covering spear-phishing, CEO fraud, and credential harvesting scenarios, updated weekly, with automated remedial training triggered for users who fall for simulations.
- Cyber Threat Surveillance Continuous dark web, deep web, paste site, and breach database monitoring service that alerts organizations when employee credentials leak or when domains spoof their brand. Uses AI/ML to analyze threat sources with negativity ratings, threat actor identification, and risk-level categorization. Delivers real-time alerts via email, Slack, and webhook.
- Policy PRO Policy management and attestation module that automates policy distribution, electronic signature collection, and compliance tracking. Supports NIST, ISO 27001, HIPAA, PCI-DSS, and GDPR frameworks with compliance status dashboards and audit-ready documentation.
- Domain Threat Alerts Domain monitoring service that detects typosquatting, lookalike domains, and brand impersonation attempts. Includes daily monitoring with instant alerts and takedown service coordination for brand protection.
- Email Threat Alerts Credential exposure monitoring that alerts when corporate email addresses appear in data breaches. Provides historical breach data up to 7 years and automated employee notification workflows for password resets.
- Managed Program Services Full-service managed security awareness program where Symbol staff execute administrative tasks including phishing simulations, training assignments, completion tracking, and monthly performance reporting. Includes design services (training launch plans, communication documents, schedules), execution services (phishing simulation management, training assignments), and monthly performance reporting delivery.
- Symbol + Aura Bundled offering combining Symbol Security's security awareness training and phishing simulation platform with Aura's identity protection services, providing comprehensive employee security coverage.
Quantifiable outcome
- 71% average reduction in phishing click rates (measured across customer base, 2024-2025)
- +4 more outcomes
Companies that use Symbol Security
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Symbol Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature5 records
Symbol Security partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MSSP Partners (Managed Security Service Providers)coreMSSP partners white-label the entire Symbol Security platform under their own brand, set their own pricing, and control the customer relationship. The multi-tenant dashboard enables partners to manage dozens of client organizations from a single login. Partners can upload custom training content and create program templates across their portfolio.
- vCISO Partners (Virtual CISOs)corevCISO partners use Symbol's platform to prove advisory value with hard security metrics. They can show clients phishing risk scores, track improvement over time, and generate audit-ready reports that justify their advisory retainer. The platform enables them to demonstrate ROI of their security consulting services.
- IT Resellers / Sales PartnerscoreIT resellers add recurring revenue streams by reselling Symbol Security's platform without adding headcount. Symbol handles the platform while the reseller manages the customer relationship. End clients receive enterprise-grade security awareness training with the reseller's branding.
- Microsoft 365 / Google Workspace Integration PartnerscoreSymbol Inbox Delivery technology integrates with Microsoft 365 and Google Workspace to route phishing simulation emails directly into user inboxes, bypassing traditional email filtering. This API-based integration is essential for the guaranteed delivery differentiator.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Symbol Security competitors and assessment
Company assessmentBroad incumbents
- Microsoft Defender Attack Simulation Training: Bundled phishing simulation and training included in Microsoft 365 E5 / Defender for Office 365. A meaningful threat because it is free for many enterprise customers, directly comparable on phishing simulation functionality.
- Proofpoint Security Awareness: Enterprise-focused awareness and phishing simulation offering as part of a broader email security and compliance portfolio. Comparable on awareness training and phishing, but optimized for large enterprise contracts rather than mid-market self-serve.
- SANS Institute: Long-standing security training and awareness content provider with the SANS Security Awareness suite. Comparable on awareness content and training, but more focused on deep technical training than phishing simulation.
Emerging players
- Hoxhunt: AI-personalized security awareness and phishing simulation with gamified behavior change. Comparable platform overlap with differentiated AI-driven personalization strategy.
- Living Security: Gamified and experiential security awareness training targeting enterprise culture change. Comparable in the awareness category with a different engagement methodology.
Others
- Cybereason: Broader endpoint and extended detection platform with adjacent awareness/operational security offerings. Not a direct awareness competitor, but an incumbent cybersecurity vendor that often partners with or competes for the same security budget.
Direct peers
- Cofense: Phishing simulation, detection, and reporting platform with strong focus on real-time threat intelligence and SOC integrations. Closely comparable on phishing simulation and human risk management.
- KnowBe4: Category-leading security awareness training and phishing simulation platform serving SMB through enterprise. Directly comparable on training, phishing simulation, and compliance reporting, and is the primary competitor Symbol positions against.
- Infosec IQ: Security awareness and phishing platform from InfoSec Institute, comparable across training, simulation, and compliance reporting for SMB and mid-market buyers.
- Terranova Security: Security awareness training and phishing simulation provider with strong multilingual content and compliance focus. Comparable customer profile in mid-market and regulated industries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Symbol Security social profiles
Digital presenceSymbol Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Symbol Security leadership team
Management profileNumber of profiles
Profiles3 records
Symbol Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Symbol Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Symbol Security
What does Symbol Security do?
Symbol Security delivers a cloud-based Human Risk Management SaaS platform that combines automated security awareness training, realistic phishing simulations, dark web credential monitoring, and compliance automation for NIST, HIPAA, SOC 2, PCI-DSS, and GDPR frameworks. The platform is priced per-user, scales from 10 to 10,000 users, and is built with native white-label and multi-tenant architecture for MSPs, MSSPs, vCISOs, and mid-market enterprises.
Is Symbol Security a public or private company?
Symbol Security is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Symbol Security founded?
Symbol Security was founded in 2018. It employs 11 to 50 people.
Where is Symbol Security based?
Symbol Security is headquartered in Mountain Lakes, United States, in the North America region.
How does Symbol Security make money?
Three revenue lines are on record. Subscription Licensing (Per-User SaaS) is the primary driver. The others are managed Support Services and partner Reseller Margins.
Who are Symbol Security's main competitors?
Broad incumbents on record are Microsoft Defender Attack Simulation Training, Proofpoint Security Awareness and SANS Institute. Emerging players are Hoxhunt and Living Security. Cybereason is listed as an others. Direct peers are Cofense, KnowBe4, Infosec IQ and Terranova Security.
Does Symbol Security have an API?
Yes. Provides documented API endpoints for partners and customers to automate administrative tasks and export data. The API enables automation of administrative tasks, data export, and integration with external systems. Available for partners and customers to integrate with their existing tools. Developer documentation is at app.symbolsecurity.com/api/docs.html.