Big Picture PR
Big Picture PR is a consumer lifestyle public relations and influencer marketing agency founded in 2004 by Amy Cunha, serving fashion, beauty, wellness, footwear, and lifestyle e-commerce brands across the US and UK markets from offices in San Francisco, Los Angeles, and New York.
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Big Picture PR does
Big Picture PR is a consumer lifestyle public relations and influencer marketing agency founded in 2004 by Amy Cunha and headquartered in San Francisco with regional offices in Los Angeles and New York. The firm serves fashion, accessories, beauty, wellness, footwear, jewelry, lifestyle e-commerce, and consumer technology brands, with documented engagement history spanning over 200 current and previous clients including Vionic, Liverpool Los Angeles, Wallis, Perricone MD, Brilliant Earth, Baggu, Floatley, Hermoza, Alpine Headphones, and L'appel Eyewear. The agency operates across the US and UK markets and has extended its service taxonomy to include venture-backed and CSR-impact brands alongside its historical fashion/beauty core.
The agency's service offering is organized around six pillars: Strategic Communications, Influencer Marketing, Experiential Activations and Press Events, Market Brand Strategy and Development, Storytelling and Content Creation, and Strategic CSR Partnerships. Its stated core methodology is a proprietary storyline-based brand strategy format applied to launches and ongoing campaigns. The firm does not develop proprietary software or technology products; its competitive position rests on the depth of its media and influencer relationships (including placements in Vogue, O The Oprah Magazine, Wall Street Journal, WWD, Refinery 29, and TechCrunch), celebrity and nonprofit partnership networks, and human-driven creative execution. Notable capabilities include seeding campaigns reaching 1,500+ influencers, production of editorial previews and fashion shows, and co-development of cause-marketing activations with nonprofits such as Susan G. Komen, BCRF, Global Green, Dress for Success, Baby2Baby, St. Jude, Fight CRC, and Proteus.
Big Picture PR generates revenue through professional services engagements structured as retainers and project fees, with pricing negotiated per engagement and not publicly disclosed. New business is sourced primarily through direct outreach by founder and president Amy Cunha and inbound inquiries via the company website. The firm is privately held with no disclosed institutional investors, funding rounds, or ownership changes since founding, and operates with no parent company, subsidiaries, or public ticker. Key documented outcome metrics across client engagements include 300-560+ media placements per major campaign, 40%-200% increases in social engagement and brand awareness, and 100%-150% sales growth during campaign periods.
Big Picture PR firmographics
Firmographics- Name
- Big Picture PR
- Legal name
- Big Pic PR
- Website
- https://bigpicpr.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Big Picture PR is a consumer lifestyle public relations and influencer marketing agency founded in 2004 by Amy Cunha, serving fashion, beauty, wellness, footwear, and lifestyle e-commerce brands across the US and UK markets from offices in San Francisco, Los Angeles, and New York.
- Ownership category
- akta.pro rank
Big Picture PR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Consumer & Lifestyle PR (MPAAADAB)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Social Media & Community Management (PR-led) (BPAFADAM), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Big Picture PR is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Big Picture PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- PR and Brand Communications Retainers & Project Fees: Big Picture PR generates revenue through fee-based retainer and project engagements for public relations, influencer marketing, brand strategy, content creation, and experiential campaigns. Services are customized and tailored to each client's goals.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Big Picture PR product offering
Product offeringCore offering
Big Picture PR is a boutique public relations agency providing PR, influencer marketing, brand strategy, and creative services. The firm serves consumer lifestyle brands across fashion, beauty, wellness, and related verticals through retainer-based and project-based engagements.
Product overview
Big Picture PR is a next-generation brand building agency offering comprehensive public relations, influencer marketing, and digital marketing services. The company operates as a service-based agency rather than a software product, providing a unified suite of integrated marketing offerings including strategic communications, influencer marketing campaigns, experiential activations and press events, market brand strategy and development, storytelling and content creation, and strategic CSR partnerships. The agency specializes in fashion, lifestyle e-commerce, design, venture capital, food and beverage, health/wellness/fitness, beauty, consumer product/retail tech, and CSR impact/sustainability market segments, with bi-coastal presence across San Francisco, Los Angeles, and New York.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services Strategic PR services for consumer lifestyle brands including fashion, beauty, and wellness, encompassing media outreach and storytelling.
- Influencer Marketing Influencer marketing services connecting consumer lifestyle brands with relevant social media personalities and content creators.
- Brand Strategy Strategic brand development and positioning services for consumer lifestyle brands seeking to strengthen market presence.
- Creative Services Creative content production services supporting PR campaigns, influencer activations, and brand storytelling for consumer lifestyle clients.
Quantifiable outcome
- Over 300 media placements in leading fashion publications (Today.com, InStyle, Vogue, Oprah Daily) for Liverpool Style
- +9 more outcomes
Companies that use Big Picture PR
Customer profileNamed customers14 records
Segments9 records
Ideal customer profiles1 record
Big Picture PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Big Picture PR partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Dr. Andrew WeilcoreDr. Andrew Weil, a leading figure in integrative medicine, partnered with Vionic and Big Picture PR for the brand's 'wellness from the ground up' positioning. His alignment with the brand's ethos supported product credibility in the health and wellness space.
- Global GreencoreGlobal Green, an environmental organization focused on climate change, partnered with Vionic and Liverpool Style through Big Picture PR to create sustainable brand alignments and environmental cause marketing campaigns.
- Fabien Cousteau (Proteus)minorFabien Cousteau's ocean exploration organization Proteus partnered with Vionic on the launch of the first sustainable Vionic collection, aligning the brand with ocean conservation messaging.
- Susan G. Komen FoundationcoreSusan G. Komen Foundation partnered with Vionic through Big Picture PR for breast cancer fundraising product campaigns, creating cause marketing activations that aligned the brand with the breast cancer awareness movement.
- Breast Cancer Research Foundation (BCRF)coreBCRF partnered with Vionic on fundraising and cause marketing initiatives through Big Picture PR, leveraging the brand's health and wellness positioning.
- Dress for SuccesscoreDress for Success, a nonprofit supporting women's professional development, partnered with Vionic and Big Picture PR to create co-campaigns supporting women, aligning with the brand's ethos of empowerment and wellness.
- Baby2BabyminorBaby2Baby, a nonprofit providing essentials to children in poverty, partnered with Big Picture PR for CSR activations with consumer brand clients.
- St. Jude Children's Research HospitalminorSt. Jude partnered with Big Picture PR on CSR campaigns with client brands, supporting cause marketing and fundraising initiatives.
- Fight CRCminorFight Colorectal Cancer (Fight CRC) partnered with Big Picture PR for cause marketing and awareness campaigns with client brands.
- PNOCminorPNOC (Pedro Nakrot Foundation or similar pediatric cancer organization) partnered with Big Picture PR for CSR campaigns.
- El FoundationminorEl Foundation partnered with Big Picture PR for CSR and impact campaigns.
- Kerry Washington and CAA Philanthropic DivisioncoreKerry Washington's philanthropic initiatives, managed through CAA, partnered with Vionic and Big Picture PR for celebrity-endorsed wellness campaigns and brand activations that reached diverse audiences.
- Saks Fifth AvenuecoreSaks Fifth Avenue was one of the luxury retail partners in the FrockHub peer-to-peer marketplace app, offering commission-based sales through the Frock Squad influencer program during pre-launch.
- Bloomingdale'scoreBloomingdale's was a luxury retail partner in FrockHub's pre-launch influencer program, offering commission on sales generated through the platform.
- Neiman MarcuscoreNeiman Marcus participated in FrockHub's peer-to-peer luxury marketplace pre-launch, offering commission-based partnerships through the Frock Squad program.
- Bergdorf GoodmancoreBergdorf Goodman partnered with FrockHub during its pre-launch phase, offering commissions on luxury product sales through the influencer-driven marketplace.
- BurberrycoreBurberry was among the luxury brand partners in FrockHub's pre-launch marketplace program, providing commission-based sales through the Frock Squad influencer initiative.
- GuccicoreGucci partnered with FrockHub during its pre-launch phase, offering commissions on luxury product sales through the peer-to-peer marketplace and influencer program.
- Scientista FoundationcoreFounded by two Harvard female scientists, the Scientista Foundation was identified by Big Picture PR to partner with Perricone MD on the Born Seekers campaign, aligning the brand with female STEM mentorship and creating $100,000 in fellowship funding for pre-professional women in STEM.
- Harper's Bazaar / Hearst Media GroupcoreHarper's Bazaar (Hearst Media Group) partnered with Perricone MD on an ad buy arranged by Big Picture PR to unveil the Born Seekers campaign, with editorial coverage complementing the paid media placement.
- Michael Mina GroupminorRenowned chef's Michael Mina Group provided culinary elements for the GQ Magazine + Guess in-store event produced by Big Picture PR, bringing elite culinary culture to the fashion event.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Big Picture PR competitors and assessment
Company assessmentDirect peers
- LaunchSquad: Boutique communications agency focused on consumer, technology, and lifestyle PR with offices on both US coasts. Comparable in scale, bi-coastal presence, and consumer brand launch expertise.
- SHADOW PR: Boutique PR agency focused on fashion, beauty, lifestyle, and consumer brands with offices in New York and Los Angeles. Comparable in bi-coastal footprint, consumer lifestyle specialization, and influencer marketing capabilities.
- 5W Public Relations: Independent consumer-lifestyle and PR agency headquartered in New York with a strong celebrity, fashion, beauty, and consumer brand practice. Comparable in service mix (media relations, influencer marketing, experiential events) and client base to Big Picture PR.
- BerlinRosen: Independent strategic communications firm with strong consumer, lifestyle, and cultural campaigns practice. Comparable as a mid-sized PR firm competing for high-profile consumer brand mandates and influencer-driven storytelling.
- Brandstyle Communications: Lifestyle-focused PR and influencer agency specializing in fashion, beauty, wellness, and consumer products. Directly comparable in influencer marketing capability and consumer lifestyle vertical focus.
- M18 Public Relations: Boutique consumer lifestyle PR agency specializing in fashion, beauty, wellness, and food/beverage brands with media relations and influencer capabilities. Directly comparable service offering and target client verticals.
- The OutCast Agency: Consumer-focused digital communications agency now part of Ogilvy, specializing in lifestyle, fashion, and consumer tech PR. Comparable as a mid-sized consumer lifestyle PR competitor.
Broad incumbents
- Edelman: Largest global independent PR firm with deep consumer brands, fashion, beauty, and lifestyle practices. Comparable service offerings but operates at vastly larger scale as a holding-company-style incumbent.
- Weber Shandwick: Global PR network with consumer marketing, fashion, beauty, and influencer practices. Competes with Big Picture PR for enterprise consumer brand mandates at larger scale and broader geographic reach.
- FleishmanHillard: Global communications agency with consumer marketing and brand-building practices. Comparable in core PR service mix but operates as a broad incumbent with global infrastructure beyond Big Picture PR's US footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Big Picture PR social profiles
Digital presenceBig Picture PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Picture PR leadership team
Management profileNumber of profiles
Profiles1 record
Big Picture PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Picture PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Picture PR
What does Big Picture PR do?
Big Picture PR is a boutique public relations agency providing PR, influencer marketing, brand strategy, and creative services. The firm serves consumer lifestyle brands across fashion, beauty, wellness, and related verticals through retainer-based and project-based engagements.
Is Big Picture PR a public or private company?
Big Picture PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Picture PR founded?
Big Picture PR was founded in 2004. It employs 11 to 50 people.
Where is Big Picture PR based?
Big Picture PR is headquartered in San Francisco, United States, in the North America region.
How does Big Picture PR make money?
One revenue line is on record: PR and Brand Communications Retainers & Project Fees.
Who are Big Picture PR's main competitors?
Direct peers on record are LaunchSquad, SHADOW PR, 5W Public Relations, BerlinRosen, Brandstyle Communications, M18 Public Relations and The OutCast Agency. Broad incumbents are Edelman, Weber Shandwick and FleishmanHillard.
Does Big Picture PR have an API?
No public API is recorded for Big Picture PR.
What industry is Big Picture PR in?
Big Picture PR's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAB, Consumer & Lifestyle PR, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541820 and its SIC code is 7311.