Voter Gravity

What Voter Gravity does

Voter Gravity is a U.S.-based, privately held LLC that operates a cloud-based, map and mobile voter contact platform purpose-built for political campaigns and political organizations. Founded in 2013 by Ned Ryun, the company is headquartered in Purcellville, Virginia, and has historically positioned itself as the first integrated database platform on the center-right, serving Republican, conservative, and independent campaigns alongside party committees such as the Republican National Committee.

The platform unifies a pre-loaded, continuously updated voter database with map-based walk list generation and route optimization, a mobile canvassing app (smartphone/tablet, online and offline capable), an integrated phone banking system with predictive dialing, a customizable survey builder, donor and contact management, SMS/MMS messaging, and a location-based "Near Me" volunteer targeting feature. The underlying technology stack leverages Esri geospatial mapping, including Esri Tapestry Segmentation for demographic and lifestyle overlays, and integrates via API with the RNC database, Zapier (250+ apps), Anedot for donations, Eventbrite for events, and MailChimp/SurveyMonkey for communications. A Facebook app extends voter identification into social graphs.

Voter Gravity generates revenue primarily through annual subscriptions to its platform, priced at levels the company describes as "competitive, transparent and affordable" to accommodate campaigns of every size. Distribution is sales-led via website demo requests, supplemented by a channel partner program (consultants, party affiliates, lobbyists, grassroots organizations) and direct engagement at conservative political events such as CPAC. The company also produces free white papers and flash polls as content-driven lead generation. The only disclosed funding event is a $2 million partial-close seed round in December 2013, and the company has 11-50 employees.

Name

Voter Gravity

Legal name

Voter Gravity, LLC

Website

https://votergravity.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Voter Gravity is a cloud-based voter contact platform that provides political campaigns with integrated voter databases, map-based canvassing tools, predictive-dial phone banking, and mobile canvassing apps, primarily serving Republican and conservative campaigns and party organizations in the United States.

Ownership category

akta.pro rank

Product category

Political Campaign Technology Software

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

akta.pro secondary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

Keywords

• Political campaign software
• Voter contact platform
• Campaign data management
• Canvassing and phone banking
• Voter database tools

Headquarters

HQ city

Sandston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: Access to the Voter Gravity platform including map-based walk lists, mobile canvassing app, integrated phone system, voter database access, and survey tools. Competitive, transparent and affordable pricing makes Voter Gravity accessible to any campaign.
2. Integration Services: Integration with third-party applications including ESPs, donation software, web development systems, email platforms, event management, and CRM tools through the Voter Gravity web portal.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Voter Gravity is a cloud-based voter data management and contact platform for political campaigns. It combines a pre-loaded voter database with map-based walk list generation, an integrated phone banking system with predictive dialing, a mobile canvassing app, and a survey builder. The platform is sold on an annual subscription basis to Republican and conservative campaigns, party committees, and advocacy organizations in the United States.

Product overview

Voter Gravity offers a unified map and mobile-based voter contact platform for political campaigns. The core product combines a web-based portal with integrated tools including map-based walk lists with route optimization, an integrated phone system with predictive dialing, a mobile canvassing app for smartphones and tablets, a survey builder for voter ID, and a contacts module for donor management. The platform integrates with third-party services including Anedot (donations), the Republican National Committee database, Zapier (250+ apps), Esri maps, Eventbrite, and MailChimp. Additional features include the Near Me location-based feature, text/SMS messaging, and a Facebook app for social voter outreach.

Differentiator

Problem solved

Functional benefit

Products and services

• Voter Gravity Platform Cloud-based, map and mobile voter contact platform combining targeted voter data, walk list generation, phone banking, canvassing tools, and real-time campaign management for political campaigns and organizations.
• Map-Based Walk Lists User-friendly, mapped-out walk lists with route optimization that help campaigns complete voter outreach in minutes rather than days, supporting lists of up to 500 households at a time.
• Integrated Phone System with Predictive Dialing Phone banking system supporting VoIP, mobile, and landlines with predictive dialing that links door-to-door canvassing with phone banking in real-time for integrated voter contact campaigns.
• Mobile Canvassing App Mobile application for smartphones and tablets that deploys walk lists to volunteers instantly, enables real-time survey results entry, and works offline without data coverage.
• Survey Builder Custom survey creation tool allowing campaigns to build and assign surveys to walk lists or phone banks for voter ID and persuasion efforts without technical support.
• Voter Gravity Contacts Contact management module for storing campaign contacts, managing donors, and maintaining communication with key supporters, all integrated into the unified voter database.

Quantifiable outcome

• Face-to-face canvassing raises turnout rates from approximately 44% to 53% - 9.8% higher than uncontacted voters
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• AnedotsupportingTechnology or Integration · 15 September 2015Full integration with Anedot donation platform for political campaigns. Campaigns can use Anedot donation tools on their websites or social media, with every donation automatically captured and stored in Voter Gravity. Anedot understands the specific needs of political campaigns.
• EventbritesupportingTechnology or Integration · 9 September 2015Integration with Eventbrite for political event ticketing and management. Follows the approach used by the Romney 2012 campaign which ticketed 236 rallies through Eventbrite, enabling data collection on registrants and actual attendees.
• MailChimpsupportingTechnology or Integration · 9 September 2015Email marketing integration through MailChimp, part of the broader integration suite announced for email, survey, event and fundraising tools.
• SurveyMonkeysupportingTechnology or Integration · 9 September 2015Survey integration announced as part of the new email, survey, event and fundraising integrations suite for enhanced data collection capabilities.
• Republican National CommitteecoreTechnology or Integration · 25 August 2015Full API integration with the Republican National Committee database announced August 2015. Enables any candidate or state party using Voter Gravity on the front end to put data back in real time into the RNC database. This partnership enables seamless data synchronization between Voter Gravity's platform and the official Republican party infrastructure.
• ZapiercoreTechnology or Integration · 8 January 2014First application in politics to integrate with Zapier, enabling connection with over 250 web applications including Gravity Forms, MailChimp, Emma, Constant Contact, Campaign Monitor, Eventbrite, and more. This enables campaigns to integrate Voter Gravity data with their existing tools.
• EsricoreTechnology or Integration · 7 July 2013Integration with Esri geospatial technology for map-based voter visualization. Esri provides the mapping foundation for Voter Gravity 2.0's stunning next-generation maps. Voter Gravity was featured at the 2013 Esri User Conference in San Diego with over 15,000 attendees.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aristotle: Long-standing political data and campaign technology vendor providing voter files, targeting, and outreach tools to campaigns of all sizes. Comparable as a competitor in the same voter data and contact management category.
• i360: Major Republican-aligned data and campaign technology provider offering voter data, canvassing, and targeting tools. Directly comparable as a center-right data/canvassing platform competing for the same candidate and party-committee customers.
• TargetSmart: Political data and technology provider offering voter files, targeting, and analytics to campaigns and advocacy organizations. Comparable as a peer in the voter data, targeting, and contact management space.
• L2 (formerly Data Targeting): Republican-focused data, canvassing, and political technology vendor serving candidates, parties, and PACs. Direct peer given overlapping voter contact, walk list, and targeting capabilities in the same center-right customer base.

Broad incumbents

• NGP VAN (Bonterra): Dominant integrated campaign technology and voter file provider, primarily for Democratic campaigns and progressive organizations. Comparable as the archetypal integrated voter database + canvassing + fundraising stack that Voter Gravity explicitly positions against on the center-right.
• ActBlue: Dominant online fundraising platform for Democratic campaigns and progressive organizations, with CRM and contact management adjacencies. Comparable as the model of an integrated, party-aligned campaign platform that Voter Gravity's RNC integration aspires to mirror on the right.
• Catalist: Progressive data and analytics provider offering voter file, modeling, and targeting services to Democratic campaigns and allied organizations. Comparable as the data and analytics backbone Voter Gravity's voter database product emulates on the center-right.

Emerging players

• Mobilize: Event, volunteer, and grassroots organizing management platform used by campaigns and advocacy groups. Comparable as a modern organizing tool that overlaps with Voter Gravity's volunteer coordination and event functionality.
• Polis: Campaign and advocacy messaging/outreach platform used for constituent communication. Adjacent comparable as a campaign messaging tool that overlaps with Voter Gravity's SMS and contact management modules.
• Hustle: Peer-to-peer texting and outreach platform widely used by political campaigns and advocacy groups of both parties. Comparable as a voter contact channel that competes for share of campaign communication budgets alongside Voter Gravity's SMS and phone banking features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VoterGravity
• LinkedInlinkedin.com/company/voter-gravity
• Facebookfacebook.com/votergravity

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voter Gravity