GivePlease

What GivePlease does

GivePlease is a Singapore-incorporated digital giving platform that modernises fundraising for charities and religious organisations through a suite of integrated products. Its core stack includes a free, customisable online donation widget with proprietary SingPass integration for instant donor identity verification and direct IRAS tax-deductible donation submission, complemented by contactless Tap & Donate terminals deployed at events and retail locations, a branded web eDonation platform, a real-time Donations Management System, Round Up Giving at merchant checkout, a Corporate Giving Platform for CSR programs, and an AI-enabled Mobile Giving Marketplace app that rounds up consumer purchases for charitable donation. The underlying technology integrates with MAS-licensed payment acquirers (credit/debit cards, e-wallets, PayNow QR) and Singapore's national digital identity infrastructure, providing government-grade security and eligibility for government implementation grants.

The company operates on a primarily transaction-fee revenue model supplemented by terminal hardware deployment and corporate platform fees, with the donation widget offered free to charities as a customer acquisition funnel. Its go-to-market is product-led and community-driven: self-service widget onboarding is amplified by referral economics from anchor charity partners including Singapore Red Cross, HCA Hospice Care, NKF, SPCA, National Gallery Singapore, AMP Singapore, and MUIS, alongside earned media coverage across all major Singapore news outlets. The company serves charities, religious organisations (including Zakat-giving institutions via the MUIS partnership), and corporate partners across Singapore, with a secondary operational presence in Sydney, Australia.

GivePlease is a privately-held, founder-led company with no disclosed institutional investors, funding rounds, or external capital partners in the available source material. Headcount is reported at 11-50 employees. The business has invested in building regulatory-grade integrations (SingPass, IRAS, MAS-licensed acquirers) and a broad product surface, but has not yet disclosed revenue, transaction volume, or profitability metrics, and growth to date appears organic and partnership-driven rather than capital-funded.

Name

GivePlease

Legal name

GivePlease Pte. Ltd.

Website

https://giveplease.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GivePlease is a Singapore-based digital giving platform that provides charities, religious organisations, and corporates with donation widgets, contactless terminals, donor management tools, and round-up giving apps integrated with SingPass and IRAS for tax-deductible donations.

Ownership category

akta.pro rank

Product category

Digital Fundraising Platform

NAICS

Other Grantmaking and Giving Services (813219), Grantmaking and Giving Services (8132), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYMPACAFAB

Creator Tipping, Donations & Micro-Payments

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

SECONDARYBPAGAKAF

Donor-Advised Fund (DAF) Sponsors

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYFSAEAKAH

Charitable Giving & Philanthropic Trust Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate Advisory

Keywords

• Digital fundraising platform
• Charitable giving technology
• Contactless donation terminals
• Nonprofit payment processing
• Donation management software

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Transaction-based donation fees: GivePlease earns revenue through transaction fees on donations processed through their platforms. The platform integrates with payment processors and acquirers to facilitate donations for charity and religious organisations.
2. Terminal hardware and deployment: Contactless mobile donation terminals deployed to charity events, malls, and storefronts likely generate revenue through terminal deployment and ongoing service fees.
3. Corporate Giving Platform: Platform for organisations to engage employees and customers in CSR giving, potentially with platform or transaction fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

GivePlease provides a digital giving platform that enables charities and religious organisations to accept donations via online widgets, contactless mobile terminals, web eDonation pages, merchant round-up programs, and an AI-powered mobile marketplace app. The platform integrates with Singapore's SingPass for donor identity verification and supports direct IRAS tax-deductible donation submissions, with a complimentary Donations Management System providing real-time donation analytics.

Product overview

GivePlease operates as a unified digital giving platform combining physical and digital products to modernise charitable fundraising. The platform portfolio includes Online Donation Widgets (floating website widget with SingPass integration), Tap & Donate Terminals (contactless mobile donation terminals for events and public spaces), Web eDonation Platform (immersive online giving with government-grade security), Smart Donor Management (real-time insights and IRAS submission tools), Round Up Giving (in-store and online purchase rounding for donations), Corporate Giving Platform (employee and stakeholder engagement), and Mobile Giving Marketplace (AI-powered app for real-time charity-donor matching). The Donations Management System provides complimentary real-time analytics across all platforms. The platform integrates with SingPass for identity verification, accepts all forms of digital payments including credit/debit cards, e-wallets, and PayNow, and enables direct TDD submissions to IRAS for tax-deductible donations.

Differentiator

Problem solved

Functional benefit

Brands

• Donations Management System (DMS): Cloud-based reporting system with real-time donation insights and interactive data visuals for campaign success tracking.
• Tap & Donate Terminals
• Online Donation Widgets

Products and services

• Online Donation Widget A floating, highly customisable donation widget that remains visible and accessible on every page of a charity's website, offering a simple, user-friendly donation flow with SingPass integration for instant donor details submission and complimentary Donations Management System access. Provided free of charge to charities.
• Tap & Donate Terminals Contactless mobile terminals enabling one-time or recurrent donations, deployable as unattended kiosks at events, with field volunteers, or as part of campaigns in everyday settings such as malls or storefronts. Designed for charities seeking to expand donor outreach and broadcast their brand and cause.
• Web eDonation Platform An immersive, clutter-free online giving platform with government-grade security, customised branding integration, and SingPass donor-onboarding for frictionless giving experiences. Embedded into a charity's existing website with custom branding.
• Smart Donor Management A real-time donation insights and administrative management system providing a 360-degree view of data, donor engagement tools, and simplified IRAS submission capabilities. Designed for charities seeking to streamline administrative tasks and drive donor engagement.
• Round Up Giving A platform enabling customers at participating merchants to round up purchase amounts or choose custom donation amounts at checkout, donating digital spare change to charity partners both in-store and online.
• Corporate Giving Platform Online and offline platforms enabling organisations to engage employees, stakeholders, and customers in supporting causes, supporting corporate social responsibility initiatives. Targeted at businesses seeking to demonstrate commitment to CSR.
• Mobile Giving Marketplace A mobile app using advanced AI technology to seamlessly connect charities with donors in real-time, securely connecting to everyday transactions and automatically rounding up purchases to the nearest dollar, donating the digital spare change to selected causes.
• Donations Management System (DMS) A cloud-based reporting system providing real-time visualised insights and rich interactive data visuals for tracking donation trends and campaign success. Complimentary access is included with the donation widget and all GivePlease platforms.

Quantifiable outcome

• Over $500 raised in one hour using GivePlease terminal at a Singapore Red Cross donation drive
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• GovTech SingaporecoreTechnology or IntegrationGovTech Singapore provides SingPass integration, GivePlease's proprietary connection to Singapore's national digital identity platform. This integration enables instant donor identity verification and streamlined tax deduction processing for IRAS.
• MUIS (Majlis Ugama Islam Singapura)coreTechnology or IntegrationIslamic Religious Council of Singapore partnership enabling Zakat donations through the GivePlease platform, serving Muslim donors and religious organisations in Singapore.
• Licensed Payment AcquirerscoreTechnology or IntegrationIntegration with MAS-licensed and exempt domestic money transfer service providers enabling acceptance of credit/debit cards, e-wallets, and PayNow QR payments across the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• RaiseNow: RaiseNow is a European digital fundraising platform providing donation widgets, terminals, and CRM for nonprofits across DACH and other European markets. Closely comparable to GivePlease's product stack (widget, terminals, DMS), but focused on Europe rather than APAC.

Direct peers

• Funraise: Funraise is a fundraising platform for nonprofits offering donation forms, CRM, and event management. Comparable to GivePlease's eDonation Platform and Smart Donor Management, targeting similar nonprofit customers in a SaaS model.
• iDonate: iDonate offers digital fundraising software including donation forms, CRM, and peer-to-peer campaigns for nonprofits. Comparable to GivePlease's eDonation Platform and DMS, with similar mid-market nonprofit positioning.
• Givelify: Givelify is a mobile giving app for places of worship and nonprofits, enabling one-tap donations. Closely mirrors GivePlease's Tap & Donate Terminals and mobile-first donation experience for religious and nonprofit segments.
• Donorbox: Donorbox provides online donation forms, recurring giving, and donor management for nonprofits globally. Directly comparable to GivePlease's online donation widget and DMS offerings, with a similar SMB/mid-market nonprofit target customer.
• Give Lively: Give Lively provides free fundraising technology (donation pages, events, peer-to-peer) to nonprofits, supported by a freemium model. Directly comparable to GivePlease's free donation widget and PLG acquisition approach.

Broad incumbents

• Stripe (with Stripe Giving): Stripe is a global payments infrastructure provider with a dedicated nonprofit and giving product. Comparable as the underlying payments layer that GivePlease resells through licensed acquirers, and a potential competitive threat as Stripe localises for charities.
• PayPal Giving Fund: PayPal Giving Fund is PayPal's charitable giving programme enabling online donations to verified nonprofits globally. Comparable as an established donation infrastructure incumbent against which GivePlease competes for online giving share.
• Bonterra: Bonterra (formerly Network for Good, also encompassing Bonterra Growth) provides nonprofit fundraising, CRM, and grant management software at scale. Comparable as a broader incumbent covering the same nonprofit fundraising workflow GivePlease addresses.
• Classy (by GoFundMe): Classy, now part of GoFundMe, is an established online fundraising platform serving large nonprofits globally. Comparable to GivePlease's eDonation Platform and widget, but operates at broader scale and across geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/givepls_com
• Facebookfacebook.com/GivePlease-100067981602223
• LinkedInlinkedin.com/company/givepls

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GivePlease